As a service-based business, coach or course creator, there is a certain appeal to scaling your impact, especially if that means you’ll exponentially grow your income.
Scaling into 7 and even 8 figures also means you’ve got to turn your attention to common cash eating monsters before they erode your profits. Increased sales requires a need to deliver your offerings to more people. Explosive growth comes with operational headaches.
Often, big growth is a double-edged sword, and it can become a deterrent if you don’t have the right systems in place.
On Amplify Your Success Podcast episode 314, Racheal Cook joins me to dish out some valuable insight to rapid, sustainable growth practices that every business owner should practice.
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Key Takeaways
Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.
Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.
Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.