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Amplify Your Success

Visionary entrepreneurs, thought leaders and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Now displaying: 2018
Feb 16, 2018

As a creative entrepreneur or new small business owner, there is a lot to learn about trademarking and copyrighting your brand, which makes it easy to skip over! But a business without the proper legal protection leaves itself open to getting their ideas swiped.

There is not a day that goes by I don’t see a Facebook post from a fellow influential business leader who found someone copying their signature program or has stolen their trademark sales copy. A hard-learned lesson for many business owners: just because you created it doesn’t mean it’s protected!

My friend Deborah Sweeney, CEO of MyCorporation.com, one of the top two online legal resources, joins me on episode 62 of Amplify Your Success Podcast to share what every entrepreneur should do now to protect their intellectual property and brand – before it gets costly!

Key Takeaways

  • Deborah shares how she leapt from in-house legal counsel to owner of one of the top two, most prestigious online legal resources, MyCorporation.
  • Not sure what the difference is between a trademark and a copyright –and when you should do either? Listen in to learn what a business owner needs to do to protect their brand.
  • When your business is caught in a competitive market, Deborah shares unique insight on how to continue to grow and thrive (and even get the competition to come to YOU for leads!)

About The Guest

Deborah Sweeney is the CEO and owner of MyCorporation.com. She acquired the company out of Intuit in 2009 after she ran the division under Intuit. The company continues to thrive and grow. Deborah is a former law firm partner who practiced corporate and intellectual property law after graduating with a JD/MBA from Pepperdine University. She has 2 teen boys and an entrepreneurial husband, all 3 of whom love to play soccer and listen to great podcasts!

Connect with Deborah Sweeney

www.mycorporation.com
@mycorporation
@deborahsweeney
https://blog.mycorporation.com/

Feb 9, 2018

When you are ready to grow your business, you’ll want to hire a super star employee or virtual assistant to delegate to. But far too often an entrepreneur skips a good hiring process and ends up disappointed with their team. But if you understand the four primary information processing styles, you’ll have a secret weapon to hiring the right people the first time.

In episode 61 of Amplify Your Success Podcast, I’ll share one of my most valuable business coaching tools that provides instant clarity and a valuable hiring tactic for my clients.

Key Takeaways

  • What the most common (and costly) hiring mistake is that a majority of small business owners make.
  • What each of the four primary information processing styles are.
  • Why high-achieving, fast-paced, results-oriented entrepreneurs get super frustrated with supportive assistants (and give up on them before they get to the gold!)
  • A unique but massively valuable approach to clarifying processing styles to make sure you have the best fit!

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Feb 2, 2018

Whether you are a small business owner or a business leader, influence is important if you want others to follow you. Influence is the art of inspiring others to think or act in a certain way.

As you follow any “guru” or online celebrity on Youtube or Facebook and you’ll recognize a certain charisma and character that attracts people to their work. But influence is way more than character alone – there are certain traits that a business leader needs to cultivate to be more influential. In episode 60 of Amplify Your Success Podcast, I’ll guide you through the 6 most important ways to boost your influence so you stand out in your industry.

Key Takeaways

  • A subtle influential factor we can learn from celebrities like the Kardashians and Gary V.
  • What’s the difference between leadership, influence and authority (and why it’s important to know before you build your own influence platform.)
  • How to build up your influence even if you are just getting started.
  • The key to leveraging other people’s influence to rev up your authority in any marketplace.
  • What you can do if you can’t get people to listen to your vision or directives.

 

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jan 26, 2018

Imagine having Whole Foods or Staples sponsor your next event. Or what if Apple became a sponsor for your podcast?

Collaborative sponsorships are an untapped revenue source for entrepreneurs and my friend Charmaine Hammond of Raise a Dream joins me on episode 59 of Amplify Your Success Podcast to share how you can align with highly visible companies who would like access to your followers and clients.

Key Takeaways

  • What collaborative sponsorships are and how they can become your new revenue source.
  • Why sponsors are looking for small business owners just like you to get their message to your followers.
  • How Charmaine has attracted everything from clothing to perfume to travel perks from sponsors.
  • The single biggest mistake you can make when trying to develop sponsor agreements (and it’s a really common sales mistake!) 

About the Guest:

Charmaine Hammond has been in the business of changing lives for more than 25 years. This former Correctional Officer (yup! She worked in jails) and Corporate Dispute Resolution Expert now travels the world teaching the principles of communication, sponsorship, and collaboration.

As a bestselling author (of 5 books & featured in 6 others) and professional speaker she has had tremendous success in finding corporate sponsors to fund her printing, graphic design, venues, travel, media, technology, hotels, even her pet food and dog poop bags! She has developed sponsorship relationships with more than 40 sponsors and 60 business partners.

Her recent speaking and book tour, Million Acts of Kindness, involved a 14,000 KM tour across North America in a 32 foot sponsored motor home, hotels sponsored for the team, and more than 40 businesses and retail chains raising funds in their stores/businesses to support this movement….. A Million Acts of Kindness. Her company is called Raise A Dream.

Connect with Charmaine Hammond

Facebook 

Twitter

Mentioned In this Episode:

  • Raise a Dream 7 step sponsorship model and great tips to get started.at raiseadream.com
Jan 22, 2018

A lifestyle business is designed for time freedom. Many entrepreneurs create a time-sucking J.O.B. and never have the space to enjoy the money they work so hard to make. When you design a lifestyle business, you’ll create a cash machine designed to free you up to do what you love most.

Whether you are just getting started or are ready to take time away from your business, you’ll find valuable insights in this episode to gain control of your time again.

Key Takeaways

  • What it means to have a lifestyle business (and it’s not just about the money or working from anywhere in the world.)
  • The biggest mistake that successful entrepreneurs make when starting their business (and how to unravel from it if you already made it.)
  • My not-so-secret but often overlooked factor to working 30 hour weeks and having time to do what I love most.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jan 15, 2018

A bold vision for your small business keeps your inspiring high and can be the answer to feeling stuck or losing track of your priorities. But sometimes that vision eludes an entrepreneur and they end up chasing bright shiny objects or getting energetically stuck and lose momentum.

In Amplify Your Success Podcast episode 57, let’s inspire a bold vision that gets you fired up and focused in a way you didn’t know you had in you. Having a bold vision might feel a little scary but it’s like fuel for a business owner’s rocket boosters.

Key Takeaways

  • Why fear and your limbic brain are your enemy when it comes to establishing
  • How to craft a compelling vision that keeps you inspired and motivated, even when you face challenges and hurdles.
  • The three key components of a bold vision that help your team free you up from the day to day minutia.
  • Your vision gap and how it can become a dangerous derailer to achieving your bigger goals (like scaling your business and getting past the early six figures.)

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jan 5, 2018

Getting booked on stages and for radio interviews is a key strategy for anyone who wants to share their message to more people.

Whether you are an entrepreneur or small business owner who wants to increase sales or an author or change-maker who wants to inspire more people through your own story, you’ll want to listen in to my guest Jackie Lapin.

In episode 56 of Amplify Your Success Podcast, Jackie details out for you some important steps to take in order to get more speaking engagements, and how to make yourself more attractive to event producers and radio show hosts.

Key Takeaways

  • What you need to have to have in place to get booked on more stages.
  • An important, and often over-looked factor to get more speaking gigs faster.
  • How to you make yourself matter to event bookers and radio show producers who are looking for experts just like you.
  • A little trick to making yourself relevant to a new audience.
  • Simple, easy ways to get booked on more stages without hiring expensive PR firms.

About the Guest

Jackie Lapin is a leader in helping transformational leaders, authors, coaches, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing PR campaigns, radio media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Denise Linn, Arielle Ford, Hay House and more.

The success of her companies has been built on her detail-oriented, comprehensive proprietary one-of-a-kind data-driven lists—the information from which she is now sharing with the world! Her most recent offering is SpeakerTunity™, the twice monthly transformational speaker leads tip sheet, providing speakers with the direct contacts to book themselves on stages across North America. (www.Speakertunity.com) The newest additions to the SpeakerTunity™ family are SpeakerTunity Radio Insider™, with leads to book transformational radio shows; and SpeakerTunity Summits™, where you can submit yourself to Virtual Summit hosts.

Connect with Jackie Lapin

LinkedIn: https://www.linkedin.com/in/jackielapin
Jackie Lapin Facebook: https://www.facebook.com/jackielapin
Jackie Lapin Twitter: http://www.twitter.com/jackielapin

SpeakerTunity
Facebook: http://www.facebook.com/speakertunity
Twitter: https://twitter.com/SpeakerTunity

Mentioned In this Episode:

Jan 2, 2018

The year 2017 was definitely a challenging year for so many people I know – me included. In addition to getting re-married, I took on a lot of new projects and started to stretch my wings into the new brand for my business. A lot of 2017 was very frustrating, disappointing and challenging as I navigating a lot of new territory!

In Amplify Your Success Podcast episode 55, I share some of my own journey as a business leader over the last 12 months – some of which brings up regret, shame and feeling quite vulnerable. I thought I’d share it with you in the hope of inspiring your own authentic capturing of the lessons and learnings that can shape your success.

Key Takeaways

  • I knew that vulnerability is my super-power, but I was struggling with the identity of “having it all worked out.” I finally found a way through it (and it had to do with recognizing my need to feel safe.)
  • Relationships are essential for long-term success, but a mastermind is type of relationship were your peers have your back so you feel more courageous. I talk about what I learned about relationships this year.
  • Health is like rocket fuel for an entrepreneur, so I recommitted to optimal wellness.
  • With my new goals, I proved to myself how important my mantra of “simplify to multiply” really is to a small business.
  • Having a dedicated, capable team is crucial if you have bold goals and a big vision.
  • I came face to face with my doubt demons (again) last year but one thing helped me regain my courage and confidence as a business leader.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

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