Have you ever wondered what would happen if you just followed other people’s promotional plans for your business?

Well I can tell you that once in a while you’ll score. But more often they fail.

Why? Because when you just emulate what someone else does without customizing the strategy to your unique energy and offerings, it won’t have the same magnetic pull! Doing a launch to drive traffic to your offer can catapult your results – if you take the time to “reverse engineer” the steps to fit your genius and how your customers buy.

On episode 132 of Amplify Your Success podcast, I’ll take you behind the scenes of a few epic fails that I’ve had around launches as well as what’s worked best over the last couple of years so you can avoid that “epic fail” in your business.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

Key Takeaways

• Why doing what others are doing to promote their offers can be a recipe for failure.
• The three important factors to incorporate to avoid launch exhaustion, fatigue and burn out “post promotion.”
• What happened when I had a few repeated failures that caused me to shut everything down and start over!
• My #1 most favorite way to overcome list fatigue and tap into a new source of leads for a promotion or launch.

TWEET THIS PLUGIN:  [Epic Fails and Launches To Love on Amplify Your Success #Podcast Episode 132 with @melcoach]

Mentioned In this Episode:

• 5 Tips to a Launch You Love Video Training
• Awaken Leadership Mastermind
• Amplify Your Success Community

Have you ever experienced a bunch of sales calls where NO ONE was ready to buy? Maybe you worked really hard on launching a podcast or creating a webinar and it completely TANKED! Or showed up to speak at an event only to discover that no one “got it” and you felt like you missed the mark.

I’ve found that there are four types of prospects that will be attracted to your work. Three of them will even book an exploration call with you. But only ONE type will be ready to buy.

On episode 131 of Amplify Your Success podcast, let me explain who these four types of prospects are, and how to handle each type so they don’t waste your time and money as they “looky-loo.”

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

Key Takeaways

• Why it’s essential that you know who your ideal client is so that you don’t waste time and money marketing to the wrong people who will NEVER buy from you.
• The trick to increasing your sales conversion by knowing these 4 types of prospect styles
• What the most difficult type of prospect means about your current marketing strategy.
• How to nurture Prospect Type 3 into a “ready to buy” prospect.
• The little known secret about Prospect Type 1 (and why knowing this will revolutionize your marketing and sales systems.)

Mentioned In this Episode:

• Awaken Leadership Mastermind
• Amplify Your Success Community
• How to Stop Wasting Time on The Wrong Prospects (episode 20)

You’ve probably heard of Instagram – but are you using all of their new features to drive new fans, listeners and buyers to your authority platform?

Between the new IGTV, and the Snapchat replacement, Stories, Instagram has a wealth of great tools to help you spread your message and build a strong following. But most people are still pretty confused about how to benefit from Instagram.

My guest on episode 130 of Amplify Your Success is Adam Schaeuble, knows as a PhD (previously heavy dude), whose popular podcast The Million Pound Mission has been wildly successful due to the Instagram Ninja moves Adam discovered.

He’s joining me to show you how to gain serious traction with stories and IGTV.

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

Key Takeaways

• Why Instagram can become your best marketing platform for launching new offerings and driving more views to your offer.
• What the difference between Instagram Story and IGTV is (and how you use both.)
• A total ninja traffic generating, Instagram follower boosting move using Instagram Stories.
• Three of the biggest mistakes that podcasters are making on Instagram.
• A simple technique that will help you sell to your audience on Instagram.

Resources Mentioned in This Episode:

The FREE Instagram Audit and Basics mini-course at www.InstagramForPodcasters.com

Want the full IG for Podcasters Course? Use code MELANIE for 50% off.

Take the FREE Own Your Bold Training

About The Guest

Adam Schaeuble, aka The PHD (previously heavy dude), is the host of the top ranked fitness podcast The Million Pound Mission and the new Casting the Pod for podcasters. He reached a point in his life where he weighed 327lbs and was already having weight related health issues in his late twenties. He decided to overhaul his lifestyle and his fitness and ended up losing over 100lbs.

Feeling inspired, he took what he learned from his own transformation journey and created a bootcamp program that produced over 35,000 lbs of results in his home town of Bloomington, IN.

Now Adam has set his sights on inspiring over one million pounds of healthy results through his podcast, coaching programs, and the Million Pound Mission Bootcamp as well as conquering Instagram with his new Instagram of Podcasters program.

When you have too many really ideas, it’s tempting to try to tackle them all. But that’s often a recipe for overwhelm and diminished profits.

Choosing which ideas to pursue can be tricky – your heart says YES, your logical mind says NO, and now you don’t know what to do, right?

So what do you do to pick the best ideas that will grow your business?

My guest on episode 129 of Amplify Your Success is Jennifer Lyall, an intuitive Business coach and Energy Optimizer, who shows entrepreneurs how to use their internal energy to pick their best ideas. Beyond intuitive hits, she shows us how to rejuvenate our most valuable asset to make aligned growth decisions that “stick” and propel success forward for decades!

Be sure to join the conversation in the Amplify Your Success Community and share your input there too.

Key Takeaways

1. What entrepreneurs can do with the endless inspirations and ideas that come to them so that they don’t chase bright shiny objects!
2. The best way to prioritize all the ideas circling in your mind so you are focused on your best ideas first.
3. What to do when you think you are on a focused path but then get a NEW idea that seems even better!
4. How to navigate that sinking feeling when someone moves your same idea to market before you.
5. What dowsers are and how it can be your best decision making tool.

Resources Mentioned in This Episode:

Get Jennifer’s Free Resource: 7 Day Energy Transformation to boost your happiness and productivity

www.jlyall.com/energy

Take the FREE Own Your Bold Training

About The Guest

Jennifer Lyall is an Intuitive Business Mentor and Chief Energy Optimizer.

As a sought-after spiritual development expert she helps you to expand your personal awareness and take responsibility for your energy and how you’re showing up in life. This expanded inner awareness helps you to confidently make decisions, be happier and more present in your relationships, work in a proactive manner rather than reactive mode and enjoy a career that builds you up and energizes you!
Jennifer is passionate about sharing everyday easy to implement “energy boosters” to bring more calm, mindfulness and joy into your life.

Jennifer is a member of the Canadian Society of Dowsers, an international best-selling author and inspirational speaker. Jennifer loves going on adventures with her kids, hiking with her husband, walking barefoot in the grass and having delicious conversations with high vibing friends. All fun parts of her spiritual practice!