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Amplify Your Success

Visionary entrepreneurs, thought leaders and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Aug 20, 2018

Storytelling can bring your brand to life – and create deep trust and rapport with potential clients. There is an art to uncovering your compelling business story and this week’s guest, Park Howell, has mastered this art on episode 88 of Amplify Your Success Podcast.

From rebounding out of the flailing advertising marketplace to launching a successful branding company and landing a coveted TedX talk, Park shows us how to craft a powerful story that will accelerate new business.

Key Takeaways

  • How Park rebounded from an industry that was falling apart.
  • Why "Storytelling" in your brand story can set you apart from the competition.
  • Park walks Melanie through a cool process to pull out our Brand Story
  • The steps to uncovering a clear, compelling story that actually will simplify your life (and your marketing efforts!)
  • How to spot – and overcome – the most common challenges to uncovering YOUR brand story.

About the Guest

Park Howell has been in the advertising and branding world for 35 years, but in 2006 it all stopped working. Technology had leveled the playing field. Brands used to own the influence of mass media, but the masses had become the media and they own your brand story.

So park pivoted away from 20 years of running his own ad agency to focus on the answer of how to rise above the noise of the Attention Deficit Disorder economy and actually be heard and understood. His antidote is an anecdote.

Now, Park consults, teaches, coaches and speaks around the world helping leaders of purpose-driven brands clarify their stories to amplify their impact and simplify their lives.

 

Connect with Park Howell:

Website

LinkedIn

Facebook

Twitter

Mentioned In this Episode:

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