Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose?
On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how to unlock a successful author's mindset. Michelle shares actionable insights on overcoming imposter syndrome and building unshakable confidence. She discusses the importance of small wins and understanding the right timing for your writing journey.
Michelle, drawing from her vast experience as a co-founder of GracePoint Publishing, outlines key strategies to transition from fear to fearless action. She emphasizes the significance of aligning your book with your purpose and how that alignment can lead to impactful, transformative work. Tune in to learn more about finding your voice and amplifying your message.
01:30 Discover the mindset shift essential for impactful authors and entrepreneurs
05:56 One thing that can hinder you from achieving impactful work by blocking progress, and how to overcome it.
09:24 How to build your confidence back up plus practical ways to gain experience and small wins.
13:25 How to be aligned with your purpose to create impactful work.
15:25 Discover if you are in the percolation or procrastination stage and when the right time to write a book is for you.
16:48 Signs you're not ready to write your book and what to do instead.
18:40 Why having a guide or mentor can help you overcome writing obstacles.
21:56 The ripple effect of publishing a book and spreading an inspirational message.
Resources Mentioned in This Episode:
Access Michelle’s Free Training to Get Out of Overwhelm and Get Your First Draft Written:
Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Discover your Ripple Making Readiness Stage! Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!
Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills.
There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success. In Amplify Your Success Podcast episode 422, Barbara Hemphill joins me to share a structured path to clear the chaos, through addressing not only the tangible mess but also the emotional and energetic clutter that clouds judgment.
Her approach encourages intentional decision-making, helping people overcome the obstacles that clutter places in their productivity space. She emphasizes the power of systems over sheer effort, highlighting methods to combat both the physical and digital clutter pervasive in today's world. Barbara asserts that with the right frameworks, anyone can conquer clutter and unlock their true potential.
06:41 Barbara’s fascinating story on how she started her organizing business by listening to playground conversations which identified a need for helping mom’s manage clutter.
12:09 Why clutter is a symptom of emotional and spiritual postponed decisions that create internal barriers to productivity.
15:57 How your ability to accomplish goals directly relates to finding what you need when you need it.
16:47 The 5-step organizing process that focuses on purpose-driven organization.
22:14 Why you can’t clear clutter randomly and how systems save you space, time, energy, and money.
24:54 Flexible frameworks enhance productivity through personalization.
27:13 How a LEGO tower challenge and subtraction will help solve clutter faster.
32:13 What defines a productive environment: an intentional setting where you can accomplish work and enjoy life.
34:48 Why most companies haven't measured the cost of clutter on their productivity and profitability, creating hidden organizational inefficiencies.
Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!
Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with.
I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities.
On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready can give you a jump on “organically” attracting the right partners - and putting your name at the top of their dream collaborators list. I discuss how making a decision to optimize for collaboration can break through growth plateaus and expand your reach beyond your own efforts. By cultivating powerful alliances and building trust through consistent messaging, you can unlock new opportunities and expand your audiences.
Plus, I'll walk you through the pitfalls to avoid and share my insights on establishing a compelling lighthouse message, building valuable relationships, and offering value beyond expectations. Get ready to unleash a ripple-making impact in your industry with the help of partnerships and collaborations.
04:00 When you know it’s time to get collaboration ready.
05:58 How collaborations can skyrocket results while lowering your marketing spend.
09:49 Why your Lighthouse Message is a key factor to attracting the right partners.
12:03 What you need to do to show up as an irresistible strategic partner.
13:38 What to avoid so that you become a coveted partner who attracts opportunities.
15:04 Why it’s important to have clarity around your unique value proposition so you eliminate competitive feelings.
16:42 How to kick-start being an in demand, coveted, really valuable partner that people organically reach out to.
17:49 How to intentionally cultivate relationships that spark collaboration opportunities and invitations to speak.
22:35 When you build community, collaborate, and refine your message partners follow.
Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now!
Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks.
2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging.
For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and the learnings here on the podcast. Amidst a whirlwind of “growing opportunities” and closing the year with another round of COVID that forced me to surrender all of my big year-end wrap up activities, I’m looking forward to what 2025 brings.
Tune in as I share a significant pivot in my own messaging, as feedback led to the development of my "lighthouse message" that resonates with ideal clients and propels growth. Testing, tracking, and tweaking have become my mantra—especially in crafting messaging that truly connects.
I dive into the role of collaboration and optimizing successful strategies over the chronic pull to reinvent and create “more”. This approach has not only reduced frustration but has also brought higher quality leads, showing that sometimes sticking with what works and enhancing it is more valuable than starting from scratch.
Moreover, I've expanded my focus on building environments that uplift, ensuring that each step taken is in alignment with the larger vision, all while embracing my life mantra, "You can do hard things."
As we close out the year, I’d love to hear your insights, plans, and goals so we can embark on this journey of resilience together!
