On Amplify Your Success Podcast episode 358 with Melanie Deziel, the focus is on the power of earning trust through audience engaging content. Explore the art of storytelling and content creation, emphasizing the importance of putting the customer at the center of the story. By focusing on the benefits rather than just the features of your product or service, you can create content that resonates with your audience and builds trust.
Take a deep dive into different frameworks for storytelling in various content types and highlight the significance of corroboration through testimonials, reviews, and case studies but caution against solely relying on corroboration and emphasize the importance of demonstrating your own expertise through action and results. Whether you're a solopreneur selling physical products or an individual with specialized knowledge, creating support content is crucial to gaining the trust of skeptical consumers.
Get practical tips for infusing your content with trust-building elements and share insights on building authority and positioning expertise online. Also, learn about Melanie's program, the 100k Authority Accelerator, which helps entrepreneurs generate an additional $100,000 in income while building a million-dollar visibility platform. Join Melanie Benson and Melanie Deziel as they unravel the secrets of earning trust through audience engaging content and taking your business to the next level.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
06:02 How your content sets you apart from other experts with similar offerings.
07:48 Why skepticism towards brands, especially on social media, has increased in recent years.
10:33 The power of leveraging testimonials, endorsements, and demonstrations to add credibility to claims.
15:20 How to pick the best content format that aligns with your best energy.
16:39 Two credibility boosters and how to use corroboration and education.
20:47 Sharing the “work before the work” so it’s compelling to your audience.
23:15 Why it helps to identify promises then prove and demonstrate them.
You’ve heard you need to build an email list as part of your marketing strategy. But do you know how to unlock the gold in that email community? Research shows that at least 40% of online business owners build a list then don’t know how to engage that list on a routine basis (which means those subscribers have gone dormant, along with your profits!)
On Amplify Your Success episode 357, Monica Badiu, a copywriter for many big name marketers, shares the secret to monetizing your email community by selling courses.
She covers common email mistakes, like cramming too much content into one email, and strategies for improving email practices. We also delve into the difference between being a marketer offering coaching courses versus being a coach/course creator who markets their business via email.
Tune in to hear valuable insights on creating relevant and valuable content in your email marketing campaigns so you can start selling courses.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
05:06 A big problem in our industry is building an email list that you don’t nurture or leverage.
08:51 Why so many people are turned off by a majority of the emails they receive from marketers and vendors they respect.
09:57 The difference between marketers who offer coaching and coaches who market their offerings.
14:29 Some email best practices: Segmentation, engagement, and avoiding email overload.
16:28 How to ensure you are adding value, informing, and shifting reader’s perspectives in emails.
22:49 How to get better results with your email marketing by implementing streamlined focus.
29:50 The importance of cleaning your email list to improve open rates.
Get access to Monica’s free resource: 93 Email Subject Lines for Your Next Promo: https://www.monicabadiu.com/freebie
If you host your own show or podcast, creating show notes can be quite time-consuming. Using show notes can also exponentially increase the reach of each episode, and assist listeners in organically discovering your show.
So how can a podcast show host speed up the creation of show notes? Using AI! On Amplify Your Success Podcast episode 359, Deirdre Tshien, the co-founder and CEO of Capsho, explores the fascinating world of AI for marketing podcasts.
Deirdre sheds light on how Capsho can revolutionize the podcasting industry. With its AI-generated assets, podcasters can now save time and effortlessly create show notes that increase reach and attract top guests and clients. The tool's SEO capabilities also play a crucial role in optimizing keywords to enhance discoverability.
We also dive into the debate surrounding AI's impact on creativity. While many fear that AI will take over creative tasks, the duo emphasizes the irreplaceable role of human connection in true creativity. They stress the importance of using AI for marketing as a support tool rather than relying solely on it, and highlight the need for human involvement to maintain ethical standards and prevent plagiarism.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
06:03 An interesting history about AI and Deirdre’s discovery of it’s impact more than a decade ago.
10:06 Podcast show notes and how AI speeds up effective content marketing.
15:14 Where AI-generated content can lead to a lack of creativity.
16:43 Why human connection is crucial to spark creativity.
22:36 One of the cool features of Capsho is the ability to extract social media captions to promote episodes.
29:03 Why it is so important to stay informed about ethical concerns surrounding AI.
36:51 Disruptive women creating impactful tools in the field of AI.
Get a free trial of Capsho at freegift.capsho.com.
Download the 7 Step Framework to Build Authority With Podcasting at https://amplifywithemelanie.com
How many times have you set your intention on a goal or strategy that could grow the impact of your business, only to continually put it off, over and over again?
Or you are faced with making a growth decision and even though deep down inside you know it could be a gagame-changeror you, you let your fear talk you out of going forward?
Resistance is a common behavior of recognizing that doing an activity will have a positive impact, but you don’t do it!
On Amplify Your Success episode 355, I dive deep into the topic of resistance and how it holds our business growth goals hostage. I’ll reveal the various ways resistance manifests itself, from disguised confusion to overwhelming busyness, and how it can prevent us from achieving our fullest potential, especially when money is involved.
Drawing from my experience as an authority amplifier and possibility igniter, I share stories of talented entrepreneurs who have been hindered by resistance. From talking themselves out of investing in themselves to finding reasons not to pursue opportunities, resistance can keep us stuck and prevent us from playing a bigger game.
I also provide valuable insights into the signs of resistance, methods to overcome it, and the root causes that keep us locked in resistance. Don't miss this episode as I empower you to break free from resistance, take ownership of your goals, and create the success you deserve. Tune in and learn how to slay through the resistance holding your goals hostage. It's time to amplify your success!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[00:55] Resistance in entrepreneurship and how to overcome it.
[05:18] How resistance disguises itself as valid obstacles.
[10:43] Where many people give their power away, leading to chronic “goal derailment”
[15:00] The insidious negative consequence of experiencing internal conflict about two goals.
[18:17] What self-doubt really means about your unresolved fear and alignment.
[21:58] Growth mindset and your unique human design – how to BE the person that accomplishes more.
[23:52] What happens when you lean into discomfort and commit to a new outcome?
[28:03] How to know you need to work with a coach to slay through resistance.
Resource:
Every business at some point will need to leverage debt to grow. But as you’ll discover in this episode, there is more than one type of credit to use and if you don’t know how to get funding, you could end up destroying your personal credit!
On Amplify Your Success episode 354, Merrill Chandler, a personal and business credit pioneer, uncovers the secrets to getting funded and debunks common myths surrounding creditworthiness.
We focus on the concept of fundability, which are key factors that make banks willing to lend you money, even if your credit score isn't perfect. Merrill explains that a fundable profile goes beyond the credit score and involves factors such as identity profile, financial profile, banking profile, and credit profile.
The episode also delves into the difference between personal and business credit profiles, warning listeners about the pitfalls of business credit cards appearing on personal credit profiles. Tune in to hear this eye-opening episode as Merrill provides practical strategies to improve fundability and access funding sources for your business.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
:06:10 Fundability is the principle of getting approved for a loan based on various factors including banking relationships and credit score.
09:11 Why credit repair isn't the best strategy and entrepreneurs should focus on fundability.
12:24 The importance of understanding personal versus business credit cards, and how to know which one will actually provide the right funding without eroding your personal credit.
14:00 Why you should avoid co-mingling business and personal credit debt.
18:43 When to use credit cards versus get a business loan.
21:55 Merrill discusses the ins and outs of bank loans and lines of credit.
30:02 Why your fundability score is important for business credit approval.
34:11 How strategic debt leverages capital for higher returns.
Get Merrill’s Free Get Fundable checklist: https://www.getfundablechecklist.com/free-checklist1
Take my FREE 3 minute Authority Barrier Quiz at https://MelanieBenson.com/authorityquiz
What’s the best way to speed up the growth of your email list and build your own audience of potential buyers? A very common approach in entrepreneurial communities is what’s known as Joint Ventures – two colleagues who share each other's offers to their audiences.
But how do you know who you should partner with, and how to set up a Joint Venture so it is a win-win outcome for everyone involved?
On Amplify Your Success Podcast episode 353, I’m joined by Danny Bermant, the former director of partnerships at Miracy, to reveal how the world of joint venture (JV) partnerships works and how these partnerships can be a powerful strategy for rapidly growing your business and accessing new audiences.
We discuss key factors to consider when partnering with someone along with some critical components that can make or break the success of a joint venture promotion.
This episode is packed with practical advice and insights on how to approach joint ventures, nurture valuable relationships, and leverage collaborations to achieve business growth.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
04:57 What Joint Ventures are and how they can be an effective way to bring on new clients.
09:41 Why list size matters less, but engagement is key.
13:23 Key factors to consider including comfort of the relationship, audience alignment, and offer fit.
16:55 Joint ventures are not about tit for tat; it's about giving value in advance and supporting each other. It's a larger ecosystem at work.
20:33 How to know which joint venture partners will make a good fit (aka finding audience alignment.)
24:41 Why you should always test your offer internally before promoting externally.
27:59 Danny’s big COVID realization of a need for change, focusing on people and relationships in business.
Get access to Danny’s JV Strategy at https://www.captainjv.co/
The Hybrid Courses Bootcamp: https://mirasee.com/
Download my FREE 7 Step Framework to Adding Another $100k at https://AmplifywithMelanie.com
When you are growing your business, you’ll be adding new tasks and strategies at record speed. Often your business growth will require you to hire new employees or virtual assistants. Before you know it, you’ll feel bogged down in the weeds instead of focused on activities that light you up and make you money!
