Do you wish you had a magic wand to magically have more clients enrolling in your programs or services?
You wouldn’t be alone. Increasing sales is probably the most challenging part of growing a service-based business.
What if you knew that just by being more authentic and having more fun you’d turn on a flood of interested buyers?
My friend Jeanna Gabellini is the queen of client attraction and she believes that the reason most people are stuck is they are marketing their offerings without having any fun. You don’t want to miss this power-packed conversation on Amplify Your Success Podcast episode 167.
Be sure to join the Amplify Your Success Community – as we continue to explore the differences – and tips – to propel your expertise to new levels of visibility.
Key Takeaways
>> Jeanna demystifies why more marketing doesn't equal more clients.
>> What a 5-star client is and why you want to design your offerings and marketing to attract more of them.
>> Why fun is Jeanna’s #1 secret “client attraction” ingredient.
>> What to do first if a business owner is struggling to get clients.
>> A simple but highly effective technique to uncover your genius marketing activity.
About The Guest
Jeanna Gabellini is a Master Business Coach. For over twenty years she's help entrepreneurs make more money and attract their very best clients with stress-free strategies. Jeanna's genius zone is liberating business owners from the curse of "not enough" and the myth of "hard work pays off."
She is the co-author of Life Lessons for Mastering the Law of Attraction, along with Eva Gregory, Mark Victor Hansen, & Jack Canfield. Her newest books are 10-Minute Money Makers and Rock Your Profits.
Resources Mentioned in This Episode:
Building your business brand and positioning your authority takes a significant amount of time, energy (and money!)
In a crowded market, there’s a significant difference between being an expert, being an influencer and being an ICON.
An expert offers massive value but can be hard for a prospect to understand their unique value proposition.
An influencer is highly visible but also is one of many “influential” business leaders in a market. This type requires a lot of marketing effort to stand out and be seen – aka its highly competitive.
But an ICON tends to rise above the noise and become the hub of the whell. ICONs set trends for the industry and inspires the crowd to get on board.
My friend Steve Olsher is a visionary who has a knack for taking big risks that propels his brand to ICON level. He joins me to share how he continues to reinvent himself and catapult his brand to the peak of the industry. You don’t want to miss this power-packed conversation on Amplify Your Success Podcast episode 166.
Be sure to join the Amplify Your Success Community – as we continue to explore the differences – and tips – to propel your expertise to new levels of visibility.
Key Takeaways
>> How Steve reinvented his business after his Liquor.com days.
>> The secret to building influence in a crowded industry and move out of being one of many to being the HUB of the wheel.
>> Why Steve chose the podcasting industry to build his empire in.
>> How to leverage collaboration and partnership to launch BIG, BOLD ideas.
>> What Steve’s new venture is doing for his brand (think: skyrocket!!!)>> What the most important characteristic required to become an industry icon, especially in a crowded market.
About The Guest
Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.
A 30+ year entrepreneur, Steve is the Founder & Editor-In-Chief of Podcast Magazine, original Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, real estate developer, creator of The New Media Summit, host of the #1 rated podcasts Reinvention Radio and Beyond 8 Figures, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine and countless other media outlets.
Resources Mentioned in This Episode:
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Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients
Did you know that creative entrepreneurs often leave their best, most profitable brand assets completely vulnerable?
You work really hard to create an amazing program or come up with the perfect name, only to discover that someone else has started using your best messaging statements. Not cool, right?
It’s happened to me several times over the last 20 years and unless you take the right steps to protect your brand assets, you’ll sink countless dollars into trying to recover your assets (and might not win.)
Not to mention what you MUST do if you have a global presence for your business offerings, podcast, programs or online courses!
I thought I’d turn to a global intellectual property expert and long-time entrepreneur to get clear on what to do to keep your intellectual property protected. Listen in to my discussion with French lawyer Audrey Dauvet, host of the INTA Brand & New Podcast on Amplify Your Success Podcast episode 165.
Be sure to join the Amplify Your Success Community – we’ll share some more tips about getting trademarked and protecting your brand assets.
Key Takeaways
>> What Audrey discovered being a global trademark counsel and entrepreneur about protecting company assets?
>> Not sure when the perfect time to file trademarks is? Audrey shares the most critical stage of development to file (and her answer might just surprise you.)
>> Talk about lessons learned! Audrey’s seen some HUGE financial debacles around protecting intellectual property. You’ll learn what to do better from these situations.
>> If your business serves a global audience like mine, Audrey talks about the unique Brand Asset Protection necessary.
About The Guest
Audrey Dauvet is the host of Brand & New, a podcast of the International Trademark Association. Ms. Dauvet is a French-born lawyer, intellectual property and technology consultant, and entrepreneur based in the United States and France. Her career has included serving as Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, where she implemented its anticounterfeiting programs in key markets.
Ms. Dauvet holds a LL.M (DESS) in Industrial Property Law, Sorbonne Law School, Paris, and a Master’s degree in Economy and Finance from The Paris Institute of Political Studies (Sciences Po). She has also been part of a leadership executive program at INSEAD.
Resources Mentioned in This Episode:
Free Legal Resource: www.inta.org
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Your Revenue Rush (IMAGE & AD)
Wouldn’t it be helpful to know exactly what to focus on to quickly grow results?
Of course! So why is it that so many entrepreneurs spend too much time on offers that:
Inside episode 164 of Amplify Your Success Podcast I’ll show you how to use the Unique Profit Amplifier method to uncover your Best Performing Offer (then you double-down on it and quickly increase profitable cash flow!)
Be sure to join the Amplify Your Success Community to get the downloadable worksheet and share your wins and learnings from the year!
Key Takeaways
>> What the three pillars of a Unique Profit Amplifier (UPA) are -- and why you can’t have a best performing offer without all three!
>> How tracking becomes your BEST FRIEND for uncovering your best performing offer
>> The magic inside of your UPA as the first step towards easy recurring revenue sales!
>> A big mistake people make that destroys the magic of your UPA (hint: think over-delivering!)
Resources Mentioned in This Episode: