Have you ever stumbled onto someone’s website or social media presence and thought, “Wow, this is stunning! They’ve got something I want!”
That reaction is what Hanna Fitz calls a brand “It Factor” and the question is...do you have that kind of brand presence?
There’s an entire strategy that goes into creating a brand strategy and on Amplify Your Success Podcast episode 238, Hanna Fitz joins me to share how a great brand increases your relevance, amplifies your authority and helps you become the most logical choice against a sea of competition.
Be sure to join the conversation in the Amplify Your Authority Group.
HANNA FITZ is an international brand strategist and the founder of the Brand Atelier. She has consulted for luxury award-winning brands and celebrity clients globally and now helps legacy-driven coaches, consultations and service-based entrepreneurs elevate their authority, celebrity, income, and impact online with a world-class brand. She has been featured in global media like Huffington Post, Goalcast, ThriveGlobal, and WhereMilan. In August 2020, Anglia Ruskin University (UK) featured her as their Alumni of the Month.
When it comes to creating more of an impact, your thinking plays a HUGE ROLE over your destiny. Small goals lead to small steps forward. But big goals lead to accelerated growth.
In Amplify Your Success Podcast episode 237, discover how thinking bigger can align you with “magical outcomes” that you can’t plan for! Big, bold goals might feel scary when you set them but they are worth it when you find yourself leap-frogging ahead of your competitor.
Listen in as I get personal and share what happens when setting bigger goals for myself (and how to evaluate if it's time for you to start taking bigger risks and playing a bigger game in your business too.)
Join in the conversation in the Amplify Your Authority Facebook Group!
Being self-employed can provide a lot of freedom as well as unlimited earning potential. But working for yourself does require an increased capacity to accomplish more success. Just because you hang a shingle doesn’t mean you’ll make money in your own business.
On Amplify Your Success Podcast episode 236, my guest Jeffrey Shaw, author of The Self-Employed Life: A 3 Part Ecosystem for Long-Term Success, shares what is missing for most entrepreneurs that keeps them struggling and overwhelmed with little results to show for all their efforts.
Be sure to join the conversation in the Amplify Your Authority Group.
How many people can say they’ve never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey Shaw helps self-employed and small business owners gain control of their business in what seems like otherwise uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success.
Jeffrey’s TEDxLincolnSquare talk is featured on TED.com and he’s the host of the top-rated podcast, The Self-Employed Life, author of The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customers’ Secret Language and Make Your Business Irresistible.
Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.
When you have your own podcast, one of the ways to monetize is to attract ideal clients. But that can sometimes take awhile to convert those leads into paying clients. Often the podcast host looks to sponsorship and paid guest spots to monetize their effort.
But what if you could generate nearly passive income through your podcast? On Amplify Your Success Podcast episode 235, my guest Matt Wolfe, co-host of The Hustle and Flowchart Podcast with Joe Fier, takes us behind the scenes of their mega-successful show to reveal how they monetize their podcast.
Be sure to join the conversation in the Amplify Your Authority Group.
Matt Wolfe is an American entrepreneur, podcaster, blogger, affiliate marketer, mastermind host, speaker, and author. He is best known for his podcast, Hustle and Flowchart, co-hosted with Joe Fier. Wolfe began his career in building WordPress websites and blogging in the San Diego area.
Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.
There is a lot of noise on the internet and if you want to get your message across and “win the business” you’ll need to stand out and own the internet.
My Amplify Your Success Podcast guest, Suzanne Evans says:
It’s not enough to put out videos each week.
It’s not enough to speak on stage and make an offer.
It's not enough to have a nice freebie.
You’ve got to 10X your energy, command the attention of your audience and get disruptive. Listen in on episode 234 as Suzanne shares how she built a multiple seven figure business online.
Be sure to join the conversation in the Amplify Your Authority Group.
Imagine being the go-to person in your industry -- the authority that your peers turn to for that coveted speaking opportunity, an in-demand expert for HOT podcasts and virtual summits. How does an entrepreneur create that kind of clout and celebrity factor with their personal brand?
Collaboration Currency. It's the art of borrowing influence from other highly visible leaders in your industry. Having the ability to ramp up the buzz factor when you want to drive attention to a new offer or program is a strategic boss move that everyone needs to learn.
Listen in on Amplify Your Success Podcast episode 233 where I share my “borrowing influence” technique along with my five favorite strategies to rev up your business momentum when you need it most.
Join in the conversation in the Amplify Your Authority Facebook Group!
Do you ever wish you had a special angle to distinguish yourself from your competition? Establishing your competitive advantage in the market requires research, strategic planning and creating a magnetic message that sets y
Claiming that competitive advantage is a game-changer for your business, but so is collaboration and connection. So how do you balance finding “your edge” along with deepening strategic relationships that lead to a goldmine of new opportunities and sales.
On Amplify Your Success Podcast episode 232, my guest Chris Ross, the founder of Winject Network, and the WinWin Effect Podcast joins me to share how he leveraged his massive success in sales to create a collaborative digital network.
Be sure to join the conversation in the Amplify Your Authority Group.
Chris Ross is one of the world's leading experts on high-performance sales teams and is the creator of the sales industry's first privately owned Nationally Accredited program, TCR Consulting Agency/TCR Education.