Don’t let this overwhelm derail your growth! Instead, it’s time to learn how to stop being a bottleneck by implementing operations excellence.
On Amplify Your Success Podcast episode 352, Melissa Morris, founder of Agency Authority, joins me to dive deep into the world of operations excellence and how it can help you ditch the overwhelm of growing your business. From understanding the importance of KPIs and workflows to the role of project management tools like ClickUp, Melissa provides practical tips and insights to up-level your systems and increase efficiency. Discover how to address bottlenecks, streamline your offers, and maximize your team's potential for a successful and thriving business.
This episode is a must-listen for business owners who are feeling overwhelmed by growth and are seeking strategies to develop operations excellence. Melanie and Melissa provide actionable steps and expert guidance to help listeners ditch business growth overwhelm and amplify their success.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
07:03 Why scope creep costs money, delays projects, and hampers productivity.
09:03 The secret to streamlining operations: workflows, tools, KPIs for business.
11:45 The biggest problem most fast-growing entrepreneurs face is unclear workflows that lead to scope creep, inefficiency.
16:31 Time saving tip: using project tools that improve efficiency by standardization.
18:47 Common mistakes that lead to frustration with project management tools.
29:07 How to identify bottlenecks by delegating to receive organizational relief.
Book a call to connect with Melissa at https://www.youragencyauthority.com/call/
Take my 2-minute Authority Barriers Quiz and unlock your impact and income at https://melaniebenson.com/authorityquiz
On Amplify Your Success episode 351, I’ll reveal the lead generation strategy that activates a flood of 4-5 figure clients, part of my proven Authority Accelerator strategy. You won't want to miss this episode if you've been frustrated with lackluster social media engagement.
I’ll discuss the common problem of content getting lost in the sea of social media noise and share the success story of a client who doubled his rates simply by implementing a consistent and effective social media strategy. Learn this strategy's key components, including teaching in a way that disrupts the scroll, showcasing thought leadership, and ensuring brand alignment.
Listeners can expect to learn about the power of frameworks and concepts, and how to effectively share case studies and results without sounding salesy. I’ll highlight the importance of authority positioning showcases, where entrepreneurs can borrow credibility from others to strengthen their own brand. This strategy has the potential to not only attract leads but also lead to lucrative speaking opportunities.
If you're ready to activate a flood of high-paying clients, tune in to this episode of Amplify Your Success and discover the lead generation strategy that can transform your social media presence.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
00:01:46 Inconsistent social media presence leads to success.
03:15 My highest performing ideal client attraction strategy.
06:16 How your content strategy amplifies thought leadership through frameworks.
10:45 Four types of content: media features, speaking opportunities, handraisers.
13:35 The secret to transforming social media lurkers into leads lies in finding resonance and common ground in what they need.
17:37 A walk through of a reformatted content strategy for effective posting on Facebook.
20:19 A DM lead strategy that doesn’t come across too salesy (but is highly effective.)
Want to add another $100k to your business this year by borrowing your competitor’s audiences? Download my FREE 7-Step Framework at AmplifyWithMelanie.com
Whether you're looking to add more revenue to your business, achieve financial freedom, or find personal fulfillment, what you focus on matters.
Whether you desire more wealth, time freedom, impact or even happiness, there are 4 Focus Factors that when used, can provide the keys to unlock your full potential.
On Amplify Your Success Podcast episode 350, Noah St. John, the renowned author, and expert in achieving more impact, influence, and financial freedom, joins me to share his new work that he believes are the keys to a 7 figure lifestyle and business.
Noah, founder of the popular Afformations system as an upgrade to using “affirmations”, studied the Power Habits system practiced by highly successful people unconsciously and revealed the 4 stages of competency in mastering new habits (only 5% of our daily behavior is conscious, while the remaining 95% is unconscious.)
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
04:27 Noah talks about how people can make more money in 12 weeks than in the last 12 months.
09:31 Having the right plan, tools, and support is important (especially inner game!)
14:00 Understanding how goals are achieved by the uber-successful (hint: overcoming belief gaps are required to succeed.)
16:55 Unconscious habits that dictate successful people's behavior.
21:23 How the Afformations Method works: asking empowering questions for success.
24:46 Why focus in a distracted world leads to bigger success.
29:56 Noah shares his own story of how business failure led to debt and desperation. Hiring a successful business coach brought financial freedom and changed everything.
Get a FREE Copy of Noah’s new book, The 7 Figure Expert https://7FigureExpertBook.com
Download my No-Cost, 7 Step Framework to Adding $100k+ a Year as an In-Demand Expert at https://amplifywithmelanie.com
Gamification has been used in countless businesses to improve implementation of their offering, increase accountability, and even to build brand loyalty. But can playing a game actually reveal valuable information about who you are as a business owner? Can gamifying your life help you achieve goals that have been outside of your reach for far too long?
On Amplify Your Success Podcast episode 349, Michael Stratford, founder of The Million Quest Consciousness, explores the power of gamifying your life and business. Michael, a seasoned coach with over 30 years of experience, introduces a unique framework that helps entrepreneurs turn their coaching businesses into impactful, revenue-generating ventures that align with their passion.
Together, Michael and I dive into the concept of gamification, highlighting how approaching life as a game opens up opportunities to create a path that fits your interests and desires. They discuss the seven realms of consistent challenges faced by individuals, including self, creation, relationship, community, and wealth. Michael shares his adventure experience, where participants are taken to three different gamified worlds, presenting them with challenges that mirror everyday obstacles, all with the goal of positively impacting the lives of one million sentient beings.
Throughout this insightful conversation, listeners will gain valuable insights into defining their own championship team, addressing toxic players, and assessing their personal and business environments. Join Melanie and Michael in this game-changing episode as they empower you to amplify your success by embracing gamification and creating a life and business that brings joy, impact, and fulfillment.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[06:58] The 7 elements of gamification.
[12:43] Reconsidering the true meaning and value of winning in a game.
[17:10] Innovation breaks rules and creates new opportunities.
[24:45] Michael explores how "Running a business is an ongoing game."
[28:05] Why you should choose your game wisely, align with the right players, and rethink rules.
[33:02] A key insight about success in life, business and games: Players are crucial for championship success.
[36:03] Behavior and attitude matter more than skills.
Get Michael’s FREE Resource: 7 Key Elements to ANY successful Game MichaelStratford.com/Gamify
Download my 7 Step Framework To Add Another $100k This Year by Leveraging Other People’s Audiences at https://AmplifyWithMelanie.com
As a solopreneur, you wear all of the hats in your business, and there can be days when getting it all done might feel pretty daunting! Regardless of the roles you play in your business, there are four hours in your week that can produce massive results. But the secret is to know what to do in those four hours!
In episode 348 of Amplify Your Success, I dive into the topic of productivity for solopreneurs with special guest Janine Bolen. Janine shares her journey of leaving the workforce in 1996 to homeschool her four children and how this decision went against the societal expectations of a highly trained biochemist.
Janine reveals the significance of focusing on sales and building a client base before launching any marketing efforts. The secret: building relationships with clients and solving multiple problems for them. The episode also explores the concept of working in and on your business.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[05:56] What solopreneur really means (and how to know if this is your role in business.)
[10:09] Working in your business vs working on it: the difference.
[14:51] Melanie and Janine discuss what their one core solutions are.
[16:46] Janine discusses the principle of sell first, then create.
[20:13] Why focusing on clients and building relationships will help you generate cash.
[23:49] Solving problems, networking, and helping others in business.
Access Janine’s FREE Resource: A one hour training for building your business profitability with Janine in her group setting here: https://janinebolon.com/soc/
Download my FREE 7 Step Framework to Adding $100k to Your Business This Year https://amplifywithmelanie.com
As an expert, coach or service professional, one of the proven visibility strategies that can instantly land you paying clients is being a guest speaker.
Guest Speaking is sharing your message on someone else’s platform – a podcast, a YouTube show, a virtual summit and in person events. Being a Guest Speaker on someone else’s platform gives you an advantage as you instantly gain “borrowed influence” and accelerate your own sales into a new audience.
But how does an expert land these kinds of visibility opportunities without investing a fortune on expensive speaker booking services or publicists?
On Amplify Your Success episode 347, I’ll reveal nine ways to find guest speaking opportunities in your industry, many of which are part of my proven Authority Accelerator strategy.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[02:59] Speaking opportunities create magnetic audience connections.
[06:21] How being featured on other people’s podcasts is the perfect showcase to kickstart tons of invitations to speak at other events
[10:43] Why hosting your own podcast helps you build relevance with other influential people who you want to get featured by.
[13:27] How investing in masterminds and coaching programs can pay off through additional visibility opportunities.
[15:21] Develop the skill of pitching podcasters and event hosts.
[18:38] Common reasons why talented experts are not getting organically generated invitations to speak.
7 Step Framework To Add Another $100k This Year by Leveraging Other People’s Audiences [https://amplifywithmelanie.com/]
IGNITE Mastermind for Experts Ready to Add A $100k as an In-Demand Authority [https://mastermindwithmelanie.com/]
Magnetize Your Message Mini-Course [https://melaniebenson.com/messagingcourse/]
Alex Sanfilippo’s PodMatch [https://podmatch.com/]
What if you could fast track your business to a monthly six-figure income – and in the process positively impact the lives of more of your ideal clients?
If seven figure revenue is your goal, then reaching six figure months is the milestone, but to pull that off you’ll need to stretch yourself and step outside your comfort zone.
In episode 346 of Amplify Your Success Podcast, meet Ron Reich who specializes in exponential revenue growth. Ron joins me to explore the concept of his "acceleration principle," which focuses on going beyond a profitable income in the $4-$500,000 range and reaching for the seven-figure mark. He believes that in order to achieve this level of success, individuals must invest more in advertising, hosting large live events, and launching strategic partnership endeavors.
Throughout the episode, Ron emphasizes the importance of mindset and self-image in achieving higher financial success. We discussed the concept of "money mindset,” which can play a significant role in determining one's income level. Ron shares his own bold decision to host his first live event, which had a profound impact on his business and propelled him to the next level.
Get ready to discover the power of stepping outside your comfort zone and the importance of mindset in achieving financial success.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[06:36] Why making money is boring, especially lots of it. Ron unpacks how to achieve consistent high earnings (secret is it’s not about fancy marketing, it's about you making sales happen.)
[10:26] What the acceleration stage is and how it helps you in advertising, affiliate launches, and bigger stages/events.
[12:21] Ron and Melanie explore the importance of stretching yourself to reach seven figures.
[17:48] How language is a significant element in the optimization and expansion process.
[19:47] Some of the biggest mistakes that entrepreneurs make: lack of focus, not asking for help.
[24:07] The mindset and self-image of a successful individual.
[28:02] How one of Ron’s bold shifts was hosting a successful $10,000 live event.
Get Ron’s Resource: The $100K per month roadmap workshop. DM Ron here on Facebook for access.
Take my FREE Quiz and discover what’s really in the way of you getting paid more for your expertise.
To grow your small business beyond six figures, you’ll need to use more than just your intuition and gut instincts. That’s where data becomes a valuable tool to make decisions around marketing and growth strategy.
With millions of marketing strategies available, knowing which ones to use, and when to use them can save you from making a costly investment! But what kind of data do we really need to use?
On episode 345 of Amplify Your Success I talk with Tamara Thompson, CEO of Broadcast Your Authority, and we dive deep into the topic of data driven marketing.
Through intentional content creation and leveraging YouTube, Tamara reveals some of her secret sauce to helping YouTube podcasts gain thousands of downloads and viral video success.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
05:13 How Tamara’s love for video led to her YouTube success.
10:16 Why podcasters and content creators MUST be leveraging YouTube (hint: it’s the second largest search engine after Google.)
14:03 The importance of focus on niche, consistency, and efficient content creation.
18:42 Tamara shares a client case study on a very niche-specific topic going viral on YouTube podcasts.
24:27 How intentional keywords work to attract ideal clients (and a great example of this in action!)
28:00 Creating intentional content, engaging with audience preferences, repurposing into micro content efficiently using AI.
Get Melanie’s 7 Step Framework Leverage your Superpowers to Add Another $100k this Year
https://melaniebenson.com/7-steps/
Most business owners spend their work years so busy creating money that often they forget to prepare for retirement.
Even if you are savvy with making money, you may discover in your Golden Years that you aren’t prepared to thrive once you decide to stop working.
On Amplify Your Success Podcast episode #344, Linda Lingo joins me to discuss the importance of saving for retirement and how to do so, even if you are super busy.
Linda discovered first-hand why taking control of your financial destiny is crucial as she experienced what she called a “Grey Divorce” which left her woefully unprepared financially.
Linda Lingo, a CPA and financial life coach with over 30 years of experience, reveals a simple 4 step process to set up a retirement plan that can get you ready to retire and thrive.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
(12:09) Your attitude and the influence of your mindset towards money
(19:03) Understanding your values and how to weave that into being intentional with money
(24:22) How to make your money grow so you thrive in retirement
(31:30) How to prioritize your financial success, even if you are busy
Resources Mentioned in This Episode:
Take Linda’s Complimentary Money Quiz http://www.lindalingo.com/
Learn more about getting your magnetic message on other peoples podcasts at GuestExpertSystem.Com.
Take Melanie’s quiz to uncover your #1 barrier that’s keeping your authority in the shadows
When sales are down, an expert or service professional might blame a lack of quality leads or even consider their offer is priced incorrectly.
Often, the real problem lies in how consistent their marketing and messaging has been. If you are sending irregular emails, posting about your cats on social media, or have seven different topics that your audience sees attached to your brand, it can confuse your prospects.
And we all know what it means to have a confused buyer – no action!
Consistency is key to building trust with potential buyers.
On Amplify Your Success Podcast episode 343, I’ll reveal the importance of having the right message consistently shared over and over again to your community (along with one of my best “consistency hacks” to help even the busiest entrepreneur stay focused on tasks that move the needle on visibility and client attraction.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
(05:05) How to generate your own Visibility Advantage
(10:04) Developing the habits of consistency, even if you are a busy business owner
(15:50) 4 key consistency strategies
(21:23)The link between consistency and being visible to the right audiences
Do you know what kind of website will work 24/7 to transform visitors into ideal client prospects?
