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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: November, 2022
Nov 28, 2022

If you are an impact-driven entrepreneur, getting your work out to the world in a bigger way is how you will fulfill your life’s purpose (not to mention create financial stability for your business.)

But, there is an exhausting number of passion filled business owners who are broke and feel frustrated with how little impact they are making.

On Amplify Your Success Podcast episode 311, Teresa de Grosbois, founder of the Evolutionary Business Council, joins me to share the three most important success factors that are missing for way too many entrepreneurs.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:29] What it means to be a thought leader (and how it differs from being an influencer.)
  • [9:05] Teresa discusses the 3 pillars that every impact driven entrepreneur needs to have success.
  • [12:19] How to be influential and maintain your authenticity.
  • [15:47] The value of mobilization to drive monetization and profits in your business.
  • [17:45] The key reason people look for evidence of your credibility as an influential leader.
  • [23:19] Teresa takes us behind the scenes of how she started the powerful Evolutionary Business Council.
  • [25:40] Why Teresa believes that more people need to give themselves permission to pursue their dreams.

 

About the Guest

Teresa de Grosbois (say “de-Grow-bwah”) is on a mission to change the planet, one grass-roots movement at a time. She is the #1 international bestselling author of ‘Mass Influence – The Habits of the Highly Influential’, which has been on the bestseller lists in 7 countries since 2015.

A 4x international bestselling author, Teresa teaches marketing courses around the globe to business leaders and entrepreneurs on how to create massively successful word of mouth campaigns. Teresa heads the international Evolutionary Business Council, a membership-based organization which empowers change-makers to create profitable, impactful businesses that have a lasting and transformational impact on the individuals that they serve.

Resources Mentioned in This Episode:

Nov 21, 2022

Having a personal brand is different than having a company brand. Whether you are a business of “one” or a large company, developing a personal brand for the founder (or a key influencer in the company) can help you establish a loyal community of buyers.

A personal brand is built around an individual, and often reflects the key character, values and persona of that one person.

From YouTube videos, TikTok and Facebook Lives to podcasting to media placement and traditional PR, there are a variety of ways to build a personal brand – so how do you know what approach to take for you?

On Amplify Your Success Podcast episode 310, former The Apprentice contestant turned publicist Sabrina Stocker joins me to share how she pivoted her multiple 7 figure branding company during the pandemic by leveraging her personal brand (and how she helps her clients leverage tools like YouTube to quickly build their own brand.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:27] The importance of a personal brand when growing a business.
  • [5:38] Why the very first thing a potential client does to research a brand, or company, before they buy, starts on Google.
  • [9:14] Sabrina shares the power of having a trust-worthy brand, and why it is essential when you need to pivot your business offerings.
  • [12:13] How “brand role models” can help you define your own brand.
  • [13:25] Sabrina covers 5 commonly made brand-building mistakes that entrepreneurs make.
  • [15:57] How to leverage YouTube to quickly create your own personal brand.
  • [19:55] The debate about “mainstream media placement” and whether or not it should be part of your brand building efforts.

 

About the Guest

Sabrina Stocker is a tennis player turned Top Ten Apple News and Forbes featured entrepreneur. Sabrina has built several successful companies, mentored hundreds of entrepreneurs, and was a finalist in the BBC One Show, The Apprentice.

Having spoken in front of thousands at arenas including Wembley Stadium, The Excel Stadium, and the London Olympic Stadium, she has created a loyal community.

Sabrina is the Founder of Two Comma PR, a public relations agency helping turn personal brands into profits. Helping her clients get featured in the top publications, podcasts, TV and speaking events, she knows how to build a brand.

 

Resources Mentioned in This Episode:

Nov 14, 2022

With all of the changes with Instagram and the addition of short videos called Reels, creators are wondering how to leverage the algorithms now.

In one word, video.

Video, especially 6 second videos that use trending audio, continue to dominate the feeds of Instagram users. 

On Amplify Your Success Podcast episode 309, Jake Adam Davey, host of the INfluence Podcast, drops in to share how you can gain attention from your ideal audience and spark engagement that turns into hot leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:44] What is changing on Instagram and the benefit to users and their marketing efforts.
  • [7:05] How YouTube, Netflix and the short video trend are driving what users want to see more of.
  • [8:57] Jake talks about how we can differentiate our brand on Instagram.
  • [12:22] How creating video for Instagram helps establish credibility with your audience.
  • [13:45] The secret to getting engagement on Instagram right now.
  • [16:35] Jake shares how to inspire conversations in the DMs that will wake up dormant leads and get your ideal clients to raise their hand to working with you.
  • [25:57] What “hot buttons” to use on Instagram to improve your ROI (return on investment) on this platform
  • [34:58] The importance of doing what others put off to achieve your next level of success.

 

About the Guest

Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator.

His mission is to help ordinary people/highly ambitious & driven people live extraordinary lives by providing practical tools and guidance by empowering them in areas of wealth, personal mastery and business.

With over 15 years experience in education and leadership, Jake has taught sales and marketing strategies to tens of thousands of business owners and entrepreneurs worldwide. He has spoken on stages across the UK, South Africa, Asia and across Europe.

Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.

He’s the founder of the Influence Podcast and has appeared in a wide range of media outlets including CBS, NBC and Fox.

In his free time he loves reading, CrossFit and spending as much time outdoors in nature as he possibly can!

 

Resources Mentioned in This Episode:

Nov 7, 2022

Collaboration is a valuable strategy to co-create opportunities, especially with your competitors and colleagues who have similar offerings. But many business owners stop exploring a win-win opportunity to market to each other’s audiences the moment they sense competition.

What if your best new clients will emerge by unlocking the synergy instead of focusing on the similarity in offerings?

On episode 308 of Amplify Your Success Podcast, I’ll show you how to unlock the riches by collaborating with peers who offer similar services and products to your ideal audiences (and everyone wins!)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:22] How 3 key relationships brought me a million + in revenue, even though we were competitors.
  • [5:20] The first key to unlock collaboration from a competitor lies in your mindset.
  • [10:06] How to find synergy with a competitor to get past the feelings of competition.
  • [12:47] What relevance is and how to use it in your messaging to attract synergistic partners.
  • [17:02] Why I like hosting your own podcast to help you take the lead and initiate collaboration conversations.
  • [18:06] A super simple first step you can take with a competitor that allows you to “test” the relationship.

Resources Mentioned in This Episode:

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