What if you could have more premium sales calls - without feeling pushy or salesy?
Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques).
The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low.
If you are ready to transform your sales calls into high-converting conversations without feeling pushy or salesy, eavesdrop in as Melanie does an On Air Coaching Monetization session for Erin Davis on episode 428 of Amplify Your Success Podcast.
Outlining a simple 3-Step Sales Call System, Melanie coaches Erin on how nurturing potential clients, setting the right expectations, and creating a structured conversation can elevate sales calls. Erin shares her journey from being a therapist to expanding her business into coaching, and how refining her sales process is crucial for her future success.
Melanie provides actionable advice on crafting a nurturing sequence before the sales call, asking the right questions to understand client goals, and setting the container for a productive call. She also discusses the importance of identifying the cost of keeping a problem unsolved and making an effortless invitation to work together. Melanie unpacks these steps with rich examples that empower listeners to gain confidence and improve their own sales process.
Key Takeaways:
02:59 Melanie introduces the new segment, On Air Coaching Monetization & Visibility Hot Seats.
04:32 Erin gives background on how Authority Accelerator helped her have confidence to move from being a therapist to specializing in relationship coaching.
09:45 Melanie coaches Erin on how to warm up leads before the sales conversation to help boost conversion rates.
14:14 Why creating relatability is key in nurturing your prospects.
16:16 Discover how to make a seamless invitation to work together by empathetically connecting with the client's goals and challenges.
21:10 Understand the importance of giving potential clients a pre-call homework assignment to increase engagement and investment.
28:35 How to structure an enrollment conversation and set the container with clear expectations and focusing on the client's desired outcome
30:43 The one thing that will transform sales: Understand the emotional cost of a client's current problem
33:26 How to make sales feel more natural and create a sales conversation script that focuses on helping clients want the solution, rather than feeling sold to.
Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here.
Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
You’re showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren’t following. It’s frustrating, right? You’re not alone. But what if the real issue isn’t your offer, your message or even your visibility strategy.
There is a stage in your growth where you must shift out of “borrowing” other people’s audiences and build your own to keep the sales flowing in.
In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people’s platforms to cultivating your own community of engaged buyers. I’ve been having eye-opening conversations with applicants for my Authority Accelerator and noticing a common frustration—people are getting visibility, but they’re not seeing the traction they expected.
The missing link? Nurturing the right audience after that first spark of interest.
If you’ve ever felt like your visibility efforts aren’t translating into real momentum, this episode is for you. We’ll explore the best ways to build an audience that actually converts, whether through email, social media, or your own podcast. I’ll also reveal my top strategies for leveraging partnerships, engaging authentically, and turning casual followers into devoted fans.
By the end of this conversation, you’ll see why the key to predictable income isn’t just getting in front of more people—it’s creating a movement that keeps them coming back. And if you’re ready to get clear on where to focus your efforts, don’t miss my Ripple Makers Readiness Quiz—your personalized roadmap to sustainable success.
04:25 How your visibility on other people’s platforms is just one piece of a bigger puzzle.
06:52 Why relying solely on borrowed platforms limits your growth, and how building your own engaged audience becomes your secret weapon for sustainable revenue.
10:16 Three distinct audience types to create an unstoppable client-enrolling engine.
12:19 Ways to transform your social media from a megaphone into a relationship-building powerhouse that consistently attracts ideal clients.
15:33 The critical difference between borrowed platforms and owned audiences - and why your email list is your most valuable business asset.
17:30 How to leverage strategic partnerships to exponentially grow your reach while maintaining authenticity.
18:24 Tips on optimizing your content strategy and authority positioning in your marketplace.
21:27 What is moving the needle in social media right now to attract and engage the audience.
24:48 Beyond list-building: How to create an irresistible community experience that keeps your audience coming back for more.
26:14 How to move your audience into action, and what kinds of sales triggers you need in place to make that happen.
Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now!
There is a unique conundrum that many highly ambitious and driven people experience in their pursuit of bigger goals: there is always a “next level” of success to pursue. But if you find yourself constantly moving the goalposts in life, never truly reaching a sense of satisfaction despite your achievements, then you might be trapped in a “should life.”
When our actions are dictated by societal norms, cultural expectations, and inherited rules, leaving us overwhelmed, anxious, burned out, and unfulfilled, it’s worth pausing to reflect if this is the life you want, or you feel you must accept to avoid blowing up what’s important to you.
In episode 426 of Amplify Your Success, I’m joined by Marni Battista to explore practical ways to break free from the suffocating "should life" and start embracing a more meaningful and authentic existence. Marni tackles this pressing issue by urging us to dismantle these invisible barriers and instead live a life that truly energizes us by blowing our hair back. She explains how identifying small, actionable changes, like recognizing one's self-worth and challenging ingrained beliefs, can lead to profound life transformations without completely overhauling your current situation.
Tune in to discover her seven-question framework from her new book, "Your Radical Living Challenge," guiding listeners on how to experiment with life design. By redefining success and focusing on creating and testing new opportunities, listeners can reclaim their power and transform their present into the dream life they desire.
04:43 Explanation of what the "should life" means - the unwritten societal and personal rules and expectations we live by that limit our choices
06:46 How to identify signs that you are living a "should life".
09:02 How a simple shift in belief—"I matter”-- can unlock profound changes in multiple areas of life, from career to relationships.
13:47 How the Design Thinking model can be applied to redesigning your life through experimentation.
17:40 Practical steps to transform from "hot mess to hotness" by examining what gives vs drains our energy.
25:23 Overview of the 7 spiritual questions from the Talmud that form the basis of Marni's new book
27:24 Personal story of Marni's bold decision to sell her house and travel by RV to redesign her life
Learn how to Decode Your Destiny with Marni’s 2 minute quiz.
Get Marni’s new book, The Radical Living Challenge, today here on Amazon!
Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Over the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host.
If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach.
In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes I’ve seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you’ll discover what hosts look for that can practically guarantee a spotlight on their show.
Hint: the transactional approach is dying. Being a “Niche Celebrity” won’t be enough anymore to land spots on top shows. Recording then ghosting your host won’t be acceptable now. It's time to consider a partnering approach with podcast hosts.
Inside the episode I’ll unpack how to stop being a “taker” (even if that’s not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact.
04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes.
6:43 Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book.
7:23 The 4 primary ways you can monetize your podcast show.
07:56 Why sponsorships aren’t always the answer to a host’s monetization strategy.
13:24 The primary reason podcast guesting is shifting (and how guest interviews have contributed.)
14:52 Why hosts are increasingly selective about guests and seeking meaningful collaborations.
Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients