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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: February, 2023
Feb 27, 2023

Being a guest on someone else’s podcast or online show is a valuable visibility strategy. First, you are in front of a new audience and second, you are borrowing credibility and influence from that host.

But most importantly, in my 22 years of marketing expert-based businesses, sharing your message in front of a new audience is the best way to attract ideal clients.

As hot as this strategy is, less than 30% of the experts being featured on podcasts are experiencing a good ROI from their effort. Since I’ve successfully monetized being a guest expert over and over for the last 10 years, I’ve discovered that many coaches, consultants and service providers actually miss some key factors during the interview!

On episode 324 of Amplify Your Success Podcast, I’ll share what it takes to deliver a podcast interview that can attract a steady stream of ideal clients and new opportunities.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

  • [3:57] The problem with so many people in an industry clamoring over the same client attraction strategy.
  • [6:05] What the most common problem is when an entrepreneur’s podcast guesting strategy isn’t delivering a good ROI.
  • [13:44] The importance of picking the right audiences, podcasts and shows to share your message to.
  • [15:57] How to use intentional credibility boosting stories that act like a magnet to potential clients.
  • [17:38] My “breadcrumbs to binge” technique that creates a prospect nurturing effect.
  • [19:50] Why its critical to have a compelling invitation from each interview (and what to do once that new connection claims it.)
  • [22:25] Update on Amplify Your Success Podcast listeners doubling in the last three months.

 

Resources Mentioned in This Episode:

  • Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients
Feb 20, 2023

Have you considered offering a mastermind group to your ideal clients? A mastermind group can bring massive value to your clients, not to mention that most well-run masterminds can be a valuable profit center too.

Before you get started, you’ll want to learn more on what makes a mastermind beneficial and will get your best clients to stay year after year.

On Amplify Your Success Podcast episode 323, Chris Williams joins me to talk about how to create and deliver a high ticket mastermind for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

     [4:49] What a mastermind is and what it is not.

     [7:22] The importance of having the right people in your mastermind group to drive value.

     [10:27] Why referrals from members is the best way to grow your mastermind group.

     [15:12] Melanie and Chris discuss email marketing and cold DMs as part of your lead strategy.

     [18:12] The secret sauce that keeps members coming back year after year to your mastermind.

     [20:01] How to know when someone is a perfect fit for your mastermind group.

     [23:53] Why Chris wished he had learned how to prospect much earlier in the growth of his business.

 

About the Guest

Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)

In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.

As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

 

Resources Mentioned in This Episode:

  • Discover more about Group Coach Nation here
  • Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz. 
Feb 13, 2023

Entrepreneurs often need to generate fast cash to grow and sustain their business. And often, a new prospect needs to build trust in a service provider before they feel confident making bigger investments.

Easy yes offers are designed to be low-risk, low-commitment opportunities for customers to try a product or service. By making it easy for customers to say yes, entrepreneurs can quickly generate revenue and build a solid customer base.

Plus, easy yes offers can help to reduce customer objections and overcome any hesitations about trying a new product or service.

On Amplify Your Success Podcast episode 322, Katrina Sawa joins me to show how to create and position these offers so that they lead to additional revenue (and happy clients!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:18] Katrina shares how speaking to audiences is one of her favorite skills behind fast cash offers.
  • [5:29] What an easy yes offer is and why it's valuable to have in your offer suite.
  • [8:33] Katrina discusses how to use fast cash offers, even if you aren’t the sponsor or a speaker at an event.
  • [10:15] Melanie and Katrina discuss how to use QR codes on printed postcards properly.
  • [14:47] Common pricing and positioning mistakes entrepreneurs make that keep them from making more sales.
  • [19:15] Positioning advice on free consultations versus easy yes offers.
  • [28:31] Katrina reveals the importance of having a fire in your belly to succeed in business today.

About the Guest

Katrina Sawa is the CEO and Founder of JumpstartYourBizNow.com. She is lovingly known as The JumpStart Your Biz Coach because she kicks her clients into high gear making more money doing what they love and fast.

She is the creator of the JumpStart Your Marketing & Sales System, 10x International Best-Selling author with 18 books including, Love Yourself Successful, Jumpstart Your New Business Now and the Jumpstart Your _____(blank) Series. Katrina is also the CEO of Jumpstart Publishing where she helps entrepreneurs publish books that generate more clients and revenue, and she’s the Founder of the International Speaker Network, a free, educational, networking group with thousands of members. She’s been featured on the Oprah and Friends XMRadioNetwork, ABC, and TheCW.

Katrina speaks to groups of all sizes, holds live training events annually and lives in Northern California with her husband Jason and step-daughter Riley.

Resources Mentioned in This Episode:

Feb 6, 2023

Publishing your own book is essential if one of your goals is to share your message and offerings to the masses. Being able to hand your book to a potential prospect or add “author” to your list of accomplishments can also give you a boost of credibility.

So why don’t more expert-entrepreneurs write their own book?

Often, the process of writing the book and shaping your message into the written word feels a bit daunting.

On Amplify Your Success Podcast episode 321, Michael DeLon, shows people just like you and me how to get your book out to your market without ever writing one word.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:33] The worst way to write a book (and often triggers writer’s block.)
  • [6:37] Know, Like & Trust – and how that is a requirement for buyers.
  • [12:35] Why most experts are like coffee beans (and the importance of differentiation.)
  • [17:00] Parting the Red Sea and how your book helps you stand out.
  • [21:07] A simple but highly effective strategy to get started writing your book.
  • [24:17] Why being yourself is crucial to establishing long-lasting credibility.

About the Guest

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.

Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

Resources Mentioned in This Episode:

  • Head over to com/Free to access Michael’s training
  • Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.
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