Info

Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
RSS Feed Subscribe in Apple Podcasts
Amplify Your Success
2024
July
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December


Categories

All Episodes
Archives
Categories
Now displaying: March, 2023
Mar 27, 2023

Have you ever struggled to make a decision? Wondering how to stand out, even if your offerings are similar to multiple competitors in your market.

When you fully become aware of your unique energy and purpose using tools like Human Design, you can truly unlock an aligned – but distinct – positioning in the market.

Human Design and Gene Keys are powerful tools that can help you understand your unique talents, abilities, and purpose. By harnessing the insights provided by these systems, you can gain a deeper understanding of your most aligned offers, messaging and brand so you can stand out.

On Amplify Your Success Podcast episode 328, Bree Kuryk joins me to discuss how Human Design and Gene Keys can help you create a marketing strategy that is fully aligned with your unique attributes. Whether you're a solopreneur or a multi-million dollar business,, this episode will provide you with valuable insights and practical advice for leveraging the power of Human Design and Gene Keys to make more aligned decisions, build a stronger team and design offerings that the market can’t wait to say yes to!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [0:49] Why I use Human Design and Gene Keys to fine tune my marketing and offers.
  • [4:48] A success story on staying visible with your magnetic message.
  • [7:11] What Human Design and Gene Keys is.
  • [11:44] How Human Design can help you trust your intuition and make better decisions to grow your business.
  • [15:46] The potential downfall of looking outside of yourself for answers (and how Gene Keys / Human Design can be a tool for clarity.)
  • [19:33] How to use these tools to find your unique message and offers.
  • [24:33] Melanie and Bree discuss how we used these tools to help me better lead my team.
  • [30:21] Dialing in decision making and trusting yourself.
  • [39:22] Bree shares one of her biggest learnings was keeping things simple.

 

About the Guest

Bree Kuryk is a human design & gene keys business coach and consultant, Certified Online Business Manager®️, podcaster. and beach lover. With over 15 years of marketing experience distilling all the online business best practices and trends into clearly-articulated strategies for clients of all sizes & industries, Bree has realized her passion of examining the deeper purpose behind different tactics to help you find the most aligned way to build your business by tapping into your own intuition.

 

Resources Mentioned in This Episode:

Mar 20, 2023
 

With the rise of social media and the increasing importance of online presence, video marketing has become a valuable strategy for expert-based business owners.

Video has the ability to increase brand awareness, create more engagement, generate leads, and drive sales. But one important aspect of video that is often overlooked is the potential to build know, like and trust with potential customers.

But more often than not, entrepreneurs don’t make time to create video, even with a plethora of easy video creation tools.

On Amplify Your Success Podcast episode 327, Lou Bortone joins me to share his expertise on everything from creating engaging video content to getting started, even if you are camera shy.

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

     [4:05] Lou talks a bit about the post-pandemic zoom.

     [3:33] How video helps you get to know someone’s energy.

     [8:00]The different ways to create video for your marketing strategy.

     [10:58] Melanie and Lou discuss how he has been able to become an authority in video marketing, even though he is more introverted.

     [13:33] How to get started and access the right state of mind, even if you are camera shy.

     [17:01] Lou and Melanie talk about the importance of experimenting with different types of video to find out what works best for you and your audience.

     [22:58] A discussion on professional vs “raw” behind the scenes type videos for conversion.

     [26:38] Lou shares how valuable collaboration and building his network has been to grow his business.

 

 

About the Guest

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is also the host of the podcast, "Take the Cannoli: The Godfather Podcast." 

 

Resources Mentioned in This Episode:

     Get Lou’s Free Resource: Free Video Planner - http://www.loubortone.com/planner

     Download your 17 Mistakes Guest Experts Make Scorecard https://melaniebenson.com/magnetize

Mar 13, 2023

If you're experiencing lower than usual sales, it's essential to identify the real reason why people aren't buying your offers. While it can be easy to assume that your prices are too high or your offer isn’t aligned, the actual reason may be something completely different.

Before you deep-dive into rebuilding all your offers or creating yet another new lead magnet, or worse, making up a story in your mind that you aren’t good at marketing your business, be sure you know how to assess the problem so you focus on the right solution.

On episode 326 of Amplify Your Success Podcast, I’ll guide you through the same steps I use to assess a sales problem for a client so you can pinpoint what’s really not working.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

     [3:57] Client case study of a one-time $250k launch that couldn’t be repeated (and what was really the problem.)

     [5:49] The most common problem behind poor sales – how you build your audience.

     [7:44] I talk about a super challenging time when my email technology automatically lost 40% of my subscribers.

     [10:38] Positioning issues and why it is the root of many sales and conversion issues.

     [13:17] Using Action Catalysts to move passive leads into active participants and buyers.

     [17:25] Pricing problems and how they surface to destroy your sales.

 

Resources Mentioned in This Episode:

     Get the 7 Step Framework

     Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients

     How to book a Fast Track Call with me.

Mar 6, 2023

In a world where attention spans are short and distractions are endless, how does an expert-entrepreneur stand out from the crowd?

It’s easy to get lost in all the noise, especially if you are vying to land a guest expert spot on a top podcast or attract new clients.

Being relevant with your message is critical to capturing your audience's attention. When your message resonates with your audience, you establish a connection that builds trust and loyalty, increasing the likelihood that they will choose your products or services over your competition. By speaking directly to the needs and interests of your target market, you create a compelling reason for them to engage with your brand and invest in what you have to offer.

On episode 325 of Amplify Your Success Podcast, I’ll share a simple formula to create a relevant message that acts like a magnet to get ideal clients booking sales calls with you…today!

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Resources Mentioned in This Episode:

     17 Mistakes

     Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients

1