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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Mar 18, 2024

Growing your email list can become a valuable asset, especially if you make sales online. An important factor in the success of your online sales is continuing to grow your email community.

Instead of relying solely on social media to accomplish that goal, consider hosting virtual summits to not just grow your email list, but to attract your ideal clients! In a world where the marketplace is crowded and competition is fierce, standing out as a leader in your space is essential for business success. 

This week on Amplify Your Success Podcast episode 379, Jay Williams, an international speaker and high-performance coach, reveals how he’s been leveraging virtual summits to not only build his email list but also to engage with potential clients and nurture relationships with influencers in his market. 

Discover how Jay's people-centric approach to virtual summits has not only grown his list but also positioned him as a trusted authority in his industry.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:00 Why virtual summits have become Jay’s favorite audience building strategy

06:58 Why over relying on social media for lead generation is a huge risk (and what happened to Jay that forced him to develop other options.)

11:08 The importance of aligned intentions when selecting speakers for summits.

13:41 A proven strategy to generate leads as a host, and as a speaker, from summits.

17:09 How virtual summits benefit experts with small lists.

21:13 The advantage of ‘borrowing influence’ from other speakers in a summit.

24:48 Integrity amongst speakers – what happens if it’s broken.

28:33 Win-win-win outcomes when you establish high standards, and lead your summit from that space.

30:47 Maintain speaker commitment for successful list building.

Resources Mentioned in This Episode:

Mar 11, 2024

Can you imagine what life would be like if you could grow your business while working only 4 days a week?

If that feels like a distant dream or a business only “other people” can enjoy, then grab a pen, paper and your favorite beverage and listen to my Amplify Your Success Podcast guest, Charles Alexander.

Charles has been in the pursuit of a 4-day work week since 2007 – and by delegating tasks, optimizing his mindset and mastering his daily routines, found a way to achieve work-life harmony. 

In episode 378, Charles reveals the potential for entrepreneurs to realize their business ambitions while prioritizing personal time. Whether it's focusing on high-impact tasks, setting clear boundaries, or leveraging community support, we uncover actionable advice for those seeking to navigate the journey towards a 4-day work week.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

03:25 Improving productivity with the Million Dollar Visibility framework.

09:35 How Charles balanced coaching, business and home life during challenging lockdown.

12:28 Tips for compressing your work week for efficiency.

13:56 4 keys to enhancing time management: visualize, plan, prioritize, act.

18:36 To spend more time in your zone of genius, delegate tasks.

22:07 Why we should reject busy culture to work towards balance.

25:38 Perfection can hinder progress. Set boundaries.

29:32 How to gain more uninterrupted focus time

30:38 A solid rule of thumb for outsourcing is 20% rate and 80% quality.

 

Resources Mentioned in This Episode:

Mar 4, 2024

Are you struggling to retain clients despite successfully attracting them? Do you wonder why great clients aren’t becoming raving fans who refer new business your way? These are often signs that you need to focus on improving your client’s experience.

In episode 377 of Amplify Your Success, we dive into a very powerful strategy to improve retention using client success roadmaps. I’m joined by Megan Huber, Client Fulfillment and Program Operations Strategist, who brings 19 years of diverse experience to support businesses in elevating client experiences for greater profitability and growth. 

From restructuring the onboarding process with mutual growth plans and personalized support along with accountability, Megan and I address a commonly neglected area of business that can lead to massive profitability improvements. We also delve into the importance of creating a supportive client environment and harnessing technology to keep clients connected to their growth plan. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

07:27 Why the client experience is crucial to differentiate your business in a highly competitive market.

10:40 Filtering out non-ideal clients and how that improves client retention.

14:51 Salesforce emphasizes the importance of client growth as part of retention.

17:15 How to identify your clients real needs and create a supportive client environment.

20:17 High ticket versus lower ticket offer and when to use each

23:37 How to sse Google Sheets for progress check-ins.

26:58 Client success leads to business profitability and growth.

29:24 Questions about setting up client engagements clearly.

32:44 A primary reason clients fail and don’t bond with your programs (the answer might surprise you) 

36:42 The importance of asking for referrals early, don't wait.

42:12 Megan reveals her fear of judgment that hindered her self-expression and growth.

 

Resources Mentioned in This Episode:

 

Feb 26, 2024

Being visible where your ideal clients are searching for solutions is essential to attract clients and stop being a best kept secret. A consistent visibility strategy is a key factor in amplifying authority and building trust online too.

So why is it that a talented expert, coach or service provider wouldn’t make time for visibility boosting activities that could grow their reach and revenue?

In episode 376 of Amplify Your Success, I delve into the world of profitable visibility and uncover the three most common barriers that are keeping talented experts from getting the opportunities and clients they deserve. In other words - stops them from being a best kept secret and into the limelight!