02:58 Why every business growth leap can also generate challenges amidst the transformation.
03:22 How energetic frequencies impact decision-making and business evolution.
06:14 My “year of technology upgrades” and why careful planning and timing is essential.
07:44 One of the big learnings I had was around documenting operational processes for scaling business effectively.
13:25 Why I shifted my message “mid-launch” to The Lighthouse Message that cuts through the noise.
17:58 When to decide if it’s the right time to start from scratch versus optimizing what you already have.
20:30 My repeated lesson on expanding my capacity for more bigger, bolder growth.
24:04 How creating your own opportunities beats waiting for external invitations.
27:14 Why managing environmental toxicity is essential for maintaining professional motivation.
30:11 How setting boundaries with compassion leads to more peaceful professional relationships.
Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients.
On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential.
I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction.
Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth.
00:00 Visibility strategy is essential for attracting clients.
06:00 Why you may be spreading yourself thin and how a targeted approach will increase meaningful connections with high-value clients that are already seeking solutions. F
07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport)
08:20 What a Lighthouse Message is and how to hone it, because it’s the anchor for all of the visibility that you create.
10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals.
14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust.
19:23 How to consistently attract more opportunities while adapting to changing trends.
24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process.
Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here.
In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit.
Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace.
Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected from genuine value delivery.
Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches.
I’ll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs.
I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset.
From transforming the buying journey to nurturing lifelong client relationships, I’ll share what works in revolutionizing trust one connection at a time.
04:18 What’s causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue.
08:02 How big promises can sabotage trust and repel clients instead of attract.
09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations.
12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters.
13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market.
14:21 Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers.
15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients.
16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring.
19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base.
Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz
Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It’s easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business.
On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you embrace your encoded prosperity path. By examining the shadows, gifts, and innate tendencies, you’ll gain insights into what feels blocked, as well as how to unlock your unique prosperity code.
Not only will you gain valuable insights into Gene Keys, but Kehla does a personal reading on Melanie’s Pearl Sequence so you can catch a glimpse of the valuable gems that could be revealed about your own journey!
05:07 Why Gene Keys is a powerful tool for entrepreneurs to understand your unique energetic blueprint and potential.
07:32 How to take business strategy and individualize it to fit your energy and create more balance and alignment.
09:49 The 4 spheres that make up your Gene Keys and what they mean
10:57 How understanding your Pearl Sequence can help you gain clarity on how to create more abundance through being of service.
13:04 Kehla reveals her observations about Melanie’s Gene Keys chart.
16:58 What the culture sphere is and what it can reveal about your personal values.
22:10 Using Gene Keys to understand your voice, self expression and how you manifest.
22:30 Why understanding your Gene Keys can help you take responsibility and navigate entrepreneurial challenges with greater awareness.
25:23 The unique way you experience prosperity that fits your style.
27:34 Why you can’t have magnetism without being polarizing and why that matters when you are trying to stand out.
32:35 The power of perseverance: Continuing to pursue your entrepreneurial path even when faced with significant obstacles and uncertainty.
If you offer high-ticket programs, you may have noticed that what worked years ago, won’t necessarily work in today’s market. The landscape has changed and lead generation strategies require refinement and innovation.
On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube.
Jennie delves into her "List Injection Method," offering practical tips on engaging high-level clients through innovative strategies. Through real-world examples, she shares her expertise on executing impactful "lead injection events," repurposing content, and consistently engaging audiences to counteract email list attrition. You’ll also hear how virtual events, webinars, and personal touchpoints can significantly enhance your lead generation efforts.
Whether you're refining your strategies or stepping out of your comfort zone, Jennie's insights provide valuable insight to high-level lead generation success.
06:27 Characteristics that would identify a high quality lead for a high-ticket offer or high value client.
10:36 How attracting high value clients has changed over the past couple of years and how you need to pivot to adapt.
12:23 Why basic PDF downloads no longer work as lead magnets for high-level clients and what you need to focus on instead.
14:15 The power of YouTube as a search platform for finding elite coaching and solving specific business challenges.
17:05 The role of virtual events in attracting and pre-qualifying the right leads for your offers.
19:28 How to build credibility through consistent content and strategic "list injection events" twice a year.
22:17 The type of content that will move them from hesitation to taking action.
25:23 How taking massive action (like 53 Facebook lives in 14 days) can break through personal visibility fears and boost sales.
Get Jennie’s FREE Guide To Selling From Your List, so you can learn her exact process to generate revenue from your list building efforts.
Wish you could monetize your visibility as a guest on other people’s podcasts? Download my FREE Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
Ever wonder if you can monetize your YouTube channel, even if you don’t have a big audience or millions of views? It’s time to challenge the common misconception that more views equals more income. The truth? A smaller, engaged audience can generate even bigger results when you know how to connect and inspire action.
