Melanie talks about four essential shifts you can make to achieve more impact and more success effortlessly. A couple of quick shifts in who you’re being can actually power up your doing.
[1:16] What do you do when you’re trying to break that next level of success, and it’s not working, despite feeling like you’re doing all the right things?
[1:55] “Be. Do. Have.” Concept: Doing isn’t the focus, it’s being.
[3:20] When Melanie began to break down her own barriers, she started to study what was working for other people, emulating specific aspects of successful people. The shifts occurred in four pillars: mindset, action and behavior, environment, and wisdom.
[4:39] Bold, courageous mindset: You have to be willing to do you, authentically. Don’t sacrifice the best parts of you to be successful.
[6:13] Are the offerings and the approach you’re taking aligned with your values, what’s important to you, and using your strengths?
[6:58] Balance the long-term vision with short-term action. It can be easy to lose focus on where you ultimately want to be, but it is important to evaluate where you are putting your time and attention. This can be very important for your money mindset, especially how you sell and enroll.
[11:25] Really understand the line between something that is costing you money but not bringing in return, and an investment that helps you expand your success.
[12:12] Successful people don’t let the “how” get in the way of action. Commit to the outcome, and then you figure out how you’re going to achieve it.
[13:30] Productivity and action: Are you taking actions that are producing results? Develop a timely (weekly, monthly) consistency to your highest-impact activities.
[15:05] Optimization: recognizing what you have, before you create more.
[16:52] Time boundaries are something that really sets success apart. Create time boundaries so you have clarity about what you should be saying yes to, and what you shouldn’t be saying yes to.
[18:07] Learn how to leverage other people’s talents to free up your time for what will propel you forward.
[21:11] Environment: Melanie defines environment as being made up of the people and the situations and communities that you’re spending time in. Evaluate where you get inspired. Your environment has a huge unconscious influence over your motivation and what you believe is possible.
[22:42] Melanie is a huge proponent of coaches and masterminds. If you’re not feeling inspired in your environment, you may look to surround yourself with some other people who will push you in a healthy way.
[24:36] There are some people who are lifestyle-based, and some people who are work- and achievement-based. Find the person that inspires you to be the best version of you.
[26:16] Wisdom: This pillar is vital. Melanie suggests a three-fold approach: 1) a commitment to evolving and growing, 2) understand the power of leadership, and 3) be clear about what should get your yes.
[29:13] As you move into the new year, really evaluate if you’re being the level of entrepreneur, creative, or thought leader that can propel, rather than wasting time on things that do not produce results.
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Jim Palmer, a very successful marketing and business-building expert, joins Melanie to talk about how to avoid the biggest profit mistakes in business. Jim shares some personal experiences, and advice on how to invest in your customers, to grow your business and increase your profit.
[2:33] Brief introduction to Jim, and a bit of how his dream and business has culminated in his next step ― living on a boat!
[4:18] How important was the decision point that made your dream a reality? Jim talks about the technicalities of how they transitioned from their current lives, to their new adventure.
[6:57] One of the biggest mistakes an entrepreneur or small business owner can make is focusing on new sales, at the expense of keeping their current clients engaged. There is great opportunity for profit, when you find a balance between getting new clients, and keeping your current clients happy.
[9:07] Jim talks about some of the benefits of focusing on your current customers, and how to reach out and inform customers of all the different ways you can help them. It is worth exploring the value within your current client base, by creating and maintaining strong relationships with them.
[14:14] It’s ten times more expensive to acquire a new customer than it is to keep a customer. If you make your customers feel valuable, they will also likely be more inclined to share your information with others.
[15:42] How can you continue to engage customers you already have, and deepen the repeat business? Jim shares several ideas about how you can interact with your customers to see how you can expand your services, and better serve your clients.
[21:05] Small business owners focus on selling more to grow; entrepreneurs are thinking of what different ways they can create and bring in money.
[22:00] It is important to know your customer base, and where the majority of your revenue is coming from. Invest in them the same way they invest in you!
[27:24] What can a simple mindset shift do to help make a huge difference in your profit?
[28:28] What is next in Jim’s dream business, and how might his ideas, books, and events benefit the growth of your business?
Mentioned in This Episode:
Link to Melanie’s Resources: Get out of Overwhelm, Build Your Dream Team, Lifestyle Business Courses