I shine a light on the internal conflicts that are holding many experts back from stepping into their brilliance, revealing how unresolved trauma and deep-seated fears can be the invisible barriers that thwart visibility and success. I’ll also share tips on dissolving these internal conflicts and stepping into your magnetic message to attract more meaningful opportunities.

Discover how to turn being a guest into at least $100,000 or more a year using my proven $1,000,000 visibility framework and learn how to make time for profitable visibility that pays off over and over again. If you're ready to amplify your authority and make a greater impact in your industry, this episode is a must-listen.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

01:51 Visibility, when done well, should be one of your top channels of leads and opportunities.

05:29 Why the right mindset is crucial for prioritizing visibility boosting efforts.

09:51 Why podcasts can be a “client attraction accelerator”.

12:07 Unresolved trauma and internal conflict can cause resistance and fear about being more visible. 

16:12 How to integrate habits that continue to build authority and attract visibility opportunities. 

18:07 The importance of visibility in the right audiences.

 

Resources Mentioned in This Episode:

 

Feb 19, 2024

Information overload is a chronic issue for small business owners. Discovering how to prioritize and integrate essential information is not only an essential skill, but embracing life-long learning can be the key to being future-ready. 

Imagine being able to effortlessly adapt to the evolving landscape, avoiding obsolescence, and staying ahead of the industry changes. On episode 375 of Amplify Your Success, my guest serial entrepreneur James Longley and I delve into the strategies and mindset shifts essential for staying relevant. 

We cover everything from the power of asking the right questions, self-awareness, and the importance of continuous learning in maintaining a competitive advantage in your field. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

03:14 Why empowering lifelong learning provides a valuable business transformation.

07:43 Using water as a metaphor, the importance of questioning information.

12:02 Continuous cultivation of up-to-date knowledge essential.

15:23 Information overload is a problem, the solution is clarity..

17:23 When it is important to outsource decisions.

20:27 How to filter out irrelevant tools for your business.

24:44 Mindset is essential to embracing change and staying relevant in a constantly evolving world.

 

Resources Mentioned in This Episode:

 

Feb 12, 2024

Ever wondered how some speakers have a magnetic presence that captures their audience's attention instantly? It's not just about what they say, but how they say it. 

On episode 374 of Amplify Your Success, we delve into the secrets of vocal mastery, and speaking skills with Jonathan Bender, a seasoned expert who has spent decades helping professionals craft powerful voices that move millions. Jonathan’s specialty is refining vocal dynamics, speech delivery, and facilitating the inner work that can elevate your influence and impact in every interaction.

Jonathan reveals the secrets to crafting transformational talks and speaking with authenticity, guided by deep connection while shedding nervousness and physical tension to unleash your true vocal power. 

Jonathan shares his remarkable journey from spoken word poetry to becoming a go-to authority in vocal presence and speaking skills, offering invaluable insights for speakers at every level. Plus, Jonathan captivates us with his spoken poetry slam. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:39 Why powerful leaders and experts are not showing up powerfully with their voice.

07:01 The misunderstanding around communication being 93% nonverbal.

10:30 Jonathon discusses abrasive transition statements that disrupt rapport with the speaker.

14:09 Compelling vocal presence is key for success.

17:40 Vocal work involves breath, voice, and diction.

22:19 Authenticity and connection transform public speaking experience.

26:14 Start with self-interconnection, honoring, releasing freeze response.

29:29 Launching online courses, summit, and visibility.

32:36 Experience Jonathon’s spoken word poetry.

 

Resources Mentioned in This Episode:

 

Feb 5, 2024

As a coach, consultant, healer or transformational leader, attracting clients isn’t something most people learn in their training.

Having a successful six figure (or more) business requires you to have paying clients – so how do you convince a prospect that your process is going to transform their life?

Your ability to influence others in your marketing and sales is key – but not the way most marketers do with questionable tactics.

There is an art to what’s called ethical influence and uncovering these proven tactics can transform your client acquisition game. Michael Stevenson, co-founder and CEO of the Ethical Marketing Academy and Transform Destiny, joins me on Amplify Your Success Podcast episode 373 with invaluable insights into leveraging ethical persuasion to amplify your business success, emphasizing the power of connecting with the desires and needs of your potential clients. 

Join us as we explore the mindset, language, and strategies needed to not just attract, but also retain your ideal clientele. From mastering the art of influence to understanding the subconscious factors that impact customer decisions, this episode is packed with practical wisdom to help you secure more clients ethically and effectively.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

06:09 Why starting a business doesn't guarantee success.

07:22 Michael’s story as a homeless teen, with programming skills, struggling to get hired, and the birth of his first software product.

09:20 How to amplify your authority and stand out with ethical persuasion strategies.

15:44 How Michael overcame insecurities to help others gain confidence.

17:51 NLP and how it helped heal both  Michael’s self esteem as well as Melanie’s ability to thrive.

22:38 Background on Neuro Linguistic programming (NLP) as a practical study of human thinking and behavior to stimulate listening and communication. Ethical concerns exist.

26:07 Discussion on ethical vs. questionable behavior in coaching and growth industry, advocating for trust and ethical practices to stand out in the market.

27:14 Focus on real metrics, not vanity metrics. NLP trainer had high close rate, but also high refund rate due to lack of substance and care for customers.

32:50 Asking questions is a powerful way to influence the conscious mind, which tends to default to inaction and rejection.

34:14 Sales is about coaching and serving, not just about making a profit.

38:09 The importance of language and future pacing when using ethical influence tactics.

 

Resources Mentioned in This Episode:

Jan 29, 2024

When you are in a crowded market, an expert entrepreneur is going to have a lot of similar-sounding competitors (even if those competitors are not as talented or capable of delivering the results that you do.)

In a crowded market, you either blend into the noise or stand out as the authority.

When you stand out as the authority, you become the go-to expert your industry refers to and your ideal clients seek out.

In episode 372 of Amplify Your Success Podcast, I reveal the foolproof method I stumbled upon that propelled my business from struggling to break $1,000 a month to multiple six figures 20 years ago. 

With my Authority Building Trifecta, not only did I achieve visibility, I also accelerated the monetization of that visibility. Today I teach this method to my clients so they can quickly boost their authority and land coveted shows and stages (and activate a 24/7 client generation system.)

I’ll also highlight the critical importance of being highly visible with what I call authority content, and how it holds the power to get invitations to speak, to reinforce your expertise, and to speed up your ideal client's decision-making process. We’ll delve into the art of being on other people's platforms and how it can significantly boost your authority. Finally, I’ll unveil the magic that happens when inspiring your audience to consume your content, imparting valuable insights on nurturing relationships and dynamic client journeys.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

02:02 Authority is essential to generate Million Dollar Visibility 

04:57 What my 3 part Authority Building method is for expert entrepreneurs.

08:47 What Authority Content is and how to showcase expertise for client attraction.

13:38 Consistent social media presence is important.

15:01 How borrowing credibility and influence from others works to build your own audience.

19:28 Where the “client attraction” magic kicks in with your messaging & branded content.

23:31 How my podcast helps nurture potential clients. 

24:57 Two potential outcomes from the authority method

 

Resources Mentioned in This Episode:

 

Jan 22, 2024

The corporate marketplace is full of untapped opportunities for coaches and consultants. However, there are many myths and misconceptions about landing corporate consulting and coaching clients that act as a deterrent to pursuing these types of clients.

On Amplify Your Success episode 371 I’m joined by small business growth expert and CEO Angelique Rewers who shares how solo entrepreneurs can 5X their sales conversions with corporate clients. 

This insightful conversation covers the transformational impact of corporate consulting work, the psychology behind selling to organizations, and how to overcome the fear of corporate sales for long-term business success. 

Listen in to discover how to master the art of selling to corporations as Angelique debunks myths about corporate client acquisition and shares how to systemize the brand experience for rapid business expansion.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

03:58 Melanie and Angelique discuss their corporate backgrounds and how their experience helps in their current business.

09:27 How to reach efficiency in winning corporate clients using leverage.

11:34 Small business leaders can drive profound, spiritual change at the corporate level.

14:12 The power of one yes to reach exponential impact in the corporate environment. 

17:17 Psychology of selling changes for solo buyers versus corporate buyers.

23:13 Angelique’s turning point in her business as she learned how to sell in a corporate setting.

29:16 Reaching capacity for a solopreneur and how it leads to feast or famine.

36:46 Angelique shares her bold move of hosting her first conference and overshooting her budget.

 

Resources Mentioned in This Episode:

 

Jan 15, 2024

Are you struggling to scale your business at the pace you desire? Are you looking to accelerate your success and make bold strides in your industry? An entrepreneur’s mindset plays a pivotal role in propelling the business toward rapid success. From embracing failure as a powerful learning opportunity to learning how to identify your true business identity, a growth mindset is necessary to avoid business collapse when facing inevitable growth challenges.

Brian Will, an experienced serial entrepreneur, joins me on Amplify Your Success Podcast episode 370, to unlock the key components of a growth mindset that has driven billions of dollars in sales inside his own businesses. 

