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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: 2018
Jul 9, 2018

When you join a coaching program, how do you know if you are hiring kind of mentor? There’s a significant distinction between someone who is a trained coach and someone who is a mentor. Knowing the difference can save you from making a $10,000 - $100,000 mistake.

I’ve heard so many complaints about big name mentors over the years from business owners who felt they made a mistake. The truth is they just didn’t know what kind of mentor they really needed!

In episode 82 of Amplify Your Success Podcast, I explain the distinction between a mentor, a coach and a mentor coach – and when you need to hire each type. Be sure to join the conversation in the Amplify Your Success Community about mentoring vs coaching!

Key Takeaways

  • The most important distinction between a mentor and a coach (knowing this can save you from making a costly investment mistake!)
  • Why you need a coach AND a mentor at certain times during your business growth
  • What a mentor coach is (and how it’s a powerful option when looking for a coach.)
  • The one question to ask any mentor or coach you are considering working with

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jul 2, 2018

When you publish a blog post or set up a new webpage, can someone find it by doing a search on Google? If you don’t show up in the top 10 listings when doing a search, then you’ll want to listen in as Tracey Ehman shares how using the right keywords can help you get found online.

Keywords are one of the most under-used online marketing tools – and can make the difference between getting more qualified leads and disappearing into the web presence black hole.

Join me on episode 81 of Amplify Your Success Podcast as online business expert Tracey Ehman reveals how easy it is to get your content found online.

Key Takeaways

  • What a keyword is and how Google (or any search engine) uses them to sort millions of online websites quickly.
  • Why using hashtags are crucial for Twitter, Instagram and even LinkedIn to get more followers.
  • A little SEO hack using Google + that’s so simple but super effective to get in the top 5 listings.
  • How to make sure you use the right keywords in your metadata so that your website pops up first on Google searches

About the Guest:

Tracey Ehman is an online presence and social media specialist, as well as on the Executive Team of Women Speakers Association and #SpeakerChat host.

Tracey prides herself on providing optimum customer service and continuing to always enhance her education so she can be on the leading edge.

She now specializes in helping her clients choose the right keywords to attract their ideal market and offers a number of services that includes training on how to find the right keywords, and where they need to be used online to increase your visibility, lead generation, and conversion.

By working with her you benefit from smart strategy, intuitive guidance, and focus on the end result from the very first point of contact.

Connect with Tracey Ehman

Facebook
Twitter
LinkedIn
Instagram 

Mentioned In this Episode:

Jun 25, 2018

Want to amplify your message shares? It’s all about going viral with your video! In the past, sharing your video to multiple platforms required a lot of manual reposting – but now there are easy ways to make your video “viral ready”!

Director, producer and media host Bonnie Bruderer joins me to reveal some of her hot tips for sharing your message on video (and how to get started even if the camera makes you nervous!

Listen to episode 80 of Amplify Your Success Podcast to rock your videos (and inspire a lot more sharing!)

Key Takeaways

  • Why video is a powerful marketing vehicle to share your message with more potential clients.
  • Bonnie shares a simple but professional way to make “viral worthy” videos that people can’t wait to share!
  • What elements to include for good video marketing
  • How getting creative with content, like Bonnie’s dog’s TV show, can gets millions of views

About the Guest:

Bonnie is a film and TV producer with over 700 television segments, and the writer, director, producer of the documentary: INFLUENCER on the social media generation and the advertising industry.

With a strong background in technology and media, she started her career at companies like CitySearch, NBC Internet, Active Networks and learned firsthand how to build and sell emerging media. She worked for two decades, touring with some of the world’s top personal development gurus including Tony Robbins, Harvey Mackay and others.

She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks.

The company has a proprietary technology that can instantly get any video content featured in outlets all over the world. She is a kickboxer, an avid dog-lover, and auntie and has starred in multiple fight movies. She is also a four-time author and holds 10 certifications in human potential and coaching, including Columbia University’s Executive Coaching Program.

Connect With Bonnie

Twitter
Instagram
Facebook

Mentioned In this Episode:

Jun 18, 2018

Brainstorming, when done properly, can activate a powerful creative thinking amongst a group where innovation and new possibilities are easier to access. Not to mention it’s a valuable way to get unstuck for any entrepreneur or business leader. But sometimes brainstorming exercises get throttled and you lose the magic before it happens.

In episode 79 of Amplify Your Success Podcast, I dig into my toolbox from my Fortune 500  days to share how to brainstorm in a way that can accelerate results and catapult your business into industry leadership.

Key Takeaways

  • The “5 Golden Rules” of good brainstorming
  • How to avoid a common brainstorming error that causes team members to shut down or sabotage the process.
  • What to do once the brainstorming is over so you don’t lose the ideas that surfaced
  • Why you should never make a snap decision during a brainstorming process
  • How to set a “brainstorming structure” that gets good results, without limiting the creativity and ideas that flow naturally.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jun 11, 2018

Life is full of challenges, many of which can be overwhelming and painful. As an entrepreneur, breakdowns and frustrations can cause the business owner to get so stressed out that they lash out at others. In 2010, after having one of the most painful and stressful periods of my life, I decided to level up my character and committed to becoming the person who could handle challenges with grace and ease.

In episode 78 of Amplify Your Success Podcast, I’ll share with you what I’ve discovered as I dug deep and explored a more mindful (and peaceful) approach to navigating life’s challenges. So if you are stressed out, have a hard time with people who disappoint you, simply like the idea of being more graceful, then listen in.

Key Takeaways

  • What it means to be Graceful Under Pressure for a business leader or service professional
  • The first step to take when you have way too much stress and you can’t take anymore!
  • How taking space and not being busy all the time is essential to living a grace-filled life
  • Why gratitude is a key factor in having more happiness and less stress
  • A simple mindset trick to take yourself off “full alert” and get grounded

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jun 4, 2018

Have you ever hired someone full of potential only to feel disappointed by their performance? Maybe you are a high-achiever and constantly feel that angst of results not yet achieved?

Thom Singer has interviewed over 400 business leaders, entrepreneurs and small business owners to find out how they fulfill their potential – and discovered that potential does not always equal results

Join me on episode 77 of Amplify Your Success Podcast to hear what Thom discovered and how he uses his keynotes to inspire his audiences to close the gap between potential and performance.

 

Key Takeaways

  • Thom shares why some people have massive potential but choose not to pursue results in that area.
  • Discover the specific actions one must take to close the gap between potential and real results in life and business.
  • What some of the signs are that you have a gap between potential and results
  • How to handle the team “potential to performance” issues that plague so many business leaders and small business owners


About the Guest:

Thom Singer has become obsessed with helping people take the leap across the gap that exists between potential and results.

He has interviewed over 300 CEOs, entrepreneurs, business leaders, solopreneurs, and others on his popular "Cool Things Entrepreneurs Do" podcast (named on INC.com as one of 8 business podcasts to listen to in 2018). Through these in-depth conversations he learned that there is no single thing that holds people back from achieving more, nor is there one solution to reaching the top levels of success. It is unique for each person.

Thom has had an eclectic career in sales and marketing for Fortune 500 companies, Law Firms, and small companies. He has written 12 books and when he was 21-years-old he was a five day returning champion on the $25,000 Pyramid game show.

Connect with Thom Singer

www.twitter.com/thomsinger
www.facebook.com/thomsingerspeaker

Mentioned In this Episode:

May 28, 2018

Your brand is the first impression a potential client experiences about you and your work. Does it really reflect your authentic message? Does it attract (or repel) your best clients? There are a few tricks to creating a compelling, attractive brand that inspires your target audience to work with you.

Branding expert Kristie Keever joins me on episode 76 of Amplify Your Success Podcast to share some of her years of branding both big and small businesses. She’s a treasure trove of amazing wisdom when it comes to marketing and success!

Key Takeaways

  • Discover the key steps someone can take to become an influencer through their brand.
  • The essential branding step you need to take, whether you are just getting started or a seasoned business owner.
  • What owning a business for a while teaches you about identifying your ideal clients – before you discover you are a bad fit for each other.
  • A few insider secrets about being an introvert and a brand influencer.

About the Guest:

Kristie Keever is a brand and business strategist who helps creates powerful brands for women on a mission to build an empire with impact. She’s specializes in helping women stand out and stay out in a sea of same-ness by creating smart strategies, engaging stories to attract a tribe and a signature style that others can’t help but take notice.

Kristie brings over 20 years of brand and business building experience. Her mission is to create clarity from the complicated and to empower women to be seen in a way that makes them shine like the star that they are.

Connect With Kristie Keever

Facebook
Instagram
Pinterest

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

May 21, 2018

Procrastination is a sign you are out of alignment, or stuck in needing to know how to do something. One of the fastest ways to get yourself out of procrastination or burnout is through taking inspired action to grow your small business.

In episode 75 of Amplify Your Success Podcast, discover five ways that inspired action can help you achieve goals you feel stuck around, and how it’s the key to higher levels of productivity and motivation as a business leader.

Key Takeaways

  • The difference between power and force in your efforts (and why one is not sustainable and can cause you to feel overwhelmed!)
  • The trick to taking inspired actions to achieve your “flow state” which is when any activity starts to feel effortless.
  • Why when you imagine growing your small business bigger you talk yourself out of it or believe it would be too hard.
  • A myth about success and doing what you love (and the improved mantra that can make you feel unstoppable.)
  • How inspired ideas with fast action can be the key to getting any daunting project or idea off the ground.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

May 11, 2018

: LinkedIn is a powerful social media platform – but to unlock the riches in this tool you’ll need to approach connections very differently than Facebook, Instagram and other social media platforms.

My friend Melonie Dodaro, best-selling author of the LinkedIn Unlocked book, joins me on episode 74 of Amplify Your Success Podcast to share some of her best strategies for connecting with and converting leads into happy clients.

 

Key Takeaways

  • If you’ve ever wondered if LinkedIn is right for your marketing efforts, Melonie shares the big difference between it and Facebook or Instagram
  • Melonie shares a big pet peeve of people reaching out to her on LinkedIn (and it gets an automatic “delete”)
  • We’ll cover the three most important steps to take when using LinkedIn for prospecting and lead generation
  • Plus Melonie maps out her simple to use LinkedIn connection process

About the Guest:

Melonie Dodaro is a preeminent authority on social selling and LinkedIn. She helps individuals and businesses build authority, credibility, and trust, and ultimately increase sales and revenue.

She’s received worldwide media coverage including being interviewed on ABC, Inside Edition, CBC, CTV, NY Post, The Toronto Star, Global News, The Globe and Mail, Huffington Post, The Toronto Sun, Inc. Magazine and many more.

Melonie is the author of LinkedIn Unlocked and The LinkedIn Code. Plus, she teaches her proprietary methods through online programs, seminars, consulting, and ‘done-for-you’ services.

Melonie Dodaro is a globally renowned keynote speaker on LinkedIn and social selling, addressing conference and corporate audiences across Europe and North America. She’s also a contributing author for Social Media Examiner, LinkedIn Sales Solutions Blog, LinkedIn Marketing Solutions Blog, Social Media Today and Canadian Business Journal.

Melonie is a dual citizen of Canada and the UK, and recently relocating to Amsterdam, Netherlands from British Columbia, Canada.

Connect with Melonie Dodaro

Visit Melonie’s Website Here 

Get Melonie’s new book, LinkedIn Unlocked

Mentioned In this Episode:

May 7, 2018

Trying to stand out so you can attract your best clients as a service provider can sometimes feel like you are running a marathon – and falling behind.

But when you build an authority platform you’ll find that your marketing performs better, your ideal clients hire you faster AND you will open the door to coveted opportunities.

My friend Michael Neeley, host of Authority Blueprint Live and the podcast Consciously Speaking, joins me on episode 73 of Amplify Your Success Podcast to reveal the secret to accelerating growth by establishing credibility.

 

Key Takeaways

  • What an authority platform is, and how it is your secret weapon for increasing influence and income.
  • How Michael’s career in jousting and sword-fighting helped him become a major influencer in the coaching world.
  • Michael’s top “authority platforms” that establish your credibility and level up your influence fast.
  • A stellar authority building strategy that Michael believes that every coach, healer, emerging business leader and service based business owner needs.
  • Plus, Michael demonstrates how to establish your credibility in two minutes.

About the Guest:

Michael Neeley is a mentor and business strategist for visionary solopreneurs. He is a former professional actor and medieval knight, an author and speaker, and he hosts the podcasts Consciously Speaking, Buy This – Not That, and co-hosts Something to Wine About with Melanie Benson.

His passion is waking people up, and he does it by coaching heart-centered entrepreneurs in finding their gift, growing their voice, and stepping into the spotlight in a big way.

Michael is also a mindset master with a gift for helping people to get out of their own way. If you’re tired of being the best-kept secret – Michael is your guy.

Connect with Michael Neeley

Visit Michael’s Website here

Facebook

Michael's Twitter Account

Authority Blueprint's Twitter

Mentioned In this Episode:

Apr 27, 2018

Do you have days where you just can’t get motivated, or worse, you are hitting a patch of major burnout? One of the questions I hear the most when I’m speaking at live events is, “Melanie, how do I overcome feeling like I’ve hit the wall so I’m inspired to go for bold goals again?”

In episode 72 of Amplify Your Success Podcast, I’m tackling some of the most common questions I get asked by entrepreneurs and service professionals. From secrets to enrolling more of your ideal clients to finding ways to overcome procrastination on those “I’d rather get a root canal” tasks, tune in to hear your biggest questions get answered.

Key Takeaways

  • What I tell a business owner when they ask me how to get their motivation going again.
  • The surprising remedy to feeling burned out or overwhelmed (and how a client got his mojo back by using this technique.)
  • Three main reasons an entrepreneur has no shortage of leads but you isn’t able to close the sale
  • What an “enrollment system” is and why it’s essential to move people from indecision to signing up for your programs!
  • The most important step to take if you have lots of leads but not enough “ready to buy” prospects.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Apr 20, 2018

Podcast interviews are one of the easiest ways to attract your ideal clients. Imagine it’s like speaking on someone else’s stage to thousands of potential clients – without the expense and time drain of traveling!

But there is a few pointers every entrepreneur needs before you start pitching the top podcast hosts. So I asked Nicole Holland of Interviews That Convert to join me on episode 71 of Amplify Your Success Podcast to tell us the do’s and don’ts of getting booked on podcasts to market your small business. 

Key Takeaways

  • Why podcast guesting is the most effective way to grow your brand & business in your opinion?
  • What you should NEVER do when you are pitching a podcast host to be on their show
  • Nicole’s secret formula for getting her elite clients booked on big name podcasts
  • How authenticity is critical to delivering your best podcast interview EVER!

About the Guest:

Recognized internationally as the authority on “Podcast Guesting”, Nicole Holland is also known as a Catalyst who generates creative, out-of-the-box solutions for her clients, colleagues, and friends.

Named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”, rated “New & Noteworthy” by iTunes for her Business Building Rockstars Podcast, and featured in trending publications such as Forbes, Entrepreneur Magazine, and the Huffington Post, Nicole regularly shares her expertise on podcasts, through virtual summits and courses, and from stages across North America.

Using a high-touch, client-centric service delivery model, Nicole helps leading-edge thought leaders, authors, and entrepreneurs strategically increase their visibility, likeability, and credibility in a way that works uniquely well for them..

Connect with Nicole Holland

Twitter

Facebook

Instagram

LinkedIn

Mentioned In this Episode:

Get Guest Ready

Apr 13, 2018

When you raise your standards and commit to creating better results in your relationships and business success, you’ll need some boundaries to protect your goals from distractions and nay-sayers. I like to think of a boundary like a moat around a castle – it keeps the right things inside and the wrong things out.

In episode 70 of Amplify Your Success Podcast, I cover the four important boundaries everyone needs to have the time (and mental bandwidth) to accomplish big goals.

Key Takeaways

  • What you can do to keep distractions and interruptions from taking you away from “focus time.”
  • A few of the signs that you are tolerating and don’t have good boundaries
  • The one thing every service based business owner MUST protect if they want to have a successful business
  • Why you need a pricing boundary (hint: it’s time to stop letting people haggle with you for better prices!)
  • My simple 4 steps to teaching others to honor your boundaries (and it can make your relationships stronger in the process!)

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Apr 6, 2018

If you want a new outcome in your life, change starts by upleveling your standards. A standard is what you decide you want (and deserve) and often the reason you don’t have better results is that your standards are too low.

Standards are a set of decisions for what you expect and accept. From your standards, you then adopt a set of behaviors that lock in that standard in life.

In episode 69 of Amplify Your Success Podcast, let’s explore how this simple shift in your thinking can transform the quality of your results. Be sure to listen to part two on episode 70 when it drops!

Key Takeaways

  • What a standard is and how your self-esteem drives them
  • How drama and chronic problems in an area of your life is often a sign you have low standards
  • The difference between low, “good enough” and high standards (and you’ll want to make sure you avoid mediocre soup!)
  • Ten areas you can raise your standards to affect meaningful change in your prosperity, relationships, quality of team results and self-care
  • The single more important area for any entrepreneur or service-professional to raise their standards so they enjoy more high-value clients

Check out Melanie Recommends for must-have business growth resources.

Mar 30, 2018

When you feel that your creativity is blocked, or have a problem that logic won’t solve, you’ll want to turn to the advice of Renaissance Human, Bruce Cryer.

My friend Bruce has tapped into something compelling – a way to channel all of those creative ideas so that they actually serve you and your mission.

As former CEO of Heartmath, Bruce has uncovered how to integrate massive creativity along with the structure needed to achieve meaningful results. Listen in to episode 68 of Amplify Your Success Podcast as Bruce reveals some of his hard-earned wisdom for the massively inspired visionary in you.

Key Takeaways

  • What being a Renaissance Human is – and how embracing it can help you channel bright shiny object syndrome.
  • When you have a lot of different creative ideas that seem to go in different directions, Bruce suggests that you embrace them, but use his method to channel those energies!
  • If you don’t feel creative (or have lost some of your creative juices) try out a few of the creative sparks we talked about.
  • How to solve big problems and get unstuck – without the use of logic, force or human will!

About the Guest:

Bruce Cryer has been called a "renaissance man" for his diverse and wildly varied career which began as an actor/singer/dancer on Broadway, then publishing, then biotech and nutrition, then he was one of the founding members of the acclaimed HeartMath organization (and later its CEO.) Bruce has taught on topics of stress, resilience, performance and creativity at Stanford for more than 20 years.

After an intense two year healing journey, Bruce regained his creative mojo and launched a project called What Makes Your Heart Sing, where he mentors and coach’s visionary leaders and entrepreneurs to create success from their passions. Most recently released his first album of original songs and move across the country to New York City.

Connect with Bruce Cryer

www.facebook.com/RenaissanceHumanWorld
www.facebook.com/BruceCryer
www.instagram.com/BruceCryer
https://www.linkedin.com/in/BruceCryer
www.facebook.com/WhatMakesYourHeartSing

Mentioned In this Episode:

Mar 26, 2018

Testimonials are a powerful form of third party endorsement – but many small business owners aren’t using them to increase the credibility of their marketing efforts! A testimonial given by a happy customer can help a prospect feel more confident in their purchase – and it can be 100 times more effective than any other marketing piece.

In episode 67 of Amplify Your Success Podcast, discover how to use testimonials from previous customers to provide social proof and peace of mind. Plus, I’ll share a unique benefit for your clients when they provide you a testimonial!

Key Takeaways

  • How to craft an effective testimonial that provides a win-win-win endorsement
  • What to do to inspire your clients to provide social proof – while they are still happy and actively using your products
  • Five important places to post the testimonials you receive
  • Using contests and incentives like the Silent Sales Force to inspire your clients to share testimonials

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Mar 19, 2018

Being an entrepreneur often means doing tasks you don’t love so you can grow the business. But there comes a time when you must learn to delegate like a ninja so you can create more time for your bigger projects.

In episode 66 of Amplify Your Success Podcast, discover how to delegate seven important tasks that will free you up – and make you more money in the process. If you are a high-achiever or tend to overcommit yourself, you’ll want to delegate at least three of these activities right away.

Key Takeaways

  • The mantra that delegation ninja’s use to decide what they will delegate first.
  • How to delegate important tasks like following up with a lead.
  • What you should delegate immediately if you tend to procrastinate sending out invoices and updating your bank records.
  • If you don’t like planning and managing project deadlines, make sure to delegate #4 on this list (you’ll be able to reclaim 10 hours in your week!)
  • Don’t have a budget to hire help? Try outsourcing #7 to an overseas VA company. It’s a fast way to generate new sales!

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Mar 9, 2018

Many coaches, consultants, service professionals and small business owners fall into the trap of being a best kept secret: you are excellent at what you do but your best clients are with your competition.

In order to become a business success, you’ve got to be visible and stand out in a crowded marketplace.

In episode 65 of Amplify Your Success Podcast, Rich German of Joint Venture Insider Circle talks with me about the mindset and strategies required for any entrepreneur to get more visibility as an influencer.

Key Takeaways

  • What happened after 18,000 individual coaching sessions that lead to one of the industry’s most successful joint venture collaborations.
  • How mindset and choices play into being visible (especially in a saturated market.)
  • What’s possible for healers, transformational mentors and change-makers when they commit to being more visible.
  • Three simple, highly impactful, techniques to boost your visibility (try even one of these and you’ll attract more of your best clients fast.)

About the Guest:

Rich German is a best-selling author, speaker and business/lifestyle coach. Since 1999, he has conducted over 18,000 individual coaching sessions.

He is the co-creator of the JV Insider Circle, a powerful community that supports coaches, authors and speakers in building their business via joint venture partnerships.
Rich lives in Laguna Beach, California. When not working he can be found on the ocean paddle boarding with dolphins and whales.

Connect with Rich German

Facebook

Twitter

Mentioned In this Episode:

Mar 2, 2018

An entrepreneur can learn a lot from people who consistently earn high six and seven figures. From the way they think to the way they make decisions, if a business owner wants to increase their revenues pay attention to the people who do it naturally.

In episode 64 of Amplify Your Success Podcast, I’ll cover the seven most common thought processes that high earners share – and how they are different than people who consistently struggle with money and success.

Key Takeaways

  • How high earners handle decisions that feel risky or outside of their comfort zone.
  • The belief system about change that radically transforms your confidence and courage.
  • A tricky money habit that high earners have mastered.
  • Why your relationship with your emotions could be dictating your financial success
  • The powerful view that high earners have about problems (and you can do this one immediately!)

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Feb 26, 2018

It’s tempting to try to get more done by doing too many things at once. Whether you call it multi-tasking, switch tasking or being a superhero high-achieving entrepreneur, there is a downside that can negatively impact your life and your business.

In episode 63 of Amplify Your Success Podcast, I’ll cover five of the most common costs of multi-tasking, as well as three simple ways to level up your productivity game.

Key Takeaways

  • A common fire-drill that costs most business owners the ability to stay focused and productive
  • The hidden cost to answering important questions when you are “in the focus zone”
  • Why jumping between projects actually produces more errors and increases your overwhelm
  • How my simple focus boundary can save your marriage, increase team efficiency and help you get more done
  • The two tools I recommend to keep you focused on your most important activities

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Feb 16, 2018

As a creative entrepreneur or new small business owner, there is a lot to learn about trademarking and copyrighting your brand, which makes it easy to skip over! But a business without the proper legal protection leaves itself open to getting their ideas swiped.

There is not a day that goes by I don’t see a Facebook post from a fellow influential business leader who found someone copying their signature program or has stolen their trademark sales copy. A hard-learned lesson for many business owners: just because you created it doesn’t mean it’s protected!

My friend Deborah Sweeney, CEO of MyCorporation.com, one of the top two online legal resources, joins me on episode 62 of Amplify Your Success Podcast to share what every entrepreneur should do now to protect their intellectual property and brand – before it gets costly!

Key Takeaways

  • Deborah shares how she leapt from in-house legal counsel to owner of one of the top two, most prestigious online legal resources, MyCorporation.
  • Not sure what the difference is between a trademark and a copyright –and when you should do either? Listen in to learn what a business owner needs to do to protect their brand.
  • When your business is caught in a competitive market, Deborah shares unique insight on how to continue to grow and thrive (and even get the competition to come to YOU for leads!)

About The Guest

Deborah Sweeney is the CEO and owner of MyCorporation.com. She acquired the company out of Intuit in 2009 after she ran the division under Intuit. The company continues to thrive and grow. Deborah is a former law firm partner who practiced corporate and intellectual property law after graduating with a JD/MBA from Pepperdine University. She has 2 teen boys and an entrepreneurial husband, all 3 of whom love to play soccer and listen to great podcasts!

Connect with Deborah Sweeney

www.mycorporation.com
@mycorporation
@deborahsweeney
https://blog.mycorporation.com/

Feb 9, 2018

When you are ready to grow your business, you’ll want to hire a super star employee or virtual assistant to delegate to. But far too often an entrepreneur skips a good hiring process and ends up disappointed with their team. But if you understand the four primary information processing styles, you’ll have a secret weapon to hiring the right people the first time.

In episode 61 of Amplify Your Success Podcast, I’ll share one of my most valuable business coaching tools that provides instant clarity and a valuable hiring tactic for my clients.

Key Takeaways

  • What the most common (and costly) hiring mistake is that a majority of small business owners make.
  • What each of the four primary information processing styles are.
  • Why high-achieving, fast-paced, results-oriented entrepreneurs get super frustrated with supportive assistants (and give up on them before they get to the gold!)
  • A unique but massively valuable approach to clarifying processing styles to make sure you have the best fit!

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Feb 2, 2018

Whether you are a small business owner or a business leader, influence is important if you want others to follow you. Influence is the art of inspiring others to think or act in a certain way.

As you follow any “guru” or online celebrity on Youtube or Facebook and you’ll recognize a certain charisma and character that attracts people to their work. But influence is way more than character alone – there are certain traits that a business leader needs to cultivate to be more influential. In episode 60 of Amplify Your Success Podcast, I’ll guide you through the 6 most important ways to boost your influence so you stand out in your industry.

Key Takeaways

  • A subtle influential factor we can learn from celebrities like the Kardashians and Gary V.
  • What’s the difference between leadership, influence and authority (and why it’s important to know before you build your own influence platform.)
  • How to build up your influence even if you are just getting started.
  • The key to leveraging other people’s influence to rev up your authority in any marketplace.
  • What you can do if you can’t get people to listen to your vision or directives.

 

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

Jan 26, 2018

Imagine having Whole Foods or Staples sponsor your next event. Or what if Apple became a sponsor for your podcast?

Collaborative sponsorships are an untapped revenue source for entrepreneurs and my friend Charmaine Hammond of Raise a Dream joins me on episode 59 of Amplify Your Success Podcast to share how you can align with highly visible companies who would like access to your followers and clients.

Key Takeaways

  • What collaborative sponsorships are and how they can become your new revenue source.
  • Why sponsors are looking for small business owners just like you to get their message to your followers.
  • How Charmaine has attracted everything from clothing to perfume to travel perks from sponsors.
  • The single biggest mistake you can make when trying to develop sponsor agreements (and it’s a really common sales mistake!) 

About the Guest:

Charmaine Hammond has been in the business of changing lives for more than 25 years. This former Correctional Officer (yup! She worked in jails) and Corporate Dispute Resolution Expert now travels the world teaching the principles of communication, sponsorship, and collaboration.

As a bestselling author (of 5 books & featured in 6 others) and professional speaker she has had tremendous success in finding corporate sponsors to fund her printing, graphic design, venues, travel, media, technology, hotels, even her pet food and dog poop bags! She has developed sponsorship relationships with more than 40 sponsors and 60 business partners.

Her recent speaking and book tour, Million Acts of Kindness, involved a 14,000 KM tour across North America in a 32 foot sponsored motor home, hotels sponsored for the team, and more than 40 businesses and retail chains raising funds in their stores/businesses to support this movement….. A Million Acts of Kindness. Her company is called Raise A Dream.

Connect with Charmaine Hammond

Facebook 

Twitter

Mentioned In this Episode:

  • Raise a Dream 7 step sponsorship model and great tips to get started.at raiseadream.com
Jan 22, 2018

A lifestyle business is designed for time freedom. Many entrepreneurs create a time-sucking J.O.B. and never have the space to enjoy the money they work so hard to make. When you design a lifestyle business, you’ll create a cash machine designed to free you up to do what you love most.

Whether you are just getting started or are ready to take time away from your business, you’ll find valuable insights in this episode to gain control of your time again.

Key Takeaways

  • What it means to have a lifestyle business (and it’s not just about the money or working from anywhere in the world.)
  • The biggest mistake that successful entrepreneurs make when starting their business (and how to unravel from it if you already made it.)
  • My not-so-secret but often overlooked factor to working 30 hour weeks and having time to do what I love most.

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

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