Most coaches, service professionals and newer business owners try to save money on their web presence with a DIY website or hire a cheap designer from Fiverr.
That might not be the best way to showcase your business, and can actually repel ideal clients because your website doesn’t properly showcase your brand and business offerings.
On Amplify Your Success Podcast episode 342, Megan Gersch, an experienced branding and web designer, discusses the importance of having a strategic website that attracts and enrolls ideal clients. Meagan covers seven major frameworks that need to be in place to create a profitable web presence.
This episode is full of actionable tips and advice that will help business owners transform their website so it attracts dream clients.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[04:02] Building a brand-driven website
[07:22] How your strategic goals factor into your web design process
[10:35] Megan discusses how to increase trust-building through key elements in your online presence
[13:51] How to create a website for client enrollment
[17:11] Optimizing your website for dream clients
[20:48] Maximizing your business impact through social media
FREE Website Checklist - Connect with your ideal customers and make more sales with these simple website improvement tips!
7 Step Framework to Add 6 Figures To Your Business This Year
On Amplify Your Success Podcast episode #341, Melanie Benson discusses mindset and its role in achieving business success. The host reminds listeners of the importance of a deep reason for goal-setting and introduces entrepreneur Vash Tomanec, founder of Mindpreneur. Vash shares how he built three successful seven-figure businesses in less than three years and his framework for achieving any kind of goal. With a focus on doing less but better, Vash encourages listeners to enjoy the journey and find a deep reason for their goals. The guest also emphasizes that mindset is 90% of success while strategy only comprises 10%, and recommends daily resources to elevate one's mindset.
The conversation also covers overcoming personal blocks, dealing with limiting beliefs and fears, and identifying a strong "why" for one's goals. Vash shares his transformative experience during a seven-day darkness retreat and highlights the importance of meditation. Listeners are encouraged to check out Vash's resources, including his $7 program, "7 Days, 7 Figures" and join the Amplify Your Authority community. The host also created a quiz to help coaches and consultants identify what's holding them back from stepping into their expertise.
Overall, this episode is packed with practical tips and deep insights from two successful entrepreneurs, Melanie Benson and Vash Tomanec. It's a must-listen for anyone who wants to elevate their mindset and amplify their success. With engaging discussions and valuable takeaways, this episode will inspire and motivate listeners to achieve their goals and enjoy the journey.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[00:00:00] The Power of Mindset for Goal Setting and Business Success
[00:03:59] Interview with Entrepreneur Vash Tomanek on Mastering Mindset
[00:07:48] 27 Days to Achieving Goals
[00:11:34] The Pitfalls of Focusing on External Outcomes
[00:15:11] Overcoming fear in achieving goals
[00:18:48] Overcoming Fear and Limiting Beliefs
[00:22:42] 4-Step Practical Goal Achievement Framework
[00:26:36] Mindset for Success and 7 Days 7 Figures Course
[00:30:23] Benefits of darkness water fast and meditation
[00:34:08] Guest Introduction and Community Invitation
High Quality Course, 7 Days to 7 Figures, for just $7: 7days7figures.com
[Melanie’s resource]
Join Melanie Benson and guest Kellsie Moore for Personal Brand Building With Video (Even If You Are Camera Shy). Learn about the importance of creating a strong personal brand through video content to attract clients and become a go-to expert. Melanie outlines seven essential steps to follow and encourages listeners to start creating video content without waiting until they feel ready.
On Amplify Your Success Podcast episode #340, Kellsie Moore, a video presence coach, empowering brands to be captivating and authentic on camera, shares her actor and personal development coach expertise and offers tips for those who feel resistant or unsure about video. Melanie and Kellsie discuss the importance of authenticity in content creation as well as cultivating a captivating presence. Tips are shared on creating a routine and support system to overcome filming anxiety along with acknowledging mistakes and improving skills for the next time.
Kellsie shares a free resource (on kelseymoore.com/gift), encouraging listeners to DM her on Instagram with any questions. Melanie and Kellsie share personal stories about their bold career paths and encourage listeners to subscribe, rate, and review the podcast. Apply the tips shared and join the Amplify Your Authority community at authorityamplifiers.com to be a highly paid expert. Don't wait - unlock your magic on camera and connect with your audience today!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[00:00:00] Building a Personal Brand through Video
[00:03:48] Guest Expertise on Video Presence Coaching
[00:07:28] Overcoming Video Shyness for Personal Branding
[00:10:57] Overcoming Inaction in Building Credibility and Income
[00:14:33] The Importance of Authenticity in Content Creation
[00:17:47] Creating Authentic and Magnetic Video Presence
[00:21:11] The "Dial Method" for Captivating Camera Presence
[00:24:20] Repurposing Video Content for Multiple Platforms
[00:27:57] Creating Content Routine
[00:31:20] Unlocking On-Camera Magic with Kelsey Moore
[00:35:22] Hosting a Private Retreat for Entrepreneurs
Unlock Your Magic On-Camera (free guide): https://www.kellsiemoore.com/gift
Melanie’s resource
What if you could make more sales just by demonstrating your ROI (aka your Return on Investment) to a potential client? By being able to articulate the kind of challenges you help your clients solve and the results you achieve, you’ll find that you’ll attract more ideal clients ready to invest quickly. The key to pulling this off is having a clear value proposition that demonstrates your ROI.
