Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks.
2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging.
For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and the learnings here on the podcast. Amidst a whirlwind of “growing opportunities” and closing the year with another round of COVID that forced me to surrender all of my big year-end wrap up activities, I’m looking forward to what 2025 brings.
Tune in as I share a significant pivot in my own messaging, as feedback led to the development of my "lighthouse message" that resonates with ideal clients and propels growth. Testing, tracking, and tweaking have become my mantra—especially in crafting messaging that truly connects.
I dive into the role of collaboration and optimizing successful strategies over the chronic pull to reinvent and create “more”. This approach has not only reduced frustration but has also brought higher quality leads, showing that sometimes sticking with what works and enhancing it is more valuable than starting from scratch.
Moreover, I've expanded my focus on building environments that uplift, ensuring that each step taken is in alignment with the larger vision, all while embracing my life mantra, "You can do hard things."
As we close out the year, I’d love to hear your insights, plans, and goals so we can embark on this journey of resilience together!
02:58 Why every business growth leap can also generate challenges amidst the transformation.
03:22 How energetic frequencies impact decision-making and business evolution.
06:14 My “year of technology upgrades” and why careful planning and timing is essential.
07:44 One of the big learnings I had was around documenting operational processes for scaling business effectively.
13:25 Why I shifted my message “mid-launch” to The Lighthouse Message that cuts through the noise.
17:58 When to decide if it’s the right time to start from scratch versus optimizing what you already have.
20:30 My repeated lesson on expanding my capacity for more bigger, bolder growth.
24:04 How creating your own opportunities beats waiting for external invitations.
27:14 Why managing environmental toxicity is essential for maintaining professional motivation.
30:11 How setting boundaries with compassion leads to more peaceful professional relationships.
Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients.
On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential.
I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction.
Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth.
00:00 Visibility strategy is essential for attracting clients.
06:00 Why you may be spreading yourself thin and how a targeted approach will increase meaningful connections with high-value clients that are already seeking solutions. F
07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport)
08:20 What a Lighthouse Message is and how to hone it, because it’s the anchor for all of the visibility that you create.
10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals.
14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust.
19:23 How to consistently attract more opportunities while adapting to changing trends.
24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process.
Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here.
In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit.
Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace.
Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected from genuine value delivery.
Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches.
I’ll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs.
I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset.
From transforming the buying journey to nurturing lifelong client relationships, I’ll share what works in revolutionizing trust one connection at a time.
04:18 What’s causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue.
08:02 How big promises can sabotage trust and repel clients instead of attract.
09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations.
12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters.
13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market.
14:21 Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers.
15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients.
16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring.
19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base.
Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz
Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It’s easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business.
On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you embrace your encoded prosperity path. By examining the shadows, gifts, and innate tendencies, you’ll gain insights into what feels blocked, as well as how to unlock your unique prosperity code.
Not only will you gain valuable insights into Gene Keys, but Kehla does a personal reading on Melanie’s Pearl Sequence so you can catch a glimpse of the valuable gems that could be revealed about your own journey!
05:07 Why Gene Keys is a powerful tool for entrepreneurs to understand your unique energetic blueprint and potential.
07:32 How to take business strategy and individualize it to fit your energy and create more balance and alignment.
09:49 The 4 spheres that make up your Gene Keys and what they mean
10:57 How understanding your Pearl Sequence can help you gain clarity on how to create more abundance through being of service.
13:04 Kehla reveals her observations about Melanie’s Gene Keys chart.
16:58 What the culture sphere is and what it can reveal about your personal values.
22:10 Using Gene Keys to understand your voice, self expression and how you manifest.
22:30 Why understanding your Gene Keys can help you take responsibility and navigate entrepreneurial challenges with greater awareness.
25:23 The unique way you experience prosperity that fits your style.
27:34 Why you can’t have magnetism without being polarizing and why that matters when you are trying to stand out.
32:35 The power of perseverance: Continuing to pursue your entrepreneurial path even when faced with significant obstacles and uncertainty.
If you offer high-ticket programs, you may have noticed that what worked years ago, won’t necessarily work in today’s market. The landscape has changed and lead generation strategies require refinement and innovation.
On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube.
Jennie delves into her "List Injection Method," offering practical tips on engaging high-level clients through innovative strategies. Through real-world examples, she shares her expertise on executing impactful "lead injection events," repurposing content, and consistently engaging audiences to counteract email list attrition. You’ll also hear how virtual events, webinars, and personal touchpoints can significantly enhance your lead generation efforts.
Whether you're refining your strategies or stepping out of your comfort zone, Jennie's insights provide valuable insight to high-level lead generation success.
06:27 Characteristics that would identify a high quality lead for a high-ticket offer or high value client.
10:36 How attracting high value clients has changed over the past couple of years and how you need to pivot to adapt.
12:23 Why basic PDF downloads no longer work as lead magnets for high-level clients and what you need to focus on instead.
14:15 The power of YouTube as a search platform for finding elite coaching and solving specific business challenges.
17:05 The role of virtual events in attracting and pre-qualifying the right leads for your offers.
19:28 How to build credibility through consistent content and strategic "list injection events" twice a year.
22:17 The type of content that will move them from hesitation to taking action.
25:23 How taking massive action (like 53 Facebook lives in 14 days) can break through personal visibility fears and boost sales.
Get Jennie’s FREE Guide To Selling From Your List, so you can learn her exact process to generate revenue from your list building efforts.
Wish you could monetize your visibility as a guest on other people’s podcasts? Download my FREE Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients