Your business is a wealth building asset that is probably being underutilized! Whether you have a 7 figure business with massive profits or are just getting started, knowing that your business should help you build your personal wealth will help you make much better decisions.
From how you price your offerings to how you pay yourself, your business can become a key factor in building wealth – or it can be a time-trap that keeps you stuck in working way too hard for too little results.
On Amplify Your Success Podcast episode 290, I talk with Erinn Bridgman about how to elevate the potential in your business through her five steps to leveraging your business revenue to build your own personal wealth.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
As a money management and mindset coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but actually grows their personal wealth. Born with an entrepreneurial spirit, Erinn cut her chops by scaling her photography business to over six figures in under two years, affording her the capital to begin funding the real estate empire she and her husband now run.
Ever passionate about supporting women as they uncover their own potential and earning power, Erinn supports female business owners to not just ‘scale their business’ but to use it as a means for building personal wealth. When she’s not working with clients or finding her next investment property, Erinn can likely be found vacationing around the world and spending quality time with friends, her husband and daughter, Ava.
If you market your business online, chances are you’ve noticed that traditional content marketing doesn’t work anymore. Perfectly curated social media feeds and well-designed short videos may get lots of likes but they aren’t attracting paying clients.
In order to stand out and win the sale, you’ve got to stop blending in and doing what everyone else is doing online. You need pattern interrupting content that moves people out of their routines and into recognizing what they need most – and that is something they might not even recognize yet.
On Amplify Your Success Podcast episode 289, I talk with Kathryn Thompson about the kind of content that is working best right now, and how to create messages that actually produce ideal leads.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Kathryn Thompson is a messaging strategist and conversion copywriter, based in Canada who inspires people to use their stories as a way to create change in the world. She's an award-winning marketing and communications expert with more than 20 years of experience. After growing one of her businesses to close to a million dollars in sales in less than four years, she sold it with a single email. Kathryn is now the founder of Creatively Owned, a marketing and communications firm that helps entrepreneurs use the power of words to create instant appeal for what they are selling.
Kathryn's a creative rule breaker that's constantly challenging the status quo in an effort to empower others to do the same. So you'll never find her trying to cram you into those cookie-cutter, one-size-fits-all marketing and sales strategies. In fact, she's dying for you to bust out of them.
You have probably heard how valuable it is to survey your customer base to understand what their real needs are. But if you don’t ask the right questions, you might not get the full value from the survey process.
Surveys can not only provide valuable marketing data, when used in the right part of your marketing process, they can actually help you engage your prospects, deepen their desire to hire or buy from you, and even continue to use your offerings year after year.
Sounds like a dream come true, right?
On Amplify Your Success Podcast episode 288, I talk with Matt Champagne about the most effective ways to use surveys to engage your audience and develop a stronger relationship with your customers.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Podcasting continues to be a rapidly growing platform to establish authority, share a message and attract great clients. Even with 2.8 million active podcasts, monetization continues to be a pervasive challenge for podcast hosts worldwide.
In May 2022, I attended and spoke at one of the biggest podcasting events, Podfest Expo, and gained some valuable insights into what’s working (and how to leverage this fast growth.) With over 1,000 people registered, and 50 tracks dedicated to everything from mental health to sex to monetization and podcast growth, you can rest assured that there is an audience for any topic you might be an exert in.
On episode 287 of Amplify Your Success Podcast I’m dishing my top four insights from the event as well as three secrets to increasing your ROI when attending huge industry events like Podfest (there were well over 1000 people registered to attend.)
Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!
Key Takeaways
One business owner is doing all the giving and the other one is benefiting. Or you feel like these “friends” just show up when it is time to promote their newest offering but they are stealthily silent when you make a request.
Everyone is different, and when it comes to cross promotions, you might want to evaluate if you are attracting the sharks or the dolphins.
Sharks tend to eat and run. =-)
Dolphins like to hang out, play and generously support their friends.
On Amplify Your Success Podcast episode 286, I’m re-airing another hot conversation on #NextLevelInfluence that Sam Riley and I had about sharks, dolphins and how to vet a potential partner before you say yes.
Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.
Key Takeaways
About my Guest Host
Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.
Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.
Have you ever noticed how each new level of success can bring with it a slew of fears, doubts and “inner junk” to address?
Gay Hendricks calls it an Upper Limit. Some call it the “New Level, New Devil” mindset. Whatever you call it, this phase of growth is a common conundrum and can cause you to slam on the breaks if you aren’t aware of its impact.
On Amplify Your Success Podcast episode 285, I’m re-airing a powerful conversation I had on #NextLevelInfluence as Sam Riley and I share some of our Upper Limits and how we break free of mental trash that comes up as we grow into new levels of success.
Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as an Highly Paid Authority.
Key Takeaways
About my Guest Host
Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.
Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.
You’ve seen quizzes on the cover of your favorite magazine, and you’ve probably taken a quiz that illuminated your greatest opportunity or a personality trait.
Quizzes are a powerful tool to build your list when you use them for your lead magnet on your website but they also help you capture valuable data about your potential clients. Plus, if a quiz is set up properly, it should sell that potential client on the value of your programs before they ever speak to you.
On Amplify Your Success Podcast episode 284, I talk with Molly Mandelberg about how using a quiz has helped her grow her own business.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Molly Mandelberg is the Founder of Wild Hearts Rise Up, Creator of “Magnetic Influencer Collective” and also the writer and illustrator of "The Wild Hearts Rise Up Oracle Deck". She is the host of both “Tactical Magic” Podcast and “Reveal the Game of Life” Podcast, and she’s a bestselling author.
After spending years mastering content creation and online marketing, Molly finds her bliss in bridging the worlds of heart-centered healing and transformation, with the practical business strategies of leveraging a message into a global movement. She is a certified NLP Coach, an Access Consciousness Bars Facilitator, a Transformational Leadership Coach and a full time Nomad.
Molly works with coaches, healers, and conscious leaders to broadcast their messages with ease, so they can reach more people, and make more money with less time spent. She travels the world full-time and runs her 6-figure business out of her self-converted sprinter van tiny-home. Molly loves helping her clients to systemize their work and master the magnetics of marketing, so they can experience more freedom and make an even bigger difference.
A common challenge for podcast hosts who interview guests is finding great guest experts. Once you ask all of your friends and close colleagues, you’ll still need routine guests for years to come.
And if you are on the other side of the mic, looking for podcasts to be a guest on, wouldn’t it be helpful to have a way for those hosts to find you, and invite you first?
On Amplify Your Success Podcast episode 283, I talk with Alex Sanfilippo, founder of PodMatch, a podcast guest matching site (kinda like Tinder for podcasters.)
Alex and I talk about the challenges that hosts face trying to find quality talent and how this was a big part of the inspiration behind starting PodMatch for podcasters. Tune in to hear what to look for in a guest expert and how to vet someone before you invite them to your podcast!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
About the Guest
Alex Sanfilippo is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.
As a creator, being top of mind will help you stand out from the crowd and attract your best clients. But creating content for all of the different platforms can feel overwhelming, especially when time is limited. These days video is at the top of the list for increasing reach and being rewarded by the algorithms.
But who has time to create video for so many different platforms! Not me, that’s for sure.
One of the best-practices available is to leverage your time and energy through automation. Finding the right tools that will give you a short-cut to producing multiple pieces of content without sacrificing quality is a valuable find!
On Amplify Your Success Podcast episode 282, I talk with Hani Mourra, founder of Repurpose.io, who joins me to share some hot tips to repurpose your short (and long) video to save you time…while expanding the reach of your content.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
In my experience, after guesting on over 1050 podcasts and online shows, I’ve detected at least 5 types of buyers. Each lead type has a unique way they build rapport with you and check out your credibility BEFORE they buy. Knowing how each Lead Type buys will help improve your ROI!
On episode 281 of Amplify Your Success Podcast I’ll talk through the 5 Lead Types and how to create a buying path for each type so you can ensure your hot leads become clients!
Key Takeaways
When you have your own business, standing out in a crowded marketplace can feel a bit overwhelming at times. There are many different strategies, some of them massively time consuming, so how do you decide if adding “podcast host” is the right path for you?
When I started my podcast, I had no idea how powerful it would be for my business. Today, Amplify Your Success Podcast is in the top 1.5% of podcasts worldwide and I get messages frequently from people who listen and share that it's their favorite podcast.
But is that enough to justify all of the hard work and significant investment in hosting a weekly show? I decided to dedicate this episode to finding out.
On Amplify Your Success Podcast episode 280 I’m joined by four of my friends and fellow podcasters, Jennifer Henczel, Kimmie Seltzer, Tiphany Kane and Michelle Abraham, who are all speaking at Podfest in the Women In Podcasting Track. I asked them to share how having a podcast has positively impacted their business, lives, confidence and even their connection with our community.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
You might turn to a podcast booking service, which will help you free up time. But, these services aren’t always effective (and I really want you to be successful) so I turned to one of my favorite podcast booking services to find out what’s working right now.
On Amplify Your Success Podcast episode 279, Julie Fry of Your Expert Guest, joins and we take you behind the scenes to share how to get more bookings on top podcasts.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for thought leaders that want visibility without spending HOURS on social media.
She’s passionate about the magic that can happen in your business when you connect with the right host of the right podcast
Julie and her team help entrepreneurs with everything they need to attract new clients from their podcast guest appearances.
Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn’t it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you?
On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business.
Ellen unpacks five key steps to take, as well as what’s working well right now to add value while promoting others.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online information products and courses.
With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible.
Have you ever noticed how much more productive you are when you take a day away from your business just to recharge? Your creativity improves, your focus sharpens and your motivation rises, all by working less. With more and more entrepreneurs seeking a balance between work and play and seeing their bank account growing in the process, how did society ever land on a 40-hour workweek?
On Amplify Your Success Podcast episode 276, my guest Joe Sanok, author of the 4 Day Workweek, joins me to share what he discovered when he set out on a mission to work less, make more and continue to grow his impact along the way.
Inside this episode you’ll hear a lot about how Henry Ford influenced today’s 5 day workweek norms (and what Joe discovered about productivity and high achievers by searching for the key to time freedom.)
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.
There is a goldmine of opportunity inside your community – and 99% of it is probably untapped. When you intentionally cultivate and nurture relationships with other influencers in your network, opportunities will flow to you over and over again.
It's time to tap into your colleagues and competitors so you can access new markets and eager prospects who are searching for you and your solutions right now – without spending a ton of money and time pitching cold connections.
On episode 276 of Amplify Your Success Podcast discover my 4 step process to cultivating a rich network of high-quality opportunities to share your message and attract new clients.
Key Takeaways
On Amplify Your Success Podcast episode 275, Nicole shares her path from entertainment industry to a highly successful guide for people ready to “bankroll their brilliance.”
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Nicole Roberts Jones is uniquely gifted at one thing – drawing out what’s best in YOU and helping you take your Brilliance to The Bank. A veteran of the entertainment industry, Nicole worked in Talent Management and Casting before shifting her talents to help others Bankroll Their Brilliance through her Brilliance Mastery Academy. And host of Faith Purpose Profit Podcast.
She now works with entrepreneurs to create multiple streams of income from what they already know in order to build an empire from their expertise. Her clients have included the Steve Harvey World Group, Dell EMC, McDonalds, Blue Cross Blue Shield, Lisa Nichols and Motivating the Masses, Coach Diversity Institute and the BOSS Network to name a few.
Nicole is also a nationally recognized transformational speaker, bankroll your brilliance expert and best-selling author of four books, the most recent being Find Your Fierce. She lives with her husband in a suburb of Washington DC, consulting, writing and creating breakthroughs for her clients.
You’ve probably heard you need some kind of program to offer your clients to scale your business, right? If you offer a service and are looking for ways to increase income while reducing hours, a group coaching program sounds ideal!
But, just because you create a program doesn’t mean it will sell well. Many really talented experts discover that leveraging their time into one to many offers isn’t as easy as they imagined. That’s where a Signature Program can actually help.
When you design and deliver a signature program, your potential clients find you faster, enroll sooner and get better results. Especially if you find out what they REALLY want BEFORE you design your program. I have a friend, Cindy Schulson, who is a genius at creating programs that sell faster and better.
I asked Cindy if she’d join me on Amplify Your Success Podcast episode 274 to share her propriety process with us and show you how to figure out what your clients will buy BEFORE you build your program!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Cindy Schulson shows coaches how to stand out and enroll more clients by marketing with heart vs. hype.
Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.
One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.
Chris Krimitsos has a unique story and background. He started with local events where he first discovered the value of podcasting. He helped his wife, Katie Krimitsos produce her first podcast. But then the podcasting community won Chris’ heart and Podfest was born.
Chris takes us on a powerful journey on Amplify Your Success Podcast episode 273 to learn how Starting Ugly has become his strength and a way to accomplish impossibly huge goals!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Chris Krimitsos holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His international conference, PodFest, is the longest-running continuous in-person podcasting event in the world and attracts thousands of attendees from over 50 countries each year. Running parallel with that event, Chris also successfully birthed VidFest, as part of his efforts to build the home for all creators.
With two decades and over 2,000 live events under his belt, Chris has worked with the world’s most influential voices in marketing, audio, and technology. Those experiences inspired his best-selling book, Start Ugly, which has quickly become the go-to guide for entrepreneurs and influencers who are beginning their creative journey.
He’s not just an educator though. His penchant for being an on-demand innovator is seen in Chris’ own Kid-Friendly Podcast Network having garnered over a million podcast downloads. As a podcast consultant and coach, he has helped ventures such as the Women’s Meditation Network grow to millions of monthly downloads.
As the go-to authority, Chris is the person to be contacted when the experts need to understand how the on-demand audio space will continue to evolve.
If you’ve ever experienced burnout, or become bored with your business and quickly chase the next shiny object, chances are you’ve been operating outside of your superpowers.
When you spend at least 80% of your time in your busi ness superpower, running your business will feel a lot easier. But, most entrepreneurs spend so much time in activities that drain their energy and feel exhausting that they wonder how on earth they can ever get to the next level.
On episode 272 of Amplify Your Success Podcast I’ll show you how to finally achieve the dream – and recalibrate your focus and your business so that you can spend more time doing what you were born to do.
Key Takeaways
Do you have a valuable service, course or program that isn’t selling well? Often the advice you’ll be given is to rework the offer and fix your messaging so it's more compelling.
That may just do the trick – but sometimes you have to dig deeper and reconnect to your business superpower. When you are building your offerings and growing your business with your superpower at the core, everything just “clicks.”
But when you don’t, and you create an offer that is tied to what you believe people want, it can fall flat in the market. Or you get bored with it because delivering that offer doesn’t light you up or attract clients you enjoy working with.
On episode 271 of Amplify Your Success Podcast I’ll reveal how I coach my clients to connect their monetizable business superpower to two kinds of revenue boosting offers.
Key Takeaways
Did you know that you have a Business Superpower? It's not just your zone of genius but a monetizable strength that is quite often overlooked by many business owners.
When you activate your Business Superpower, your offers “pop”, your messaging becomes more magnetic, but most importantly, your business starts to feel more fun again.
On episode 270 of Amplify Your Success Podcast I’ll share my personal story of how I revived my dormant Business Superpower a decade ago, and how valuable that stage was to help entrepreneurs uncover and activate theirs to unlock their own profit potential.
Key Takeaways
This is where powerful storytelling can be used to take your listener on a journey with you, moving them into awareness of their own challenges and goals. On Amplify Your Success Podcast episode 269 I’m joined by Robbie Crabtree who reveals how we can connect with a potential buyer through performative storytelling.
Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Robbie Crabtree is the founder of Performative Speaking and has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability.
The business’ financial numbers can tell a powerful story about how well it's performing. If you don’t know the right numbers to look at, you might make decisions that negatively impact your future success.
On Amplify Your Success Podcast episode 268 I’m joined by Danielle Hayden who reveals how we can emulate the most successful CEOs by using the information our financial data reveals.
Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.
When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.
When you invest a lot of time, money and energy getting booked to share your valuable information, but don’t get the steady stream of clients you would expect?
Getting on podcasts and stages (even if they are virtual) is a valuable way to build your authority and attract leads, but only if you know how to deliver your message in a compelling way.
When you use what I call an Authority Framework, like a formula, method or teaching your system with an acronym, your talk is easier to remember.
On episode 267 of Amplify Your Success Podcast I’ll show you how to add this one key element in your talks that will massively impact your credibility, help you stand out as an industry leader AND act like a magnet to your most ideal leads.
Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!
Key Takeaways
Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!
But where do you get started? How do you find the right influencer to boost up your name brand recognition?
On Amplify Your Success Podcast episode 266, fashion designer Sarah Shaw joins me to talk about how to land celebrities and influencers who can get more eyes on your products.
Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.
Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.
She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.
Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.