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Amplify Your Success

Visionary entrepreneurs, thought leaders and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Feb 24, 2020

Do you wish you had a magic wand to magically have more clients enrolling in your programs or services?

You wouldn’t be alone. Increasing sales is probably the most challenging part of growing a service-based business.

What if you knew that just by being more authentic and having more fun you’d turn on a flood of interested buyers?

My friend Jeanna Gabellini is the queen of client attraction and she believes that the reason most people are stuck is they are marketing their offerings without having any fun. You don’t want to miss this power-packed conversation on Amplify Your Success Podcast episode 167.

Be sure to join the Amplify Your Success Community – as we continue to explore the differences – and tips – to propel your expertise to new levels of visibility.

 

Key Takeaways

>> Jeanna demystifies why more marketing doesn't equal more clients.
>> What a 5-star client is and why you want to design your offerings and marketing to attract more of them.
>> Why fun is Jeanna’s #1 secret “client attraction” ingredient.

>> What to do first if a business owner is struggling to get clients.

>> A simple but highly effective technique to uncover your genius marketing activity.

 

About The Guest

Jeanna Gabellini is a Master Business Coach. For over twenty years she's help entrepreneurs make more money and attract their very best clients with stress-free strategies. Jeanna's genius zone is liberating business owners from the curse of "not enough" and the myth of "hard work pays off." 
She is the co-author of Life Lessons for Mastering the Law of Attraction, along with Eva Gregory, Mark Victor Hansen, & Jack Canfield. Her newest books are 10-Minute Money Makers and Rock Your Profits.

 

Resources Mentioned in This Episode:

Get More Clients Now Template

Amplify Your Success Community

Feb 17, 2020

Building your business brand and positioning your authority takes a significant amount of time, energy (and money!)

In a crowded market, there’s a significant difference between being an expert, being an influencer and being an ICON.

An expert offers massive value but can be hard for a prospect to understand their unique value proposition.

An influencer is highly visible but also is one of many “influential” business leaders in a market. This type requires a lot of marketing effort to stand out and be seen – aka its highly competitive.

But an ICON tends to rise above the noise and become the hub of the whell. ICONs set trends for the industry and inspires the crowd to get on board.

My friend Steve Olsher is a visionary who has a knack for taking big risks that propels his brand to ICON level. He joins me to share how he continues to reinvent himself and catapult his brand to the peak of the industry. You don’t want to miss this power-packed conversation on Amplify Your Success Podcast episode 166.

Be sure to join the Amplify Your Success Community – as we continue to explore the differences – and tips – to propel your expertise to new levels of visibility.

 

Key Takeaways

>> How Steve reinvented his business after his Liquor.com days.

>> The secret to building influence in a crowded industry and move out of being one of many to being the HUB of the wheel.

>> Why Steve chose the podcasting industry to build his empire in.

 

>> How to leverage collaboration and partnership to launch BIG, BOLD ideas.

>> What Steve’s new venture is doing for his brand (think: skyrocket!!!)>> What the most important characteristic required to become an industry icon, especially in a crowded market.

 

About The Guest

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.

A 30+ year entrepreneur, Steve is the Founder & Editor-In-Chief of Podcast Magazine, original Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, real estate developer, creator of The New Media Summit, host of the #1 rated podcasts Reinvention Radio and Beyond 8 Figures, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine and countless other media outlets.

 

Resources Mentioned in This Episode:

Get a lifetime subscription to Podcast Magazine FREE LINK

New Media Summit

Amplify Your Success Community

Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients

Feb 10, 2020

Did you know that creative entrepreneurs often leave their best, most profitable brand assets completely vulnerable?

You work really hard to create an amazing program or come up with the perfect name, only to discover that someone else has started using your best messaging statements. Not cool, right?

It’s happened to me several times over the last 20 years and unless you take the right steps to protect your brand assets, you’ll sink countless dollars into trying to recover your assets (and might not win.)

Not to mention what you MUST do if you have a global presence for your business offerings, podcast, programs or online courses!

I thought I’d turn to a global intellectual property expert and long-time entrepreneur to get clear on what to do to keep your intellectual property protected. Listen in to my discussion with French lawyer Audrey Dauvet, host of the INTA Brand & New Podcast on Amplify Your Success Podcast episode 165.

Be sure to join the Amplify Your Success Community – we’ll share some more tips about getting trademarked and protecting your brand assets.

 

Key Takeaways

>> What Audrey discovered being a global trademark counsel and entrepreneur about protecting company assets?

>> Not sure when the perfect time to file trademarks is? Audrey shares the most critical stage of development to file (and her answer might just surprise you.)

>> Talk about lessons learned! Audrey’s seen some HUGE financial debacles around protecting intellectual property. You’ll learn what to do better from these situations.

>> If your business serves a global audience like mine, Audrey talks about the unique Brand Asset Protection necessary.

 

About The Guest

Audrey Dauvet is the host of Brand & New, a podcast of the International Trademark Association. Ms. Dauvet is a French-born lawyer, intellectual property and technology consultant, and entrepreneur based in the United States and France. Her career has included serving as Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, where she implemented its anticounterfeiting programs in key markets.

Ms. Dauvet holds a LL.M (DESS) in Industrial Property Law, Sorbonne Law School, Paris, and a Master’s degree in Economy and Finance from The Paris Institute of Political Studies (Sciences Po). She has also been part of a leadership executive program at INSEAD.

 

Resources Mentioned in This Episode:

Free Legal Resource: www.inta.org

Amplify Your Success Community

Your Revenue Rush (IMAGE & AD)

Feb 3, 2020

Wouldn’t it be helpful to know exactly what to focus on to quickly grow results?

Of course! So why is it that so many entrepreneurs spend too much time on offers that:

  • Don’t sell well
  • Require an enormous amount of energy to deliver (for way too little money)
  • Attract the wrong prospects and end up wasting your time

Inside episode 164 of Amplify Your Success Podcast I’ll show you how to use the Unique Profit Amplifier method to uncover your Best Performing Offer (then you double-down on it and quickly increase profitable cash flow!)

Be sure to join the Amplify Your Success Community to get the downloadable worksheet and share your wins and learnings from the year!

 

Key Takeaways

>> What the three pillars of a Unique Profit Amplifier (UPA) are -- and why you can’t have a best performing offer without all three!

>> How tracking becomes your BEST FRIEND for uncovering your best performing offer

>> The magic inside of your UPA as the first step towards easy recurring revenue sales!

>> A big mistake people make that destroys the magic of your UPA (hint: think over-delivering!)

 

Resources Mentioned in This Episode:

Jan 27, 2020

When you set a goal, are you so focused on achieving it that you miss the growth opportunities along the way?

Sometimes, it’s not about the end game but who you become as you pursue that goal. That’s one of the premises behind Growth Mindset and when you tap into curiosity instead of judgement, blame and frustration, you can experience massive personal transformation. That transformation leads to taking more aligned and exciting daily steps that lead you to your desired outcome.

On Amplify Your Success Podcast episode 163 I’m talking with author and keynote speaker Debra Kasowski, who reveals why shifting out of judger and into learner can help you take more inspired actions towards your goals and dreams.

If you ever feel stuck, overwhelmed, frustrated or are starting to lose hope about your goals, then this is an important episode of Amplify Your Success to listen to today.

Be sure to join the Amplify Your Success Community – we’ll explore more about how your daily success habits shape your destiny!

 

Key Takeaways

>> What the growth mindset by Carol Dweck is (and how to know if you are stuck in a fixed mindset that is holding you back from success opportunities.)

>> Why your mindset is influencing every single result you achieve (or don’t!)

>> Debra and I share some of the key signs your mindset is not in the right place.
>> Why you must tackle mindset BEFORE you focus on strategies!

>> The single most success habit that most entrepreneurs DO NOT use enough!

 

About The Guest

Debra Kasowski, the charismatic host of the thought-provoking
podcast, The Millionaire Woman Show, is committed to
enriching the leadership potential of her countless clients,
essentially guiding them to go within to capitalize on their true
personal power, so they can achieve the measurable success
they desire in business, and in life.


After graduating with distinction, having earned a Bachelor of
Science in Nursing, this award winning, three-time international
bestselling author, speaker and Certified Executive Coach spent
many years as a clinical manager exceling in leadership
development, before founding Debra Kasowski International, a
world-class training and consulting venture focused on helping
aspiring business owners and solopreneurs develop the winning
“success habits” that transform human potential into sustainable
profits.


Clearly, if you’re motivated to move beyond the mediocre,
inspired to forge on to the forefront with a proven plan of action,
there’s no doubt that the indomitable Debra Kasowski is your solution.

 

 

Resources Mentioned in This Episode:

Free Resource: 3 part video mini course - Making Habits Stick  www.DebraKasowski.com

Let Get Curious Book

A Proven Formula to Setting Goals You Actually Achieve…and Exceed | Podcast Episode 160

Amplify Your Success Community

Amplify Virtual Workshops 

Jan 20, 2020

Have you ever wondered why some people are like energizer bunnies, with limitless energy that you don’t have?

Or perhaps you don’t understand why your team can’t implement as fast as you get ideas?

I discovered Human Design ten years ago at a time where frustration was high and my motivation was at an all-time low. What I came to quickly realize is I had been trying to build a business with someone else’s design…and I was missing out on all of the great synergy of using MY design.

On Amplify Your Success Podcast episode 162 meet Chetan Parkyn who for 25 years has been helping business owners around the world learn how to activate their most aligned self, using this profound tool called Human Design. I can’t WAIT to share this episode with you!

Be sure to join the Amplify Your Success Community – we’ll have a conversation about which Human Design you are and how you best make decisions!

 

Key Takeaways

>> What Human Design is and how discovering this teaching put Chetan on his path.

>> What the 5 Human Design types are (Chetan and I both share our types and how its helped us be more fulfilled by living from that design!)

>> Chetan reveals what often impacts someone the most when they don’t understand their Human Design (like when a Projector hangs out with Generators and thinks that’s how business success is supposed to be for them!)

>> What the profile numbers mean and how they can give meaning (and clarity on why your life has taken some twists and turns!)

>> What you can learn about the BEST WAY to make decisions for YOU (so you eliminate procrastination, doubts, and fears and feel more confident.)

>> Chetan’s recommendation on how to use Human Design to up-level success in life, finances and business.

 

About The Guest

Chetan Parkyn was schooled in England, and traveled the world as a troubleshooting mechanical engineer and ocean-diving engineer. In India, in 1979, while with the enlightened mystic Osho, his abilities to read for people surfaced when his gifts were recognized by two savants, who told him to “get ready” for a system that would come into his life and that he would introduce to the whole world.

Chetan was encouraged to use his gifts to “Read” for people, and he commenced reading hands, cards, the IChing, astrology and other esoteric systems to prepare himself for the “new system.”


In 1993, he was introduced to Human Design, recognized right away this is what the savants had foretold, and has studied, read and taught it worldwide ever since.


His first book : Human Design, Discover the Person You Were Born To Be was first published in 2009 by Harper Collins UK, and is now available in 12 language versions, reaching best-seller status in Chinese, Russian and Bulgarian. Two more books on Human Design, The Book of Lines, and 21st Century View of the IChing, and The Book of Destinies, Discover the Life You Were Born To Live are already being translated and released in other language versions.


25 years after being introduced to Human Design, Chetan continues teaching Human Design online and in person, often with his wife and partner, Carola Eastwood, and resides in San Diego, California. 

 

Resources Mentioned in This Episode:

  • For your free Human Design report, please visit www.HumanDesignForUsAll.com
  • Get the FREE 7 day e-course on 7 Profit Amplifiers at LINK????
  • 7 Amplifiers Image
Jan 13, 2020

As a consultant, your bread and butter is winning more proposals. But for some in this service-based profession, those proposals have LONG sales cycles and don’t come along frequently enough.

But there are a few strategies that can set you up to consistently attract your best consulting clients – and beat the stress that comes with constantly marketing your offerings.

On Amplify Your Success Podcast episode 161 meet Michael Zipursky, author of The Elite Consulting Mind, who joins me to share what he’s learned that has led to a multiple seven figure business with 34,000 consultants across the globe.

Be sure to join the Amplify Your Success Community to share your a-ha’s and insights about building a successful business!

 

Key Takeaways

>> The one growth strategy that has set Michael’s consulting business apart from the thousands of other consultants in his marketing.

>> Exactly what Michael teaches his consultants that help them consistently attract consulting clients.

>> What Michael learned during his wellness study of consultants across the globe about stress and its impact on success

>> The secret to shortening your sales cycle (which helps you keep cash flowing in your business.)

>> What top earning consultants do differently to win more proposals.

 

About The Guest

Michael Zipursky is the CEO of Consulting Success® and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 300 consultants from around the world in over 50 industries add six and seven figures to their annual revenues. Over 34,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers "The Elite Consulting Mind" and Consulting Success®, the book.

Jan 6, 2020

Do you set goals that you never achieve then feel frustrated with yourself?

Have you written down the same goals, year after year, with the same outcome – no progress?

Goals alone are not enough to overcome the daunting amount of time bandits, unexpected hurdles and on-going fire drills that entrepreneurs face. Just writing them down is nice. But if you really want to achieve those goals, you’ll need to use my 5A Proven Goal Achievement Formula!

Inside episode 160 of Amplify Your Success Podcast I’ll walk you through my formula and how to use a bit of brain science to activate the most resourceful and motivated version of you this year.

Be sure to join the Amplify Your Success Community to share your goals…and get access to our LIVE Virutal Workshops this year.

 

Key Takeaways

>> The #1 Reason Entrepreneurs and Business Owners don’t achieve their goals (even though they are excited about them!)

>> How the 5A Formula supercharges your goals so you can’t NOT accomplish them this year.

>> Why replicating other people’s marketing or lead generation strategies can be DANGEROUS to your bottom line (and your goals!)

>> How brain science and neurons factor in to goal-setting that either set you up for procrastination or to exceed your goals.

>> The most important reason you should not give up on a goal just because it’s not feeling exciting or motivating (listen in for the expansion vs contraction in Step 2!)

 

 

Resources Mentioned in This Episode:

Profit Explosion Toolkit

Amplify Mastermind

Own Your Bold Influence Challenge

Dec 30, 2019

Do you pick a word to be your theme for the new year?

I never used to but a few years ago, I decided to give it a whirl. I picked the word “Thrive” that year and I found that as I made every single decision I began to assess….will this help me thrive?

That year I went through a lot of personal transformation that helped me dissolve several situations that were exhausting me. In their place, I welcomed in opportunities that put me back on track for thriving. Interesting enough, Ariana Huffington came out with her book Thrive that year too.

Now I’m a huge fan of picking a word, but some people struggle with the practice. So I invited a new friend of mine, Maiko Sakai, to join me for this last Amplify Your Success Podcast episode of 2019 to help you uncover YOUR word for the new year.

Be sure to join the Amplify Your Success Community to share what your word is!

 

Key Takeaways

>> Why goal-setting is not enough to actually achieve your biggest goals in the new year.

>> How a word of the year help you make better decisions and take aligned action.

>> Maiko and I share our words for 2020 – and from 2019 – and how our word has helped.

>> How to pick the right word that you can stick with (and other worries like, “can you pick the wrong word.”)

 

 

About The Guest

Maiko Sakai, the founder of Airtight Concepts, is a business growth strategy consultant a.k.a. secret weapon, confidant, advisor & silent partner to her clients who are creative entrepreneurs, founders, and CEOs with the desire to build a high-functioning, profit-generating piece of beautiful machine. She also organizes a Meetup group, Growth-Driven Entrepreneurs Worldwide in NYC.

As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective but not-so-conventional strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments.

Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds, and is a sucker for ultra-contemporary design & exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.

 

Resources Mentioned in This Episode:

Get the Downloadable Worksheet to find your word www.maikosakai.com/word

Join the FREE Amplify Your Success Community www.AmplifyYourSuccessCommunity.com

Dec 23, 2019

At the end of a year (or even the end of a quarter) is a perfect time to take stock on how your business performed. Before you set those new goals and get busy planning, take a few minutes to inventory what did work – and more importantly what did not work – to use this information as fuel for greater success.

Inside episode 158 of Amplify Your Success Podcast I’ll walk you through a worksheet I use to ask six questions to help me close out the year with power and clarity. And if you’d like to get this FREE worksheet to use, I’ve made it available to you.

Be sure to join the Amplify Your Success Community to get the downloadable worksheet and share your wins and learnings from the year!

 

Key Takeaways

>> What six questions that help me close out the year with gratitude (and why that’s important when setting goals for a new year.)

>> Why anchoring in the people you’ve met during the previous year can help you open up more strategic partners and collaboration opportunities.

>> The importance of celebrating the small wins, even if you felt you didn’t accomplish ANYTHING on your goal’s list.

>> A Bonus Question that will help you avoid the common pitfall of “doing more of what doesn’t work”

 

Resources Mentioned in This Episode:

Own Your Bold Influence Challenge

Dec 16, 2019

Do you think about creating a business plan but never quite get around to it? Maybe you spend hours or weeks playing around with ideas, but they never leave your brain and hit the paper.

Having a solid business plan doesn’t mean you need reams of paper. It means you know what your profit centers are, what your key initiatives are that will maximize those profit centers  – and what specific actions you will take to pull it off.

And according to my guest Laura Posey, you can do all that on ONE PAGE!

Listen in on episode 157 of Amplify Your Success Podcast as I talk with Laura Posey about how to gain massive clarity and accomplish more in the next 12 months through this simple planning process.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • How hanging on the side of a mountain and losing her path gave Laura the clarity to focus on the One Page Business Plan.
  • Why an entrepreneur should bother with doing an annual plan, especially when the market changes quickly.
  • Why a one sheet plan will really help you grow revenues quickly (you should hear the examples of 400% growth!)
  • What to do if you suck at planning, feel constrained by creating a plan or simply just don’t believe you have time.

Resources Mentioned in This Episode:

 

About The Guest

Laura Posey is an internationally-recognized speaker, author and consultant.

She is known as The Simple Planning Specialist for her unique ability to simply and easily laser focus her clients to get dramatic results. Her Simple Strategic Plan is used by over 2500 companies from startups to Fortune 100.

She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success". Laura is a graduate of SUNY at Buffalo and holds an MBA from Virginia Commonwealth University. She is fluent in German and is currently working on her Spanish.

When not on stage or with a client, you can find her traveling the world, playing golf, practicing the fiddle or snuggling with her rescue mutt, George, at home in Richmond, VA.

Dec 9, 2019

Have you ever tried to make a big leap but everything seemed to work against you?

That may have been your upper limit kicking in. Think of an upper limit as a false internal limiter that is set around money, success, love or happiness. Often upper limits trigger self-sabotaging behavior – which can set you back quickly when it comes to growing the impact of your business.

Listen in on episode 156 of Amplify Your Success Podcast as I talk with Holly Chantal about business pivoting, hitting your upper limit prematurely (think leaving your comfort zone) and why business owners often get stuck around the $15k/month revenue mark.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • I ask Holly to define what an upper limit it and how someone would know they’ve reached it.
  • Holly and I share signs that we had hit our own upper limit in business.
  • How to build trust in yourself after you’ve experienced multiple business setbacks.
  • We talk about financial set-points and the most common reasons why entrepreneurs get stuck at about $10 - $15k/month in revenue.
  • Ever tried to pivot and it destroyed your business? I know I did and Holly talks us through the steps of making a big change without cannibalizing what is working.

Resources Mentioned in This Episode:

 

About The Guest

Entrepreneurial goals can be a moving target, something
Holly Chantal learned firsthand after successfully establishing
herself as a business coach and brand strategist that was on
track to hit seven figures within her first 5 years. Everything
changed however when Holly started a family and she found
herself in a deep depression, questioning what she wanted
from life and consequently her business.

This lead to a deep spiritual awakening that resulted in her taking
command of her business in a whole new way that suited her life
as a mother and allows her to make an even bigger impact on
the world. Today, Holly works with experienced service-based
professionals who find themselves at a plateau in their business
with no clear guidance on where to go next.

Dec 2, 2019

What’s the fastest way to get a lot of eyes – and buys – from ideal clients?

Align with an influencer in your industry.

Influencers tend to have the trust and rapport of their community so when they shine the light on your offering, their followers pay attention. That’s why having an influencer marketer strategy in place can have a HUGE impact over the quality of your lead generation.

Listen in on episode 155 of Amplify Your Success Podcast as I talk with Cloris Kylie, author of Beyond Influencer Marketing, on how to tap into this highly profitable marketing strategy!

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • What really is an influencer (and it’s not always about being a celebrity endorser!)
  • Why aligning with influencers can make a big impact in your marketing reach.
  • How to break through some of the most common roadblocks and obstacles to reaching influencers.
  • The simple step every business owner can take to leverage the buzz quality of highly visibility entrepreneurs!

 

Resources Mentioned in This Episode:

 

About The Guest

Cloris Kylie, marketing MBA and influencer marketing specialist, shows you how to create a strong marketing foundation and tap into connections with influencers to grow a magnificent business that thrives over the long term.


The bestselling author of "Beyond Influencer Marketing" and the host of "Beyond Influencer Marketing Podcast," she has been featured on network television, top-ranked podcasts and YouTube shows and websites with millions of followers.


Cloris’s unique background in engineering and marketing allows her to design efficient and effective solutions for her clients, but Cloris knows you need more than tactics to succeed. That's why she also empowers you to, as she says, “Reveal your magnificence.”

Nov 25, 2019

From selling his college books on Amazon to a multiple million-dollar online empire, there is one trick to scaling a business that Nathan learned. He can’t do it all alone so hiring remote talent and virtual team members is key to accomplishing big business growth.

Remote talent allows a business owner to access qualified resources from anywhere in the world, often for a fraction of the investment a traditional on-site employee would cost.

Listen in on episode 154 of Amplify Your Success Podcast as I talk with Nathan Hirsch, CEO of Freeeup.com, about how he finds highly qualified individuals and leverages their time and talent to expand your business success.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

- What challenges have you run into as an entrepreneur? How did you overcome them? 

- What are some advantages of hiring freelancers over employees? 

- What do you see is the biggest issue entrepreneurs create when hiring remote workforces?

- What’s your secret finding the right person for each task? 

- What makes FreeeUp different from other hiring platforms? 

 

>> How Nathan became an entrepreneur in college by solving his cash flow needs (and a demand for college textbooks!)

>> Why Nathan prefers freelancers and virtual talent over employees to scale a business.

>> The three biggest mistakes entrepreneurs and online business owners make with virtual talent (and how to stop sabotaging your best growth team!)

>> Nathan’s secret to finding and hiring AMAZING talent that is productive and dedicated to help you grow your business.

>> What the biggest challenges Nathan encountered and resolved has he scaled his business over a million in revenue.

Nov 18, 2019

When its time to scale your offerings, but its still just you, what are your growth options?

Well one proven strategy to exponentially multiply your reach – and your business revenues – is through a certification program. But don’t make the mistake of just teaching people a few of your key strategies to expand. Start by building your Power Tribe.

A Power Tribe is already asking for more. They are already raving fans and would gladly amplify your brand by representing your work to their clients. This is a perfect time to bring certification opportunities to them (and then everyone wins!)

Listen in on episode 153 of Amplify Your Success Podcast as I talk with Mitch Russo about how he launched his first business in his garage then later uncovered the exponential growth opportunities of certification (which led to a $25k business!)

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

>> What a Power Tribe is and how this discovery generated $25 million-dollar business.

>> How Mitch got started building certification programs for other companies (this gem is a must hear for every entrepreneur!)

>> When is the right time to launch your own certification program.

>> How long it takes to build, launch and grow a Power Tribes Certification Program of your own.

CLICK TO TWEET: How Power Tribes Exponentially Grow Your Business with Mitch Russo on Amplify Your Success #Podcast Episode 153 with @melcoach]

 

 

Resources Mentioned in This Episode:

Get Mitch’s 8-step action guide here: https://powertribesbook.com/8steps

Get the Power of Tribes book here. : https://powertribesbook.com/

 

About The Guest

Mitch Russo started a software company in his garage, sold it for 8 figures and then went on to work directly with Tony Robbins and Chet Holmes to build a $25M business together. During that business, Mitch discovered the power of a tribe, which later led to teaching other business owners how to create certification programs. Author of the book, “The Invisible Organization – How Ingenious CEOs are Creating Thriving, Virtual Companies and his newest book, Power Tribes – How Certification Can Explode Your Business, Mitch also hosts the popular podcast, Your First Thousand Clients.

Nov 4, 2019

Have you ever had one of those late-night, success-altering conversations with a group of peers? Some of the best insights about success, business and podcasting have surfaced during a casual friend group conversation.

Usually those rich conversations get left at the dinner table.

But not this time. We purposely crammed nine influential podcasters into a hotel room after dinner to talk about what’s REALLY working to grow your impact with your podcast.

So get ready for a really unique episode with myself and:

  • Kim Seltzer of the Charisma Quotient
  • Debbi Dachinger of Dare to Dream
  • Debra Kasowski of The Millionaire Woman’s Show
  • Michael Neeley of Consciously speaking
  • Morgan Oaks, my client and host of Intuitive Wisdom for Modern Transformation
  • Lou Diamond of Thrive Loud
  • Devi Adea, host of Podcast on Purpose (and the ICON Posse initiator)
  • With a special appearance by new podcasters, Holley Mignosi

Plus, there are two bonus lessons in episode 151 of Amplify Your Success Podcast you won’t want to miss that perfectly showcase what I call “borrowing influence.” Now remember this episode was recorded LIVE in San Diego at the New Media Summit so the quality of audio may not be our usual. But it’s worth the listen!

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

>> A real life example of how to create MAJOR buzz around your podcast by being an influencer at podcasting events.

>> What each of us does to get more listeners for our podcast

>> Why we started a podcast (and how its served us to attract clients and opportunity)

>> What our favorite podcasting tools are that help save time, improve quality and attract more listeners.

 

Resources Mentioned in This Episode:

How to Get Fired Up and Productive With a Morning Power Routine (episode 31)

Join in the Own Your Bold Influence Challenge, starts November 4th!

Oct 28, 2019

Even the most successful entrepreneurs can hit a wall and lose their motivation. When you have a super long list of to-do’s and you don’t have it in you to tackle one more task, a business owner may find themselves getting derailed.

Goals go on pause.

Bold visions stall out.

And progress slows down to the pace of snail.

You know you need a break but you just can’t afford to take time away, right? Inside episode 150 of Amplify Your Success Podcast discover my secret to getting motivated to do what you just don’t feel like doing to grow your business.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

>> The daily habit that is guaranteed to keep your inspiration high (especially when you’ve got a day full of less-than-desirable tasks to accomplish.)

>> How to jump start your motivation when you are tired, frustrated or in a serious case of bright, shiny object distractions.

>> A little behind the scenes truth moment on how a situation in my life was causing me to hit a major patch of burn out and overwhelm.

>> Five things to try when you need to tackle some big projects but keep procrastinating them!

 

 

Resources Mentioned in This Episode:

How to Get Fired Up and Productive With a Morning Power Routine (episode 31)

Join in the Own Your Bold Influence Challenge, starts November 4th!

Oct 21, 2019

Leaving the safety net of a job to start your own business is challenging as it is. But if this job loss is unexpected, the trauma can cause you to feel paralyzed, and take a long time to sort out which career path to follow next.

If you ever find yourself – or a friend – in this situation then they’ll benefit from having advice from people who have successful made this transition and understand the unique fears and doubts that the person is facing.

My friend David Shriner-Cahn knows this journey first hand. After unexpectedly losing his job, he drifted around until he finally found a path that aligned his unique skills with consulting and podcasting. But it wasn’t without challenging times, crippling fears and a lot of lessons learned!

Listen in on episode 149 of Amplify Your Success Podcast as I talk with David about his journey and how he conquered those doubts and created success by “going solo!”

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

>> Why the trauma of an unexpected job loss impacted David’s focus and motivation.

>> How facing fear of failure and fear of losing what he already worked so hard achieve was a significant turning point in his business trajectory.

>> The most important first step you should take if you are starting your own new business (and David reveals he WISHED he had done this first!)

>> The significance of mindset that David has come to appreciate (and now tells all his “in transition” clients about!)

Resources Mentioned in This Episode:

Subscribe to David’s New Podcast, Going Solo https://goingsolo.smashingtheplateau.com

Steve Olsher’s New Media Summit

Join in the Own Your Bold Influence Challenge, starts November 4th!

About The Guest

After 28 years as a highly skilled employee, David Shriner-Cahn was told that his job was over. In spite of the immediate trauma and fear, he knew that as his next step, he’d rather work for himself and have more control over his destiny. That was in 2006.

Today, David is a thriving entrepreneur, podcaster and speaker. He’s the host of Smashing the Plateau Podcast and his newest podcast, Going Solo. He is guiding highly skilled professionals who are recovering from a late career job loss and who yearn to impact the world with their knowledge and creativity by becoming successful entrepreneurs.

 

Oct 14, 2019

If you’ve tried to leverage Facebook for marketing lately, you may have experienced the dreaded cricket response.

You craft a perfect post, find a clever image, discover the perfect time to post, and…nothing.

Even if you’ve tried upping your game and paying for Facebook ads, it’s possible to spend a lot of money for dismal results. But my friend Adam Urbanski is KILLING IT with an organic marketing technique that costs you nothing – but delivers aligned, ready-to-buy clients. Listen in on episode 148 of Amplify Your Success Podcast as I talk with Adam about what’s been working on this popular social media platform.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

>> What "organic Facebook marketing" means (and why it’s a killer strategy that saves you a boatload of money.)

>> The biggest myth about Facebook and whether your potential clients are REALLY there.

>> How to use a FB group to get leads to big-ticket clients.

>> What the best kind of content to post on Facebook is (and whether to post on your page, your profile or in your groups.)

>> How to avoid the biggest mistakes people make when using Facebook for business (aka costly, profit depleting mistakes NO ONE wants to make.)

 

 

 

Resources Mentioned in This Episode:

Join Adam’s Fastest Path to Cash Club on Facebook http://fastestpathtocash.club

Keith Ferrazzi, Whose Got Your Back book

Join in the Own Your Bold Influence Challenge, starts November 4th! https://ownyourboldchallenge.com

 

About The Guest

Known worldwide as The Millionaire Marketing Mentor®, Adam Urbanski is the go-to guy for successful B2B coaches, consultants, and expert-preneurs who want to better monetize their unique brilliance, quickly attract more clients, convert more high-value sales, build an authority brand, and grow a business that makes a bigger income and impact. 

Using his Revenue RevUp™ method Adam’s clients multiply their revenues two to four times in just 90 days! He built and sold his first 7-figure business in less than 10 years starting with only $194 and a limited ability to speak English. Today he influences over 100,000 entrepreneurs. Through his company, the Marketing Mentors®, and his programs he helps his clients to transform their limiting, time-intensive businesses into highly-leveraged, automated money-making machines that Attract Clients Like Crazy® while he spends up to six months a year globetrotting the world.  

Oct 7, 2019

If you are a business owner, have you considered hosting your own podcast? Being the host of your own show is a great way to attract more clients, as well as position yourself as an influential authority in your field.

But maybe you’ve thought about it, and the idea of adding one more task to your plate is daunting. Or you have no idea how to get started, so you don’t! Let me introduce you to Lyndsay Phillips of Smooth Sailing Business. Lyndsay is my marketing support and makes getting my podcast out to the world EASY! I invited her to share what to do to keep launching your podcast simple episode 147 of Amplify Your Success Podcast.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • The single most important reason an entrepreneur should have a podcast (Hint: it’s not so people will listen to you rant!)
  • After years of helping people launch podcasts, Lyndsay and I discuss why people keep putting off starting their podcast.
  • So you are ready to start? Lyndsay shares what to do first to get your podcast launch plan in place.
  • There are several important podcast assets to collect to make your podcast a smash hit – we’ll outline the flow of an episode and what to include.
  • You are about to go live with your podcast – now what? Listen in for some must-do techniques to create buzz about your podcast!

 

Resources Mentioned in This Episode:

 

About The Guest

Lyndsay Phillips is a serial entrepreneur; self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.

As the CEO & Founder of Smooth Sailing Business Growth &  Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle.  She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.

She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.

Sep 30, 2019

Imagine having a secret weapon to speed up learning and integrating new information – you’d be a high productivity entrepreneur.

Jonathon Levi spent the first part of his life struggling with learning challenges and feeling so different than everyone else. He set his sights on finding a way to transform his learning challenges so he could “keep up.”

Now Jonathon runs a multi-million dollar company teaching others his superhuman techniques to accelerate learning, read faster and improve decision making – and he reveals them all in episode 146 of Amplify Your Success Podcast.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • Why learning is “the only skill that matters” - and how it transformed Jonathan’s life.
  • The strategies to learning anything faster, including Speed Reading, Memory Improvement, Pre-Reading, and preparation that anyone can use to dramatically improve their lives.
  • How everyday people can do superhuman memory tasks
  • Personal productivity strategies for getting more done in less time
  • How Jonathan used accelerated learning to build an information products empire with 250,000 customers

 

Sep 23, 2019

If one of your goals is to have a best-selling book on the shelves of Barnes & Noble and Amazon, then you’ll need a book proposal.

But not just ANY book proposal, you want to write one that gets the attention of big-name agents and publishers, that positions you for a 5 – 6 figure book deal!

Writing a book proposal is VERY different than writing you book, and there is a secret to writing it so that it doesn’t end up in the round file (aka the trash.) I’ve asked the award winning Lisa Tener to share her strategy to writing an excellent book proposal  on episode 145 of Amplify Your Success Podcast.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • Why you must write a knock-out book proposal if you want to get a top agent or book publisher.
  • The tip 3 mistakes authors make in writing a book proposal that will literally get your proposal buried at the bottom.
  • How to get a head-start on wowing your potential publisher by building up an engaged social media platform
  • The most important book proposal sections to write to land a 5 – 6 figure book deal
  • Lisa’s best way to get into an inspired state to write.
  • The answer to the most asked book proposal question – should I write the book or the proposal first (and you’ll love the answer.)

 

About The Guest

An authority on book writing and publishing, and winner of the Silver Stevie Award for Coach/Mentor of the Year, Lisa Tener guides experts, entrepreneurs and visionaries to joyfully write and publish their books. Lisa has been quoted in The New York Times, featured on ABC News and more. She blogs for The Business Journals and Thrive Global, serves on the faculty of Harvard Medical School’s publishing course, and teaches Award Winning Book Writing Courses.

Lisa Tener's clients have received 5- and 6-figure book deals from a variety of publishers (from Random House, Harper Collins and Hachette, to niche and university publishers). Her clients' books have been featured by Oprah, NPR, Today, Good Morning America and all over national media, including the New York Times, Cosmopolitan, Women's Health, Forbes and much more.

Sep 16, 2019

Do you ever wish you could be more creative? Or solve problems outside of your normal “box”?

There are some productivity secrets we can learn from highly creative people – they actually see things very differently than people who lead with logic or focus on results.

My friend Samantha Bennett is highly creative – she’ll be working on writing a book and bang out a play script faster than I can write a blog post (well, almost.)

So I asked this two-time best selling author to share how to use some of the creative tips that come so naturally to highly creative people on this on episode 144 of Amplify Your Success Podcast.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • What unique traits and behaviors makes a person "highly creative."
  • How logic-driven and results-oriented people can boost their creative process.
  • The simple approach used by creatives to solve big problems and get unstuck.
  • How to recognize and avoid the major pitfalls of being highly creative.

 

 

Resources Mentioned in This Episode:

 

About The Guest

Originally from Chicago, Samantha Bennett is a writer, speaker, actor, teacher and creativity/productivity specialist and the author of the bestselling, "Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day" (New World Library) which Seth Godin called, “An instant classic, essential reading for anyone who wants to make a ruckus.” Her latest bestseller is, "Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers and Recovering Perfectionists" (New World Library).

She is the creator of The Organized Artist Company, dedicated to helping creative people get unstuck, helping them to focus and move forward on their goals.

Sam has also written the script for the hit musical, “In a Booth at Chasen’s: The Real Life Hollywood Love Story of Ron and Nancy Reagan” and is working on her latest book, “Secrets of Highly Creative People.”

She is an award-winning marketing expert, having spent 15 years as a Personal Branding Specialist for Sam Christensen Studios and been honored as an Ultimate Marketer Finalist at Infusioncon. She is also an Infusionsoft Certified Consultant and Reseller.

She now lives in a tiny beach town outside of Los Angeles.

Sep 9, 2019

You may have heard of the Law of Attraction from the movie, The Secret. But have you figured out how to tap into the expansive Universe of opportunity yet? Or maybe, like millions of people, you meditate, visualize and take action only to still feel a massive gap between you and your goals.

Christy Whitman is one of those massively successful entrepreneurs who has figured out how to make prosperous energy work in her favor. Having created a multiple seven figure business and becoming a leader in the coach training industry with her book, The Art of Having It All, Christy is finally revealing how to tap into the principles of Quantum Success for your business.  And she joins me on episode 143 of Amplify Your Success to explain how it works.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • How Quantum Success is different from the Law of Attraction you learned about in The Secret.
  • How the process of attraction REALLY works with money, opportunity and building a successful business.
  • What the “inside out” approach is to creating a 7-figure business
  • How to use the upward spiral of success by tapping into universal forces of alignment and momentum.
  • Why you MUST KNOW the distinction between motivated action and inspired action.

 

Resources Mentioned in This Episode:

  • Get the book: Quantum Success: 7 Essential Laws for a Thriving, Joyful and Prosperous Relationship with Work and Money
  • Hidden Profit Drains Quiz

 

About The Guest

Christy Whitman is a transformational leader, celebrity coach and the New York Times bestselling author of The Art of Having It All: A Woman’s Guide to Unlimited Abundance. Her new book, being released by Enliven, a division of Simon & Schuster, is called Quantum Success: 7 Essential Laws for a Thriving, Joyful & Prosperous Relationship With Work and Money.

Sep 2, 2019

If you want to speak on stages to grow your business, or simply want to get paid to share your message, wouldn’t it be nice to know how to get yourself booked on the best stages?

Sometimes it can be a bit confusing…

Do you need to build relationships with all of the people who run events?

Or, is it just a numbers game and you’ve got to work the “pitch-follow-up” system?

Kerry Heaps is a pro at this – with a background in Pageants and Pageant Judging, Kerry knows her way around paid speaking engagements. And she joins me on episode 142 of Amplify Your Success to take the mystery out of getting paid speaking opportunities!

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

  • How to conquer the “work the numbers” game of booking paid speaking gigs.
  • What you’ll want to do once you’ve pitched yourself as a speaker so that you stand out from the crowd
  • How to create a compelling topic that acts like a magnet for those coveted paid speaking engagements.
  • The five things you must have in place prior to seeking speaking engagements (or else you’ll come across unorganized!)
  • What’s happening overall in the speaking industry right now – and how it could be affecting you, your business and your bookings.
  • How to find more paid engagements at no cost (hint: Kerry’s got a resource for you!)

 

 

Resources Mentioned in This Episode:

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