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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: 2023
Dec 25, 2023

Imagine having a unique authority code that you could unlock that will amplify the reach of your work in the world (and make marketing your business a million times easier!)

Today, I delve into the intriguing world of Human Design and understanding your unique authority and strategy can give you an unfair advantage in your visibility efforts. 

Human Design is one of a few powerful tools I use in my coaching to unlock personal potential and guide my clients to make aligned decisions. Inside Amplify Your Success Podcast episode 367, discover the dynamic relationship between the five human design types, messaging strategies and money patterns.

I’ll share how I’ve been using Human Design to detect opportunities to amplify impact (and where hidden patterns could be sabotaging your motivation.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:20 How understanding human design unlocks natural success codes.

07:31 A massively valuable insight by discovering Manifestors have limited energy compared to generators.

11:44 Finding an aligned path through understanding type, staying congruent, understanding energy management.

13:44 Different Human Design authority types and how aligning to it can help you trust yourself.

16:17 The cost of not trusting my decision making authority.

21:51 Understanding your unique communication style and aligned messaging through the Gates.

24:50 The valuable information that your “not self” theme reveals around money and business growth.

28:15 How to unlock your most aligned abundance code.

30:28 How to get your free human design chart.

 

Resources Mentioned in This Episode:

 

Dec 18, 2023

One of the attributes of a profitable “speak to sell” speaker is their ability to entice the audience to buy while speaking on stage. If you want to monetize the stages you speak from as a coach or entrepreneur, then you must master turning a captivating presentation into action-producing invitations. 

In Amplify Your Success Podcast episode 366, I’m joined by seasoned speaking industry veteran, Bret Ridgway, who brings over 25 years of expertise to our discussion.  We explore the 5 keys to captivating your audience in a way that not only inspires action and influence but also drives sales and leads. 

Bret shares his unique perspective from the back of the room to the front of the stage on how to effectively engage and convert your audience, make your message truly impactful and profitable. Whether you're a newbie or a seasoned pro in the speaking game, this episode is sure to equip you with powerful tips to amplify your success when speaking on stage!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:16 The three types of speakers and how they monetize the stage.

09:17 A common mistake with event promoters who overwhelmed the audience with repetitive content.

11:03 Important questions to ask about event hosts like event history, previous speakers, audience.

15:24 Why it is helpful to control environmental distractions for successful platform selling.

18:49 Helpful techniques like using humor, controlling perception.

24:59 Effective public speaking (speaking on stage) for selling includes 85% content, 15% pitch.

26:53 The importance of confidence and energy in your transition to selling.

 

Resources Mentioned in This Episode:

  • Get Bret’s Free special report "3 Key Things Entrepreneurs Must Master to Build a Profitable Speaking Business." https://BretRidgway.com

  • Download Melanie’s FREE Scorecard and discover 17 mistakes guest experts make that cost them the lead and client at https://melaniebenson.com/scorecard.
Dec 11, 2023

What is a personal brand? And do you need to brand your business, or yourself?

There is a big distinction between marketing your business, and branding your business. Many entrepreneurs spend an enormous amount of time marketing their business, but end up being invisible as their brand doesn’t stand out in the market.

The branding experts at BrandFace join me on Amplify your Success Podcast episode 365 to discuss the nuances of personal branding, address common pitfalls and shed light on the vital distinction between branding and marketing. 

A bold, unbeatable brand can amplify success and help a business owner stand out in a crowded market by leaving a lasting impression and creating opportunities for growth and success.

Branding strategist Tonya Eberhart delves into the critical components of creating a bold, unbeatable brand by unpacking their three-step "3D Formula" for crafting an impactful brand, Tonya and Melanie provide valuable insights for entrepreneurs looking to amplify their success through strategic branding.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:57 Differentiating marketing versus branding in simple terms.

09:06 Why brand consistency is essential for credibility and connection.

12:33 The importance of defining brand messaging to avoid common mistakes.

15:59 How to develop a stand out brand through the 3D Method: define, develop, and display.

17:28 Identify, craft, and display brand elements effectively.

20:17 How your brand might need to evolve as your business offerings shift.

25:19 How your brand visibility is essential to attracting and retaining customers.

 

Resources Mentioned in This Episode:

 

Dec 4, 2023

What if you could use AI to attract high-quality leads through your content? AI content creation has advanced exponentially this year, and along with these innovations brings opportunities to optimize your lead generation too.

But, how do you leverage a tool like ChatGPT so that your content continues to have your brand energy, authentic voice and doesn’t sound so generic it’s repelling?

On Amplify Your Success Podcast episode 364, digital marketing expert Lindsey Anderson joins me bringing valuable insights on leveraging AI tools like ChatGPT to craft compelling content, improve sales scripts, and optimize lead generation. 

From the 3 pillars of Chat GPT access, the 20-60-20 content rule, and the importance of infusing expertise and value into AI-generated content, this thought-provoking episode is packed with practical tips to level up your marketing efforts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:30 Backstory on how Lindsey first met Melanie when speaking at an event

06:20 ChatGPT revolutionized content creation with human-like text.

08:48 High quality leads require extra effort when using ChatGPT.

10:42 Who is the real audience for high ticket offers

15:31 How to use Chat GPT to improve email writing.

17:58 The 3 pillars of ChatGPT – and prompts that help improve output.

20:33 Why sales scripts are crucial for effective high-ticket sales.

23:32 AI tools that Lindsey prefers.

28:16 The importance of respecting intellectual property when using AI tools.

 

Resources Mentioned in This Episode:

Authentic ChatGPT Marketing Prompts Playbook: lindseya.com/chatgpt

Download Melanie’s Scorecard: 17 Mistakes Guest Experts Make That Cost Them the Lead & Client https://melaniebenson.com/scorecard/

 

 

Nov 27, 2023

What is the best way for you to get your message in front of millions of ideal clients?

Tapping into a Million Dollar Visibility Stream

A Million Dollar Visibility stream is an audience of aligned highly targeted clients that have trust, rapport and recognize your credibility which makes them more likely to buy from, refer and engage with you (and can lead to millions of dollars in revenue and exponential reach by focusing on a few key streams.)

An expert-based entrepreneur can either build their own visibility stream through hosting a podcast, building community or hosting events. Or, if you prefer to speed up results, you can *borrow* other people’s visibility streams.

In Amplify Your Success episode 363, I break down what Million Dollar Visibility means and why it's important for reaching ideal clients. And I’ll unpack the two approaches to access these visibility streams - creating your own versus collaborating with others. 

We’ll also address common myths and misconceptions surrounding visibility and authority positioning, so you can choose the most aligned path for you.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

02:48 How to gain momentum with your visibility streams.

04:23 Busting a common myth about tapping into other people’s Visibility Streams

06:06 A limiting belief that keeps entrepreneurs trapped in “working too hard” for leads

07:41 Visibility streams aren’t a “build it and they will come” strategy.

12:44 The importance of a correct Offering Suite to showcase how you solve valuable problems.

 

Resources Mentioned in This Episode:

 

Nov 20, 2023

Imagine onboarding more clients in the next 30 days than you did in the last 6 months.

Most business owners could not pull that off right now and industry fluctuations aside, the lack of sales is typically due to one key issue – the business’s offerings aren’t seen as remarkable.

If an entrepreneur isn’t standing out, then most likely there is an issue with messaging, customer journey, or offer optimization. 

On Amplify Your Success Podcast episode 362, Jason Van Orden joins me to explore how techniques like his Gravity Method keeps potential clients engaged and guides them toward making a purchase with you. 

Jason provides valuable insights, examples, and practical tips for finding one's remarkable factor, addressing objections, and reframing the problem for potential clients. Melanie and Jason also reflect on their personal experiences of making bold decisions and the importance of networking and community engagement for business growth. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways:

02:58 What’s possible when using the Million Dollar Visibility Stream.

07:21 We discuss our insights around the coaching industry facing client conversion challenges.

08:26 Common challenges for coaches around messaging, customer journey, readiness for sales.

12:06 What the 3 R's are: relevance, remarkability and resonance.

16:03 Jason shares how a “Dancer turned teacher” experienced the effort theory.

18:42 What to do when you have tried so many things that don’t work.

23:21 Jason shares how to reframe anxiety using somatics for new hope.

25:09 Emerging research that can change industry perceptions.

28:19 The importance of not discounting your offers when people are not buying.

34:49 Jason talks about overcoming introversion and shyness to become a leader and create remarkable experiences for others.

 

Nov 13, 2023

What if you knew that doing good in business would also help you do more good in the world? Leading a business often requires the business owner or CEO to grow in multiple ways, including communication skills and management prowess.

Balancing logical growth steps with intuition requires a mastery of Emotional EQ, and is a key ingredient to navigate stakeholder priorities and team member needs.

On Amplify Your Success Podcast episode 361, Joshua L Berry, world-class facilitator of change and director of Econic, delves into the topic of leadership strategies that do good in business. 