Inside this deep conversation, we explore the changing landscape of sales, unlocking the power of unique value propositions, understanding the complexity of hiring for growth, and uncovering the top soft skills essential for business growth and scaling.

A powerful part of this conversation centers on the transformative power of shifting your mindset in coaching to navigate obstacles, and gain the necessary mental fortitude to drive your business forward. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

06:10 How Brian built multiple successful ventures – and the challenges that strengthened his fortitude along the way.

08:41 Why success in business requires both a growth mindset and mentorship.

12:23 How to identify and embrace your soft business skills that grow your business.

14:45 The success paradox of overcoming limitations to boost business success potential.

17:11 Fear and lack of delegation hinder business growth.

23:19 Stand out in a crowded market and communicate effectively.

28:49 How to choose a mentor (and this answer might just surprise you a bit.)

Resources Mentioned in This Episode:

 

Jan 8, 2024

Have you tried manifestation techniques but they don’t seem to work for you? Or perhaps you know that this is the year you are meant to achieve more, but you are not sure you have the stamina or energy to pull it off.

Often, the disconnect lies in our own energy and to achieve bigger success, we require real transformation guided by trained professionals

Instead of falling for quick-fix courses and cookie-cutter strategies, what if you had access to a simple technique that produces a quick boost of energy and momentum?

Hilary DeCesare, an award-winning peak performance, business, and mindset mastery coach, joins me on Amplify Your Success Podcast episode 369 and walks us through a powerful 4-step tune-in process to help elevate your business energy and problem-solving skills.

Hilary’s 4-step tune-in process, designed to be done multiple times a day, aims to elevate energy levels and provide a highly effective approach to tackle your biggest growth challenges (and boost up your momentum when you need it the most.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:07 Preview of Melanie’s own breakthrough in the conversation with Hilary.

09:18 Global shifts are occurring and people are seeking change.

10:54 Why EQ is going to be more impactful than IQ going forward.

15:35 Why striving for more and pursuing excellence transforms how we show up

18:52 How to overcome negative beliefs so you can reach your higher potential.

21:13 Hilary reviews her simple process to raise vibrational levels daily.

24:39 Why music is so essential to using the 3HQ process.

33:37 The monkey study shows the impact of mirror neurons.

36:56 How Hilary utilizes her favorite songs to enhance productivity methods.

43:27 A prediction on a big industry shift towards integrated coaching and transformation.

 

Resources Mentioned in This Episode:

 

Jan 1, 2024

Ready to break free from patterns that are holding you back and unlock your potential for exponential growth in your business this year? 

Sometimes what you stop doing is way more important than what you start doing. Adding new activity to boost sales is often the go-to solution. Before you add another to-do to your list, you’ll want to evaluate three common situations that actually block your ability to grow your reach and revenue.

On Amplify Your Success episode 368, I’ll unveil three critical things you must stop doing and three essential actions to start doing if you want to propel your success to new heights.

Drawing from my 24 years of coaching experience, I know the importance of identifying and eliminating tolerations that drain your energy and hinder your progress. Today, I’ll also explore the significance of stepping away from playing small in your business and instead embracing a bolder approach to your business and goals. We’ll also delve into the impact of simplifying your actions and the power of consistent, aligned efforts in realizing your authentic authority.

Tune in to gain practical insights and strategies that can help you navigate the year with a bolder, more impactful approach to your business, leading to meaningful traction and growth in your overall impact and success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

01:54 Why you want to start with the end in mind.

05:19 2024 is the year to embrace bolder goals in your life and business.

07:40 The negative impact of tolerating undesirable experiences in your business and life.

13:02 Why playing a bigger game and taking bold action causes you to accelerate desired results.

14:13 The little known fact about 10x Growth: it isn't about working harder. It's about producing 10 times the results.

20:19 The 2 types of approaches to bold goals (and why “feeling your way through” often leads to disappointing results.)

23:33 Fostering consistent, authentic brand presence through content.

25:28 Your 2024 formula for exponential growth: Plan, act boldly, be consistent, stand out.

 

Resources Mentioned in This Episode:

Dec 25, 2023

Imagine having a unique authority code that you could unlock that will amplify the reach of your work in the world (and make marketing your business a million times easier!)

Today, I delve into the intriguing world of Human Design and understanding your unique authority and strategy can give you an unfair advantage in your visibility efforts. 

Human Design is one of a few powerful tools I use in my coaching to unlock personal potential and guide my clients to make aligned decisions. Inside Amplify Your Success Podcast episode 367, discover the dynamic relationship between the five human design types, messaging strategies and money patterns.

I’ll share how I’ve been using Human Design to detect opportunities to amplify impact (and where hidden patterns could be sabotaging your motivation.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:20 How understanding human design unlocks natural success codes.

07:31 A massively valuable insight by discovering Manifestors have limited energy compared to generators.

11:44 Finding an aligned path through understanding type, staying congruent, understanding energy management.

13:44 Different Human Design authority types and how aligning to it can help you trust yourself.

16:17 The cost of not trusting my decision making authority.

21:51 Understanding your unique communication style and aligned messaging through the Gates.

24:50 The valuable information that your “not self” theme reveals around money and business growth.

28:15 How to unlock your most aligned abundance code.

30:28 How to get your free human design chart.

 

Resources Mentioned in This Episode:

 

Dec 18, 2023

One of the attributes of a profitable “speak to sell” speaker is their ability to entice the audience to buy while speaking on stage. If you want to monetize the stages you speak from as a coach or entrepreneur, then you must master turning a captivating presentation into action-producing invitations. 

In Amplify Your Success Podcast episode 366, I’m joined by seasoned speaking industry veteran, Bret Ridgway, who brings over 25 years of expertise to our discussion.  We explore the 5 keys to captivating your audience in a way that not only inspires action and influence but also drives sales and leads. 

Bret shares his unique perspective from the back of the room to the front of the stage on how to effectively engage and convert your audience, make your message truly impactful and profitable. Whether you're a newbie or a seasoned pro in the speaking game, this episode is sure to equip you with powerful tips to amplify your success when speaking on stage!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:16 The three types of speakers and how they monetize the stage.

09:17 A common mistake with event promoters who overwhelmed the audience with repetitive content.

11:03 Important questions to ask about event hosts like event history, previous speakers, audience.

15:24 Why it is helpful to control environmental distractions for successful platform selling.

18:49 Helpful techniques like using humor, controlling perception.

24:59 Effective public speaking (speaking on stage) for selling includes 85% content, 15% pitch.

26:53 The importance of confidence and energy in your transition to selling.

 

Resources Mentioned in This Episode:

  • Get Bret’s Free special report "3 Key Things Entrepreneurs Must Master to Build a Profitable Speaking Business." https://BretRidgway.com

  • Download Melanie’s FREE Scorecard and discover 17 mistakes guest experts make that cost them the lead and client at https://melaniebenson.com/scorecard.
Dec 11, 2023

What is a personal brand? And do you need to brand your business, or yourself?

There is a big distinction between marketing your business, and branding your business. Many entrepreneurs spend an enormous amount of time marketing their business, but end up being invisible as their brand doesn’t stand out in the market.

The branding experts at BrandFace join me on Amplify your Success Podcast episode 365 to discuss the nuances of personal branding, address common pitfalls and shed light on the vital distinction between branding and marketing. 

A bold, unbeatable brand can amplify success and help a business owner stand out in a crowded market by leaving a lasting impression and creating opportunities for growth and success.

Branding strategist Tonya Eberhart delves into the critical components of creating a bold, unbeatable brand by unpacking their three-step "3D Formula" for crafting an impactful brand, Tonya and Melanie provide valuable insights for entrepreneurs looking to amplify their success through strategic branding.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:57 Differentiating marketing versus branding in simple terms.

09:06 Why brand consistency is essential for credibility and connection.

12:33 The importance of defining brand messaging to avoid common mistakes.

15:59 How to develop a stand out brand through the 3D Method: define, develop, and display.

17:28 Identify, craft, and display brand elements effectively.

20:17 How your brand might need to evolve as your business offerings shift.

25:19 How your brand visibility is essential to attracting and retaining customers.

 

Resources Mentioned in This Episode:

 

Dec 4, 2023

What if you could use AI to attract high-quality leads through your content? AI content creation has advanced exponentially this year, and along with these innovations brings opportunities to optimize your lead generation too.

But, how do you leverage a tool like ChatGPT so that your content continues to have your brand energy, authentic voice and doesn’t sound so generic it’s repelling?

On Amplify Your Success Podcast episode 364, digital marketing expert Lindsey Anderson joins me bringing valuable insights on leveraging AI tools like ChatGPT to craft compelling content, improve sales scripts, and optimize lead generation. 

From the 3 pillars of Chat GPT access, the 20-60-20 content rule, and the importance of infusing expertise and value into AI-generated content, this thought-provoking episode is packed with practical tips to level up your marketing efforts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:30 Backstory on how Lindsey first met Melanie when speaking at an event

06:20 ChatGPT revolutionized content creation with human-like text.

08:48 High quality leads require extra effort when using ChatGPT.

10:42 Who is the real audience for high ticket offers

15:31 How to use Chat GPT to improve email writing.

17:58 The 3 pillars of ChatGPT – and prompts that help improve output.

20:33 Why sales scripts are crucial for effective high-ticket sales.

23:32 AI tools that Lindsey prefers.

28:16 The importance of respecting intellectual property when using AI tools.

 

Resources Mentioned in This Episode:

Authentic ChatGPT Marketing Prompts Playbook: lindseya.com/chatgpt

Download Melanie’s Scorecard: 17 Mistakes Guest Experts Make That Cost Them the Lead & Client https://melaniebenson.com/scorecard/

 

 

Nov 27, 2023

What is the best way for you to get your message in front of millions of ideal clients?

Tapping into a Million Dollar Visibility Stream

A Million Dollar Visibility stream is an audience of aligned highly targeted clients that have trust, rapport and recognize your credibility which makes them more likely to buy from, refer and engage with you (and can lead to millions of dollars in revenue and exponential reach by focusing on a few key streams.)

An expert-based entrepreneur can either build their own visibility stream through hosting a podcast, building community or hosting events. Or, if you prefer to speed up results, you can *borrow* other people’s visibility streams.

In Amplify Your Success episode 363, I break down what Million Dollar Visibility means and why it's important for reaching ideal clients. And I’ll unpack the two approaches to access these visibility streams - creating your own versus collaborating with others. 

We’ll also address common myths and misconceptions surrounding visibility and authority positioning, so you can choose the most aligned path for you.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

02:48 How to gain momentum with your visibility streams.

04:23 Busting a common myth about tapping into other people’s Visibility Streams

06:06 A limiting belief that keeps entrepreneurs trapped in “working too hard” for leads

07:41 Visibility streams aren’t a “build it and they will come” strategy.

12:44 The importance of a correct Offering Suite to showcase how you solve valuable problems.

 

Resources Mentioned in This Episode:

 

Nov 20, 2023

Imagine onboarding more clients in the next 30 days than you did in the last 6 months.

Most business owners could not pull that off right now and industry fluctuations aside, the lack of sales is typically due to one key issue – the business’s offerings aren’t seen as remarkable.

If an entrepreneur isn’t standing out, then most likely there is an issue with messaging, customer journey, or offer optimization. 

On Amplify Your Success Podcast episode 362, Jason Van Orden joins me to explore how techniques like his Gravity Method keeps potential clients engaged and guides them toward making a purchase with you. 

Jason provides valuable insights, examples, and practical tips for finding one's remarkable factor, addressing objections, and reframing the problem for potential clients. Melanie and Jason also reflect on their personal experiences of making bold decisions and the importance of networking and community engagement for business growth. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways:

02:58 What’s possible when using the Million Dollar Visibility Stream.

07:21 We discuss our insights around the coaching industry facing client conversion challenges.

08:26 Common challenges for coaches around messaging, customer journey, readiness for sales.

12:06 What the 3 R's are: relevance, remarkability and resonance.

16:03 Jason shares how a “Dancer turned teacher” experienced the effort theory.

18:42 What to do when you have tried so many things that don’t work.

23:21 Jason shares how to reframe anxiety using somatics for new hope.

25:09 Emerging research that can change industry perceptions.

28:19 The importance of not discounting your offers when people are not buying.

34:49 Jason talks about overcoming introversion and shyness to become a leader and create remarkable experiences for others.

 

Nov 13, 2023

What if you knew that doing good in business would also help you do more good in the world? Leading a business often requires the business owner or CEO to grow in multiple ways, including communication skills and management prowess.

Balancing logical growth steps with intuition requires a mastery of Emotional EQ, and is a key ingredient to navigate stakeholder priorities and team member needs.

On Amplify Your Success Podcast episode 361, Joshua L Berry, world-class facilitator of change and director of Econic, delves into the topic of leadership strategies that do good in business. 

Inside the episode Joshua and I explore the importance of values and purpose in business, and how businesses that prioritize doing good for multiple stakeholders often outperform their competitors, and the importance of trusting employees and treating them with respect.

If you’ve ever wondered how to skyrocket your business while doing more good in the world, this episode will encourage listeners to think bigger and aim for greater visibility and impact in their businesses. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.



Key Takeaways:

04:07 How being a world-changer is good business. 

06:25 Identifying and developing greatness in your team members positions a business for sustainable success.

12:22 Melanie reveals a transformational moment from her corporate career that opened the door to coaching as a career.

15:51 How doing good as a leader influences decisions, creates thriving culture, and deepens employee commitment.

19:16 The importance of shifting your assumptions to “people are inherently good.”

23:11 Joshua shares how abundance mindset influenced his bonus structure.

27:30 What can happen when small business owners prioritize employees over profits.

31:38 Leaders can move beyond rational thinking and integrate “naivety” for better team performance.

35:06 Left corporate job, started failed start-up. Evolved experience into successful

 

Resources Mentioned in This Episode:

  • Get Joshua’s Resource: Fill out the “get notified” form on DareToBeNaive.com and 5 people will be randomly selected to win a copy of D2BN, 1 person will win a workshop for their team facilitated by Joshua -  https://joshualeeberry.com/dare-to-be-naive/ 

  • Ready to tap into other people’s Million Dollar Visibility Streams? Download my free resource https://amplifywithmelanie.com

 

Nov 6, 2023

If you are an introverted entrepreneur, the idea of going to a networking event might feel very daunting. Even when you recognize the immense value of making connections in real life, knowing how to initiate conversations and engage with other business owners doesn’t always come naturally.

As an introvert, you possess a unique ability to build a network of powerful connections, if you know how to lean into your superpowers!

On Amplify Your Success Podcast episode 360, Jevonya Allen, Founder and Chief Visionary Officer of Twisted Networking, dives into the power of networking for introverts and how building connections can lead to personal and professional growth. 

Jevonya shares her expertise on the "5 to 7 touch rule" and the importance of establishing multiple connections before seeing tangible results. She shares personal experiences of knowing someone for years before meaningful opportunities emerged from their interactions and emphasizes the value of playing the long game in networking.

Melanie and Jevonya explore different networking strategies and offer tips on finding and attending networking events for introverts or shy individuals. They discuss the abundance of opportunities available by doing some simple research and highlight the significance of networking, especially in the post-pandemic world.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:01 What an introverts' networking power really is and how to lean into this superpower.

07:41 Why networking can lead to more money and clients.

12:22 The importance of smiling to create connection and open up interactions.

15:06 Types of networking events and where to find them.

22:03 How to authentically follow up with people.

24:27 How to play the long game to cultivate a more valuable network.

27:43 Relationships first, business second mindset and why it makes you a super connector.

 

Resources Mentioned in This Episode:

 

Oct 30, 2023

Being an entrepreneur is one of the most powerful “personal development” courses on the planet. In order to achieve higher levels of success, a business owner must learn to think differently and take action on important goals, despite feeling uncomfortable.

A turning point in my own business was recognizing the power of my decisions.This quote by W.H. Murray became my inspiration:

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too.”

Over the last 23 years I’ve studied how high 6, 7 and 8 figure entrepreneurs think – and how micro-adjustments in one’s attitude around money and resources allows them to use strategies that sustain success for the long term.

On Amplify Your Success episode 359, I’m revealing three critical skills that many of my peers have developed that allow them to reach higher levels of success – and sustain it.. Combined with my experience coaching experts in the 100k Authority Accelerator program, discover how decisiveness, resourcefulness, and momentum could be your best skills to use this year. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:01 Why entrepreneurs benefit from being decisive 

04:45 The WH Murray quote that reveals why making a decision comes before knowing how

07:56 What happens to our decision making when it appears we are low on resources.

10:25 How being resourceful looks when you’ve made a decision but don’t know how to reach it.

14:05 The stories you make up about your situation and how they either lift you up, or sabotage your progress.

18:35 Why momentum, especially collaborations, plays such a huge role in achieving next level success – and sustaining it!

 

Resources Mentioned in This Episode:

Oct 23, 2023

On Amplify Your Success Podcast episode 358 with Melanie Deziel, the focus is on the power of earning trust through audience engaging content. Explore the art of storytelling and content creation, emphasizing the importance of putting the customer at the center of the story. By focusing on the benefits rather than just the features of your product or service, you can create content that resonates with your audience and builds trust.

Take a deep dive into different frameworks for storytelling in various content types and highlight the significance of corroboration through testimonials, reviews, and case studies but caution against solely relying on corroboration and emphasize the importance of demonstrating your own expertise through action and results. Whether you're a solopreneur selling physical products or an individual with specialized knowledge, creating support content is crucial to gaining the trust of skeptical consumers.

Get practical tips for infusing your content with trust-building elements and share insights on building authority and positioning expertise online. Also, learn about Melanie's program, the 100k Authority Accelerator, which helps entrepreneurs generate an additional $100,000 in income while building a million-dollar visibility platform. Join Melanie Benson and Melanie Deziel as they unravel the secrets of earning trust through audience engaging content and taking your business to the next level.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

06:02 How your content sets you apart from other experts with similar offerings.

07:48 Why skepticism towards brands, especially on social media, has increased in recent years.

10:33 The power of leveraging testimonials, endorsements, and demonstrations to add credibility to claims.

15:20 How to pick the best content format that aligns with your best energy.

16:39 Two credibility boosters and how to use corroboration and education.

20:47 Sharing the “work before the work” so it’s compelling to your audience.

23:15 Why it helps to identify promises then prove and demonstrate them.

Resources Mentioned in This Episode:

Oct 16, 2023

You’ve heard you need to build an email list as part of your marketing strategy. But do you know how to unlock the gold in that email community? Research shows that at least 40% of online business owners build a list then don’t know how to engage that list on a routine basis (which means those subscribers have gone dormant, along with your profits!)

On Amplify Your Success episode 357, Monica Badiu, a copywriter for many big name marketers, shares the secret to monetizing your email community by selling courses.

She covers common email mistakes, like cramming too much content into one email, and strategies for improving email practices. We also delve into the difference between being a marketer offering coaching courses versus being a coach/course creator who markets their business via email. 

Tune in to hear valuable insights on creating relevant and valuable content in your email marketing campaigns so you can start selling courses.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:06 A big problem in our industry is building an email list that you don’t nurture or leverage.

08:51 Why so many people are turned off by a majority of the emails they receive from marketers and vendors they respect. 

09:57 The difference between marketers who offer coaching and coaches who market their offerings.

14:29 Some email best practices: Segmentation, engagement, and avoiding email overload.

16:28 How to ensure you are adding value, informing, and shifting reader’s perspectives in emails.

22:49 How to get better results with your email marketing by implementing streamlined focus.

29:50 The importance of cleaning your email list to improve open rates.

Resources Mentioned in This Episode:

 

Oct 9, 2023

If you host your own show or podcast, creating show notes can be quite time-consuming. Using show notes can also exponentially increase the reach of each episode, and assist listeners in organically discovering your show.

So how can a podcast show host speed up the creation of show notes? Using AI! On Amplify Your Success Podcast episode 359, Deirdre Tshien, the co-founder and CEO of Capsho, explores the fascinating world of AI for marketing podcasts.

Deirdre sheds light on how Capsho can revolutionize the podcasting industry. With its AI-generated assets, podcasters can now save time and effortlessly create show notes that increase reach and attract top guests and clients. The tool's SEO capabilities also play a crucial role in optimizing keywords to enhance discoverability.

We also dive into the debate surrounding AI's impact on creativity. While many fear that AI will take over creative tasks, the duo emphasizes the irreplaceable role of human connection in true creativity. They stress the importance of using AI for marketing as a support tool rather than relying solely on it, and highlight the need for human involvement to maintain ethical standards and prevent plagiarism.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

06:03 An interesting history about AI and Deirdre’s discovery of it’s impact more than a decade ago.

10:06 Podcast show notes and how AI speeds up effective content marketing.

15:14 Where AI-generated content can lead to a lack of creativity.

16:43 Why human connection is crucial to spark creativity.

22:36 One of the cool features of Capsho is the ability to extract social media captions to promote episodes.

29:03 Why it is so important to stay informed about ethical concerns surrounding AI.

36:51 Disruptive women creating impactful tools in the field of AI.

 

Resources Mentioned in This Episode:

 

Oct 2, 2023

How many times have you set your intention on a goal or strategy that could grow the impact of your business, only to continually put it off, over and over again?

Or you are faced with making a growth decision and even though deep down inside you know it could be a gagame-changeror you, you let your fear talk you out of going forward?

Resistance is a common behavior of recognizing that doing an activity will have a positive impact, but you don’t do it!

On Amplify Your Success episode 355, I dive deep into the topic of resistance and how it holds our business growth goals hostage. I’ll reveal the various ways resistance manifests itself, from disguised confusion to overwhelming busyness, and how it can prevent us from achieving our fullest potential, especially when money is involved.

Drawing from my experience as an authority amplifier and possibility igniter, I share stories of talented entrepreneurs who have been hindered by resistance. From talking themselves out of investing in themselves to finding reasons not to pursue opportunities, resistance can keep us stuck and prevent us from playing a bigger game.

I also provide valuable insights into the signs of resistance, methods to overcome it, and the root causes that keep us locked in resistance. Don't miss this episode as I empower you to break free from resistance, take ownership of your goals, and create the success you deserve. Tune in and learn how to slay through the resistance holding your goals hostage. It's time to amplify your success!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

[00:55] Resistance in entrepreneurship and how to overcome it.

[05:18] How resistance disguises itself as valid obstacles.

[10:43] Where many people give their power away, leading to chronic “goal derailment”

[15:00] The insidious negative consequence of experiencing internal conflict about two goals.

[18:17] What self-doubt really means about your unresolved fear and alignment.

[21:58] Growth mindset and your unique human design – how to BE the person that accomplishes more.

[23:52] What happens when you lean into discomfort and commit to a new outcome?

[28:03] How to know you need to work with a coach to slay through resistance.

 

Resource:

 

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