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Amplify Your Success

Visionary entrepreneurs, thought leaders and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Feb 16, 2018

As a creative entrepreneur or new small business owner, there is a lot to learn about trademarking and copyrighting your brand, which makes it easy to skip over! But a business without the proper legal protection leaves itself open to getting their ideas swiped.

There is not a day that goes by I don’t see a Facebook post from a fellow influential business leader who found someone copying their signature program or has stolen their trademark sales copy. A hard-learned lesson for many business owners: just because you created it doesn’t mean it’s protected!

My friend Deborah Sweeney, CEO of MyCorporation.com, one of the top two online legal resources, joins me on episode 62 of Amplify Your Success Podcast to share what every entrepreneur should do now to protect their intellectual property and brand – before it gets costly!

Key Takeaways

  • Deborah shares how she leapt from in-house legal counsel to owner of one of the top two, most prestigious online legal resources, MyCorporation.
  • Not sure what the difference is between a trademark and a copyright –and when you should do either? Listen in to learn what a business owner needs to do to protect their brand.
  • When your business is caught in a competitive market, Deborah shares unique insight on how to continue to grow and thrive (and even get the competition to come to YOU for leads!)

About The Guest

Deborah Sweeney is the CEO and owner of MyCorporation.com. She acquired the company out of Intuit in 2009 after she ran the division under Intuit. The company continues to thrive and grow. Deborah is a former law firm partner who practiced corporate and intellectual property law after graduating with a JD/MBA from Pepperdine University. She has 2 teen boys and an entrepreneurial husband, all 3 of whom love to play soccer and listen to great podcasts!

Connect with Deborah Sweeney

www.mycorporation.com
@mycorporation
@deborahsweeney
https://blog.mycorporation.com/

Feb 9, 2018

When you are ready to grow your business, you’ll want to hire a super star employee or virtual assistant to delegate to. But far too often an entrepreneur skips a good hiring process and ends up disappointed with their team. But if you understand the four primary information processing styles, you’ll have a secret weapon to hiring the right people the first time.

In episode 61 of Amplify Your Success Podcast, I’ll share one of my most valuable business coaching tools that provides instant clarity and a valuable hiring tactic for my clients.

Key Takeaways

  • What the most common (and costly) hiring mistake is that a majority of small business owners make.
  • What each of the four primary information processing styles are.
  • Why high-achieving, fast-paced, results-oriented entrepreneurs get super frustrated with supportive assistants (and give up on them before they get to the gold!)
  • A unique but massively valuable approach to clarifying processing styles to make sure you have the best fit!

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Feb 2, 2018

Whether you are a small business owner or a business leader, influence is important if you want others to follow you. Influence is the art of inspiring others to think or act in a certain way.

As you follow any “guru” or online celebrity on Youtube or Facebook and you’ll recognize a certain charisma and character that attracts people to their work. But influence is way more than character alone – there are certain traits that a business leader needs to cultivate to be more influential. In episode 60 of Amplify Your Success Podcast, I’ll guide you through the 6 most important ways to boost your influence so you stand out in your industry.

Key Takeaways

  • A subtle influential factor we can learn from celebrities like the Kardashians and Gary V.
  • What’s the difference between leadership, influence and authority (and why it’s important to know before you build your own influence platform.)
  • How to build up your influence even if you are just getting started.
  • The key to leveraging other people’s influence to rev up your authority in any marketplace.
  • What you can do if you can’t get people to listen to your vision or directives.

 

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jan 26, 2018

Imagine having Whole Foods or Staples sponsor your next event. Or what if Apple became a sponsor for your podcast?

Collaborative sponsorships are an untapped revenue source for entrepreneurs and my friend Charmaine Hammond of Raise a Dream joins me on episode 59 of Amplify Your Success Podcast to share how you can align with highly visible companies who would like access to your followers and clients.

