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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: August, 2022
Aug 29, 2022

What if you could reach one thousand potential clients and raise your authority in one day. That’s the power of a virtual event, when you know how to host them for maximum impact.

Virtual events can be anything from an online workshop to a summit, but knowing the best type of event for where you are in your business growth and who you want to reach are important factors.

On Amplify Your Success Podcast episode 298, Liam Austin joins me to share how they host online workshops to share expertise with their community – and how the virtual event removes many attendance barriers like travel costs and time away from the business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:42] Why virtual events are valuable for accessing expertise, no matter where you are in the world.
  • [7:34] The differences between an online workshop and an online summit – and when you should offer each type of experience for your community.
  • [11:15] Three super valuable ways an online workshop helps you fill your big ticket programs.
  • [15:58] What can get in the way of creating, filling and delivering a successful online workshop.
  • [24:46] The quick win method for leveraging online workshops.
  • [32:35] The life-altering decision Liam made that got him started with virtual events.
  • [34:49] Where Liam left over $50k in revenue on the table with one big mistake.

About the Guest

Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.

 

Resources Mentioned in This Episode:

Aug 22, 2022

How do you monetize your unique superpower, especially when you can help create a massive transformation for others?

Creating a successful coaching program may be easier than you realized, but it may look very different than you imagined. Learning how to put all the puzzle pieces together and find a market for your offer is something that all coaches and course creators must do.

On Amplify Your Success Podcast episode 297, James Lam joins me to talk through the six foundational elements to create your first six figures as a coach and course creator.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [3:59] It's not just what you know, it's also what you don't know, to monetize.
  • [6:53] Why you shouldn’t create your program based on what others in your industry are offering.
  • [8:23] The 6 foundational steps to monetizing your superpower.
  • [13:33] James discusses the weight of expectations and how it can limit your success.
  • [18:09] Two common things that hold entrepreneurs back: doing the wrong things and not having the courage to level up.
  • [25:50] Why not trusting yourself can derail your bold goals.

 

About the Guest

James Lam, owner of LAM - Look Ahead Marketing, helps heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises via his 12-week signature program, Superpowered Business Success. James also built the successful franchise, Learn Photography Company, with over 5000 students at ten studios across Canada.

 

Resources Mentioned in This Episode:

Aug 15, 2022

Running your own business requires making a lot of decisions, not to mention having influence with your team, your clients, and your community. Having this kind of influence means it's important to be a person of character.

Having character means that a person behaves with respect, loyalty and integrity – which positively influences others. Character doesn’t just apply to business owners, but to anyone who mentors, coaches and leads others.

On Amplify Your Success Podcast episode 296, Basketball Coach Gary Waters joins me to discuss being a character coach and how this can have a positive impact on society.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  1. [1:52] What helps an entrepreneur build character so that they own their authority.
  2. [6:15] The importance of character in our society today.
  3. [10:07] How character in business shapes the know, like and trust factor.
  4. [13:38] Gary’s experience with the NCAA at the Final Four around character development.
  5. [16:48] Five values that drive character development.
  6. [20:16] Melanie and Coach Gary discuss examples of transforming team member performance with character coaching.
  7. [26:57] Gary’s experience training the police department around character and influence.

 

About the Guest

Coach Gary Waters earned his reputation building college basketball programs. He was the winningest coach in the history of Cleveland State University. During his time at the school, Coach Waters won 194 games and led the Vikings to six postseason appearances.

In 2009, Cleveland State made the NCAA Tournament and advanced to the second round after shocking Wake Forest. He rebuilt three programs -- Kent State (92-60, five years), Rutgers (79-75, five years) and CSU -- into winners. Coach Waters led Kent to its first NCAA Tournament appearance in 1999 and a second in 2001 before leaving for Rutgers.

The winner of numerous honors, he was 2008 Horizon League Coach of the Year; 2011 Horizon League Champions; inducted into The Ferris State University and Kent State Hall of Fame; and winner of the John Lotz Barnabas Award by the Fellowship of Christian Athletes for the 2009-10 season. Coach Waters was named a Master Coach by the Nations of Coaches in 2015 and served on the board of the National Association of Basketball Coaches.

Coach Waters is a Detroit native and graduated with a B.S. in Business Administration from Ferris State in 1975, a B.S. in Business Education from Ferris State in 1978, and an M.A. in Educational Administration from Central Michigan in 1976. He currently resides in Tampa, Florida.

 

 

Resources Mentioned in This Episode:

Aug 8, 2022

When Imposter Syndrome, or imposter moments, kick in for an entrepreneur, they may convince themselves that they aren’t good enough to pursue their goal. Instead of finding a successful path, they throw on the brakes and let all their fears takeover.

Imposter Syndrome is often the real reason an expert doesn’t stand out from the crowd and experience more sales too.

I’m no stranger to the feeling of “not good enough” but instead of letting that head trash stall my goals, I’ve discovered how to reconnect to my confidence.

On episode 295 of Amplify Your Success Podcast, I’ll share what’s really going on when doubts creep in that derail your progress, and how some of the techniques in my Guest Expert System can help you regain your momentum.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:02] Melanie talks a bit about the Guest Expert System and how it helps you craft a compelling message that attracts clients which boosts your confidence.
  • [3:54] What imposter syndrome is for entrepreneurs.
  • [5:14] How comparing yourself to others can activate your doubts unnecessarily.
  • [10:27] What happened when a client started doubting her clarity and it caused her to feel stuck.
  • [13:47] Why uncovering the root of your Imposter Syndrome is invaluable to have a strategy to move through those moments of doubt.

Resources Mentioned in This Episode:

Aug 1, 2022

When you are ready to scale your business impact (and grow your income beyond the early six figures), you’ll be looking at leveraged offerings.

One very profitable and scalable offering is membership programs – access to knowledge, training, and coaching for a fee.

On Amplify Your Success Podcast episode 294, Lisa Princic joins me to discuss how to identify the best membership program to offer your community (and shares some current strategies she’s testing right with her offerings!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:00] What a membership program really is and how to simplify setting up for your business.
  • [6:43] The different types of membership programs that sell well right now.
  • [10:15] Features that make a member want to stay longer (this might surprise you!)
  • [13:25] Knowing where your membership fits into your other offerings (and why this is important to designing one that works well for your business.)
  • [17:46] The best way to price your membership program.
  • [20:39] Lisa shares some of what’s working right now when launching a membership program.
  • [26:35] The importance of positioning in your membership program’s long-term success.
  • [31:47] What Lisa discovered about niching down (and why she wished she would have done this much sooner.)

About the Guest

Lisa Princic is the owner of Scaling Deep. Over the last 12 years, she has helped hundreds of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.

Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC.

 

Resources Mentioned in This Episode:

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