On Amplify Your Success Podcast episode 415, James Allen, an online coach who specializes in digital marketing and passive income, shares unconventional strategies to grow a business using YouTube. He’ll show you how to use strategic content planning and simplicity and why focusing on authentic content, niche topics and a clear channel identity to captivate the right audience and drive meaningful engagement. He’ll share why pre-production is key, from crafting compelling titles and developing engaging thumbnails to attract and retain viewers.
Tune in now to discover why understanding your audience needs and tailoring your content accordingly is one of the secrets to monetizing YouTube effectively without needing a huge subscriber base.
09:05 The truth about what YouTube viewers REALLY want
09:48 The myth of viral content, and why massive views don't translate to business success.
10:57 The difference between broader content and niche content and which one brings in the revenue.
13:18 A tool that every new YouTube content creator should use to learn, optimize and grow their channel
15:30 How to create a focused channel with a clear and specific purpose so it’s easy for viewers to understand and recommend.
17:35 Why packaging is key and how to craft titles and thumbnails that create curiosity and grab attention.
18:35 The biggest mistake YouTube video creators make and the FIRST thing you should do before you film the video. (You’ll be surprised!)
20:24 The ideal video length, format and style for your channel.
24:47 Where the ‘cashflow’ starts coming in and how to turn views into business opportunities.
27:27 How to use lead magnets to attract committed prospects.
28:41 Why YouTube is such a powerful platform to drive sales.
Get James FREE Resource: How to Make $2,000 From Digital Products Without Complicated Tech - https://www.profityourknowledge.com/masterclass
Ever feel like your clients are spinning their wheels, making slow progress toward their goals? Imagine if you could offer them a shortcut—like a fast lane that leads directly to clarity and results. So many expert-preneurs find that certain clients don’t want lengthy programs that drag out transformations, and these clients crave faster wins (and are willing to pay more to gain access to speed!)
In episode 414 of Amplify Your Success, we dive into a valuable solution to add to your offering suite: VIP Days and Intensives. These aren’t just premium sessions; they’re accelerated, high-impact experiences that deliver specific, transformative outcomes in a fraction of the time.
I share how VIP Days can boost revenue, speed up your clients' progress, and position you as a go-to authority. I’ll show you how to create VIP experiences that get clients results quickly, streamline decision-making, and help you gain momentum in your business (and if you are ready for accelerated focus and momentum, I’ll show you how my VIP Days work too!)
01:45 Why offering VIP days can help boost profits, win over potential clients, and position you as an authority.
03:50 How to structure, position and price your VIP sessions.
06:05 How speeding up a client’s transformation can help fill your mastermind or services and keep clients long term.
10:31 How VIP days can give you a cash flow boost and new profit center when you need it most.
11:40 How to transform from ‘best-kept-secret’ to highly-paid authority with messaging that captivates the marketplace.
15:06 How A VIP day unearthed a $200,000/mo opportunity for one of my clients.
16:03 Why a VIP day can help you avoid ‘shiny object syndrome’ that costs you time and money and derails your momentum.
Ready to build your VIP Offer, craft Lighthouse Messaging, or Boost Your Authority? Nab one of my limited VIP ½ Day Intensives here.
Is your email marketing on life support, showing fewer signs of engagement despite your best efforts? Have you given up on email marketing with your list due to the common “blank-page syndrome?” Email marketing continues to be one of the top strategies to drive sales, even with all of the deliverability hassles. If you aren’t emailing with your community, your competitor probably is.
On Amplify Your Success Podcast episode 413, Danielle Weil joins host Melanie Benson to prove that email marketing is far from dead, dubbing it the "cockroach of marketing" due to its resilience. Danielle shares how to leverage proven techniques to craft emails that spike engagement (and can help fill your programs too.) Danielle reveals some of her email marketing “power tools” like tapping into existing content to overcome writer’s block, to crafting captivating stories that draw your audience in, you’ll discover techniques to keep your emails fresh and compelling.
Tune in for actionable tips on writing impactful emails that drive sales and boost email performance. Plus, hear some of our personal experiences around courageous business moves.
04:58 Why the common saying, ‘email marketing is dead,’ is a marketing myth.
09:50 How to give your audience a better experience with your email frequency.
12:03 The secret to getting higher engagement rates with less opt outs.
12:48 How to overcome blank page syndrome to get more emails out to your list with ease.
17:58 Using stories to strengthen the connection with readers (hint: you’ll also be more memorable.)
19:10 The best practices for using emoji’s in your emails so it doesn’t trigger spam filters.
19:27 What metrics to track so you can optimize your future content.
25:09 Tips for creating subject lines that get more opens and tools that can help.
Get Danielle’s FREE hot resource - 30+ Proven Subject Line Shortcuts SO GOOD Your Ideal Customers Can’t Help But Open... Read... Click... and BUY!
What if you could keep your clients engaged, loyal and paying for at least three years, instead of struggling with a revolving door of short-term clients?
For many entrepreneurs, retention can be a significant challenge, and end up chasing more clients instead of relying on consistent revenue. The answer might lie in hosting mastermind groups, which elevate the traditional group coaching model by fostering a deeper synergy amongst participants. Masterminds provide a transformative environment where peer learning, collaboration, and support come together to create more value than typical coaching sessions.
In episode 412 of Amplify Your Success Podcast, Jay Fairbrother joins me to reveal the power of masterminds for long-term client retention and business growth. Jay, a seasoned business coach and mastermind facilitator, shares his insights on selecting the right participants, creating impactful group dynamics, and establishing a supportive "container" for collaboration.
Tune in to discover how implementing a mastermind can lead to a more stable and prosperous business.
06:12 Jays surprising experience of ‘finding his tribe’ and how masterminds helped him grow a $10M company.
11:40 How masterminds began, what they are and how they benefit business owners.
13:56 Why you can’t copy someone else’s mastermind, but create one that is uniquely you, to get impact and results.
15:02 Two key factors in creating a mastermind that drives real results (and I share a huge mistake and lesson I learned years ago).
21:06 Defining what ‘high ticket’ masterminds actually are.
23:17 How mindset and perceived value play a critical role in pricing, even when experience and credibility are equal
23:58 Where the true value of a mastermind lies regardless of initial success or pricing.
27:03 What motivates people to stay in a mastermind long term.
28:51 Jays concept of fewer clients, better clients, and longer term clients and how to achieve it.
Learn how successful experts like Tony Robbins, Jeff Walker, & Lisa Sasevich have scaled their businesses and created a MASSIVE impact for their clients. Grab Jay’s Free Mastermind PDF & Training
Would booking more speaking gigs in the next 90 days be helpful to attracting new clients?
Sharing your message as a speaker, whether on stages in front of a crowd of 50, or virtually to thousands, is one of the best strategies to land new clients. Not only is speaking a proven approach to attracting ideal clients, if done strategically, every opportunity to speak could literally become 3 - 5 new invitations to share your message in new audiences.
When approached strategically, sharing your message from the stage can accelerate building trust and rapport, but it also quickly demonstrates where your expertise can solve a costly problem. The key lies in aligning yourself with the right audience, message, and offer, while also forming meaningful relationships within the speaking community to unlock a plethora of opportunities that go beyond traditional methods.
But, many expert entrepreneurs have discovered - getting invitations to speak isn’t as easy as it once was, and those coveted few spots to showcase their expertise are in high demand with their competitors too.
On Amplify Your Success Podcast episode 411, Leisa Reid, founder of Get Speaking Gigs Now and CEO of the International Speaker Network, shares her expertise in transforming public speaking into a successful business building technique.
Leisa unpacks her "speaker soulmate" concept, emphasizing the power of community and networking in expanding speaking opportunities. She also highlights the importance of curating presentations to fit one's target audience and building trusting relationships to ensure an ongoing and sustainable speaking career. Join Melanie Benson and Leisa Reid as they dive into practical tips and personal insights to help you secure those ideal speaking engagements and amplify your success.
05:36 Why speaking is a great way to grow your business as an expert or a coach or thought leader.
07:25 How speaking on stages (live or virtual) increases trust and shortens the sales cycle so that people say yes to your offers.
11:29 Why paying for gigs is not always going to guarantee ROI, and how to vet opportunities to align expectations with actual outcomes.
14:04 How to land speaking gigs without cold calls or emails.
19:02 When saying NO is more beneficial and how to vet opportunities that align with your core objectives.
24:46 What speaker bookers are looking for and how to stand out from the competition.
31:44 How to significantly open doors for event invitations and collaboration offers.
37:17 Why embracing bold decisions, such as leaving behind a familiar and comfortable safety net, can be a transformative and empowering experience.
Resources Mentioned in This Episode:
Want speaking gigs? Get Immediate FREE Access to the “5 Top Tips to Get More Speaking Gigs NOW”
Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that cost you leads and clients
Does the idea of creating a plan for your business growth make you feel overwhelmed? Do you think about planning, but never seem to have the time to get your ideas out of your head and into a project plan?
Planning can feel like a big project, but if you have simple planning techniques in place, you can lay the groundwork to keep your cash flowing, clients enrolling and actually achieving bold growth goals.
But if you choose to skip the planning phase, you may find yourself chasing the next sale to make your monthly goals. Not to mention that horrible feeling of being stuck and confused about what steps to take next.
Growth chaos often stems from a lack of planning, which ultimately stems from a lack of clarity.
I've seen it happen to myself and my clients: when there's a lack of planning, there is more stress and a constant scramble to figure out what to do next. But when you blend intention with strategy, you create a roadmap to success, allowing you and your team to direct focus and energy effectively.
In episode 410 of Amplify Your Success Podcast, I'm sharing five transformative business planning strategies that can lay the groundwork for expansive growth in 2025. I'll guide you through developing a visibility strategy, identifying authority positioners, and fine-tuning your offers.
I'll also explain the concept of sales triggers and how these pivotal conversion events can move your audience from mere interest to enthusiastic engagement. Finally, I'll dive into the power of intentional collaborations and how a strategic approach to partnerships can elevate your business to new heights. Whether you're planning out the next quarter or the entire year, applying these five business planning strategies will set the stage for your next level of success.
01:18 What to do when you resist planning and just want freedom
03:55 The 80/20 rule of planning that lessens the overwhelm and increases results
05:13 The importance of planning a visibility strategy to improve audience reach and engagement
07:18 Creating authority positions to become the go-to expert when someone needs that speaker or solution.
09:02 The step you can’t miss if you want to hit your revenue goals
12:01 How to utilize sales triggers to fill your pipeline and meet sales goals
13:50 How to create a collaboration strategy to avoid stressful launches and lead generation overwhelm (you don’t have to go it alone)
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Private VIP Day Coaching With Melanie https://melaniebenson.com/strategyday
Imagine unlocking the hidden potential within your business by addressing the unseen forces currently draining your resources. It’s not uncommon for expert-entrepreneurs to experience invisible barriers that limit their growth potential.
These hidden energy leaks affect their finances, productivity, and sense of self-worth, often without realizing it. This internal misalignment can derail your focus, cause confusion in your decision making and perpetuate cycles stuck.
If this is resonating, there is a way to identify and remedy these leaks before they wreak havoc on your impact and growth goals.
On Amplify Your Success Podcast episode 409, Jennifer Urezzio joins me to share how her 'Soul Language' method, a unique blend of spiritual insight and strategic business practices, can provide alignment and a clear direction.
Jennifer reveals an innovative approach to getting unstuck and into momentum, introducing the concept of “business consciousness IQ” to help pinpoint and address these sneaky drains on your energy. By recognizing energy leaks in money, talents, energy, and productivity, Jennifer offers a framework for reestablishing harmony and alignment, creating a foundation for sustained success.
05:22 Jennifer and Melanie share a bit of their early initiation into spirituality and consciousness in business.
13:12 The importance of addressing energy leaks in your business to improve performance and alignment.
19:43 Practical steps to identify and address common energy leaks around money, talents, energy, and "making war" with everything.
23:48 How daily energy activation exercises can profoundly shift your clarity, energy, and connection to your purpose.
25:58 Signs that the solution to a problem is hiding in your blind spots, and how to uncover those hidden insights.
28:25 Understanding the power and potential of "warrior energy" when channeled consciously versus unconsciously.
36:38 The importance of being willing to receive love and support, even for the most independent and "warrior-like" entrepreneurs.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams to amplify the reach of your Lighthouse Message
You might think you know who your “dream client” is, but do they recognize themselves in your marketing efforts?
Knowing how to reach them through your visibility strategy and craft messages that draw them to you is essential to keep leads flowing into your business. Deepening your awareness of who your ideal client is - and who they are not – can be accelerated through the use of AI technology. The secret to leveraging AI to meet your ideal client is more than just quick tasks; it demands insightful, authentic intelligence that can save you months of market research and bring clarity to your client communication.
On Amplify Your Success Podcast episode 408, Amy Yamada joins me to discuss how AI can revolutionize the way you connect with your ideal clients. Amy shares her innovative Ideal Client Handbook, a tool that provides quicker, deeper insights into your audience's needs, pain points, and desires. She also unveils her step-by-step approach to training AI for meaningful outputs, highlighting the significance of high-quality inputs and authentic client language.
By the end of this episode, you'll understand the importance of infusing human touch into AI content and how to get up to speed with AI without losing your brand's voice.
6:11 How Amy came to develop AI tools that help you meet your ideal clients.
10:21 How to leverage AI in a more human-centric way, rather than just using it as a "task rabbit".
14:11 How to use AI to quickly understand who your ideal client is in today’s market.
17:08 The two essential prompts to get valuable insights about your purpose and desired client transformation.
19:16 Amy shares how her custom-built GPT tool works that can analyze your unique writing style and use your authentic voice.
22:38 How to discover and use your clients' language to improve your messaging and marketing
28:04 How to get AI to match your writing style, tone, and patterns
34:07 Amy’s story on how she supported her daughter’s vision and helped raise $90,000 for a worthy cause.
Resources Mentioned in This Episode:
Join Amy’s AI On Demand Training to save time and be more human!
Access these AI Tools created by Amy Yamada & Ken Droz, IdealClient.AI:
What if you could unlock the secret to being authentically resilient, even when navigating the toughest business challenges and an ever-changing market?
A common leadership challenge many face is to find the balance between being effective and staying true to themselves. This often results in feeling burnt out and disconnected, not just from their teams but also from not feeling authentically aligned with work. The solution lies in blending resilience with authenticity—a combination that can transform not only your leadership style but also your entire business culture.
On Amplify Your Success Podcast episode 407, I am joined by Nathan Andres to delve into this timely topic. We explore the concept of supercharging your spiritual batteries, what it means to be simultaneously authentic and powerful, revealing how these qualities can foster trust, empathy, and better business outcomes.
Nathan, a resilience coach and author, offers his proven REAL model to help leaders face reality, harness their unique energy, live authentically, and spread love through their leadership.
06:48 How Nathan’s hospitalization from burnout led to a deeper understanding of his purpose.
08:54 The essence of authenticity and how to build authentic resilience.
16:05 Learn how investing your spiritual batteries with love strengthens connections, and aligns you with your mission.
19:48 How prioritizing humanity, fun and trust will drive success more sustainably than profit-focused strategies alone
24:10 Two types of energies that shape your daily experiences and moods.
25:07 How to avoid mental exhaustion and why it’s important to differentiate between emotional, physical, and spiritual energy use to be more productive.
32:31 How vulnerability and authenticity promotes a culture of well-being and success.
36:17 Why developing intimacy is crucial for building strong business relationships and navigating hard conversations effectively.
41:08 What shift enabled Nathan to attract more clients and opportunities.
Grab Nathan’s Award Winning ‘Your Real Life Book’ here
Feeling like you need to be everywhere all at once, but not seeing the results you crave?
So now you feel like you need to do more and be everywhere – but it’s starting to feel overwhelming to keep up with it all?
What if you knew that it’s not about being visible everywhere, but rather being more strategic about where and how you show up. Imagine taking all that stress from trying to manage multiple platforms and turning it into a streamlined, effective strategy that consistently brings high-value clients to your virtual doorstep.
Today, in episode 406 of the Amplify Your Success Podcast I’ll explore how to break free from the overwhelming pressures of staying visible, streamline your effort, and see better results.
Inside this solo episode, I’ll share three main reasons why experts often feel overwhelmed and how to navigate each type of challenge. Whether it's trying to be everywhere at once, doing everything by yourself, or not seeing the results you're hoping for, I've got a simplified plan that can transform your visibility efforts from chaotic to highly effective. By the end of this episode, you will know how to amplify your reach with less effort and far better outcomes (and you’ll stop resenting marketing and start enjoying spreading your Lighthouse Message!)
Key Takeaways:
03:21 Why I had to simplify my visibility strategy when I started to resent marketing and social media (and what happened when I focused on this one approach.)
09:56 The importance of knowing where your ideal clients are looking for solutions and how they buy, so you can focus on the right platforms.
11:57 How to gain clarity and alignment in your marketing to reach the right audience, eliminate wasted efforts, and achieve meaningful results.
17:01 Why I choose podcasts as my strategic platform to build an audience, nurture relationships and boost authority.
19:52 What you can do to create solid, aligned, supercharged content that people find irresistible.
22:49 How I streamline my process to maintain consistency while avoiding burnout.
25:16 The exciting outcome of authority acceleration as a guest expert: 10x the results from your visibility efforts
Monetize your ‘Lighthouse Message’ by borrowing Million-Dollar Visibility Streams so you attract high-value clients! 2024 applications close Sept 30th!
Are your video content efforts failing to bring in the clients and cash flow you expected? Despite putting in time and energy, many coaches struggle with common mistakes that derail their success and prevent them from standing out in a crowded market.
In episode 405 of Amplify Your Success Podcast, we tackle those pitfalls head-on and reveal a solution that can transform your results. Tanya Smith, founder of "Get Noticed with Video," joins me to uncover the major blunders coaches make in their video content and how to avoid them. From aligning your video strategy with business goals to staying authentic and consistent, Tanya emphasizes the power of strategic visibility and personalized engagement to drive conversions and professional growth.
Tanya Smith shares her ABC framework and actionable insights to help coaches create effective and compelling video content. By leveraging awareness, bonding, conversion, and delight through various video formats, Tanya explains how to foster genuine connections with your audience and turn viewers into paying clients. Tune in as we break down Tanya's practical tips, personal experiences, and advice on embracing your unique video style to enhance visibility and success.
03:16 Why your videos perform better if you optimize your message for ideal clients.
08:37 How targeted engagement drives revenue, not vanity virality methods that only get likes.
12:35 Learn the foundational aspects of creating a brand beyond visuals.
19:16 The different types of video content you can create to build a diverse and engaging online presence.
20:41 The ABC Framework to drive revenue from your video content.
28:50 What systems and workflows you can use to ensure accountability in your content creation process.
34:39 How to define and embrace your own individual style in video content that resonates with the audience.
Resources Mentioned in This Episode:
Take Tanya’s Free Quiz and Discover Your Livestream Vibe
Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)
In a world that glorifies empire building and hustling faster, it’s not uncommon for an entrepreneur to push hard to achieve higher levels of success. But often there is a significant cost, emotionally, relationally and energetically, from constantly investing more time and energy into growing a business.
If you’ve been on the brink of burnout while trying to scale your business to the next level, or found yourself in the chronic struggle of managing too many plates spinning without sacrificing their lifestyle or well-being, you are in need of a success reset.
The answer to this common conundrum doesn't involve grinding your way to success. In fact, it’s quite the opposite.
In episode 404 of Amplify Your Success, Dana Earhart, The Multiple 7 Figure CEO Maker, has the answer to this common growth issue, which she calls “reverse engineering your success.” Dana reveals her optimization framework to help you achieve rapid business growth without burning out. Her passion for creating businesses that support the life their owners want shines through as we delve into the importance of work-life rhythm, mindset work, and reframing limited beliefs.
Listen in to discover the indicators that you may be your own bottleneck and gain valuable advice on hiring for future growth, delegating tasks, and evaluating key performance indicators. Dana's actionable advice and mindset shifts will transform the way you approach growth and expansion in your business.
13:14 Understand why work-life "balance" is an outdated concept and how to create a sustainable life-work rhythm instead.
13:58 The real reason burnout happens and Dana’s holistic 5-goal approach to feel productive and fulfilled.
15:05 How boosting your happiness and fulfillment can lead to 12% more productivity and improved leadership.
19:54 Discover the power of focusing on "being" versus just "doing" as a CEO, and how this mindset shift can unlock more growth.
20:30 Identify the key signs that you've become the bottleneck in your own business and practical steps to overcome this.
25:45 Learn the best strategy to get your time back for higher-level revenue generation.
Access Dana’s FREE Guide - How To Be A Million-Dollar CEO
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the Authority Accelerator (open for applications now.)
Being positive all of the time isn’t always helpful to the people that we lead. Called Toxic Positivity, this kind of hyped up happiness can actually harm productivity and become a negative influence on a leader’s relationship with their team.
In episode 403 of the Amplify Your Success podcast, host Melanie Benson and leadership communications expert (and graduate of $100k Authority Accelerator) Pamela Jett delve into the meaning of toxic positivity and its detrimental impact on leadership and team dynamics.
They explore an alternative approach for more effective and trustworthy leadership, being relentlessly positive, to maintain a future-focused, optimistic outlook while acknowledging real challenges and seeking appropriate resources within the team for improvement.
Pamela shares valuable insights on the power of language and communication in driving positive decisions, engagement, and results. She emphasizes the significance of creating psychological safety through feedback and disciplinary conversations, so that even challenging conversations become instrumentally constructive.
After listening in, you’ll be able to differentiate toxic positivity from being relentlessly positive and use practical strategies for fostering an authentically positive and supportive workplace environment.
3:20 What toxic positivity means and how it can negatively impact team dynamics and turnover.
8:15 The one thing that will drive engagement and commitment in leadership.
12:00 How to differentiate between toxic positivity and relentless positivity in leadership.
14:35 Why acknowledging challenges and struggles builds trust and psychological safety with teams.
16:30 The impact of language and communication in driving decisions and results.
21:10 The one thing that will help individuals identify their communication style.
23:45 How acknowledging the role of feelings in decision-making can prioritize trust, and safety to foster a healthy and productive work environment.
24:40 Signs that you may be leading with toxic positivity in the workplace
25:45 Why embracing the power of quitting can lead to a fulfilling career path.
Discover how relentlessly positive you are with Pamela’s Assessment
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Let’s face it, most of us have no shortage of business challenges and personal setbacks to navigate. It is not uncommon for our inner light to feel dim, and the weight of worries and limitations to dampen our spirits. But what if there was a way to peel back the layers of worry and reclaim your joy?
On episode 402 of the Amplify Your Success Podcast, host Melanie Benson chats with Rachel Marie Martin to discover how to get your spark back (no matter what life throws your way.) Rachel pulls back the curtain, revealing her own journey from navigating personal and financial turmoil then rebounding, which included building a mega-thriving community on Facebook.
Rachel shares a practical strategy for reframing worry, letting go of past expectations, and reclaiming personal strength and joy in the present. You’ll learn why Rachel believes in finding grace, celebrating victories, and creating a supportive environment to reclaim your spark.
05:37 How the pandemic caused many to re-evaluate their lives and sparked a need to reconnect with their true selves and life purpose.
11:03 Why it helps to let go of the life you imagined and find joy in the one you’re living.
13:26 An exercise that will help you reframe worry and anxiety so it doesn’t consume you.
