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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: December, 2022
Dec 26, 2022

Most service providers have plenty of competition in their market, and it is easy to blend in and be invisible to potential customers.

 

One of the most effective strategies to stand out is what I refer to as Authority Platforms. Publishing is a proven strategy to build your authority and stand out. Most entrepreneurs will pick one, maybe two, platforms to stand out with their message.

 

But if you really want to build a profitable empire and be at the top of your industry, then you’ll want to do them all!

 

On Amplify Your Success Podcast episode 315, I’m joined by Charlotte Howard Collins, who has built up her own publishing empire through multiple channels (and what an inspiring story she has!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:05] How being passionate about people's life stories was the spark that led to a publishing empire.
  • [6:47] Key media platforms to consider if you want to leverage publishing to share your message and build authority.
  • [10:40] How Charlotte leverages her magazine as part of her overall brand and publishing business.
  • [15:27] Collaboration as a tool to expand your impact, build your list and reach more ideal clients.
  • [18:45] What to focus on first when it's time to add a publication or media element to your brand.
  • [24:38] Charlotte discusses how taking a risk on herself propelled her into success.
  • [25:405] Two of the most impactful investments Charlotte made in her business and herself (and one of them is hiring a coach.)

 

About the Guest

Charlotte Howard Collins is an Award Winning Female Business Growth Expert, Best Selling Author, Speaker, Entrepreneur and CEO of Wealthy Women Entrepreneurs Network.

She helps female entrepreneurs build successful and profitable media empires. She teaches female entrepreneurs a repeatable process and system for launching, monetizing and scaling their business using the power of media.

Charlotte used her media strategies to build her own multi-million dollar businesses. She has received numerous awards during her entrepreneurial career, including CREA Global Honoree, Top 100 Dynamic Leader and ICONIC Writer Influencer and many more!

With over 20 years of experience in the business world, she knows what it takes for female entrepreneurs to thrive. Her approach is simple but effective: she helps clients identify their passions and create successful and profitable businesses around them. She has worked with small business women to multi-millionaire female entrepreneurs. Charlotte is a loving wife and mom of four beautiful children.

 

Resources Mentioned in This Episode:

Dec 19, 2022

As a service-based business, coach or course creator, there is a certain appeal to scaling your impact, especially if that means you’ll exponentially grow your income.

Scaling into 7 and even 8 figures also means you’ve got to turn your attention to common cash eating monsters before they erode your profits. Increased sales requires a need to deliver your offerings to more people. Explosive growth comes with operational headaches.

Often, big growth is a double-edged sword, and it can become a deterrent if you don’t have the right systems in place.

On Amplify Your Success Podcast episode 314, Racheal Cook joins me to dish out some valuable insight to rapid, sustainable growth practices that every business owner should practice.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:21] Racheal takes us behind the scenes of the cash-flow reality of many 7 & 8 figure businesses.
  • [10:33] Set a goal to get a 2 - 3 times ROI from every team member you hire.
  • [12:46] An important step is to fire yourself from each role you hire for, then write your new job description.
  • [17:52] What “catastrophic growth” is and the signs an entrepreneur is headed for it.
  • [20:28] 3 key steps to take when you “slow down” so you can speed up.
  • [26:36] Racheal’s advice on how to navigate a recession so you don’t lose momentum.
  • [35:50] Racheal’s bold growth move, hosting live events and making big investments when it's contrary to conventional wisdom.

 

About the Guest

Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.

Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.

 

Resources Mentioned in This Episode:

Dec 12, 2022

After a series of tragic events leading to the death of a close friend, Dame Natalie Ledwell felt a call to make a greater impact in the world. After ten years teaching Law of Attraction and creating one of the most successful personal development companies in the world, Mind Movies, Natalie knew it was time to bring their life transforming affirmations tool into the schools.

But what happens when your purpose-led dream is fraught with obstacles, challenges and forces you to become an entirely new version of yourself to pull it off?

On Amplify Your Success Podcast episode 313, my close friend Natalie joins me to talk about what can happen when young people have the tools to gain self-confidence, feel powerful and grounded, and navigate life’s challenges with healthy self-esteem.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways

  • [5:31] How personal development led to the birth of one of the most successful Law Of Attraction companies, Mind Movies.
  • [9:50] What led to Natalie’s impulse to be a global changemaker for young people.
  • [12:35] How using affirmations, Mind Movies and personal development is being used through Natalie’s kids program in schools.
  • [14:22] How living your full purpose often means doing the hard things.
  • [17:07] The importance of bringing personal development into schools to create transformation.
  • [20:55] How Natalie tackles huge, bold goals that are way bigger than she knows how to do on her own.
  • [34:00] The smartest (and scariest) decision Natalie and her partner Glen made was investing in a high-ticket mastermind.
  • [36:04] Natalie and I discuss no-regrets thinking and how everything happens in Divine timing, even the awful, painful life situations that emerge.

 

About the Guest

Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide.

Right now, she has launched her groundbreaking Social and Emotional Learning curriculum entitled, "Personal Growth Studies", into schools here in the US, which is designed to empower youth from ages 5-18 years to live fulfilling and successful lives with high self-esteem and a vision for a bright future.

In October 2018, Natalie traveled to Liberia, where she met with government officials and launched Personal Growth Studies into a number of schools, which is now in its second year, working with over 1000 students.

In 2020, Natalie had the immense honor of being Knighted by the Orthodox Order of St John, a humanitarian group recognizing individuals who are not only doing great work but who have a big vision of the work they want to complete in the world helping others. And she has also been awarded one of the Top 50 Women Leaders of Los Angeles for 2022.

 

Resources Mentioned in This Episode:

Dec 5, 2022

What if you knew that a 1 degree change in your business growth strategy could accelerate your progress? And, what if eliminating one common mistake could help you attract more ideal clients?

Often, big successes stem from making micro-adjustments to a strategy that has a lot of the correct elements, but just needs a slight change to perform better.

In the coaching and “expert” services market, the ability to stand out in a very crowded market is necessary to win new business. So if you are making one of these five common growth mistakes, chances are your brand, your business and your offerings will be invisible.

On episode 312 of Amplify Your Success Podcast, I’ll share what I see happening to really talented and smart experts who are making these common mistakes – and how it is eroding your confidence and clarity to make a greater impact.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan   Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
  • [5:01] Proper positioning is essential as we move into 2023 and experience a culling in the coaching industry.
  • [8:29] The real reason an entrepreneur is making mistake #4 and is invisible to their best clients.
  • [13:18] If doing all the right things isn’t leading to business growth, mistake #3 in messaging is often the culprit.
  • [17:50] What happens when a service professional doesn’t use Value Positioning to price and sell their offerings.
  • [23:03] The #1 mistake that keeps entrepreneurs stuck, struggling and in low growth and the one mindset shift that solves this instantly.
  • [25:41] Why free offers are ruining the financial success of many businesses who rely on freebies alone.

 

Resources Mentioned in This Episode:

 

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