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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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May 3, 2021

Being a published author is one of the five best says to elevate your authority and attract clients to your superpower. When someone reads your book, not only do they start to unlock the keys to their dream life or business, but they also see the author as a trusted advisor.

Even though so many entrepreneurs recognize the value of being a published author, the process of writing and publishing isn’t easy for everyone. Some of the most talented experts  have books stuck in their head. Others write a book they believe will make a great impact but they are left with boxes of books stacked in their garage.

Writing a transformational book that impacts your audience is what we all want...and my guest on Amplify Your Success Podcast episode 229, Christine Kloser, reveals how to write a transformational book that could impact the lives of millions.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  •  How Christine made the bold leap from running a networking organization to running a million dollar publishing company.
  • What aspiring authors should do FIRST to make sure they write a book that amplifies their success... rather than falling flat.
  • One of the biggest mistakes authors make when writing their book that causes them to second guess their book’s focus.
  • Christine’s 4 part transformational book writing process that eliminates writer’s block and procrastination.

 

About The Guest

Christine Kloser trains entrepreneurs and leaders to write their transformational books. She is a USA Today and Wall Street Journal bestselling author, coach and publisher – and since 2004,

she’s helped nearly 80,000 aspiring authors in 127 countries. Many clients have become bestsellers while others have signed publishing deals, speak on stages worldwide, and appear in major media outlets like CBS, CNN, ABC, NBC, The New York Times, and TEDx. But what’s more important is who they become through Christine’s life-changing process. She delivers much more than a published book… she helps aspiring authors fully embody their true, authentic self and bring their brilliance to the world.

 

Resources Mentioned in This Episode:

Apr 26, 2021

To niche, or not to niche. That’s always the question when it comes to identifying who your dream clients really are. There is a common misconception amongst entrepreneurs that too narrow a niche will make you lose sales.

When you identify the right niche for you, you’ll actually make more sales. But you don’t just have to narrow who you work with. There are three ways you can niche your offerings to attract more dream clients.

Listen in on Amplify Your Success Podcast episode 228 where I talk through how to pick the right type of niche to help you make more sales -- and stand out as an industry expert.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • What a niche is and why having one will help you be seen as the go-to expert in your field.
  • How having a niche makes your messaging pop and instantly build that “know-like-trust” factor.
  • Three different ways you can niche so that you are honing in your message and offer for the right audience.
  • A fear every business owner has to get past in order to attract more dream clients through their niche.

 

Resources Mentioned in This Episode:

Apr 19, 2021

If you tend to struggle with making money or you can’t imagine charging more for your services, or you make good money then it disappears, you might have a money block that is holding you back. The biggest problem with a hidden money block is that a business owner tends to work ten times harder to compensate for the patterns.

Money blocks show up at each new level of success that an entrepreneur pursues, and can hide out in your blind spot, surfacing fears that keep you stuck. If you’ve got money blocks, you probably are doing a lot of the right things but they never seem to work!

Money blocks don’t have to keep you stuck any longer. Listen in on Amplify Your Success Podcast episode 227 as Polly Alexandre joins me to provide insight into how money blocks show up and an easy way to dissolve them to unleash your full earning potential.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • The 8 top money blocks female entrepreneurs tend to have in common.
  • How the fear of being more visible is keeping you poor and in struggle mode.
  • The part your DNA is playing in your financial condition.
  • Why some entrepreneurs make a lot of money, then lose it all, over and over again.
  • What the feminine wound around money is and how to know if it's affecting you.
  • Polly’s simple 4-step process to start dissolving money blocks.

 

 

About The Guest

Polly Alexandre is a money mindset expert and clearing money blocks is her superpower. She blends her powerful transformational coaching skills with her intuitive energy clearing abilities to help change-makers, visionary creatives and spiritual leaders fulfil their soul’s purpose, and use their creative & spiritual gifts to change the world. 

 

Resources Mentioned in This Episode:

Apr 12, 2021

If you lost all of your potential clients overnight, would you have a way to make money? Ann and her husband found themselves in this situation. Due to a change in the law, Ann Sieg’s auto glass company sales dropped from $90k per month to $2k per month. Ann doubled down on her side-hustle and decided to make Amazon retail her new focus.

Thirteen years later Ann now teaches others how to build a retail empire on Amazon. Listen in on Amplify Your Success Podcast episode 226 as Ann reveals how to tap into the mega buyers on this popular platform and make good money.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • What an e-commerce business is.
  • How Ann and her husband got started in their Amazon business.
  • Understanding the e-commerce marketing continuum and its use in amplifying profits.
  • The three pillars of e-commerce success - cash flow, systems and team - and how these three pillars make an Amazon business successful.
  • How Ann uses a simple system to transform Amazon into an automated cash machine for her clients.

 

About The Guest

Ann Sieg is the author of three widely acclaimed books on how to attract customers online and generated over 4.2 million in sales from her first e-book over 13 years ago. This all as a result of Ann and her husband losing their auto glass business almost overnight due to a new state law. Ann took her little “side-hustle” business and doubled-down…taking her sales from 2K per month to 90K per month in three months’ time. It was more than enough to bring her husband home. She went on to build an online empire… network marketing, info marketing, affiliate marketing, creating and selling her own products… Ann did it all… to the tune of $20 million+ in sales.

Ann’s training has impacted hundreds of thousands of people worldwide to achieve online success all while working from home. But nothing has matched the rapid success of her e-commerce students. It’s not uncommon for them to see cash flow in the first few days or weeks of starting their businesses. And others have achieved 6, 7, and even 8 figure incomes – many through her free training alone. Ann is passionate to help 1000 people make $10,000 a month and build their own family economy working from home.

 

Resources Mentioned in This Episode:

 

Apr 5, 2021

You’ve probably heard that to increase sales in an online business, you need to have a list. But just having a list isn’t where the value to your sales lies...it's what you do with that list!

Emailing your list consistently can have a huge impact on your sales and your authority. But just sending out emails isn’t going to cut it. How you write those emails and what you say in the emails makes a big difference in whether or not they are ever read.

Rob & Kennedy found that using psychology in their emails had a HUGE impact on whether those emails were opened and read (not to mention generating sales.) The duo joins me on Amplify Your Success Podcast episode 225 to share a colossal business mistake they made and how dialing in their email marketing saved their business.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Rob & Kennedy spread themselves too thin and almost lost their business.
  • How email marketing changed since it first emerged as an online business sales tool
  • What an email open rate is and what it can tell you about the quality of your emails.
  • What 'value based email marketing' is and how it will get more of your ideal clients reading your emails
  • An important email protocol that will help your results immensely.
  • What metrics every business owner who is emailing their list needs to pay attention to

 

About The Guest

They are the hosts of the very entertaining podcast, The Email Marketing Show, founders of the survey platform that makes you sales, ResponseSuite – my guests this week are two of the most dynamic speakers in the world who are reshaping the way we think about email marketing.

Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.

 

Resources Mentioned in This Episode:

 

Mar 29, 2021

Successful Entrepreneurs routinely take risks that overwhelm most people. “No risk, no reward” mindset. Sometimes decision-making has so much risk attached it’s easy to get paralyzed.

Wonder how fear can affect your ability to trust your gut?

Listen in on Amplify Your Success Podcast episode 224 as I share how to hear your intuition as you learn how risk taking is not only good for you, but also for your business.

Join in the conversation in the Amplify Your Authority Facebook Group!

Mar 22, 2021

Tune in to any social media platform and you will immediately be inundated with memes like, “Hustle Harder” and “You Can Sleep When You Are Dead.”

This advice is counter to everything that Angela Foster stands for. Having left her legal career due to health problems from pervasive stress, Angela set out to discover how to heal and fuel her body for long-term success. Along the way, she became an expert in sleep quality, exercise and nutrition hacks that help entrepreneurs make better decisions and increase success.

Listen in to Amplify Your Success Podcast episode 223 as Angela and I discuss how to get better sleep, and simple shifts in your daily routine that can give you the clarity and focus needed to achieve your next big goal.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How sleep affects entrepreneurs' abilities to lead their business successfully.
  • A biohack that helps you get more sleep in less time.
  • What emotional resilience and why attaining this mental state can help you take your business to the next level.
  • Angela reveals what she discovered during her law career around stress and the impact it has on your long-term health.
  • How exercise and nutrition impact the quality of decision making.
  • Angela’s suggested “entrepreneurial diet” that boosts productivity.

 

About The Guest

Angela Foster left the world of corporate law to become one of UK’s leading female biohackers, health and performance coach to athletes and executives. Angela uses a combination of modern science such as DNA analysis with time-honored holistic practices to transform her clients’ health, energy, and performance. Host of The High Performance Health Podcast, Angela never stops researching, experimenting, and sharing her findings at My DNA Edge.

 

Get Angela’s FREE Resource:  

 

Mar 15, 2021

“Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein

When John Lee Dumas started his daily podcast ten years ago, this was his one theme...be a man of value. Having served in the military for four years, John spent six years wandering and questioning, overcoming PTSD and trying to find his value.

Ten years later John has a multi-seven figure business working 5 days a month. It’s an uncommon level of success that affords him a lifestyle and a platform to make a significant impact in the lives of others.

John joins me on Amplify Your Success Podcast episode 222 to share some of the pivotal steps he took to catapult the Fire Nation brand and why it took him so long to write his new book, A Common Path to Uncommon Success.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • The big bold move that John made early on that put him on the fast-track to BIG momentum (and becoming a podcasting ICON.)
  • One of the big lies that self-proclaimed 'experts' in the online business world are perpetuating that is disillusioning the rest of us.
  • How a lack of a niche creates unnecessary challenges and contributes to a lack of sales
  • John’s 17-step roadmap to Uncommon Success (and which step is his favorite -- and mine!)
  • Why John decided to be completely transparent with his earnings report, big failures and online bullies.


About The Guest

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com

 

Resources Mentioned in This Episode:

Mar 8, 2021

Live events are a powerful way to build your email list and attract clients ready to invest in your online business offerings. But for most of the world, the global pandemic immediately shut off the ability to host live events safely.

 

Virtual events are on the rise, but hosting 200 people on Zoom can lead to poor turnout, low-quality sales, and burnout for everyone.

On Amplify Your Success Podcast episode 221, expert event producer Dannella Burnett joins me to reveal how she’s helping her clients produce six-figure paydays with live virtual events that keep the audience engaged.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why host your own events can become a profit center for your business.
  • How to take a live event virtual...and still generate big paydays and wins for the participants.
  • How an entrepreneur can make a virtual event more profitable.
  • What some of the big challenges are with virtual events (and how you can plan for this and overcome it.)
  • Dannella’s advice on collaborating after helping to produce thousands of successful events
  • A trick to keep people out of Zoom fatigue during virtual events.

 

About The Guest

Dannella Burnett has been in the hospitality and special events industries since the age of 16.

In addition to providing full event production and services through Encore Elite Events, she founded Speakers Need to Speak to provide education, talent management and guaranteed gigs for speakers and sponsors.

Dannella is also a speaker on event and speaker strategies, women’s empowerment, overcoming and networking. She’s a coach for Speakers, Event Hosts, Vendors and Sponsors. She is a creative force that believes in multiple streams of income, collaboration, and always finding the win-win-win combination!

 

Resources Mentioned in This Episode:

Mar 1, 2021

If you are attracting the wrong types of clients instead of high end clients, you might feel overwhelmed or disconnected. Instead of springing out of bed in the morning, eager to start your day, you might find yourself procrastinating, burned out, and drained before you’ve had your first cup of coffee!

As you grow and evolve in your business, you’ll want to level up the kinds of clients you work with. High end clients are exciting, inspiring, and challenge you to bring your “A Game” too.

Listen in on Amplify Your Success Podcast episode 220 as I share 6 areas you’ll need to level up to make sure you are attracting higher caliber clients who are willing (and able) to pay for premium services and are a complete joy to work with.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • It’s okay to raise your standards and attract a higher caliber of clients
  • Two important areas you must uplevel in your own business to attract higher-paying clients
  • How to raise your standards and boundaries (especially if you keep saying yes to clients who are not your dream clients.)
  • What to look for in your message that could be repelling your ideal clients (even though you feel ready for them!)
  • The most important thing to change in your offerings or client journey to make sure you are irresistible to your “next level” clients

 

Resources Mentioned in This Episode:

  • Amplify Inner Circle for Experts, Speakers, Service Professionals building a business based on their talent
Feb 15, 2021

As an entrepreneur, wouldn’t it be nice to know that your business is protected both online -- and offline -- from complicated, costly legal snafus? From chargeback requests, knowing what to do with refund requests and how we navigate live events safely, the online business world needs proper legal guidance.

2020 brought a surge of online businesses and virtual offerings, not to mention a new virus that has radically changed how we can do business in person.

On Amplify Your Success Podcast episode 218, Heather Pearce Campbell joins me to reveal a simple five step legal framework that can keep a small business owner out of hot water so they can continue to build profits.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways

  • Why it's a super risky move as an entrepreneur to not bring in legal support early in your business.
  • Three big legal risks that online entrepreneurs face (and most don’t even realize they are in a risky situation.)
  • The big legal nightmare of 2020 and beyond: Hosting live events and COVID protocols
  • What an entrepreneur who does business online can do to minimize Credit Card Chargeback issues.
  • Heather reveals a simple framework for dealing with refund requests - a common area of confusion for online business owners.
  • A simple (and cost effective) 5 step process that can keep a business owner protected from costly legal snafus.

 

About The Guest

Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs and host of Guts, Grit & Great Business Podcast. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice, and The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world.

She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt.

 

Resources Mentioned in This Episode:

 

Feb 8, 2021

Public speaking is one of the leading strategies to share your message and attract ideal clients, but landing a TedX, Goalcast or BLu talk can skyrocket your authority.

A branded talk typically only allows speakers with a unique topic and demonstrated experience -- which immediately elevates the influence of the person on stage.

Most experts and speakers have “speak on a Ted stage” on their goals list. But getting booked as one of a select few each year can be daunting.

On Amplify Your Success Podcast episode 217, Corey Poirer, founder of BLu Talks, shares how he gets his clients booked on branded talk stages -- and why he created his own series, BLu Talks, as a more accessible platform.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why branded talks are highly in demand for speakers all over the world
  • What the top 3 traits of the world's top speakers and influencers are (and how they leverage these traits to land coveted stages like TedX.)
  • The value of content vs emotional connection when delivering a keynote talk.
  • How to use eye contact to engage, build rapport and establish a connection with members of your audience.
  • What the DIP method and the Spider's Method are and how to use them in your preparation to deliver a knockout talk!
  • ●      The inspiration behind Corey’s bold move to launch bLU Talks.
  •  

About The Guest

Corey Poirier is a multiple-time TEDx, MoMondays and PMx, Speaker. He is also the host of the top rated ‘Let's Do Influencing’ Radio Show, founder of The Speaking Program, founder of bLU Talks, and he has been featured in multiple television specials.

A columnist with Entrepreneur and Forbes magazine, he has featured in/on CBS, CTV, NBC, ABC, is a Forbes Coaches Council member, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show.

He has also interviewed over 6,000 of the world’s top leaders.

 

Resources Mentioned in This Episode:

Get Corey’s gift: The Book of Public Speaking www.thebookofpublicspeaking.com

Feb 1, 2021

As an expert-preneur, the quality of our success often depends on how bold we are willing to be (despite limiting beliefs), what actions we take, and what we do to educate our audience on how we solve their most costly problems. Ultimately, making money from our superpowers often boils down to how consistently visible we are.

But if the business owner is plagued with doubts, fears and conflict about being more visible and growing the reach of their work in the world, then self-sabotage and procrastination take over. The root of blocks like this lies in limiting beliefs.

Listen in on Amplify Your Success Podcast episode 216 as I cover the five common disempowering beliefs that are commonly plaguing the daily thoughts of emerging experts (and even some influential business owners) that keep them playing small.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • Why comparing yourself to others can lead to limiting beliefs like Imposter Syndrome
  • What Tall Poppy Syndrome is and how it can derail even the boldest business owner
  • The truth about a crowded market when it comes to your fastest path to success
  • Four “I don’t know how” statements that are keeping you stuck
  • What’s really happening when your potential client says “I can’t afford you”
Jan 25, 2021

Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors?

Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your list or reach out for a consultation.

On Amplify Your Success Podcast episode 215, Peter Sandeen reveals how to transform your website into a lead generator for your business (and the most important element to include to keep those leads from leaving and heading to your competitor’s website!)

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Peter scored a coveted big name client by delivering massive value.
  • Why coaches, consultants, service providers and anyone who uses a website to make sales needs a strong marketing message.
  • The simple truth of what actually makes a prospective buyer take action from your website (instead of just clicking away.)
  • I ask Peter how important website design REALLY is (and how to avoid investing $10,000 on a non-functional website.)
  • One factor you must include on your website if you want to significantly generate leads and increase sales.
  • Peter’s guest writing hack that drives traffic to his website (and how you can replicate this same strategy!

 

About The Guest

Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.

Jan 18, 2021

If you run a business with an online presence, or have added a digital experience for your audience, then technology can help you reach audiences across the globe.

But using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presencing, a business owner can leverage technology to grow without losing authentic connection with their community.

On Amplify Your Success Podcast episode 214, Brandi joins me to share how to create meaningful connections in what she calls the “5th Dimension” relationships online.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How online business owners can leverage technology to create meaningful connections with their community.
  • The single biggest mistake business owners make when they start to implement or experiment with new technology and software for client programs.
  • The difference between digital experience and digital presence (and why it's a critical distinction to your brand positioning.)
  • The key factors  business owners need to look for as they consider introducing new technology.

 

About The Guest

Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves -- what she calls their fifth dimensionality, or the extension of themselves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Resources Mentioned in This Episode:

Jan 11, 2021

Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world.

Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference and leading real change in the world?

On Amplify Your Success Podcast episode 213, author Michael F Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients and your industry needs most right now.

Be sure to join the Amplify Your Authority Group to tap into more resources.

 

Key Takeaways

  • What hype is -- and what it's not -- and how this word has gotten a bad rap unnecessarily in the marketing world.
  • Why entrepreneurs should include hype marketing elements in their marketing efforts.
  • The surprising skill that rap artists and Martin Luther King had in common.
  • A simple formula to hype yourself up in an ethical way.
  • Michael’s philosophy behind “make war, not love.”
  • The value of connecting with people.

 

About The Guest

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

 

His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.

 

 

 

Resources Mentioned in This Episode:

Jan 4, 2021

When you have an influential brand, it's much easier to grab the attention of your ideal clients and stand out in a crowded market. One of the biggest complaints I hear from clients and emerging experts is they feel like a Best Kept Secret. If you have great talent, can solve big problems for your clients, and still feel like you are getting passed over for your competition, chances are you aren’t shining brightly enough and people just don’t see you clearly.

Listen in on Amplify Your Success Podcast episode 212 as I share how to use these six building blocks of influence to boost up your visibility and gain much needed traction this year.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • What an Influential Brand is and how it elevates you out of “invisibility”
  • Why 2021 is THE YEAR to capitalize on your business superpowers.
  • How to use your signature offering to position your authority (and develop repeatable profits!)
  • Two ideas on how to take the lead with authority platforms (and it’s a game changer for lead generation!)
  • How to use stories, case studies and formulas to establish your brand’s influence
  • My #1 “bold move” to catapult your influence to new levels.
  • The key that consistently successful influential brands use (and it's so simple you can use it now too.)

 

Resources Mentioned in This Episode:

Dec 28, 2020

Can your financial numbers dictate what direction you take your business if you want to make more money?

You bet it can. Your numbers tell a story, and the story can reveal whether you are focusing on the right areas of your business. On Amplify Your Success Podcast episode 211, I pick the brain of this 3-time CFO and multi-millionaire business owner Jeff Prager on how to use his five step plan to bring more cash into your business. Jeff shares his own history of failure, massive success and how he learned to see a success path in the financial numbers of his client’s business. You’ll want to listen in to this episode to help you create your next 12 month financial game plan!

 

Be sure to join the Amplify Your Authority Group to hear more.

 

Key Takeaways

  • The typical symptoms business owners experience when they lack proper cash flow.
  • What topline growth is and what it means to a business.
  • Three of the most common mistakes entrepreneurs make trying to solve their cash flow problems (and one is something MOST of us do!)
  • What the 5 steps are in Jeff’s Make More Money plan (and how you can put this into action in your business now.)
  • Why knowing where you are right now (and committing to stop being an ostrich with their head in the sand) is essential to getting your money situation handled.

 

About The Guest

Jeff Prager, co-founder of The CFO Project. His company has one purpose: to help you make more money. “We created a system where we go through your numbers on a monthly basis and show you what to look at, when to look at it, how to interpret it and what to do about it. And, best of all, you don’t need to understand accounting or finance.”

Jeff’s breadth of experience is remarkable and extremely valuable to entrepreneurs. He’s been a CPA for over 40 years, so he understands all the confusing numbers stuff. But he’s also an author, speaker, and life-long entrepreneur, not just some paper pusher.

He has been a former CEO/CFO and owner of several successful multimillion-dollar companies and has extraordinary experience such as being:

  • One of the founders of Ashworth Golf Clothing
  • The CFO/partner of a large land development company
  • The owner of Strauss Homes, which was once rated as the second largest privately owned home builder in Colorado and in the top 100 privately owned companies of Colorado (2003).

Jeff has helped dozens of businesses become stronger over many many years of entrepreneurship, and business development. Because of his vast experience as both a CPA and a business owner, he has a firm grasp on the challenge’s businesses face whether they’re start-ups or seasoned pros. He's great at simplifying the numbers and an expert at providing a clear road map to improved profitability and cash flow.

 

Resources Mentioned in This Episode:

Dec 21, 2020

If you have a business where you sell, teach or deliver training based on your expertise, chances are you understand the value of building a business around your life’s work but you might not know how to earn money with it..

More passion.

A true connection to your big why.

And hopefully a never ending supply of inspiration!

But what happens if you aren’t making money with your life’s work?

On Amplify Your Success Podcast episode 210, I talk with Destinee Berman about what steps to take to actually get paid to do your life’s work in the world and not play it safe or sell out, just because it hasn’t started working yet!

 

Be sure to join the Amplify Your Authority Group to hear more.

 

Key Takeaways

  • How to know if someone is really doing their “life’s work.”
  • How to earn money and the biggest mistakes people make when it comes to getting paid for their life's work.
  • The internal work that needs to be done to ensure the work is aligned.
  • The #1 sign that someone is selling out on your life’s work (and the cost it has on your health and wealth.)
  • What someone can do right away to monetize their life’s work.

 

About The Guest

Destinee Berman is a modern marketer, host of Own Your Calling Summit, and a seven figure launch strategist for experts and educators.

With 15 years of marketing experience in Silicon Valley with clients like Twitter, HP and Microsoft -- she left to step into her calling in 2014. She has since launched dozens of digital schools in the personal growth and spiritual self-help markets, generating 15M in revenue the last 5 years. Her passion is helping experts multiply their impact and income through the power and scale of digital courses.

 

Resources Mentioned in This Episode:

Dec 14, 2020

If you’ve been thinking about getting your message out there on podcasts and virtual stages, but you are holding back because you just don’t feel confident about the podcast pitch process, then tune into this special edition, On Air Coaching for Joyce Buford, host of SecondWind With Joyce.

Podcast guesting is proven to do three things: help you increase your own podcast downloads, attract ideal clients and elevate your authority. But if you don’t know how to deliver a magnetic interview, then you’ll find yourself wasting time and energy. I take my Amplify Inner Circle member through the Get Magnetic Messaging system to help her get “podcast guest ready.” As you listen to Amplify Your Success Podcast episode 209, imagine yourself in the “love seat” as if I was coaching you directly, and I know you’ll walk away with a few great strategies to amplify YOUR guest expert experience.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • I coach Joyce on naming her podcast topic to increase chances of getting booked from her podcast pitch.
  • What to put on a one-sheet so that it's magnetic to podcast hosts as well as making it binge-worthy to a podcast listener.
  • When to use a question in your copy (and when you shouldn’t because it will turn off an ideal client.)
  • The difference between a feature and an outcome (and why it matters when you are writing up your topic description)
  • I help Joyce fine-tune the interview questions (and help her create her “Golden Thread” that moves passive listeners into paying clients.)
  • Joyce and I tease out a Bold Influence Formula and a catchy metaphor to make her delivery more compelling
  • I take Joyce through an inner “Amplify” visualization to boost up her confidence and magnetize the right podcasts for her to get booked on.

About the Expert:

 

Divorcing in midlife after 23 year of marriage, Joyce Buford discovered that fulfillment, joy and thriving in life is possible. After spending years seeking a better way, Joyce discovered her SecondWind delivered a roadmap that she’d only dreamed of for many years.

But the real journey began once Joyce discovered the power of a coach. Today Joyce Buford is a SecondWind Coach and Mentor for Vibrant Women ready for wanting to get that SecondWind in their lives. She is the host of SecondWind with Joyce Podcast.

She works exclusively with women dreaming for life that allows her to thrive and live a fulfilled, passionate life every day. With over 20 years as a business professional, wife, mother, and Director of a Children’s museum, Joyce now hosts the SecondWind With Joyce podcast and is author of Effortless Happiness. Joyce balances working with clients to shorten life events into smooth transitions along with adventures with her children Lauren and Christopher.

 

Resources Mentioned in This Episode:

Dec 7, 2020

As you grow to new levels of success, don’t be surprised if you encounter new upper limits. An Upper Limit, a term coined by Gay Hendricks in his book, The Big Leap, kicks in when your unconscious mind feels its hit the top of what feels good to achieve. Think of it like the limiter on your car’s gas pedal, once you hit this limit, and because you don’t fully believe you can have more, you might just start sabotaging your next level of success.

I’ve hit these upper limits many times, and you should if you are growing and evolving in your business. What you do when you hit these new limits can make or break your chance of bigger success. Listen in on Amplify Your Success Podcast episode 208 as I share how to recognize your Upper Limit when you hit it, and how to dismantle those limits so you can continue to grow.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • How Gay Hendrick’s term, Upper Limiting, could be a game-changer for any business owner
  • Key symptoms of an entrepreneur that is hitting their upper limits, but not realizing the impact.
  • What over-efforting, over-working or over-delivering is telling you about your upper limit
  • Why getting sick or hurt just after a big win could mean you have a “fear of success”
  • Five things to do to dismantle your Upper LImit so it no longer holds you back

Resources Mentioned in This Episode:

 

Nov 30, 2020

A client emergency comes up, a project takes longer than expected, a time-sensitive opportunity comes up and next thing you know months have passed without any progress.

Instead of feeling defeated or giving up, look at the excuses you are making.

Chances are you’ve trained your brain to make really compelling excuses for why you can’t afford it, don’t have time or know how.

So let’s discover a better way, banish those excuses that derail your progress and become unstoppable! On Amplify Your Success Podcast episode 207, I talk with Victoria Pelletier, author of Unstoppable, on how to recognize the excuses that hold you back in life and business.

Be sure to join the Amplify Your Authority Group to hear more.

 

Key Takeaways

  • The power of obstacles to forge an unstoppable personal brand.
  • What an entrepreneur or business owner can do differently to start feeling unstoppable (no matter what challenge they are facing.)
  • What becoming an executive at a young age taught Victoria about success.
  • How Victoria brought her personal unstoppable brand to her work (and became IBMs #1 social seller per LinkedIn.)

About The Guest

Victoria Pelletier is the Vice President of IBM’s North American Talent & Transformation practice; she is a senior executive with over two decades of progressive experience in strategy, operations, growth initiatives, and business and talent development.

She is a visionary leader with a passion for innovation, creativity and Diversity & Inclusion. In fact, Victoria has won both the 2020 Mentor of the Year award from Women in Communications & Technology AND the 2019 HSBC Diversity & Inclusion in Innovation Award.

Victoria serves as a board member for several organizations; she is also a published author, in-demand public speaker and appears regularly on national TV. An inspiring professional with impeccable credentials, Victoria is a trusted voice among peers and emerging executives.

 

Resources Mentioned in This Episode:

 

Nov 23, 2020

Have you ever had sales conversations where something went awry...and you just couldn’t figure out what went wrong? Maybe you need a little facial intelligence training?

Rapport and connection is critical and any good salesperson and all service professionals know that the chances of a client enrollment goes up when the potential client feels that “Know Like & Trust” factor.

But sometimes, you think there is rapport but the prospect just isn’t feeling it! Even though they are saying the right things, their face could reveal their true feelings. On Amplify Your Success Podcast, I talk with Facial Acuity expert Michelle Butt about how we can start tuning into the visual cues humans give in their facial expressions to help us guide them through the sales conversation. This is such a unique skill set that you’ll have an unfair advantage over your competition.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

  • What facial Intelligence and how it can be used in a variety of sales conversations to improve outcomes.
  • Why facial acuity can give you a leading advantage in sales, negotiations, leadership development and even as you are coaching your clients.
  • What eyebrow movements can tell us about a client’s inner decision making.

 

About The Guest

Michelle Butt, creator of the Facial Intelligence™ body of work, has come to know a thing or two about how and what drives people to believe in someone else enough to buy from them.

 

After more than 10 years of studying human communication, she understands how coaches, consultants and mentors need to show up to that crucial sales call in order to get that “yes” and truly begin the process of changing someone else’s life (and their own in the process).

By creating and implementing the F.A.S.T Method (Facial Acuity Sales Tactics), she has helped herself and many other coaches and consultants to use the face of others as the blueprint and catalyst for gaining a client and increasing their business’s success and revenue.

Michelle holds an Honours BA in Linguistics from The University of Toronto, is a Master Coach and a Facial Intelligence Expert and has been featured at TedXToronto, Reinvention Radio and OMTimes Magazine.

All her research and results have shown that the face is the starting place of any transformational journey and leveraging the information you see in a face is the key to changing the results you are getting in your sales process.

 

Resources Mentioned in This Episode:

Nov 16, 2020

You’ve got this side hustle idea. Maybe it's a new venture for your current business or you are starting up a brand new business. Do you know when it's time to put the proper legal protections in place?

Nine out of ten times, an entrepreneur has waited too long to protect their online business!

On Amplify Your Success Podcast, Robert Wright, PLLC, joins me to share the advice he’s given thousands of business owners on when to seek out legal counsel and establish the proper business protection.

 

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

●      What a side-hustle is (and why they are so CRAZY popular, especially right now.)
●      The signs you are a side-hustler that needs protection.
●      Some of the big myths about entity formation and why most entrepreneurs wait way too long to set up their proper business foundation.
●      The problem with bootstrappers who use Mycorporation and other cheap solutions.
●      What should a business owner look for when hiring a business lawyer.

 

About The Guest

Robert Wright is the founder of Wright Law Office, PLLC - a boutique virtual law practice that helps e-commerce sellers across the globe protect and scale their online businesses.

Since launching his practice, Robert has advised thousands of e-commerce sellers on how to protect their personal assets, bulletproof their brands, weaponize their works and safeguard their sales online. To better understand the needs of his clients, Robert launched his own physical products business and currently sells in the United States and throughout Europe.

Resources Mentioned in This Episode:

Nov 9, 2020

The more complicated your business becomes, and the more you scale your growth, the more decisions you’ll have to make.

Recently I heard Robert Brus, host of Go All In, talk about Decision Fatigue when he joined me on episode 202. A light bulb went off and I realized how often I have hit this emotional fatigue state when making lots of decisions during growth.

Curious, I researched how to beat Decision Fatigue in order to make better decisions faster in my small business.

Listen in to hear what I discovered that’s helping me stay out of fatigue and make better decisions.

Key Takeaways

  • What Decision Fatigue is and why it has become a common problem for leaders and business owners.
  • The surprisingly simple thing that CEOs like Steve Jobs and world leaders like Barack Obama do each morning to keep their decision capacity high.
  • Three signs that you are experiencing Decision Fatigue and may not know it.
  • Feeling the sting of this emotional fatigue? 5 things you can do this week to get back to productivity and better decision making.
  • How to leverage your team to get through routine decisions that bogg you down.

 

Resources Mentioned in This Episode:

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