17:09 How to be intentional about choosing joy rather than dwelling in negativity.
18:55 Using the ‘pause’ tool to show up as one’s best authentic self.
20:00 Becoming an advocate for responsible, supportive social media engagement and how to reframe limitations into possibilities.
22:21 How vulnerability and being open for honest conversations can ignite your spark again.
Access Rachel’s books, including the brand new, Get Your Spark Back.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Have you felt the shift in the coaching and online business industry? Many believe we are experiencing an evolutionary shift in how people invest in their personal and professional growth.
At the same time, many business owners find themselves grappling with the challenge of monetizing their business while staying true to their impact-driven vision. The struggle to balance traditional materialistic thinking with a desire for a more profound, purpose-driven approach can create some internal conflict if you don’t address it.
In episode 401 of Amplify Your Success Podcast, Karen Curry Parker, a renowned leader in human design, and I talk about the evolution of money, business, and how the human design tools can help us navigate these changes. Karen shares common myths about human design as well as the importance of using business as a tool for transformation and evolution.
But what really impacted me personally was Karen’s valuable insights on the evolution of money, ancient wisdom around prosperity and why we need to disentangle from ancestral narratives so we can identify our unique place in the cosmic tapestry.
Dive into this enriching conversation to discover the tools and mindset shifts needed to evolve your prosperity code and align your business with your deepest values.
Key Takeaways:
07:30 Karen shares her view on what’s happening in the coaching industry right now
09:00 The shift from the materialistic era towards impact-driven entrepreneurship and the uncertainties it presents for business owners.
16:45 How to balance the goal of creating meaningful impact, fulfill your soul's calling while achieving financial sustainability.
19:26 How to hold a grand, spiritually-driven vision for your business and yet stay grounded in practical strategies.
24:30 Understanding human design and how it can shift your prosperity code.
26:41 How to disentangle oneself from personal and ancestral narratives to experience more success.
29:04 How conservatism is necessary, even though it feels like you are taking 2 steps back.
34:20 Why it’s important to shift to more positive storytelling about your life and business (hint: hold the narrative of the world you aspire to create.)
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Imagine for a minute what happens when you are scrolling aimlessly on your favorite social platform when all of a sudden you see a message that grabs your attention.
This message speaks to you so you follow the invitation made by the expert and discover that this offer is exactly what you need right now.
If this isn’t happening for you right now, chances are you don’t have the magnetic pull of a “lighthouse message.” A message that quickly differentiates you from your competitors, elevating your thought leadership and creating a compelling need for your offers
As we cross another milestone of 400 episodes of Amplify Your Success podcast, let’s explore the steps I guide my clients through to create powerful messaging. I provide real-life examples of impactful messaging strategies that have led to remarkable success. Plus we’ll get into how strategic storytelling works to build trust and rapport, so you can go from an invisible expert to one in high demand.
Tune in if you are ready to build a compelling brand and be recognized as an authority, so you can unlock the potential for consistent five and six-figure months.
Key Takeaways:
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Have you ever felt like you were reaching an invisible earning ceiling in your business, and no matter what you do, you can’t seem to break through? Gay Hendricks, author of The Big Leap, refers to this as an Upper Limit problem.
In my work, I recognize the signs that someone has reached their energetic capacity for success, prematurely. Many experts experience hidden blocks that may be holding them back from achieving your full potential in their business, and it manifests as feeling limited or lacking the energy to pursue a greater reach in their business.
In episode 399 of Amplify Your Success Podcast, I dive into the power of recognizing what’s really happening when we experience limitations of our energy bodies, as well as mental and emotional blocks, and how they directly impact the results we generate in our businesses.
I draw from my own journey into expanding my capacity for more, as well as the breakthroughs I’ve witnessed in my clients over the years. We’ll explore how unresolved trauma and limiting beliefs can create a subconscious barrier to success as well as other unique signs that you are destined for more.
Tune in to discover how understanding and elevating your energy body can open new doors for your business, allowing you to amplify your authority and increase your impact in the world.
01:42: How to recognize and expand your capacity to receive, especially if you are conscious and impact-driven.
05:53: Why self-sabotage can occur when you hit the limit of your capacity, and how to identify signs that your capacity is limited.
08:14: How unresolved trauma can manifest as chronic health issues.
11:38: The connection between emotions, energetic vibrations, and the impact on what we create and attract.
16:25: How operating in low vibrational states can hinder creating something impactful, and how to move up the energetic vibrational scale toward higher resourceful states.
19:43: How to shift from trauma states and unresolved low vibrational energies to more resourceful mental and emotional states.
21:15: Why it's essential to surround yourself with conscious leaders and influencers to increase your capacity for success.
24:10: How to strengthen your capacity to receive, expand your paradigm of what's possible, and allow yourself to be seen as a recognized authority in your field.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams