Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors?
Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your list or reach out for a consultation.
On Amplify Your Success Podcast episode 215, Peter Sandeen reveals how to transform your website into a lead generator for your business (and the most important element to include to keep those leads from leaving and heading to your competitor’s website!)
Be sure to join the conversation in the Amplify Your Authority Group.
Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.
If you run a business with an online presence, or have added a digital experience for your audience, then technology can help you reach audiences across the globe.
But using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presencing, a business owner can leverage technology to grow without losing authentic connection with their community.
On Amplify Your Success Podcast episode 214, Brandi joins me to share how to create meaningful connections in what she calls the “5th Dimension” relationships online.
Be sure to join the conversation in the Amplify Your Authority Group.
Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves -- what she calls their fifth dimensionality, or the extension of themselves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.
Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world.
Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference and leading real change in the world?
On Amplify Your Success Podcast episode 213, author Michael F Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients and your industry needs most right now.
Be sure to join the Amplify Your Authority Group to tap into more resources.
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.
His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.
His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.
When you have an influential brand, it's much easier to grab the attention of your ideal clients and stand out in a crowded market. One of the biggest complaints I hear from clients and emerging experts is they feel like a Best Kept Secret. If you have great talent, can solve big problems for your clients, and still feel like you are getting passed over for your competition, chances are you aren’t shining brightly enough and people just don’t see you clearly.
Listen in on Amplify Your Success Podcast episode 212 as I share how to use these six building blocks of influence to boost up your visibility and gain much needed traction this year.
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