Lisa Ann Edwards, a business expert with a proven track record of helping coaches, consultants, and leadership experts achieve their goals, joins me on Amplify Your Success Podcast episode 339 to show us how to bring our ROI into the sales process to win more business.
Throughout the episode, we discuss how to demonstrate one's value while coaching, covering topics such as the importance of clarity in the coaching process, building authority by measuring expertise and client success data, the expected financial impact of coaching engagements in sales conversations, and setting expectations and accountability for success.
In addition to providing practical frameworks for leveraging ROI, Lisa and I explore where the coaching industry is heading, providing insight into how technology is shifting the landscape and where to focus moving forward.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[04:10] Measuring ROI: A Key to Business and Career Development
[7:50] Measuring ROI for Coaching Services
[11:50] 3 ways to show value to clients
[16:02] Leveraging Client Results for Business Growth
[19:49] Maximizing Coaching Revenue through Measurement
[23:40] The Future of Coaching Industry
[27:44] Financial Coaching, the future of coaching and Lisa’s Bold Business Strategies
Get Lisa Ann’s 5 Step Framework, The Money Talk at www.The-Money-Talk.com
Take my FREE Quiz to Discover Your #1 Barrier to Being a Highly Paid Authority
If you are an expert-entrepreneur, being visible in your industry leads to a plethora of good opportunities (not to mention it is essential to attract ideal clients.)
However, from time to time, I hear from talented people who really want more opportunity that being more visible is absolutely terrifying. The idea of putting themselves out there and being seen triggers fear, self-doubt and a story that they just are not ready for more.
On episode 338 of Amplify Your Success Podcast, let’s explore why visibility can cause a business owner to feel trapped in a cloak of invisibility – even when they truly want more opportunity and clients.
I’ll discuss common invisibility traps including unhealed trauma, fears and limiting beliefs that hold them back from embracing visibility strategies like being a guest on other people’s podcasts or doing live streams on social media – as well as a simple energy practice to shift out of these mindset blocks and into visibility that feels aligned.
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
[4:07] How a social media “dig” became the inspiration for this week’s episode on visibility being scary for some people.
[7:19] I share an example of a Guest Expert System client who was paralyzed due to her limiting belief that she wasn’t ready or capable.
[9:40] How our subconscious mind goes to work to protect us from visibility when we have unhealed trauma, fear or limiting beliefs. Plus the importance of your “why.”
[12:38] My journey from stiff and boring as a speaker to feeling more bold and confident on stage and behind the microphone.
[18:10] How my Human Design has helped me (and my IGNITE Mastermind clients) unlock aligned visibility strategies that feel natural and powerful.
[21:22] Two energy practices to help you break free of anxiety and start feeling more clear-headed, confident and in your personal power again.
A common challenge for life coaches and transformational mentors looking to grow the reach of their work is being able to scale their services while maintaining a high level of personal connection and impact with their clients.
As their client base expands, it becomes increasingly difficult to provide individualized attention and support to each person. Additionally, there is a need to develop systems, processes, and teams to handle the growing demands of the business while ensuring the quality and integrity of their services remain intact. Striking a balance between scalability and maintaining a personalized experience can be a significant challenge for coaches and mentors.
Jennifer Longmore not only built a 7 figure business as she transformed her Akashic record spiritual training company, but broke into an impressive 8-figure enterprise. On Amplify Your Success Podcast episode 337, Jennifer joins me to share her inspiring journey along with her secrets to success and the strategies she employed to achieve remarkable financial milestones.
From her humble beginnings to becoming a prominent figure in the spiritual industry, Jennifer's unique growth path is a testament to the power of determination, authenticity, and unwavering commitment to serving others. Prepare to be inspired as we explore the transformative steps Jennifer took to scale her business and create a thriving empire in the realm of spiritual training.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
[4:19] How Jennifer started her now 8 figure spiritual training company.
[9:04] Competence and how it can be a growth bottleneck for many entrepreneurs.
[14:11] The importance of client pricing and time boundaries as you grow your business.
[22:22] An essential shift Jennifer made in growing from 7 figures to 8 figures.
[27:24] What your prosperity code is and how you can unlock that code in your own business and life.
New Earth Prosperity Codes Assessment: https://soul-journeys.involve.me/prosperity-codes-assessment
Take my FREE Quiz to Discover Your #1 Barrier to Being a Highly Paid Authority
Having an online media empire can solve one of the biggest problems for business coaches, consultants and service providers who have limited reach and visibility. By establishing a consistent online presence through various media channels, such as a blog, podcast, and social media platforms, a business coach can significantly expand their reach and attract a wider audience.
This increased visibility allows them to connect with potential clients who may not have been aware of their services otherwise. Additionally, an online media empire provides a platform for the business coach to showcase their expertise, share valuable insights and resources, and build credibility and trust with their audience. This, in turn, leads to increased opportunities for client acquisition, partnerships, speaking engagements, and ultimately, the growth and success of their coaching business.
But, far too often, there is a lack of consistency and brand presence across different online platforms, which can create confusion about what the service provider truly offers.
On Amplify Your Success Podcast episode 336, Rich Bontrager joins me to share his 30+ years of experience in broadcast, and now as an Unofficial NSA Podcaster, to help you amplify your reach online.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
[6:06] Rich discusses the concept of media as a currency.
[7:57] The importance of strategically and intentionally building out your online presence.
[10:26] Why consistently used headshots and brand assets is key to being a recognized brand.
[17:41] An important mindset shift to stand out online as an online empire.
[20:13] Rich discusses how he uses Restream for his online show to reach all of his online platforms simultaneously.
[25:08] The importance of your brand persona to boost engagement.
[32:56] What it feels like when all the puzzle pieces start to work together.
Take advantage of Rich’s Free Guide, Build A Media Empire Guide. NEED LINK FROM RICH
Rock The Stage episode with Melanie and Rich discussing collaboration currency strategies that attract ideal clients.
Communicating with our community, our teams and our clients is an essential part of business. When you know how to communicate effectively, it can build trust, develop a connection with our audiences and inspire others to help you achieve your goals.
But sometimes the way one person communicates naturally leaves you feeling disconnected. Or worse, misunderstood and frustrated. By learning how to communicate for impact, you can include simple shifts like body language, tone, and storytelling to convey your message with clarity and conviction - which leads to strengthening your impact too.
On Amplify Your Success Podcast episode 335, author Richard Newman joins me to share his fascinating journey from living with Tibetan monks to the corporate world showing some of the world’s most recognized brands how to improve communication.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
[6:19] Richard shares the root of how he discovered his communication practices as a young boy who struggled to understand others.
[10:13] What shifted when Richard found a study that illuminated his autism.
[12:11] The 2000 person study that revealed one small shift in communication that creates more impact.
[13:21] How to discover your 3 word rebellion (hint: it starts with freeflow brainstorming!)
[15:22] The importance of your gestures in communication.
[20:00] Richard shares how the pandemic drove a record number of new businesses to be opened (and how people yearn for connection and to be heard.0
[24:27] How mindset impacts communication.
[33:58] The one thing Richard learned about the person you fail to fire (and how it’s impacted his business.)
Get Richard’s Free Gift: The first 25 pages of his book, Lift Your Impact (plus some other cool downloads)
In two minutes, discover what’s really blocking your ability to impact others with your expertise LINK TO QUIZ
As an expert-entrepreneur, speaking on stages and doing interviews on podcasts can provide much needed visibility to new audiences.
But when your topics get popular, you might find you are constantly bombarded with requests to speak at events, conferences, and online shows. While these opportunities can be a great way to build our brand and showcase our expertise, they can also be a drain on our time and resources. In this episode, I will explore how to evaluate speaking opportunities to ensure that they are a good fit for your business goals.
As an expert-preneur, you know that your time is valuable and that every minute counts. With so many speaking opportunities out there, it can be tempting to say yes to every opportunity that comes your way. However, not all speaking opportunities are created equal, and it's important to evaluate them carefully to ensure that you're using your time effectively and reaching the right audience.
On episode 334 of Amplify Your Success Podcast, discover the key factors that expert-preneurs should consider when evaluating speaking – or any visibility opportunity. By the end of this episode, you'll have a better understanding of how to evaluate speaking opportunities wisely and make the most of your time as a busy expert-preneur. So, let's dive in!
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7-Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
[1:27] The facts to consider and the energy alignment of choosing good visibility opportunities.
[4:19] Why starting with the end goal helps you make better decisions.
[7:20] I cover the second question that is a go/no go factor to pursue an opportunity.
[12:38] Why I ask event hosts how they will curate their audience (and how this affects your participation.)
[16:50] Future pacing into the actual event to uncover other valuable priorities (before they crop up later and surprise you.)
[19:40] How my Human Design factors into my decision making process (and what happened when I tuned into my unique energy alignment factors!)