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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Now displaying: Category: business
May 2, 2022
Being a guest expert with other people’s audiences is a solid strategy to attract ideal clients. But if you are overly focused on everyone’s favorite lead type, The Action Taker, you will miss out on some of your best buyers!

In my experience, after guesting on over 1050 podcasts and online shows, I’ve detected at least 5 types of buyers. Each lead type has a unique way they build rapport with you and check out your credibility BEFORE they buy. Knowing how each Lead Type buys will help improve your ROI!


On episode 281 of Amplify Your Success Podcast I’ll talk through the 5 Lead Types and how to create a buying path for each type so you can ensure your hot leads become clients!

Key Takeaways

  • [2:57] The critical mistakes people are making by underestimating the ROI of being a guest expert
  • [6:51] Overview of the 5 types of leads from Other People’s Podcasts and how they buy.
  • [10:36] The one lead type that will be an Action Taker *if* you have the right title and messaging.
  • [12:05] An example of The Skeptic Lead Type and how to help them feel confident in buying.
  • [14:42] I share the best strategy to nurture your Lurkers (and how an 18 year Lurker became a paying client and invested $20k in coaching.)
  • [16:20] The ONE lead type that rarely ever buys and how to repel them out of your network.
  • [20:00] What happens in my Guest Expert System to help you identify and leverage the best leads for you from other people’s audiences.

 

Resources Mentioned in This Episode:

Oct 21, 2019

Leaving the safety net of a job to start your own business is challenging as it is. But if this job loss is unexpected, the trauma can cause you to feel paralyzed, and take a long time to sort out which career path to follow next.

If you ever find yourself – or a friend – in this situation then they’ll benefit from having advice from people who have successful made this transition and understand the unique fears and doubts that the person is facing.

My friend David Shriner-Cahn knows this journey first hand. After unexpectedly losing his job, he drifted around until he finally found a path that aligned his unique skills with consulting and podcasting. But it wasn’t without challenging times, crippling fears and a lot of lessons learned!

Listen in on episode 149 of Amplify Your Success Podcast as I talk with David about his journey and how he conquered those doubts and created success by “going solo!”

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

 

Key Takeaways

>> Why the trauma of an unexpected job loss impacted David’s focus and motivation.

>> How facing fear of failure and fear of losing what he already worked so hard achieve was a significant turning point in his business trajectory.

>> The most important first step you should take if you are starting your own new business (and David reveals he WISHED he had done this first!)

>> The significance of mindset that David has come to appreciate (and now tells all his “in transition” clients about!)

Resources Mentioned in This Episode:

Subscribe to David’s New Podcast, Going Solo https://goingsolo.smashingtheplateau.com

Steve Olsher’s New Media Summit

Join in the Own Your Bold Influence Challenge, starts November 4th!

About The Guest

After 28 years as a highly skilled employee, David Shriner-Cahn was told that his job was over. In spite of the immediate trauma and fear, he knew that as his next step, he’d rather work for himself and have more control over his destiny. That was in 2006.

Today, David is a thriving entrepreneur, podcaster and speaker. He’s the host of Smashing the Plateau Podcast and his newest podcast, Going Solo. He is guiding highly skilled professionals who are recovering from a late career job loss and who yearn to impact the world with their knowledge and creativity by becoming successful entrepreneurs.

 

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