Key Takeaways

  • What collaborative sponsorships are and how they can become your new revenue source.
  • Why sponsors are looking for small business owners just like you to get their message to your followers.
  • How Charmaine has attracted everything from clothing to perfume to travel perks from sponsors.
  • The single biggest mistake you can make when trying to develop sponsor agreements (and it’s a really common sales mistake!) 

About the Guest:

Charmaine Hammond has been in the business of changing lives for more than 25 years. This former Correctional Officer (yup! She worked in jails) and Corporate Dispute Resolution Expert now travels the world teaching the principles of communication, sponsorship, and collaboration.

As a bestselling author (of 5 books & featured in 6 others) and professional speaker she has had tremendous success in finding corporate sponsors to fund her printing, graphic design, venues, travel, media, technology, hotels, even her pet food and dog poop bags! She has developed sponsorship relationships with more than 40 sponsors and 60 business partners.

Her recent speaking and book tour, Million Acts of Kindness, involved a 14,000 KM tour across North America in a 32 foot sponsored motor home, hotels sponsored for the team, and more than 40 businesses and retail chains raising funds in their stores/businesses to support this movement….. A Million Acts of Kindness. Her company is called Raise A Dream.

Connect with Charmaine Hammond

Facebook 

Twitter

Mentioned In this Episode:

  • Raise a Dream 7 step sponsorship model and great tips to get started.at raiseadream.com
Jan 22, 2018

A lifestyle business is designed for time freedom. Many entrepreneurs create a time-sucking J.O.B. and never have the space to enjoy the money they work so hard to make. When you design a lifestyle business, you’ll create a cash machine designed to free you up to do what you love most.

Whether you are just getting started or are ready to take time away from your business, you’ll find valuable insights in this episode to gain control of your time again.

Key Takeaways

  • What it means to have a lifestyle business (and it’s not just about the money or working from anywhere in the world.)
  • The biggest mistake that successful entrepreneurs make when starting their business (and how to unravel from it if you already made it.)
  • My not-so-secret but often overlooked factor to working 30 hour weeks and having time to do what I love most.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jan 15, 2018

A bold vision for your small business keeps your inspiring high and can be the answer to feeling stuck or losing track of your priorities. But sometimes that vision eludes an entrepreneur and they end up chasing bright shiny objects or getting energetically stuck and lose momentum.

In Amplify Your Success Podcast episode 57, let’s inspire a bold vision that gets you fired up and focused in a way you didn’t know you had in you. Having a bold vision might feel a little scary but it’s like fuel for a business owner’s rocket boosters.

Key Takeaways

  • Why fear and your limbic brain are your enemy when it comes to establishing
  • How to craft a compelling vision that keeps you inspired and motivated, even when you face challenges and hurdles.
  • The three key components of a bold vision that help your team free you up from the day to day minutia.
  • Your vision gap and how it can become a dangerous derailer to achieving your bigger goals (like scaling your business and getting past the early six figures.)

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jan 5, 2018

Getting booked on stages and for radio interviews is a key strategy for anyone who wants to share their message to more people.

Whether you are an entrepreneur or small business owner who wants to increase sales or an author or change-maker who wants to inspire more people through your own story, you’ll want to listen in to my guest Jackie Lapin.

In episode 56 of Amplify Your Success Podcast, Jackie details out for you some important steps to take in order to get more speaking engagements, and how to make yourself more attractive to event producers and radio show hosts.

Key Takeaways

  • What you need to have to have in place to get booked on more stages.
  • An important, and often over-looked factor to get more speaking gigs faster.
  • How to you make yourself matter to event bookers and radio show producers who are looking for experts just like you.
  • A little trick to making yourself relevant to a new audience.
  • Simple, easy ways to get booked on more stages without hiring expensive PR firms.

About the Guest

Jackie Lapin is a leader in helping transformational leaders, authors, coaches, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing PR campaigns, radio media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Denise Linn, Arielle Ford, Hay House and more.

The success of her companies has been built on her detail-oriented, comprehensive proprietary one-of-a-kind data-driven lists—the information from which she is now sharing with the world! Her most recent offering is SpeakerTunity™, the twice monthly transformational speaker leads tip sheet, providing speakers with the direct contacts to book themselves on stages across North America. (www.Speakertunity.com) The newest additions to the SpeakerTunity™ family are SpeakerTunity Radio Insider™, with leads to book transformational radio shows; and SpeakerTunity Summits™, where you can submit yourself to Virtual Summit hosts.

Connect with Jackie Lapin

LinkedIn: https://www.linkedin.com/in/jackielapin
Jackie Lapin Facebook: https://www.facebook.com/jackielapin
Jackie Lapin Twitter: http://www.twitter.com/jackielapin

SpeakerTunity
Facebook: http://www.facebook.com/speakertunity
Twitter: https://twitter.com/SpeakerTunity

Mentioned In this Episode:

Jan 2, 2018

The year 2017 was definitely a challenging year for so many people I know – me included. In addition to getting re-married, I took on a lot of new projects and started to stretch my wings into the new brand for my business. A lot of 2017 was very frustrating, disappointing and challenging as I navigating a lot of new territory!

In Amplify Your Success Podcast episode 55, I share some of my own journey as a business leader over the last 12 months – some of which brings up regret, shame and feeling quite vulnerable. I thought I’d share it with you in the hope of inspiring your own authentic capturing of the lessons and learnings that can shape your success.

Key Takeaways

  • I knew that vulnerability is my super-power, but I was struggling with the identity of “having it all worked out.” I finally found a way through it (and it had to do with recognizing my need to feel safe.)
  • Relationships are essential for long-term success, but a mastermind is type of relationship were your peers have your back so you feel more courageous. I talk about what I learned about relationships this year.
  • Health is like rocket fuel for an entrepreneur, so I recommitted to optimal wellness.
  • With my new goals, I proved to myself how important my mantra of “simplify to multiply” really is to a small business.
  • Having a dedicated, capable team is crucial if you have bold goals and a big vision.
  • I came face to face with my doubt demons (again) last year but one thing helped me regain my courage and confidence as a business leader.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Dec 22, 2017

Just because an entrepreneur is making money in their business doesn’t mean that the business owner has healthy finance habits. I’ve witnessed many seven figure business owners go belly-up almost overnight – just because they didn’t have their finances in order. 

In Amplify Your Success Podcast episode 54 I’m covering 4 ways to get your finances in order, no matter how much you are making right now. When you master these 4 financial steps, you’ll be able to create personal wealth and grow your business faster, as well as tackle some of your “make a difference” goals of giving back. 

 

Key Takeaways 

  • The difference between a hobby business and a strong business when it comes to generating revenue.  
  • Money mindset is influencing your habits and systems around your business – and personal – finances.  
  • Why many successful six and seven figure business owners are missing the most important CEO habit 
  • What a financial reserve is and why it’s essential to beat unnecessary stress as you grow your small business.  
  • Your childhood money mentors (aka your parents) probably didn’t teach you the best habits around finances so finding a good money mentor is key. 
  • Risk taking and entrepreneurship often creates a self-sabotaging habit around cash flow that keeps you broke and burned out. 
 

Mentioned In this Episode: 

Check out Melanie Recommends for must-have business growth resources. 

 
Dec 15, 2017

When you have a shortage of time and energy to get it all done, and traditional time management techniques just aren’t enough, then try one of these sure-fire strategies to get more done faster.

Abraham Lincoln famously said, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Inside episode 53 of Amplify Your Success podcast, let’s tackle six ways to sharpen your axe so you can win faster, accomplish more of your big goals and save money and time along the way.

Key Takeaways

  • How the conditions in our life are either setting us up for massive success – or frustration and disappointing results.
  • Three important things to organize so you don’t waste time looking for information.
  • The importance of planning so that you can create consistent income – and don’t get derailed from bigger projects for cash flow needs.
  • Listen in to discover why multi-tasking is a myth – and how to set up your time so you can get into flow and productivity.
  • How delegating more – and faster – will propel you and your goals forward.
  • What a castle has to do your boundaries (and yes, it does matter to your success.)
  • The most important thing you can do to accelerate results – simplify. I’ll explain why.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Dec 8, 2017

The fitness industry is well known for using shame to get you in line and buy their products. In episode 52 of Amplify Your Success Podcast, my friend and guest JJ Flizanes shares how she is determined to eliminate body shame as a motivator for increasing your health and achieving your physical goals.

“We are all on a journey,” says JJ and knowing that on anytime we change our outcomes, is key to increasing energy, focus and stamina. I love the conversation we had about aging gracefully as well as how our physical wellbeing affects our confidence.

 

Key Takeaways

  • How to level up your body goals so you can overcome hidden body shame
  • The key to aging gracefully with a healthy lifestyle
  • Why what you value determines how much attention you put on health goals and eating differently
  • The two different ways that we fuel ourselves – and how our fuel shapes our ability to achieve bigger goals
  • The truth about caffeine and adrenal fatigue on high-achievers and entrepreneurs burning the candle at both ends
  • What the mind-body-soul integration is and how being mindful can be the missing fuel in any small business owners success.

About the Guest:

JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core.

She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Muscle and Fitness HERS, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11 and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health and #2 as a Hot New Release on May 18th 2017.

Connect with JJ

Facebook

Twitter

Instagram

Mentioned In this Episode:

The Invisible Fitness Formula Book

https://macaccino.com/

Take the Complementary Influential Profits Quiz now to discover your growth bottlenecks and unleash hidden profit opportunities.

Dec 1, 2017

Everyone’s got one. A story that is. But are you leveraging it to land that coveted media opportunity? Crafting and telling your story is a key strategy to gain media exposure. In episode 51 of Amplify Your Success Podcast, my friend Tanya Targett joins me to talk about the power of a story, not just to potential publicity, but also to positioning yourself as an influencer and authority in your field.

As a former journalist, Tanya’s job depending on her ability to uncover unique stories and now she helps people find the story from their life’s journey that can help them stand out and be seen.

 

Key Takeaways

  • Why your story is so important to getting media attention.
  • What happens when your potential clients hear your story (and why your story closes more sales than a cleverly designed sales pitch!)
  • Tanya shares an invaluable technique for crafting your story so its compelling, inspiring and enticing!
  • Learn the important elements you must have in place so your story is media-worthy.
  • Plus, how you can leverage your story to build influence and become a sought after expert.

About the Guest:

Tanya Targett is a journalist, international speaker and creator of the Winning Publicity Formula®.

A multi-published, award-winning daily news journalist and former investigative reporter, Tanya has a proven system that she and her “Media Darling” students have used to secure more than $7.4 million in free publicity over the past two years.

Yes, she’s a media expert and an experienced journalist, but more so Tanya is an entrepreneur who has known adversity, fought it, “lost to it”, and then come back. Swapping the newsroom for retail, Tanya lost her first six-figure business to an inland tsunami which killed 38 people in Queensland, Australia, in 2011.

Having secured national and international media for that business – an online retail store and party plan venture which reached the top 100 of its kind – entrepreneurs were quick to ask Tanya for her secrets, and begged her to teach them how she did it, leading her to build another six-figure business in under 6 months

That training platform – re-branded as the Winning Publicity Formula® – has helped countless business owners become Media Darlings™… monopolising, monetising and leveraging free media and publicity.

Connect with Tanya

https://www.facebook.com/tanyatargett1/
twitter: @tanyatargett
https://www.linkedin.com/in/tanyatargett/
instagram: @tanyatargett

 

Mentioned In this Episode:

Get Tanya’s Free Resource, How To Go From ‘Unknown’ To Household Name Using Media & Free Publicity

Nov 24, 2017

When something in your business doesn’t work the way you had hoped, do you see it as a learning or fall into a spiral of negativity? Learning to fail gracefully can be the key to accelerating success. If you fail faster and give yourself permission to fail, you’ll achieve more of your bold goals.

In episode 50 of Amplify Your Success Podcast, I talk about how adapting a new mindset around failure can be a profit amplifier, helping you make better decisions and keep fear at bay. Plus, I’ve got four pointers on how to get the learnings out of any failed attempt at business growth. 

Key Takeaways

  • Why failure avoidance can actually be holding you back from growing income in your small business.
  • The wisdom Sarah Blakely, founder of Spanx, received as a child that made failing a good strategy in business.
  • Four keys to failing more gracefully so you can turn a break down into a breakthrough.
  • Some of the best business wisdom Richard Branson shared about failing and business leadership.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Nov 17, 2017

High-achievers, driven entrepreneurs and thought leaders who are excited to scale their business all struggle with the gap: the space between where you are today and where you want to be. But when you focus on the gap, you can end up feeling frustrated, disappointed and lose your confidence to keep growing your small business. Back in 2010 I learned an important lesson around money, gratitude and the power of my focus. Call it a miracle, I found that by focusing on what is working in my business instead of the challenges and problems helped me activate more joy – and more cash flow.

In episode 49 of Amplify Your Success Podcast, I’ll guide you through a 4 step gratitude practice to help you amplify your financial abundance. By creating a daily ritual of gratitude, you’ll be able to banish the “success is so slow” blues and upgrade your mindset for more prosperity and happiness. 

Key Takeaways

  • What Oprah’s gratitude belief is and how focusing on even the tiniest thing to be thankful for can help build a habit of gratitude.
  • My Red Car Theory: how focusing on even ONE tiny situation that is going well can build positive momentum.
  • The importance of surrounding yourself with other people who have a gratitude practice.
  • How gratitude can make you more attractive and influential in the eyes of your peers and other industry leaders.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Nov 13, 2017

Entrepreneurs often struggle to create consistent cash flow in their small business. But often it’s not just bringing in more sales that makes the biggest difference, but rather how smart you are with the money you make.

In episode 48 of Amplify Your Success Podcast, my friend Justin Krane, author of Money. You Got This., shares how to move beyond your fears about cash flow, taking big risks and getting smart with your money – so you have more of it.

 

Key Takeaways

  • What prosperity thinking really is, and how it can influence your money mindset.
  • How to get beyond making your biggest money mistake.
  • Justin reveals the single biggest mistake business owners make with their money (and what does that have to do with finding that missing sock in the dryer.)
  • How business owners should price their stuff to help increase consistent cash flow.
  • The smartest way to take small risk as a small business owner so you don’t find yourself underwater.
  • How the simple advice from Justin’s mentor helped him become a better money coach.

About the Guest:

Justin Krane, a frequent guest on MSNBC, is a money strategist for business owners. He helps you understand the money side of your business

Justin isn’t about cutting back and living a frugal life. Justin is all about getting the shoes, doing sushi, and living the best life today – and saving for the future.

Justin is the author of the book: Money. You Got This. He shares his every day crazy funny life stories – and gives you a money lesson.

Justin is also a Certified Financial Planner professional.

He has been featured in CBS, Fox Business News, and MSNBC.

 

Connect with Justin Krane

Get Justin’s FREE Download: 3 Things You MUST Do Right Now to End Your Business Money Drama.

www.jkrane.com

www.facebook.com/justinkranemoney

Mentioned In this Episode:

Justin’s Book: Money. You Got This: Easy to Implement Money Strategies So You Can Take Control of Your Business Finances and Create Your Dream Life

Rapid Cash Strategies

 

Nov 3, 2017

What’s the most frustrating thing for an entrepreneur? Well, besides a lack of cash flow, it’s running out of time! Time is a small business owner’s greatest commodity and yet it’s often what they have the least amount of. From well-meaning team members who have “just a quick question” to a lack of good time boundaries, it’s easy to end up with a 10 page to-do list at the end of your day.

Time to get control of those time bandits so you can really start moving the needle forward my friend. After listening to episode 47 of Amplify Your Success Podcast you’ll know exactly what’s keeping you from getting more done – and how to use my three favorite time management techniques for massive productivity!

Key Takeaways

  • Learn what common time bandits are for an entrepreneur so they don’t steal your time away from your goals.
  • Why knowing your HPA (High Payoff Activities) for each day will help you say no faster – and stay focused.
  • Why multi-tasking doesn’t work for any entrepreneur or business leader no matter how good you think you are at balancing multiple priorities
  • How I use time chunking to activate the law of momentum in my own business (and how you can too)
  • When to use a gatekeeper to help you avoid time distractions and get more done

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Oct 27, 2017

How many times have you let a lack of funds in your bank account dictate what opportunity you pursue? As entrepreneurs, there will always be opportunities, but we won’t always have the cash flow in hand. Early on in my business I learned how powerful I can be around money – by simply being strategic in how I invest in each opportunity. From hiring the right support team, to investing in my mentors to making big growth leaps in my small business, knowing how to afford what you need is a game-changer.

In episode 46 of Amplify Your Success Podcast I’ll walk you through what I learned so that you too can strategically generate the income you need to afford your business growth.

Key Takeaways

  • The conversation with a big name speaker that became a huge pivot in how I approach business growth.
  • Three types of entrepreneur growth and how each stage affects the business owner’s growth mindset.
  • How a shift in your spending focus can help you afford what you need to grow your business now.
  • 5 examples of how strategic thinking can help you find money to afford your business growth needs.
  • How thinking “I can’t afford it” is keeping you stuck and causing your growth muscle to atrophy.
  • Why using the “go all in” philosophy can eliminate needing to know “how” so you can manifest new income streams.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Oct 23, 2017

If you are host a podcast, Facebook Live or produce regular content for your blog, it can be challenging to get more views. Don’t just “one and done” your stellar marketing pieces! That’s leaving money on the table. Start content spinning so you can create massive buzz around your brand.

In episode 45 of Amplify Your Success Podcast, I’m On Air Coaching my Platinum client, Chrystal Clifton. I take her through my Content Spinning process to show her how to get more exposure through all the social media channels and drive more traffic to her weekly show. Plus, this is the ultimate leverage marketing strategy – you’ll learn how to create content once and distribute relevant content chunks across all your platforms so you don’t have to keep creating original content.

Key Takeaways

  • How to decide if you should use Facebook Page or Personal Profile to host your Facebook Live show.
  • Four ways to cross-purpose a video so that you drive traffic back to your show – and website.
  • A few clever ways to get new viewers to your show or podcast on Instagram, Twitter and LinkedIn.
  • Plus, I share some of my favorite time-saving and buzz producing tools and resources to make Content Spinning easy.

Mentioned In this Episode:

Oct 16, 2017

Your comfort zone is a space of mental security. Think of it like a “default zone” where habits, actions and thinking fit a routine and pattern that minimizes stress and risk. This space keeps you safe, reduces anxiety and keeps your stress low because you aren’t doing anything new or risky. The funny thing about comfort zones though is that space will not deliver new results. So if you want to create a level of success you’ve never experienced before you’ll need to break free of your comfortable patterns and do some “stretchy” things.

Push yourself too far though and you’ll experience so much fear and overwhelm that you’ll slide right back into your comfort zone. So the key is to find what is called, “Optimal Tension.” Creating just enough tension that your old patterns are removed and not too much tension that the fear catapults you back into safety. In episode 44 of Amplify Your Success Podcast discover how to step into that Optimal Tension required to achieve new levels of success.

Key Takeaways

  • Discover the signs you are camping out in your comfort zone – even though you deeply desire new, better results in your life and business.
  • How to create the Optimal Tension zone that makes your new results your upgraded default position.
  • Why your comfort zone is the antithesis of productivity and high performance for entrepreneurs and business leaders.
  • The three new superpowers you’ll have after you stretch out of your comfort zone into Optimal Tension

Check out Melanie Recommends for must-have business growth resources.

  • Take the Complementary Influential Profits Quiz now to discover your growth bottlenecks and unleash hidden profit opportunities.
Oct 6, 2017

In can take thousands of dollars and a lot of years to build up a strong pool of prospects – or an entrepreneur can align with joint venture partners who promote you to their already loyal list of subscribers.

Joint venture marketing is a fast and profitable way to build your own list of subscribers, as well as increase quality leads for your offers quickly. But there’s a trick to developing good affiliate partners and I tackle it in episode 43 of Amplify Your Success Podcast.

Key Takeaways

  • What the difference between strategic, affiliate and joint venture partners is and how it matters to your marketing strategy.
  • A huge a-ha I had as part of the “Shark Attack” panel of experts at the last Joint Venture Experience hosted by Rich German.
  • Four “must do” things before you approach a potential partner to promote your offers.
  • Three big no-no’s in the world of affiliate partnering (avoid these mistakes at all costs or you could ruin your business reputation.)
  • A simple way to start benefiting from marketing partners if you aren’t ready for the official joint ventures (and this is a GREAT way to build up your affiliate marketing chops!)

 

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

  • Take the Complementary Influential Profits Quiz now to discover your growth bottlenecks and unleash hidden profit opportunities.
Sep 29, 2017

As a business owner, marketing is an important part of your ability to generate leads and gain clients. But not all marketing activity is going to get good results – and often the marketing efforts that got you where you are today are not going be the marketing strategies that generate massive, exponential growth.

In episode 42 of Amplify Your Success Podcast, I’m joined by marketing genius Dan Kuschell who shares his story of overcoming a stressful burnout phase only to come out on the other side with one of the most sought-after marketing successes in the expert industry.

About the Expert:

Dan Kuschell is a husband, dad, serial entrepreneur and angel-investor and helps entrepreneurs have a bigger impact, reach, and contribution.

He has built 11+ companies, since 1992 and after selling 2 of his companies following a health scare, Dan now spends his time working with fun projects -- including helping drive sales and growth as a Strategic Growth Partner with clients like Joe Polish, Genius Network, and more.

Key Takeaways

  • Discover the real reason traditional marketing is dead and why if you stick to the old school methods of selling it can stall your business growth.
  • Dan shares his best method that adds five to seven new clients per month - without high costs, long learning curves, or technology overwhelm.
  • Dan and I talk about the biggest difference between a successful business and healthy business (and how this difference is what got him past his burn out phase.)
  • Then we get into why asking for referrals may actually be hurting your business – and what you should be doing instead to increase sales.
  • We wrap up with Dan’s mindset shift around work, life balance and how he’s been able to grow his successful business from a completely new paradigm of success.

Connect with Dan

Facebook.com/dankuschellpage
Twitter.com/dan_kuschell

Mentioned In this Episode:

Sep 22, 2017

There are five pretty common mistakes that fast-paced entrepreneurs make when they are hiring, training and leading their teams. Each of them alone can results in costly mis-hires and disappointing results when delegating. But if a business leader is making all five, they might give up on the most important growth strategy – building a dream team.

In Episode 41 of Amplify Your Success Podcast I’m covering these widespread mistakes so that you can recognize them – and hopefully avoid making them too.

Key Takeaways

  • The biggest mistake entrepreneurs make when hiring virtual assistants, contractors and employees.
  • Why a business leader should never hire a “mini-me” to help you grow your small business.
  • A common training faux-pau made by almost every thought leader and coach who hires virtual assistants.
  • How to channel your impatience so that you empower your team members for greater productivity
  • A major difference in management style that you must know if you are hiring experts or an “A Player” who will take ownership of their role.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Build Your Dream Team

Free Resource: The Smart Entrepreneur’s Guide to Hiring for Growth

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

Sep 18, 2017

Most entrepreneurs seek out a business partnership hoping for the “holy grail” – finding someone who will do the things you don’t like to do without having to pay for a team. Before you say yes to a business partnership, there are some things you need to do in order to have a thriving relationship with your partner.

