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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: Page 3
Apr 10, 2023
 

With over 900,000 active podcasts (and over 2 million shows launched in the last 2 years), there is no shortage of interest in podcasting.

However, over 1 million shows launched and later paused their production, creating a phenomenon known as Podfade. The primary reason that a podcaster halts production is a lack of desired results.

The solution? Learn how to grow a successful podcast.

A successful podcast is a powerful tool for entrepreneurs to build their personal brand, establish thought leadership, and connect with their audience on a deeper level. It can also help to generate leads, drive traffic to their website, and increase revenue for their business.

On episode 330 of Amplify Your Success Podcast, I’m sharing how this show landed in the top 1.5% of all podcasts worldwide (and more importantly, what steps YOU can take to improve listenership of your show too.)

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

     [1:57] Why I set my goal to be a top podcast in my market

     [4:19] Covering some key podcast growth statistics since 2019 (and why this matters right now.)

     [9:20] Key strategy of audience building and why this is the #1 factor that drives downloads and a successful show.

     [10:38] The first pillar of growing an audience and the importance of your episode topics.

     [13:17] Why I pivoted from a solo show to integrating guest experts to tap into pillar two.

     [16:16] Leveraging other people’s podcasts to master the third pillar of audience growth.

     [19:40] Pillar four and the importance of your own promotional plan.

 

Resources Mentioned in This Episode:

     Authority Brand Podcast Toolkit

     The Guest Management System

     [1]  [2]  [3]  How to book a Fast Track Call with me

Apr 3, 2023

When you own a business, there are no shortage of risks, big decisions, and disappointing results that can occur. Setbacks and failed attempts will happen more often than most of us would like.

However, an entrepreneur who has developed resilience, will move through challenges faster, which allows you to experience more wins. Life will always throw us curveballs, so it is essential to develop tools to persevere and develop a growth mindset to adapt during unexpected situations.

On Amplify Your Success Podcast episode 329, Robin Hills joins me and discusses the small changes that help you navigate challenges with less stress.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [0:53] Why I believe that resilience is an entrepreneur superpower.
  • [6:01] A simple definition of what resilience is (and more importantly what it is not..
  • [10:40] How to start building emotional resilience.
  • [12:12] A deeper understanding of what emotions really are (and how we can detect resilience building ones.)
  • [18:30] What happens to our emotions, body and resilience after experiencing trauma.
  • [23:04] Scandinavian research that explored emotions and their impact on the body
  • [29:53] Robin talks about some of the bold moves he made to grow their reach of his work in the world.

About the Guest

Robin is the director of Ei4Change, a company specializing in educational training, coaching and personal development focused around emotional intelligence, positive psychology and neuroscience.

He has taught over 300,000 people in 195+ countries how to build resilience, increased self-awareness and understanding of others. His educational programs on resilience and emotional intelligence cover the most comprehensive and detailed education of any emotional intelligence organization and are today used in educational establishments in South Africa and India.

Robin is also the author of 2 books and has through his work developed the experiential coaching methodology Images of Resilience to support cathartic conversations around resilience.

He has delivered key-note speeches at conferences across the world including at Harvard University and sits on the North West Committee of the Association of Business Psychology.

Website & SM Links: https://ei4change.com/

 

Resources Mentioned in This Episode:

Mar 27, 2023

Have you ever struggled to make a decision? Wondering how to stand out, even if your offerings are similar to multiple competitors in your market.

When you fully become aware of your unique energy and purpose using tools like Human Design, you can truly unlock an aligned – but distinct – positioning in the market.

Human Design and Gene Keys are powerful tools that can help you understand your unique talents, abilities, and purpose. By harnessing the insights provided by these systems, you can gain a deeper understanding of your most aligned offers, messaging and brand so you can stand out.

On Amplify Your Success Podcast episode 328, Bree Kuryk joins me to discuss how Human Design and Gene Keys can help you create a marketing strategy that is fully aligned with your unique attributes. Whether you're a solopreneur or a multi-million dollar business,, this episode will provide you with valuable insights and practical advice for leveraging the power of Human Design and Gene Keys to make more aligned decisions, build a stronger team and design offerings that the market can’t wait to say yes to!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [0:49] Why I use Human Design and Gene Keys to fine tune my marketing and offers.
  • [4:48] A success story on staying visible with your magnetic message.
  • [7:11] What Human Design and Gene Keys is.
  • [11:44] How Human Design can help you trust your intuition and make better decisions to grow your business.
  • [15:46] The potential downfall of looking outside of yourself for answers (and how Gene Keys / Human Design can be a tool for clarity.)
  • [19:33] How to use these tools to find your unique message and offers.
  • [24:33] Melanie and Bree discuss how we used these tools to help me better lead my team.
  • [30:21] Dialing in decision making and trusting yourself.
  • [39:22] Bree shares one of her biggest learnings was keeping things simple.

 

About the Guest

Bree Kuryk is a human design & gene keys business coach and consultant, Certified Online Business Manager®️, podcaster. and beach lover. With over 15 years of marketing experience distilling all the online business best practices and trends into clearly-articulated strategies for clients of all sizes & industries, Bree has realized her passion of examining the deeper purpose behind different tactics to help you find the most aligned way to build your business by tapping into your own intuition.

 

Resources Mentioned in This Episode:

Mar 20, 2023
 

With the rise of social media and the increasing importance of online presence, video marketing has become a valuable strategy for expert-based business owners.

Video has the ability to increase brand awareness, create more engagement, generate leads, and drive sales. But one important aspect of video that is often overlooked is the potential to build know, like and trust with potential customers.

But more often than not, entrepreneurs don’t make time to create video, even with a plethora of easy video creation tools.

On Amplify Your Success Podcast episode 327, Lou Bortone joins me to share his expertise on everything from creating engaging video content to getting started, even if you are camera shy.

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

     [4:05] Lou talks a bit about the post-pandemic zoom.

     [3:33] How video helps you get to know someone’s energy.

     [8:00]The different ways to create video for your marketing strategy.

     [10:58] Melanie and Lou discuss how he has been able to become an authority in video marketing, even though he is more introverted.

     [13:33] How to get started and access the right state of mind, even if you are camera shy.

     [17:01] Lou and Melanie talk about the importance of experimenting with different types of video to find out what works best for you and your audience.

     [22:58] A discussion on professional vs “raw” behind the scenes type videos for conversion.

     [26:38] Lou shares how valuable collaboration and building his network has been to grow his business.

 

 

About the Guest

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is also the host of the podcast, "Take the Cannoli: The Godfather Podcast." 

 

Resources Mentioned in This Episode:

     Get Lou’s Free Resource: Free Video Planner - http://www.loubortone.com/planner

     Download your 17 Mistakes Guest Experts Make Scorecard https://melaniebenson.com/magnetize

Mar 13, 2023

If you're experiencing lower than usual sales, it's essential to identify the real reason why people aren't buying your offers. While it can be easy to assume that your prices are too high or your offer isn’t aligned, the actual reason may be something completely different.

Before you deep-dive into rebuilding all your offers or creating yet another new lead magnet, or worse, making up a story in your mind that you aren’t good at marketing your business, be sure you know how to assess the problem so you focus on the right solution.

On episode 326 of Amplify Your Success Podcast, I’ll guide you through the same steps I use to assess a sales problem for a client so you can pinpoint what’s really not working.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

     [3:57] Client case study of a one-time $250k launch that couldn’t be repeated (and what was really the problem.)

     [5:49] The most common problem behind poor sales – how you build your audience.

     [7:44] I talk about a super challenging time when my email technology automatically lost 40% of my subscribers.

     [10:38] Positioning issues and why it is the root of many sales and conversion issues.

     [13:17] Using Action Catalysts to move passive leads into active participants and buyers.

     [17:25] Pricing problems and how they surface to destroy your sales.

 

Resources Mentioned in This Episode:

     Get the 7 Step Framework

     Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients

     How to book a Fast Track Call with me.

Mar 6, 2023

In a world where attention spans are short and distractions are endless, how does an expert-entrepreneur stand out from the crowd?

It’s easy to get lost in all the noise, especially if you are vying to land a guest expert spot on a top podcast or attract new clients.

Being relevant with your message is critical to capturing your audience's attention. When your message resonates with your audience, you establish a connection that builds trust and loyalty, increasing the likelihood that they will choose your products or services over your competition. By speaking directly to the needs and interests of your target market, you create a compelling reason for them to engage with your brand and invest in what you have to offer.

On episode 325 of Amplify Your Success Podcast, I’ll share a simple formula to create a relevant message that acts like a magnet to get ideal clients booking sales calls with you…today!

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Resources Mentioned in This Episode:

     17 Mistakes

     Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients

Feb 27, 2023

Being a guest on someone else’s podcast or online show is a valuable visibility strategy. First, you are in front of a new audience and second, you are borrowing credibility and influence from that host.

But most importantly, in my 22 years of marketing expert-based businesses, sharing your message in front of a new audience is the best way to attract ideal clients.

As hot as this strategy is, less than 30% of the experts being featured on podcasts are experiencing a good ROI from their effort. Since I’ve successfully monetized being a guest expert over and over for the last 10 years, I’ve discovered that many coaches, consultants and service providers actually miss some key factors during the interview!

On episode 324 of Amplify Your Success Podcast, I’ll share what it takes to deliver a podcast interview that can attract a steady stream of ideal clients and new opportunities.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

  • [3:57] The problem with so many people in an industry clamoring over the same client attraction strategy.
  • [6:05] What the most common problem is when an entrepreneur’s podcast guesting strategy isn’t delivering a good ROI.
  • [13:44] The importance of picking the right audiences, podcasts and shows to share your message to.
  • [15:57] How to use intentional credibility boosting stories that act like a magnet to potential clients.
  • [17:38] My “breadcrumbs to binge” technique that creates a prospect nurturing effect.
  • [19:50] Why its critical to have a compelling invitation from each interview (and what to do once that new connection claims it.)
  • [22:25] Update on Amplify Your Success Podcast listeners doubling in the last three months.

 

Resources Mentioned in This Episode:

  • Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients
Feb 20, 2023

Have you considered offering a mastermind group to your ideal clients? A mastermind group can bring massive value to your clients, not to mention that most well-run masterminds can be a valuable profit center too.

Before you get started, you’ll want to learn more on what makes a mastermind beneficial and will get your best clients to stay year after year.

On Amplify Your Success Podcast episode 323, Chris Williams joins me to talk about how to create and deliver a high ticket mastermind for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

     [4:49] What a mastermind is and what it is not.

     [7:22] The importance of having the right people in your mastermind group to drive value.

     [10:27] Why referrals from members is the best way to grow your mastermind group.

     [15:12] Melanie and Chris discuss email marketing and cold DMs as part of your lead strategy.

     [18:12] The secret sauce that keeps members coming back year after year to your mastermind.

     [20:01] How to know when someone is a perfect fit for your mastermind group.

     [23:53] Why Chris wished he had learned how to prospect much earlier in the growth of his business.

 

About the Guest

Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)

In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.

As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

 

Resources Mentioned in This Episode:

  • Discover more about Group Coach Nation here
  • Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz. 
Feb 13, 2023

Entrepreneurs often need to generate fast cash to grow and sustain their business. And often, a new prospect needs to build trust in a service provider before they feel confident making bigger investments.

Easy yes offers are designed to be low-risk, low-commitment opportunities for customers to try a product or service. By making it easy for customers to say yes, entrepreneurs can quickly generate revenue and build a solid customer base.

Plus, easy yes offers can help to reduce customer objections and overcome any hesitations about trying a new product or service.

On Amplify Your Success Podcast episode 322, Katrina Sawa joins me to show how to create and position these offers so that they lead to additional revenue (and happy clients!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:18] Katrina shares how speaking to audiences is one of her favorite skills behind fast cash offers.
  • [5:29] What an easy yes offer is and why it's valuable to have in your offer suite.
  • [8:33] Katrina discusses how to use fast cash offers, even if you aren’t the sponsor or a speaker at an event.
  • [10:15] Melanie and Katrina discuss how to use QR codes on printed postcards properly.
  • [14:47] Common pricing and positioning mistakes entrepreneurs make that keep them from making more sales.
  • [19:15] Positioning advice on free consultations versus easy yes offers.
  • [28:31] Katrina reveals the importance of having a fire in your belly to succeed in business today.

About the Guest

Katrina Sawa is the CEO and Founder of JumpstartYourBizNow.com. She is lovingly known as The JumpStart Your Biz Coach because she kicks her clients into high gear making more money doing what they love and fast.

She is the creator of the JumpStart Your Marketing & Sales System, 10x International Best-Selling author with 18 books including, Love Yourself Successful, Jumpstart Your New Business Now and the Jumpstart Your _____(blank) Series. Katrina is also the CEO of Jumpstart Publishing where she helps entrepreneurs publish books that generate more clients and revenue, and she’s the Founder of the International Speaker Network, a free, educational, networking group with thousands of members. She’s been featured on the Oprah and Friends XMRadioNetwork, ABC, and TheCW.

Katrina speaks to groups of all sizes, holds live training events annually and lives in Northern California with her husband Jason and step-daughter Riley.

Resources Mentioned in This Episode:

Feb 6, 2023

Publishing your own book is essential if one of your goals is to share your message and offerings to the masses. Being able to hand your book to a potential prospect or add “author” to your list of accomplishments can also give you a boost of credibility.

So why don’t more expert-entrepreneurs write their own book?

Often, the process of writing the book and shaping your message into the written word feels a bit daunting.

On Amplify Your Success Podcast episode 321, Michael DeLon, shows people just like you and me how to get your book out to your market without ever writing one word.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:33] The worst way to write a book (and often triggers writer’s block.)
  • [6:37] Know, Like & Trust – and how that is a requirement for buyers.
  • [12:35] Why most experts are like coffee beans (and the importance of differentiation.)
  • [17:00] Parting the Red Sea and how your book helps you stand out.
  • [21:07] A simple but highly effective strategy to get started writing your book.
  • [24:17] Why being yourself is crucial to establishing long-lasting credibility.

About the Guest

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.

Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

Resources Mentioned in This Episode:

  • Head over to com/Free to access Michael’s training
  • Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.
Jan 30, 2023

Authority positioning is a brand strategy that can confer credibility and influence. When someone is perceived as an authority in a particular field, their opinions and advice are more likely to be trusted and followed. Additionally, being an authority can open up opportunities for leadership and provide helpful decision-making cues.

If your market is crowded, an effective technique to stand out amongst a sea of “sameness” of offers is using your authority levers. When other influencers are seeking speakers or collaboration, they search for other influential experts. When a potential client is looking for someone to solve their problems, they tend to choose those with the highest authority.

Authority positioning can provide you a massive advantage.

On episode 320 of Amplify Your Success Podcast, discover five valuable reasons to leverage your authority to gain a competitive advantage in your market.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:57] Authority gives you a competitive advantage, similar to how being an author gives you instant credibility in the mind of your audience.
  • [5:55] Credibility as a buying lever, especially in a crowded market, that leads to an increase in sales.
  • [7:44] The importance of specification and distinguishing yourself for a buyer.
  • [10:18] Leveraging your authority helps you build an influential network.
  • [12:38] How raising your influence leads to more organically generated visibility opportunities.
  • [15:25] Announcement about my upcoming Authority Accelerator event.

 

Resources Mentioned in This Episode:

Jan 23, 2023

As a business owner, coach, consultant or service provider, financial abundance is your responsibility. Often, entrepreneurs quickly discover that they have money patterns that cause them to overspend, under-invest and experience a constant struggle with achieving their financial goals.

Money is often directly correlated to your subconscious beliefs, and in order to break unhealthy financial growth habits you’ll need to level up your mindfulness.

On Amplify Your Success Podcast episode 319, Leisa Peterson, author of The Mindful Millionaire, joins me to reveal her insights around creating sustainable wealth through shifting your internal beliefs and habits.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:14] What the connection is between mindfulness and our ability to create financial abundance.
  • [7:44] Why how you feel about money has a significant impact over how much you can attract and have in your life or business.
  • [11:58] The connection between Maslow’s Hierarchy of Needs, our chakra system, beliefs and our patterns around money.
  • [17:00] Two very common money fears entrepreneurs and business leaders face.
  • [20:47] Leisa’s take on “feel the fear and do it anyway” – her answer might surprise you.
  • [24:33] Practical strategies to feel more confident around money and creating financial abundance.
  • [30:42] Leisa reveals a very challenging moment “on-air” and how she handled her host getting triggered during a live interview.

About the Guest

Leisa Peterson is a business growth strategist, money specialist and author of The Mindful Millionaire.

She helps inspired business owners become game-changers in their field and achieve million dollar breakthroughs in their business. She does this by interweaving mindfulness tools into how she teaches her clients about building their “one-to-many” businesses.

Noted in Forbes as one of 10 Women Driving Growth in Wealth Management and Investing, Leisa has appeared on Gaia Media Network and in The Wall Street Journal, FastCompany, The Week, Huffington Post and has been featured on many podcasts and radio shows.s.

Resources Mentioned in This Episode:

  • Abundance Activation Gifts: http://www.abundancegift.com/
  • Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.
Jan 16, 2023

When you are building a business, overwhelm can ebb and flow. But many busy women (and men) are balancing parenting, being a supportive spouse and growing their business. That’s when overwhelm can become debilitating and even impact your emotional well-being.

For many of us, mindfulness practices like meditation, conscious breath and even taking time to just ‘be’ can become a lifeline in the midst of perpetual stress.

On Amplify Your Success Podcast episode 318, Katie Krimitsos joins me to share how meditation and mindfulness helped her manage overwhelm— and became a business as well as sparking a movement.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:52] Katie shares the story of her big business pivot to teach meditation and mindfulness.
  • [12:24] The key strategy behind a podcast being your business’ power marketing strategy.
  • [16:22] Katie shares a unique strategy of transforming her meditation podcast episodes into a product in itself.
  • [18:04] How being a caregiver, and driving for success can set you up for overwhelm and stress.
  • [26:40] What happened when Katie began mindfulness practices (and why it’s become such a powerful part of her life.)
  • [41:30] Katie talks about how a bold move to invest in her new business growth paid off.

 

About the Guest

Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker. She's committed to brightening the light of women around the world through her work under the Women’s Meditation Network - guided meditation podcasts and resources created for those who identify as women so they can use the tool of meditation to know themselves and consciously create lives they love. She has 8 podcasts in her network: Meditation for Women, Sleep Meditation for Women, Morning Meditation for Women, Sleep Sounds, Water & Nature Sounds, Ambient Sounds, Daily Affirmations Meditation for Women and Sleep Meditation for Women 3 Hours. She’s a writer at heart, has a soft spot for animals and Mother Nature, loves a good margarita, and treasures the job of raising her two girls.

 

Resources Mentioned in This Episode:

Jan 7, 2023

When a coach, consultant or course creator builds their own audience, they end up creating a valuable asset. Not only will this audience be full of potential clients, but it also becomes helpful to attract and prosper with collaboration partners.

With so many choices to grow your audience, what’s one of the most cost effective strategies? Hosting your own events! But not just any type of event, consider hosting a micro summit.

On Amplify Your Success Podcast episode 317, Anke Herrmann joins me to share how she accidentally discovered a very simple, and highly rewarding audience building strategy that transformed her business (and put her on the map as an influential brand in her market.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:25] How Anke accidentally discovered micro summits as a higher converting alternative to huge virtual summits with lots of speakers.
  • [11:07] How to differentiate a micro-summit from all the other “learn from expert” events (which ends up attracting more attendees.
  • [12:14] Common pitfalls that experts make in setting up a micro summit.
  • [14:22] The importance of an “event promise” to attract more attendees.
  • [16:04] What steps to take before you put on your own summit so that the tech flows smoothly.
  • [20:40] Anke explains why systems make a huge difference and will save you time.
  • [24:47] How taking the risk to relocate out of East Germany was a life changing experience for Anke (and ended up providing so much new opportunity.)

 

About the Guest

Anke is an online tech expert, coach and author of Taming the Tech Monster.

She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a CREATIVE PROCESS, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.

She now brings simplicity, trust and transparency to online tech to help passion-driven coaches Make Money One to Many (and charge more for 1:1 work), without tech headaches.

 

Resources Mentioned in This Episode:

Jan 2, 2023

As we open the door to 2023, many experts are predicting a recession that could land the coaching industry in a rough patch. Many businesses will constrict, stop spending money and pull themselves back into their safety net.

But that’s not the best course of action if you have a long-term growth vision.

You must rise above the noise and turbulence to stay relevant (which keeps the clients and sales rolling in.)

On episode 316 of Amplify Your Success Podcast, I’m revealing three factors that keep a business growing, even when the industry is turbulent, from my own school of hard knocks (aka I really did this wrong in the past and learned front my mistakes!)

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
  • [5:55] A perspective on the “industry recession” that many experts say is becoming (and how to rise above the challenges and noise and be immune.)
  • [6:44] The single most important factor to keep sales coming in (and it’s something I learned from my own “school of hard knocks.”
  • [8:18] How your messaging is either boosting your relevance factor – or keeping you a best-kept secret in your market.
  • [11:50] Why doing all the right things doesn’t work if you are missing alignment with your values and your superpower.
  • [13:53] What the 80% plan is and how it helps you get unstuck and into action (even if you don’t have 100% clarity.)
  • [15:25] How I use my Human Design to help me stay aligned and in my personal power.
  • [17:32] Resilience, adapting and doing the inner work to overcome obstacles and unforeseen challenges.

 

Resources Mentioned in This Episode:

Dec 26, 2022

Most service providers have plenty of competition in their market, and it is easy to blend in and be invisible to potential customers.

 

One of the most effective strategies to stand out is what I refer to as Authority Platforms. Publishing is a proven strategy to build your authority and stand out. Most entrepreneurs will pick one, maybe two, platforms to stand out with their message.

 

But if you really want to build a profitable empire and be at the top of your industry, then you’ll want to do them all!

 

On Amplify Your Success Podcast episode 315, I’m joined by Charlotte Howard Collins, who has built up her own publishing empire through multiple channels (and what an inspiring story she has!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:05] How being passionate about people's life stories was the spark that led to a publishing empire.
  • [6:47] Key media platforms to consider if you want to leverage publishing to share your message and build authority.
  • [10:40] How Charlotte leverages her magazine as part of her overall brand and publishing business.
  • [15:27] Collaboration as a tool to expand your impact, build your list and reach more ideal clients.
  • [18:45] What to focus on first when it's time to add a publication or media element to your brand.
  • [24:38] Charlotte discusses how taking a risk on herself propelled her into success.
  • [25:405] Two of the most impactful investments Charlotte made in her business and herself (and one of them is hiring a coach.)

 

About the Guest

Charlotte Howard Collins is an Award Winning Female Business Growth Expert, Best Selling Author, Speaker, Entrepreneur and CEO of Wealthy Women Entrepreneurs Network.

She helps female entrepreneurs build successful and profitable media empires. She teaches female entrepreneurs a repeatable process and system for launching, monetizing and scaling their business using the power of media.

Charlotte used her media strategies to build her own multi-million dollar businesses. She has received numerous awards during her entrepreneurial career, including CREA Global Honoree, Top 100 Dynamic Leader and ICONIC Writer Influencer and many more!

With over 20 years of experience in the business world, she knows what it takes for female entrepreneurs to thrive. Her approach is simple but effective: she helps clients identify their passions and create successful and profitable businesses around them. She has worked with small business women to multi-millionaire female entrepreneurs. Charlotte is a loving wife and mom of four beautiful children.

 

Resources Mentioned in This Episode:

Dec 19, 2022

As a service-based business, coach or course creator, there is a certain appeal to scaling your impact, especially if that means you’ll exponentially grow your income.

Scaling into 7 and even 8 figures also means you’ve got to turn your attention to common cash eating monsters before they erode your profits. Increased sales requires a need to deliver your offerings to more people. Explosive growth comes with operational headaches.

Often, big growth is a double-edged sword, and it can become a deterrent if you don’t have the right systems in place.

On Amplify Your Success Podcast episode 314, Racheal Cook joins me to dish out some valuable insight to rapid, sustainable growth practices that every business owner should practice.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:21] Racheal takes us behind the scenes of the cash-flow reality of many 7 & 8 figure businesses.
  • [10:33] Set a goal to get a 2 - 3 times ROI from every team member you hire.
  • [12:46] An important step is to fire yourself from each role you hire for, then write your new job description.
  • [17:52] What “catastrophic growth” is and the signs an entrepreneur is headed for it.
  • [20:28] 3 key steps to take when you “slow down” so you can speed up.
  • [26:36] Racheal’s advice on how to navigate a recession so you don’t lose momentum.
  • [35:50] Racheal’s bold growth move, hosting live events and making big investments when it's contrary to conventional wisdom.

 

About the Guest

Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.

Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.

 

Resources Mentioned in This Episode:

Dec 12, 2022

After a series of tragic events leading to the death of a close friend, Dame Natalie Ledwell felt a call to make a greater impact in the world. After ten years teaching Law of Attraction and creating one of the most successful personal development companies in the world, Mind Movies, Natalie knew it was time to bring their life transforming affirmations tool into the schools.

But what happens when your purpose-led dream is fraught with obstacles, challenges and forces you to become an entirely new version of yourself to pull it off?

On Amplify Your Success Podcast episode 313, my close friend Natalie joins me to talk about what can happen when young people have the tools to gain self-confidence, feel powerful and grounded, and navigate life’s challenges with healthy self-esteem.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways

  • [5:31] How personal development led to the birth of one of the most successful Law Of Attraction companies, Mind Movies.
  • [9:50] What led to Natalie’s impulse to be a global changemaker for young people.
  • [12:35] How using affirmations, Mind Movies and personal development is being used through Natalie’s kids program in schools.
  • [14:22] How living your full purpose often means doing the hard things.
  • [17:07] The importance of bringing personal development into schools to create transformation.
  • [20:55] How Natalie tackles huge, bold goals that are way bigger than she knows how to do on her own.
  • [34:00] The smartest (and scariest) decision Natalie and her partner Glen made was investing in a high-ticket mastermind.
  • [36:04] Natalie and I discuss no-regrets thinking and how everything happens in Divine timing, even the awful, painful life situations that emerge.

 

About the Guest

Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide.

Right now, she has launched her groundbreaking Social and Emotional Learning curriculum entitled, "Personal Growth Studies", into schools here in the US, which is designed to empower youth from ages 5-18 years to live fulfilling and successful lives with high self-esteem and a vision for a bright future.

In October 2018, Natalie traveled to Liberia, where she met with government officials and launched Personal Growth Studies into a number of schools, which is now in its second year, working with over 1000 students.

In 2020, Natalie had the immense honor of being Knighted by the Orthodox Order of St John, a humanitarian group recognizing individuals who are not only doing great work but who have a big vision of the work they want to complete in the world helping others. And she has also been awarded one of the Top 50 Women Leaders of Los Angeles for 2022.

 

Resources Mentioned in This Episode:

Dec 5, 2022

What if you knew that a 1 degree change in your business growth strategy could accelerate your progress? And, what if eliminating one common mistake could help you attract more ideal clients?

Often, big successes stem from making micro-adjustments to a strategy that has a lot of the correct elements, but just needs a slight change to perform better.

In the coaching and “expert” services market, the ability to stand out in a very crowded market is necessary to win new business. So if you are making one of these five common growth mistakes, chances are your brand, your business and your offerings will be invisible.

On episode 312 of Amplify Your Success Podcast, I’ll share what I see happening to really talented and smart experts who are making these common mistakes – and how it is eroding your confidence and clarity to make a greater impact.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan   Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
  • [5:01] Proper positioning is essential as we move into 2023 and experience a culling in the coaching industry.
  • [8:29] The real reason an entrepreneur is making mistake #4 and is invisible to their best clients.
  • [13:18] If doing all the right things isn’t leading to business growth, mistake #3 in messaging is often the culprit.
  • [17:50] What happens when a service professional doesn’t use Value Positioning to price and sell their offerings.
  • [23:03] The #1 mistake that keeps entrepreneurs stuck, struggling and in low growth and the one mindset shift that solves this instantly.
  • [25:41] Why free offers are ruining the financial success of many businesses who rely on freebies alone.

 

Resources Mentioned in This Episode:

 

Nov 28, 2022

If you are an impact-driven entrepreneur, getting your work out to the world in a bigger way is how you will fulfill your life’s purpose (not to mention create financial stability for your business.)

But, there is an exhausting number of passion filled business owners who are broke and feel frustrated with how little impact they are making.

On Amplify Your Success Podcast episode 311, Teresa de Grosbois, founder of the Evolutionary Business Council, joins me to share the three most important success factors that are missing for way too many entrepreneurs.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:29] What it means to be a thought leader (and how it differs from being an influencer.)
  • [9:05] Teresa discusses the 3 pillars that every impact driven entrepreneur needs to have success.
  • [12:19] How to be influential and maintain your authenticity.
  • [15:47] The value of mobilization to drive monetization and profits in your business.
  • [17:45] The key reason people look for evidence of your credibility as an influential leader.
  • [23:19] Teresa takes us behind the scenes of how she started the powerful Evolutionary Business Council.
  • [25:40] Why Teresa believes that more people need to give themselves permission to pursue their dreams.

 

About the Guest

Teresa de Grosbois (say “de-Grow-bwah”) is on a mission to change the planet, one grass-roots movement at a time. She is the #1 international bestselling author of ‘Mass Influence – The Habits of the Highly Influential’, which has been on the bestseller lists in 7 countries since 2015.

A 4x international bestselling author, Teresa teaches marketing courses around the globe to business leaders and entrepreneurs on how to create massively successful word of mouth campaigns. Teresa heads the international Evolutionary Business Council, a membership-based organization which empowers change-makers to create profitable, impactful businesses that have a lasting and transformational impact on the individuals that they serve.

Resources Mentioned in This Episode:

Nov 21, 2022

Having a personal brand is different than having a company brand. Whether you are a business of “one” or a large company, developing a personal brand for the founder (or a key influencer in the company) can help you establish a loyal community of buyers.

A personal brand is built around an individual, and often reflects the key character, values and persona of that one person.

From YouTube videos, TikTok and Facebook Lives to podcasting to media placement and traditional PR, there are a variety of ways to build a personal brand – so how do you know what approach to take for you?

On Amplify Your Success Podcast episode 310, former The Apprentice contestant turned publicist Sabrina Stocker joins me to share how she pivoted her multiple 7 figure branding company during the pandemic by leveraging her personal brand (and how she helps her clients leverage tools like YouTube to quickly build their own brand.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:27] The importance of a personal brand when growing a business.
  • [5:38] Why the very first thing a potential client does to research a brand, or company, before they buy, starts on Google.
  • [9:14] Sabrina shares the power of having a trust-worthy brand, and why it is essential when you need to pivot your business offerings.
  • [12:13] How “brand role models” can help you define your own brand.
  • [13:25] Sabrina covers 5 commonly made brand-building mistakes that entrepreneurs make.
  • [15:57] How to leverage YouTube to quickly create your own personal brand.
  • [19:55] The debate about “mainstream media placement” and whether or not it should be part of your brand building efforts.

 

About the Guest

Sabrina Stocker is a tennis player turned Top Ten Apple News and Forbes featured entrepreneur. Sabrina has built several successful companies, mentored hundreds of entrepreneurs, and was a finalist in the BBC One Show, The Apprentice.

Having spoken in front of thousands at arenas including Wembley Stadium, The Excel Stadium, and the London Olympic Stadium, she has created a loyal community.

Sabrina is the Founder of Two Comma PR, a public relations agency helping turn personal brands into profits. Helping her clients get featured in the top publications, podcasts, TV and speaking events, she knows how to build a brand.

 

Resources Mentioned in This Episode:

Nov 14, 2022

With all of the changes with Instagram and the addition of short videos called Reels, creators are wondering how to leverage the algorithms now.

In one word, video.

Video, especially 6 second videos that use trending audio, continue to dominate the feeds of Instagram users. 

On Amplify Your Success Podcast episode 309, Jake Adam Davey, host of the INfluence Podcast, drops in to share how you can gain attention from your ideal audience and spark engagement that turns into hot leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:44] What is changing on Instagram and the benefit to users and their marketing efforts.
  • [7:05] How YouTube, Netflix and the short video trend are driving what users want to see more of.
  • [8:57] Jake talks about how we can differentiate our brand on Instagram.
  • [12:22] How creating video for Instagram helps establish credibility with your audience.
  • [13:45] The secret to getting engagement on Instagram right now.
  • [16:35] Jake shares how to inspire conversations in the DMs that will wake up dormant leads and get your ideal clients to raise their hand to working with you.
  • [25:57] What “hot buttons” to use on Instagram to improve your ROI (return on investment) on this platform
  • [34:58] The importance of doing what others put off to achieve your next level of success.

 

About the Guest

Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator.

His mission is to help ordinary people/highly ambitious & driven people live extraordinary lives by providing practical tools and guidance by empowering them in areas of wealth, personal mastery and business.

With over 15 years experience in education and leadership, Jake has taught sales and marketing strategies to tens of thousands of business owners and entrepreneurs worldwide. He has spoken on stages across the UK, South Africa, Asia and across Europe.

Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.

He’s the founder of the Influence Podcast and has appeared in a wide range of media outlets including CBS, NBC and Fox.

In his free time he loves reading, CrossFit and spending as much time outdoors in nature as he possibly can!

 

Resources Mentioned in This Episode:

Nov 7, 2022

Collaboration is a valuable strategy to co-create opportunities, especially with your competitors and colleagues who have similar offerings. But many business owners stop exploring a win-win opportunity to market to each other’s audiences the moment they sense competition.

What if your best new clients will emerge by unlocking the synergy instead of focusing on the similarity in offerings?

On episode 308 of Amplify Your Success Podcast, I’ll show you how to unlock the riches by collaborating with peers who offer similar services and products to your ideal audiences (and everyone wins!)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:22] How 3 key relationships brought me a million + in revenue, even though we were competitors.
  • [5:20] The first key to unlock collaboration from a competitor lies in your mindset.
  • [10:06] How to find synergy with a competitor to get past the feelings of competition.
  • [12:47] What relevance is and how to use it in your messaging to attract synergistic partners.
  • [17:02] Why I like hosting your own podcast to help you take the lead and initiate collaboration conversations.
  • [18:06] A super simple first step you can take with a competitor that allows you to “test” the relationship.

Resources Mentioned in This Episode:

Oct 31, 2022

What’s the best and fastest way to attract ideal clients and inspire them to work with you? Host an event where you guide your audience through a powerful transformation.

There are at least seventeen types of events that will attract your ideal clients, but knowing the best type of event for your business requires a bit of consideration. From live events to virtual workshops to social media video, each of them have a place in your lead generation process.

On Amplify Your Success Podcast episode 307, Shay Wheat joins me to share how to attract clients ready to work with you by hosting the right kind of live event for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:32] A shift in perspective about Facebook and LinkedIn Live as events.
  • [10:23] Surprising statistics from the State of Events survey and how 75% of attendees will continue to attend virtual events, even when live events are offered.
  • [14:33] Shay shares the learning arc method to keep people engaged during events.
  • [15:47] How to know what kind of event to host for your specific growth goal.
  • [18:45] The 5 event fundamentals that drive results from live events.
  • [21:34] We discuss what’s involved behind-the-scenes of events to create the best attendee experience (and improve sales.)
  • [30:12] Shay shares her boldest move and how “leaning in and saying yes” changed her entire life.

 

About the Guest

Shay Wheat is a Certified Event Producer™ & Creator of popular

programs such as “The Powerful Event Process”, “The Ultimate

Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.

 

Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. We assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event.

Our clients have made over $24 Million in revenue, gaining over 3,500 NEW clients and changing the lives of over 16,000+ attendees.

Our team handles all the planning, speaker & sponsor support as well as the production of Virtual Live and In-person events to create experiential, revenue-generating, and exciting events for attendees.

 

Resources Mentioned in This Episode:

Oct 24, 2022

Do you have a publicity strategy that routinely gets your message in front  of the media and other visibility platforms?

The role of publicity has evolved in the last decade, especially with technology creating multiple new platforms that help you get seen. From podcasting to Medium.com to traditional media, there are many opportunities. The key is to focus on the platforms where your message will be relevant.

On Amplify Your Success Podcast episode 306, Jill Lublin, author of Guerilla Publicity, joins me to share how to make publicity a key part of your visibility strategy (and leverage technology and media.)

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:04] What Jill’s definition of publicity is and why it is essential for an expert-based entrepreneur’s visibility strategy.
  • [7:56] How technology has multiplied the opportunities for publicity coverage.
  • [11:31] How your message becomes a key ingredient in your publicity platform.
  • [15:30] Jill explains why everyone is an expert and how to claim your expertise.
  • [20:27] Jill shares some examples of using everything you got to get your message spotlighted in traditional media.
  • [24:25] What to do in 15 minutes a week to build your brand and position yourself for publicity.
  • [26:43] Getting over the fear of no one showing up to her book signings.


About the Guest

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years’ experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

 

Resources Mentioned in This Episode:

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