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Amplify Your Success

Visionary entrepreneurs, thought leaders and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Now displaying: October, 2017
Oct 27, 2017

How many times have you let a lack of funds in your bank account dictate what opportunity you pursue? As entrepreneurs, there will always be opportunities, but we won’t always have the cash flow in hand. Early on in my business I learned how powerful I can be around money – by simply being strategic in how I invest in each opportunity. From hiring the right support team, to investing in my mentors to making big growth leaps in my small business, knowing how to afford what you need is a game-changer.

In episode 46 of Amplify Your Success Podcast I’ll walk you through what I learned so that you too can strategically generate the income you need to afford your business growth.

Key Takeaways

  • The conversation with a big name speaker that became a huge pivot in how I approach business growth.
  • Three types of entrepreneur growth and how each stage affects the business owner’s growth mindset.
  • How a shift in your spending focus can help you afford what you need to grow your business now.
  • 5 examples of how strategic thinking can help you find money to afford your business growth needs.
  • How thinking “I can’t afford it” is keeping you stuck and causing your growth muscle to atrophy.
  • Why using the “go all in” philosophy can eliminate needing to know “how” so you can manifest new income streams.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Oct 23, 2017

If you are host a podcast, Facebook Live or produce regular content for your blog, it can be challenging to get more views. Don’t just “one and done” your stellar marketing pieces! That’s leaving money on the table. Start content spinning so you can create massive buzz around your brand.

In episode 45 of Amplify Your Success Podcast, I’m On Air Coaching my Platinum client, Chrystal Clifton. I take her through my Content Spinning process to show her how to get more exposure through all the social media channels and drive more traffic to her weekly show. Plus, this is the ultimate leverage marketing strategy – you’ll learn how to create content once and distribute relevant content chunks across all your platforms so you don’t have to keep creating original content.

Key Takeaways

  • How to decide if you should use Facebook Page or Personal Profile to host your Facebook Live show.
  • Four ways to cross-purpose a video so that you drive traffic back to your show – and website.
  • A few clever ways to get new viewers to your show or podcast on Instagram, Twitter and LinkedIn.
  • Plus, I share some of my favorite time-saving and buzz producing tools and resources to make Content Spinning easy.

Mentioned In this Episode:

Oct 16, 2017

Your comfort zone is a space of mental security. Think of it like a “default zone” where habits, actions and thinking fit a routine and pattern that minimizes stress and risk. This space keeps you safe, reduces anxiety and keeps your stress low because you aren’t doing anything new or risky. The funny thing about comfort zones though is that space will not deliver new results. So if you want to create a level of success you’ve never experienced before you’ll need to break free of your comfortable patterns and do some “stretchy” things.

Push yourself too far though and you’ll experience so much fear and overwhelm that you’ll slide right back into your comfort zone. So the key is to find what is called, “Optimal Tension.” Creating just enough tension that your old patterns are removed and not too much tension that the fear catapults you back into safety. In episode 44 of Amplify Your Success Podcast discover how to step into that Optimal Tension required to achieve new levels of success.

Key Takeaways

  • Discover the signs you are camping out in your comfort zone – even though you deeply desire new, better results in your life and business.
  • How to create the Optimal Tension zone that makes your new results your upgraded default position.
  • Why your comfort zone is the antithesis of productivity and high performance for entrepreneurs and business leaders.
  • The three new superpowers you’ll have after you stretch out of your comfort zone into Optimal Tension

Check out Melanie Recommends for must-have business growth resources.

  • Take the Complementary Influential Profits Quiz now to discover your growth bottlenecks and unleash hidden profit opportunities.
Oct 6, 2017

In can take thousands of dollars and a lot of years to build up a strong pool of prospects – or an entrepreneur can align with joint venture partners who promote you to their already loyal list of subscribers.

Joint venture marketing is a fast and profitable way to build your own list of subscribers, as well as increase quality leads for your offers quickly. But there’s a trick to developing good affiliate partners and I tackle it in episode 43 of Amplify Your Success Podcast.

Key Takeaways

  • What the difference between strategic, affiliate and joint venture partners is and how it matters to your marketing strategy.
  • A huge a-ha I had as part of the “Shark Attack” panel of experts at the last Joint Venture Experience hosted by Rich German.
  • Four “must do” things before you approach a potential partner to promote your offers.
  • Three big no-no’s in the world of affiliate partnering (avoid these mistakes at all costs or you could ruin your business reputation.)
  • A simple way to start benefiting from marketing partners if you aren’t ready for the official joint ventures (and this is a GREAT way to build up your affiliate marketing chops!)

 

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

  • Take the Complementary Influential Profits Quiz now to discover your growth bottlenecks and unleash hidden profit opportunities.
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