If you’ve been searching for a business partner, or are considering a joint venture to create a new offering, listen and take good notes to Episode 40 of Amplify Your Success Podcast.

Key Takeaways

  • Five questions you must ask BEFORE you finalize a business partnership that can save you frustration, disappointment, and misunderstandings that could end the relationship before it takes off.
  • The most avoided step to take before your business partnership begins that can avoid a costly breakup if you decide to part ways.
  • How to flush out your skills, strengths, passions and roles within the partnership so that you don’t end up with role overlap.


Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Build Your Dream Team

Free Resource: The Smart Entrepreneur’s Guide to Hiring for Growth

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

Sep 11, 2017

Every human being is taught a series of stories that shape your future success in life. If you are an entrepreneur, small business owner or thought leader, your ability to grow your company and achieve higher levels of goals depends on the quality of your story.

In episode 39 of Amplify Your Success Podcast, I’m joined by expert mindset shifter Bob Choat to talk about how to shift those stories so they are more powerful and supportive of the life we truly want to live. Plus, I challenge Bob to do some on-the-spot coaching for the three most common success barriers.

About the Expert:

Bob Choat is the host of The School of Transformation Podcast, the author of Mind Your Own Fitness and the forthcoming book, Develop the Champion Within. He is also the founder of Mind Hack Academy (mindhackacademy.tv). His articles on peak performance have been published in various publications and websites. He is known as the Transformational Grandmaster.

He's appeared on both radio and TV, including KABC TalkRadio, Cosozo Radio Network, Sirrius Satellite Radio and Hypnosis Today TV Show. Bob is a Marine Veteran and former LAPD Police Officer. He is also an accomplished martial artist with a 5th degree black belt in Kenpo, a Sr. Instructor in Jeet Kune Do and a Master Instructor in Close Quarter Combat. He earned his PhD in psychology, ran a marketing and advertising firm and has extensive work in fitness and hypnosis, including stage hypnosis. He is also a certified trainer of NLP, Executive coach and certified as a Peak Performance Mindset Master Trainer.

Key Takeaways

  • Bob Choat shares how humans create stories that shape their future, often limiting their prosperity and capacity for more success.
  • I was surprised to hear that there is a big lie that everyone tells themselves. Bob shares an interesting insight into how to recognize and shift that lie so we can break free of mindset limitations.
  • Beliefs are critical to your success – and Bob shares the surprising reason why.
  • I ask Bob to walk through the three biggest fears entrepreneurs face in business using his breakthrough technique (we tackle money challenges, confidence and not knowing “how” to do your goal.)

And the best advice I was ever given on how to change your story so you feel empowered, confident and ready to conquer your biggest goals.

Connect with Bob

https://www.facebook.com/coachbobchoat

https://twitter.com/BobChoat

https://www.linkedin.com/in/bobchoat/

https://www.instagram.com/bobchoat/ 

Mentioned In this Episode:

Free Gift: 7 day Video Training on How to Empower Your Own Success Story

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Sep 5, 2017

When other small business owners discovered that I grew from $1k to breaking six figures in under nine months they wanted to know exactly how I was able to grow that quickly. The answer is simple.

I started delegating tasks I never had time to do, or I didn’t know how to do well.

In Episode 38 of Amplify Your Success Podcast, I outline five important types of tasks that an entrepreneur should be delegating right away if they want to grow their income and impact faster.

Key Takeaways

  • How I took a $350 investment in my first virtual assistant and turned it into a massive ROI of over $900 in new business.
  • Five types of tasks that an entrepreneur or business leader can delegate to see a huge boost in productivity and goal achievement.
  • A simple way to identify which tasks you should get off your plate to accelerate profitable growth.

[click to tweet verbiage] Melanie Benson’s advice to accelerate growth: delegate anything someone can do better, faster or cheaper than you.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Build Your Dream Team

Free Resource: The Smart Entrepreneur’s Guide to Hiring for Growth

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

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