Inside the episode Joshua and I explore the importance of values and purpose in business, and how businesses that prioritize doing good for multiple stakeholders often outperform their competitors, and the importance of trusting employees and treating them with respect.

If you’ve ever wondered how to skyrocket your business while doing more good in the world, this episode will encourage listeners to think bigger and aim for greater visibility and impact in their businesses. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.



Key Takeaways:

04:07 How being a world-changer is good business. 

06:25 Identifying and developing greatness in your team members positions a business for sustainable success.

12:22 Melanie reveals a transformational moment from her corporate career that opened the door to coaching as a career.

15:51 How doing good as a leader influences decisions, creates thriving culture, and deepens employee commitment.

19:16 The importance of shifting your assumptions to “people are inherently good.”

23:11 Joshua shares how abundance mindset influenced his bonus structure.

27:30 What can happen when small business owners prioritize employees over profits.

31:38 Leaders can move beyond rational thinking and integrate “naivety” for better team performance.

35:06 Left corporate job, started failed start-up. Evolved experience into successful

 

Resources Mentioned in This Episode:

  • Get Joshua’s Resource: Fill out the “get notified” form on DareToBeNaive.com and 5 people will be randomly selected to win a copy of D2BN, 1 person will win a workshop for their team facilitated by Joshua -  https://joshualeeberry.com/dare-to-be-naive/ 

  • Ready to tap into other people’s Million Dollar Visibility Streams? Download my free resource https://amplifywithmelanie.com

 

Nov 6, 2023

If you are an introverted entrepreneur, the idea of going to a networking event might feel very daunting. Even when you recognize the immense value of making connections in real life, knowing how to initiate conversations and engage with other business owners doesn’t always come naturally.

As an introvert, you possess a unique ability to build a network of powerful connections, if you know how to lean into your superpowers!

On Amplify Your Success Podcast episode 360, Jevonya Allen, Founder and Chief Visionary Officer of Twisted Networking, dives into the power of networking for introverts and how building connections can lead to personal and professional growth. 

Jevonya shares her expertise on the "5 to 7 touch rule" and the importance of establishing multiple connections before seeing tangible results. She shares personal experiences of knowing someone for years before meaningful opportunities emerged from their interactions and emphasizes the value of playing the long game in networking.

Melanie and Jevonya explore different networking strategies and offer tips on finding and attending networking events for introverts or shy individuals. They discuss the abundance of opportunities available by doing some simple research and highlight the significance of networking, especially in the post-pandemic world.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:01 What an introverts' networking power really is and how to lean into this superpower.

07:41 Why networking can lead to more money and clients.

12:22 The importance of smiling to create connection and open up interactions.

15:06 Types of networking events and where to find them.

22:03 How to authentically follow up with people.

24:27 How to play the long game to cultivate a more valuable network.

27:43 Relationships first, business second mindset and why it makes you a super connector.

 

Resources Mentioned in This Episode:

 

Oct 30, 2023

Being an entrepreneur is one of the most powerful “personal development” courses on the planet. In order to achieve higher levels of success, a business owner must learn to think differently and take action on important goals, despite feeling uncomfortable.

A turning point in my own business was recognizing the power of my decisions.This quote by W.H. Murray became my inspiration:

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too.”

Over the last 23 years I’ve studied how high 6, 7 and 8 figure entrepreneurs think – and how micro-adjustments in one’s attitude around money and resources allows them to use strategies that sustain success for the long term.

On Amplify Your Success episode 359, I’m revealing three critical skills that many of my peers have developed that allow them to reach higher levels of success – and sustain it.. Combined with my experience coaching experts in the 100k Authority Accelerator program, discover how decisiveness, resourcefulness, and momentum could be your best skills to use this year. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:01 Why entrepreneurs benefit from being decisive 

04:45 The WH Murray quote that reveals why making a decision comes before knowing how

07:56 What happens to our decision making when it appears we are low on resources.

10:25 How being resourceful looks when you’ve made a decision but don’t know how to reach it.

14:05 The stories you make up about your situation and how they either lift you up, or sabotage your progress.

18:35 Why momentum, especially collaborations, plays such a huge role in achieving next level success – and sustaining it!

 

Resources Mentioned in This Episode:

Oct 23, 2023

On Amplify Your Success Podcast episode 358 with Melanie Deziel, the focus is on the power of earning trust through audience engaging content. Explore the art of storytelling and content creation, emphasizing the importance of putting the customer at the center of the story. By focusing on the benefits rather than just the features of your product or service, you can create content that resonates with your audience and builds trust.

Take a deep dive into different frameworks for storytelling in various content types and highlight the significance of corroboration through testimonials, reviews, and case studies but caution against solely relying on corroboration and emphasize the importance of demonstrating your own expertise through action and results. Whether you're a solopreneur selling physical products or an individual with specialized knowledge, creating support content is crucial to gaining the trust of skeptical consumers.

Get practical tips for infusing your content with trust-building elements and share insights on building authority and positioning expertise online. Also, learn about Melanie's program, the 100k Authority Accelerator, which helps entrepreneurs generate an additional $100,000 in income while building a million-dollar visibility platform. Join Melanie Benson and Melanie Deziel as they unravel the secrets of earning trust through audience engaging content and taking your business to the next level.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

06:02 How your content sets you apart from other experts with similar offerings.

07:48 Why skepticism towards brands, especially on social media, has increased in recent years.

10:33 The power of leveraging testimonials, endorsements, and demonstrations to add credibility to claims.

15:20 How to pick the best content format that aligns with your best energy.

16:39 Two credibility boosters and how to use corroboration and education.

20:47 Sharing the “work before the work” so it’s compelling to your audience.

23:15 Why it helps to identify promises then prove and demonstrate them.

Resources Mentioned in This Episode:

Oct 16, 2023

You’ve heard you need to build an email list as part of your marketing strategy. But do you know how to unlock the gold in that email community? Research shows that at least 40% of online business owners build a list then don’t know how to engage that list on a routine basis (which means those subscribers have gone dormant, along with your profits!)

On Amplify Your Success episode 357, Monica Badiu, a copywriter for many big name marketers, shares the secret to monetizing your email community by selling courses.

She covers common email mistakes, like cramming too much content into one email, and strategies for improving email practices. We also delve into the difference between being a marketer offering coaching courses versus being a coach/course creator who markets their business via email. 

Tune in to hear valuable insights on creating relevant and valuable content in your email marketing campaigns so you can start selling courses.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:06 A big problem in our industry is building an email list that you don’t nurture or leverage.

08:51 Why so many people are turned off by a majority of the emails they receive from marketers and vendors they respect. 

09:57 The difference between marketers who offer coaching and coaches who market their offerings.

14:29 Some email best practices: Segmentation, engagement, and avoiding email overload.

16:28 How to ensure you are adding value, informing, and shifting reader’s perspectives in emails.

22:49 How to get better results with your email marketing by implementing streamlined focus.

29:50 The importance of cleaning your email list to improve open rates.

Resources Mentioned in This Episode:

 

Oct 9, 2023

If you host your own show or podcast, creating show notes can be quite time-consuming. Using show notes can also exponentially increase the reach of each episode, and assist listeners in organically discovering your show.

So how can a podcast show host speed up the creation of show notes? Using AI! On Amplify Your Success Podcast episode 359, Deirdre Tshien, the co-founder and CEO of Capsho, explores the fascinating world of AI for marketing podcasts.

Deirdre sheds light on how Capsho can revolutionize the podcasting industry. With its AI-generated assets, podcasters can now save time and effortlessly create show notes that increase reach and attract top guests and clients. The tool's SEO capabilities also play a crucial role in optimizing keywords to enhance discoverability.

We also dive into the debate surrounding AI's impact on creativity. While many fear that AI will take over creative tasks, the duo emphasizes the irreplaceable role of human connection in true creativity. They stress the importance of using AI for marketing as a support tool rather than relying solely on it, and highlight the need for human involvement to maintain ethical standards and prevent plagiarism.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

06:03 An interesting history about AI and Deirdre’s discovery of it’s impact more than a decade ago.

10:06 Podcast show notes and how AI speeds up effective content marketing.

15:14 Where AI-generated content can lead to a lack of creativity.

16:43 Why human connection is crucial to spark creativity.

22:36 One of the cool features of Capsho is the ability to extract social media captions to promote episodes.

29:03 Why it is so important to stay informed about ethical concerns surrounding AI.

36:51 Disruptive women creating impactful tools in the field of AI.

 

Resources Mentioned in This Episode:

 

Oct 2, 2023

How many times have you set your intention on a goal or strategy that could grow the impact of your business, only to continually put it off, over and over again?

Or you are faced with making a growth decision and even though deep down inside you know it could be a gagame-changeror you, you let your fear talk you out of going forward?

Resistance is a common behavior of recognizing that doing an activity will have a positive impact, but you don’t do it!

On Amplify Your Success episode 355, I dive deep into the topic of resistance and how it holds our business growth goals hostage. I’ll reveal the various ways resistance manifests itself, from disguised confusion to overwhelming busyness, and how it can prevent us from achieving our fullest potential, especially when money is involved.

Drawing from my experience as an authority amplifier and possibility igniter, I share stories of talented entrepreneurs who have been hindered by resistance. From talking themselves out of investing in themselves to finding reasons not to pursue opportunities, resistance can keep us stuck and prevent us from playing a bigger game.

I also provide valuable insights into the signs of resistance, methods to overcome it, and the root causes that keep us locked in resistance. Don't miss this episode as I empower you to break free from resistance, take ownership of your goals, and create the success you deserve. Tune in and learn how to slay through the resistance holding your goals hostage. It's time to amplify your success!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

[00:55] Resistance in entrepreneurship and how to overcome it.

[05:18] How resistance disguises itself as valid obstacles.

[10:43] Where many people give their power away, leading to chronic “goal derailment”

[15:00] The insidious negative consequence of experiencing internal conflict about two goals.

[18:17] What self-doubt really means about your unresolved fear and alignment.

[21:58] Growth mindset and your unique human design – how to BE the person that accomplishes more.

[23:52] What happens when you lean into discomfort and commit to a new outcome?

[28:03] How to know you need to work with a coach to slay through resistance.

 

Resource:

 

Sep 25, 2023

Every business at some point will need to leverage debt to grow. But as you’ll discover in this episode, there is more than one type of credit to use and if you don’t know how to get funding, you could end up destroying your personal credit!

On Amplify Your Success episode 354, Merrill Chandler, a personal and business credit pioneer, uncovers the secrets to getting funded and debunks common myths surrounding creditworthiness. 

We focus on the concept of fundability, which are key factors that make banks willing to lend you money, even if your credit score isn't perfect. Merrill explains that a fundable profile goes beyond the credit score and involves factors such as identity profile, financial profile, banking profile, and credit profile. 

The episode also delves into the difference between personal and business credit profiles, warning listeners about the pitfalls of business credit cards appearing on personal credit profiles. Tune in to hear this eye-opening episode as Merrill provides practical strategies to improve fundability and access funding sources for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

:06:10 Fundability is the principle of getting approved for a loan based on various factors including banking relationships and credit score.

09:11 Why credit repair isn't the best strategy and entrepreneurs should focus on fundability.

12:24 The importance of understanding personal versus business credit cards, and how to know which one will actually provide the right funding without eroding your personal credit.

14:00 Why you should avoid co-mingling business and personal credit debt.

18:43 When to use credit cards versus get a business loan.

21:55 Merrill discusses the ins and outs of bank loans and lines of credit.

30:02 Why your fundability score is important for business credit approval. 

34:11 How strategic debt leverages capital for higher returns.

 

Resources Mentioned in This Episode:

 

Sep 18, 2023

What’s the best way to speed up the growth of your email list and build your own audience of potential buyers? A very common approach in entrepreneurial communities is what’s known as Joint Ventures – two colleagues who share each other's offers to their audiences.

But how do you know who you should partner with, and how to set up a Joint Venture so it is a win-win outcome for everyone involved?

On Amplify Your Success Podcast episode 353, I’m joined by Danny Bermant, the former director of partnerships at Miracy, to reveal how the world of joint venture (JV) partnerships works and how these partnerships can be a powerful strategy for rapidly growing your business and accessing new audiences. 

We discuss key factors to consider when partnering with someone along with some critical components that can make or break the success of a joint venture promotion.

This episode is packed with practical advice and insights on how to approach joint ventures, nurture valuable relationships, and leverage collaborations to achieve business growth. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:57 What Joint Ventures are and how they can be an effective way to bring on new clients.

09:41 Why list size matters less, but engagement is key.

13:23 Key factors to consider including comfort of the relationship, audience alignment, and offer fit.

16:55 Joint ventures are not about tit for tat; it's about giving value in advance and supporting each other. It's a larger ecosystem at work.

20:33 How to know which joint venture partners will make a good fit (aka finding audience alignment.)

24:41 Why you should always test your offer internally before promoting externally. 

27:59 Danny’s big COVID realization of a need for change, focusing on people and relationships in business.

 

Resources Mentioned in This Episode:

 

Sep 11, 2023

When you are growing your business, you’ll be adding new tasks and strategies at record speed. Often  your business growth will require you to hire new employees or virtual assistants. Before you know it, you’ll feel bogged down in the weeds instead of focused on activities that light you up and make you money!

Don’t let this overwhelm derail your growth! Instead, it’s time to learn how to stop being a bottleneck by implementing operations excellence.

On Amplify Your Success Podcast episode 352, Melissa Morris, founder of Agency Authority, joins me to dive deep into the world of operations excellence and how it can help you ditch the overwhelm of growing your business. From understanding the importance of KPIs and workflows to the role of project management tools like ClickUp, Melissa provides practical tips and insights to up-level your systems and increase efficiency. Discover how to address bottlenecks, streamline your offers, and maximize your team's potential for a successful and thriving business.

This episode is a must-listen for business owners who are feeling overwhelmed by growth and are seeking strategies to develop operations excellence. Melanie and Melissa provide actionable steps and expert guidance to help listeners ditch business growth overwhelm and amplify their success. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

07:03 Why scope creep costs money, delays projects, and hampers productivity.

09:03 The secret to streamlining operations: workflows, tools, KPIs for business.

11:45 The biggest problem most fast-growing entrepreneurs face is unclear workflows that lead to scope creep, inefficiency.

16:31 Time saving tip: using project tools that improve efficiency by standardization.

18:47 Common mistakes that lead to frustration with project management tools.

29:07 How to identify bottlenecks by delegating to receive organizational relief.

 

Resources Mentioned in This Episode:

 

Sep 4, 2023

On Amplify Your Success episode 351, I’ll reveal the lead generation strategy that activates a flood of 4-5 figure clients, part of my proven Authority Accelerator strategy. You won't want to miss this episode if you've been frustrated with lackluster social media engagement.

I’ll discuss the common problem of content getting lost in the sea of social media noise and share the success story of a client who doubled his rates simply by implementing a consistent and effective social media strategy. Learn this strategy's key components, including teaching in a way that disrupts the scroll, showcasing thought leadership, and ensuring brand alignment.

Listeners can expect to learn about the power of frameworks and concepts, and how to effectively share case studies and results without sounding salesy. I’ll highlight the importance of authority positioning showcases, where entrepreneurs can borrow credibility from others to strengthen their own brand. This strategy has the potential to not only attract leads but also lead to lucrative speaking opportunities.

If you're ready to activate a flood of high-paying clients, tune in to this episode of Amplify Your Success and discover the lead generation strategy that can transform your social media presence. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

00:01:46 Inconsistent social media presence leads to success.

03:15 My highest performing ideal client attraction strategy.

06:16 How your content strategy amplifies thought leadership through frameworks.

10:45 Four types of content: media features, speaking opportunities, handraisers.

13:35 The secret to transforming social media lurkers into leads lies in finding resonance and common ground in what they need.

17:37 A walk through of a reformatted content strategy for effective posting on Facebook.

20:19 A DM lead strategy that doesn’t come across too salesy (but is highly effective.)

Resources Mentioned in This Episode:

  • Want to add another $100k to your business this year by borrowing your competitor’s audiences? Download my FREE 7-Step Framework at AmplifyWithMelanie.com

 

Aug 28, 2023

Whether you're looking to add more revenue to your business, achieve financial freedom, or find personal fulfillment, what you focus on matters.

Whether you desire more wealth, time freedom, impact or even happiness, there are 4 Focus Factors that when used, can provide the keys to unlock your full potential.

On Amplify Your Success Podcast episode 350, Noah St. John, the renowned author, and expert in achieving more impact, influence, and financial freedom, joins me to share his new work that he believes are the keys to a 7 figure lifestyle and business.

Noah, founder of the popular Afformations system as an upgrade to using “affirmations”, studied the Power Habits system practiced by highly successful people unconsciously and revealed the 4 stages of competency in mastering new habits (only 5% of our daily behavior is conscious, while the remaining 95% is unconscious.) 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:27 Noah talks about how people can make more money in 12 weeks than in the last 12 months.

09:31 Having the right plan, tools, and support is important (especially inner game!)

14:00 Understanding how goals are achieved by the uber-successful (hint: overcoming belief gaps are required to succeed.)

16:55 Unconscious habits that dictate successful people's behavior.

21:23 How the Afformations Method works: asking empowering questions for success.

24:46 Why focus in a distracted world leads to bigger success.

29:56 Noah shares his own story of how business failure led to debt and desperation. Hiring a successful business coach brought financial freedom and changed everything.

 

Resources Mentioned in This Episode:

Aug 21, 2023

Gamification has been used in countless businesses to improve implementation of their offering, increase accountability, and even to build brand loyalty. But can playing a game actually reveal valuable information about who you are as a business owner? Can gamifying your life help you achieve goals that have been outside of your reach for far too long?

On Amplify Your Success Podcast episode 349, Michael Stratford, founder of The Million Quest Consciousness, explores the power of gamifying your life and business. Michael, a seasoned coach with over 30 years of experience, introduces a unique framework that helps entrepreneurs turn their coaching businesses into impactful, revenue-generating ventures that align with their passion.

Together, Michael and I dive into the concept of gamification, highlighting how approaching life as a game opens up opportunities to create a path that fits your interests and desires. They discuss the seven realms of consistent challenges faced by individuals, including self, creation, relationship, community, and wealth. Michael shares his adventure experience, where participants are taken to three different gamified worlds, presenting them with challenges that mirror everyday obstacles, all with the goal of positively impacting the lives of one million sentient beings.

Throughout this insightful conversation, listeners will gain valuable insights into defining their own championship team, addressing toxic players, and assessing their personal and business environments. Join Melanie and Michael in this game-changing episode as they empower you to amplify your success by embracing gamification and creating a life and business that brings joy, impact, and fulfillment. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

[06:58] The 7 elements of gamification.

[12:43] Reconsidering the true meaning and value of winning in a game.

[17:10] Innovation breaks rules and creates new opportunities.

[24:45] Michael explores how "Running a business is an ongoing game."

[28:05] Why you should choose your game wisely, align with the right players, and rethink rules.

[33:02] A key insight about success in life, business and games: Players are crucial for championship success.

[36:03] Behavior and attitude matter more than skills.

 

Resources Mentioned in This Episode:

 

Aug 14, 2023

As a solopreneur, you wear all of the hats in your business, and there can be days when getting it all done might feel pretty daunting! Regardless of the roles you play in your business, there are four hours in your week that can produce massive results. But the secret is to know what to do in those four hours!

In episode 348 of Amplify Your Success, I dive into the topic of productivity for solopreneurs with special guest Janine Bolen. Janine shares her journey of leaving the workforce in 1996 to homeschool her four children and how this decision went against the societal expectations of a highly trained biochemist. 

Janine reveals the significance of focusing on sales and building a client base before launching any marketing efforts. The secret: building relationships with clients and solving multiple problems for them. The episode also explores the concept of working in and on your business. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

[05:56] What solopreneur really means (and how to know if this is your role in business.)

[10:09] Working in your business vs working on it: the difference.

[14:51] Melanie and Janine discuss what their one core solutions are.

[16:46] Janine discusses the principle of sell first, then create.

[20:13] Why focusing on clients and building relationships will help you generate cash.

[23:49] Solving problems, networking, and helping others in business.

 

Resources Mentioned in This Episode:

  • Access Janine’s FREE Resource: A one hour training for building your business profitability with Janine in her group setting here: https://janinebolon.com/soc/ 

Download my FREE 7 Step Framework to Adding $100k to Your Business This Year https://amplifywithmelanie.com

Aug 7, 2023

As an expert, coach or service professional, one of the proven visibility strategies that can instantly land you paying clients is being a guest speaker.

Guest Speaking is sharing your message on someone else’s platform – a podcast, a YouTube show, a virtual summit and in person events. Being a Guest Speaker on someone else’s platform gives you an advantage as you instantly gain “borrowed influence” and accelerate your own sales into a new audience.

But how does an expert land these kinds of visibility opportunities without investing a fortune on expensive speaker booking services or publicists?

On Amplify Your Success episode 347, I’ll reveal nine ways to find guest speaking opportunities in your industry, many of which are part of my proven Authority Accelerator strategy.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

[02:59] Speaking opportunities create magnetic audience connections.

[06:21] How being featured on other people’s podcasts is the perfect showcase to kickstart tons of invitations to speak at other events

[10:43] Why hosting your own podcast helps you build relevance with other influential people who you want to get featured by.

[13:27] How investing in masterminds and coaching programs can pay off through additional visibility opportunities.

[15:21] Develop the skill of pitching podcasters and event hosts.

[18:38] Common reasons why talented experts are not getting organically generated invitations to speak.

 

Resources Mentioned in This Episode:

Jul 31, 2023

What if you could fast track your business to a monthly six-figure income – and in the process positively impact the lives of more of your ideal clients?

If seven figure revenue is your goal, then reaching six figure months is the milestone, but to pull that off you’ll need to stretch yourself and step outside your comfort zone.

In episode 346 of Amplify Your Success Podcast, meet Ron Reich who specializes in exponential revenue growth. Ron joins me to explore the concept of his "acceleration principle," which focuses on going beyond a profitable income in the $4-$500,000 range and reaching for the seven-figure mark. He believes that in order to achieve this level of success, individuals must invest more in advertising, hosting large live events, and launching strategic partnership endeavors.

Throughout the episode, Ron emphasizes the importance of mindset and self-image in achieving higher financial success. We discussed the concept of "money mindset,” which can play a significant role in determining one's income level. Ron shares his own bold decision to host his first live event, which had a profound impact on his business and propelled him to the next level.

Get ready to discover the power of stepping outside your comfort zone and the importance of mindset in achieving financial success. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

[06:36] Why making money is boring, especially lots of it. Ron unpacks how to achieve consistent high earnings (secret is it’s not about fancy marketing, it's about you making sales happen.)

[10:26] What the acceleration stage is and how it helps you in advertising, affiliate launches, and bigger stages/events.

[12:21] Ron and Melanie explore the importance of stretching yourself to reach seven figures.

[17:48] How language is a significant element in the optimization and expansion process.

[19:47] Some of the biggest mistakes that entrepreneurs make: lack of focus, not asking for help.

[24:07] The mindset and self-image of a successful individual.

[28:02] How one of Ron’s bold shifts was hosting a successful $10,000 live event.

 

Resources Mentioned in This Episode:

Get Ron’s Resource: The $100K per month roadmap workshop. DM Ron here on Facebook for access.

Take my FREE Quiz and discover what’s really in the way of you getting paid more for your expertise.

Jul 24, 2023

To grow your small business beyond six figures, you’ll need to use more than just your intuition and gut instincts. That’s where data becomes a valuable tool to make decisions around marketing and growth strategy.

With millions of marketing strategies available, knowing which ones to use, and when to use them can save you from making a costly investment! But what kind of data do we really need to use?

On episode 345 of Amplify Your Success I talk with Tamara Thompson, CEO of Broadcast Your Authority, and we dive deep into the topic of data driven marketing.

Through intentional content creation and leveraging YouTube, Tamara reveals some of her secret sauce to helping YouTube podcasts gain thousands of downloads and viral video success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:13 How Tamara’s love for video led to her YouTube success.

10:16 Why podcasters and content creators MUST be leveraging YouTube (hint: it’s the second largest search engine after Google.)

14:03 The importance of focus on niche, consistency, and efficient content creation.

18:42 Tamara shares a client case study on a very niche-specific topic going viral on YouTube podcasts.

24:27 How intentional keywords work to attract ideal clients (and a great example of this in action!)

28:00 Creating intentional content, engaging with audience preferences, repurposing into micro content efficiently using AI.

 

Resources Mentioned in This Episode:


7 Simple Ways to Repurpose Your Podcast https://broadcastyourauthority.com/ 

Get Melanie’s 7 Step Framework Leverage your Superpowers to Add Another $100k this Year

https://melaniebenson.com/7-steps/

 

Jul 17, 2023

Most business owners spend their work years so busy creating money that often they forget to prepare for retirement.

Even if you are savvy with making money, you may discover in your Golden Years that you aren’t prepared to thrive once you decide to stop working.

On Amplify Your Success Podcast episode #344, Linda Lingo joins me to discuss the importance of saving for retirement and how to do so, even if you are super busy. 

Linda discovered first-hand why taking control of your financial destiny is crucial as she experienced what she called a “Grey Divorce” which left her woefully unprepared financially.

Linda Lingo, a CPA and financial life coach with over 30 years of experience, reveals a simple 4 step process to set up a retirement plan that can get you ready to retire and thrive.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

(12:09) Your attitude and the influence of your mindset towards money

(19:03) Understanding your values and how to weave that into being intentional with money

(24:22) How to make your money grow so you thrive in retirement 

(31:30) How to prioritize your financial success, even if you are busy 

 

Resources Mentioned in This Episode:

Jul 10, 2023

When sales are down, an expert or service professional might blame a lack of quality leads or even consider their offer is priced incorrectly.

Often, the real problem lies in how consistent their marketing and messaging has been. If you are sending irregular emails, posting about your cats on social media, or have seven different topics that your audience sees attached to your brand, it can confuse your prospects.

And we all know what it means to have a confused buyer – no action!

Consistency is key to building trust with potential buyers. 

On Amplify Your Success Podcast episode 343, I’ll reveal the importance of having the right message consistently shared over and over again to your community (along with one of my best “consistency hacks” to help even the busiest entrepreneur stay focused on tasks that move the needle on visibility and client attraction. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

(05:05) How to generate your own Visibility Advantage

(10:04) Developing the habits of consistency, even if you are a busy business owner

(15:50) 4 key consistency strategies

(21:23)The link between consistency and being visible to the right audiences

 

Resources Mentioned in This Episode:

 

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