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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: October, 2022
Oct 31, 2022

What’s the best and fastest way to attract ideal clients and inspire them to work with you? Host an event where you guide your audience through a powerful transformation.

There are at least seventeen types of events that will attract your ideal clients, but knowing the best type of event for your business requires a bit of consideration. From live events to virtual workshops to social media video, each of them have a place in your lead generation process.

On Amplify Your Success Podcast episode 307, Shay Wheat joins me to share how to attract clients ready to work with you by hosting the right kind of live event for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:32] A shift in perspective about Facebook and LinkedIn Live as events.
  • [10:23] Surprising statistics from the State of Events survey and how 75% of attendees will continue to attend virtual events, even when live events are offered.
  • [14:33] Shay shares the learning arc method to keep people engaged during events.
  • [15:47] How to know what kind of event to host for your specific growth goal.
  • [18:45] The 5 event fundamentals that drive results from live events.
  • [21:34] We discuss what’s involved behind-the-scenes of events to create the best attendee experience (and improve sales.)
  • [30:12] Shay shares her boldest move and how “leaning in and saying yes” changed her entire life.

 

About the Guest

Shay Wheat is a Certified Event Producer™ & Creator of popular

programs such as “The Powerful Event Process”, “The Ultimate

Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.

 

Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. We assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event.

Our clients have made over $24 Million in revenue, gaining over 3,500 NEW clients and changing the lives of over 16,000+ attendees.

Our team handles all the planning, speaker & sponsor support as well as the production of Virtual Live and In-person events to create experiential, revenue-generating, and exciting events for attendees.

 

Resources Mentioned in This Episode:

Oct 24, 2022

Do you have a publicity strategy that routinely gets your message in front  of the media and other visibility platforms?

The role of publicity has evolved in the last decade, especially with technology creating multiple new platforms that help you get seen. From podcasting to Medium.com to traditional media, there are many opportunities. The key is to focus on the platforms where your message will be relevant.

On Amplify Your Success Podcast episode 306, Jill Lublin, author of Guerilla Publicity, joins me to share how to make publicity a key part of your visibility strategy (and leverage technology and media.)

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:04] What Jill’s definition of publicity is and why it is essential for an expert-based entrepreneur’s visibility strategy.
  • [7:56] How technology has multiplied the opportunities for publicity coverage.
  • [11:31] How your message becomes a key ingredient in your publicity platform.
  • [15:30] Jill explains why everyone is an expert and how to claim your expertise.
  • [20:27] Jill shares some examples of using everything you got to get your message spotlighted in traditional media.
  • [24:25] What to do in 15 minutes a week to build your brand and position yourself for publicity.
  • [26:43] Getting over the fear of no one showing up to her book signings.


About the Guest

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years’ experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

 

Resources Mentioned in This Episode:

Oct 17, 2022

There is a fascinating paradox that some leaders feel as they crest the top of their game – after working countless hours and sacrificing so much for their success they end up feeling lost and deeply unfulfilled.

Some will chase the next dream, others might fall into burnout and many will become complacent. What comes next could transform your life into pure bliss if you are lucky enough to transform your block into a channel of prosperity.

On Amplify Your Success Podcast episode 305, Tracy Yates, Transformational Architect, joins me to reveal how after building an 8-figure business she found herself in The Ambition Paradox and how her life changed forever when she activated a higher frequency of success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:32] What The Ambition Paradox is and how leaders get trapped there, even those though aren’t fulfilled.
  • [12:00] The “I’m Fine Fog” and why we can feel okay but not be fulfilled.
  • [13:52] Tracy shares about a trend she sees with 7 & 8 figure earners who achieve financial success with a significant cost.
  • [17:26] The problem with normalizing big success at any cost.
  • [25:15] Tracy unpacks the difference between big and little trauma.
  • [35:38] What a higher frequency of success looks like and how it creates a channel for prosperity.

 

About the Guest

Tracy Yates is a sought-after Transformational Architect, Alchemist and Strategist to ambitious leaders and entrepreneurs who reach accelerated new heights and boundary-less prosperity in business, leadership and personal mastery.

Tracy built an 8-figure business from the ground up marketing for the world's biggest brands like Google, Hulu, Disney, and Amazon. She’s now a secret weapon to the next generation of leaders who create extraordinary businesses with ultimate fulfillment while unlocking prosperity in all areas of their lives. Tracy is known for her lightning-speed transformations that dissolve what stands in between you anchoring into your highest vision.

Tracy and her husband split their time between Palm Springs CA and San Miguel De Allende in Mexico.

 

Resources Mentioned in This Episode:

 

Oct 10, 2022

Being an entrepreneur often means unlocking a bigger capacity to handle challenges and overcome unforeseen obstacles. I’ve often said that having your own business is one of the most valuable personal development courses you can ever enroll in.

What most of us realize along the way is, the “inner work” is essential to have the resilience required to grow a business. But what does “inner work” even mean? And what kind of “inner work” really helps?

On episode 304 of Amplify Your Success Podcast, I’ll take you into my own healing journey and how I’ve overcome limiting beliefs, what resources I’ve found helpful in healing trauma, and the little habits that help me have energy and focus in my day to day activity.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

 

Key Takeaways

  • [3:22] Where I first discovered that success is an inside game.
  • [5:02] How NLP helped me unlock my resilience and full capacity.
  • [7:23] What I discovered about unhealed trauma and its insidious impact over your mind, decision making and confidence.
  • [9:15] Quick fixes versus learning how to use tools for on-going “course correction.”
  • [12:47] Why eating clean is a key part of the inner work that expands your focus, energy and ability to feel ready to take on bigger goals.
  • [21:54] Trauma healing resources that I found helpful.
  • [16:42] How Human Design helped me own my strengths and embrace my unique decision making approach.
  • [23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

 

Resources Mentioned in This Episode:

Oct 3, 2022

Have you considered creating your own app as a way to attract more buyers? With the ease of current technology, starting your own app is actually a smart idea. Not to mention, building a social app like Wisdom, Clubhouse or Spotify’s Greenroom is a great way to also build community.

So if you’ve got an idea around your new app, where do you start and how do you fund your idea?.

On Amplify Your Success Podcast episode 303, Dayo Akinrinade, founder of the Wisdom app, joins me to share her advice on starting and funding your own app idea.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.


Key Takeaways

  • [4:32] Dayo shares a bit about her tech background and how it fueled her desire to create community.
  • [10:39] What social audio is and why it is more important than ever right now.
  • [13:15] What’s unique about the Wisdom app, especially with the rise (and fall) of other social communities.
  • [21:36] The Lean Startup Approach and how to use it to quick start your app idea.
  • [24:34] When to do fundraising for your tech startup or app idea.
  • [31:35] How to grow the reach and subscribers of your app once you’ve launched.
  • [39:49] Dayo talks about how the Wisdom app is a game changer for podcasters (and how to claim your podcast on the Wisdom app.)


About the Guest

Dayo started as an IT Management Consultant at Accenture and Deloitte. Then, driven by the lack of diversity in London’s tech ecosystem, she joined the founding team of OneTech, London’s largest diversity in startups programme, backed by the JP Morgan Chase Foundation.

Subsequently, after spotting a gap in the market, she went on to found Africlick, a cultural dating app targeting 1 billion Africans globally. Africlick has been mentioned on BBC Africa, BBC London Radio and Huffpost.

Dayo holds a B.Sc. in Computer Science from the University of Manchester and a M.Sc. in Technology from University College London. Dayo was named the 2021 Women In Dating Powerbook, celebrating the 20 most inspirational and influential women in the dating industry.

 

Resources Mentioned in This Episode:

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