Chris specializes in training international business executives on his "Win-Win Effect," which leads to a radical transformation of business development processes and benefits both sides of the buyer-seller relationship. Chris combines this with his one heartbeat, one mission, one outcome, philosophy, and uses this framework to drive goals and produce transformation for marginally performing sales teams.
In February of 2020, Chris assumed the board's Chairman's role, which freed him up to focus on his newest venture Winject, Inc. and Winject Studios.
Having always been fascinated with Broadcasting & Media, Chris has quickly turned his Network Corporation into a podcasting powerhouse. Winject is the home of his Top-Ranked Podcast Show, The Win-Win Effect & Winject Radio. With more than 2,000,000+ downloads in the first year on the shows, Chris hosts he has begun adding other shows to the network to help grow their listenership.
As a busy business owner, is squeezing in time to post on social media REALLY worth the effort? It might surprise you to learn that you don’t have to be on every social media platform to gain traction and you don’t even need a big following to attract clients.
But you do have to be visible on the social media channels your ideal clients frequent. On Amplify Your Success Podcast episode 231, my guest Jennifer Sneeden joins me to share why social media is a valuable lead generation tool, even if you aren’t a huge influencer.
You’ll feel relief with knowing what really works to move the needle -- and what you should post to get traction without creating a new job for yourself.
Be sure to join the conversation in the Amplify Your Authority Group.
Business coach and author, Jennifer Sneeden, author of Attracting Clients in Uncertain Times has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love. Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results.
So you are thinking of starting a podcast for your business? It's one of the best reasons to gain notoriety and establish value for your community. But starting a podcast doesn’t mean it will bring success all on its own. A lack of monetization can quickly make a podcaster doubt the benefits. We all want to see results when we venture in new endeavours and unfortunately when we don’t see those returns on investment (ROI) it's easy to lose steam.
When you approach your podcast with the right mindset and strategy, it truly can get you more clients and partnerships. On Amplify Your Success Podcast episode 230, my guests John Corcoran and Jeremy Weisz of Rise25 join me to discuss some of the ways you can leverage a podcast to create even more opportunities as well as land new clients.
One of those tips is to invite guests to your show that add value to your business, such as collaborative partners. Partners often share your target audience and will help you boost up listeners fast! For the full list of techniques, listen in now so you can start to get that ROI.
Be sure to join the conversation in the Amplify Your Authority Group.
Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider.
John Corcoran is a recovering attorney, and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. He has been host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
Together John and Jeremy are the co-founders of Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners and strategic partners using a done-for-you podcast.
Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.
Being a published author is one of the five best says to elevate your authority and attract clients to your superpower. When someone reads your book, not only do they start to unlock the keys to their dream life or business, but they also see the author as a trusted advisor.
Even though so many entrepreneurs recognize the value of being a published author, the process of writing and publishing isn’t easy for everyone. Some of the most talented experts have books stuck in their head. Others write a book they believe will make a great impact but they are left with boxes of books stacked in their garage.
Writing a transformational book that impacts your audience is what we all want...and my guest on Amplify Your Success Podcast episode 229, Christine Kloser, reveals how to write a transformational book that could impact the lives of millions.
Be sure to join the conversation in the Amplify Your Authority Group.
Christine Kloser trains entrepreneurs and leaders to write their transformational books. She is a USA Today and Wall Street Journal bestselling author, coach and publisher – and since 2004,
she’s helped nearly 80,000 aspiring authors in 127 countries. Many clients have become bestsellers while others have signed publishing deals, speak on stages worldwide, and appear in major media outlets like CBS, CNN, ABC, NBC, The New York Times, and TEDx. But what’s more important is who they become through Christine’s life-changing process. She delivers much more than a published book… she helps aspiring authors fully embody their true, authentic self and bring their brilliance to the world.
To niche, or not to niche. That’s always the question when it comes to identifying who your dream clients really are. There is a common misconception amongst entrepreneurs that too narrow a niche will make you lose sales.
When you identify the right niche for you, you’ll actually make more sales. But you don’t just have to narrow who you work with. There are three ways you can niche your offerings to attract more dream clients.
Listen in on Amplify Your Success Podcast episode 228 where I talk through how to pick the right type of niche to help you make more sales -- and stand out as an industry expert.
Join in the conversation in the Amplify Your Authority Facebook Group!
If you tend to struggle with making money or you can’t imagine charging more for your services, or you make good money then it disappears, you might have a money block that is holding you back. The biggest problem with a hidden money block is that a business owner tends to work ten times harder to compensate for the patterns.
Money blocks show up at each new level of success that an entrepreneur pursues, and can hide out in your blind spot, surfacing fears that keep you stuck. If you’ve got money blocks, you probably are doing a lot of the right things but they never seem to work!
Money blocks don’t have to keep you stuck any longer. Listen in on Amplify Your Success Podcast episode 227 as Polly Alexandre joins me to provide insight into how money blocks show up and an easy way to dissolve them to unleash your full earning potential.
Be sure to join the conversation in the Amplify Your Authority Group.
Polly Alexandre is a money mindset expert and clearing money blocks is her superpower. She blends her powerful transformational coaching skills with her intuitive energy clearing abilities to help change-makers, visionary creatives and spiritual leaders fulfil their soul’s purpose, and use their creative & spiritual gifts to change the world.
If you lost all of your potential clients overnight, would you have a way to make money? Ann and her husband found themselves in this situation. Due to a change in the law, Ann Sieg’s auto glass company sales dropped from $90k per month to $2k per month. Ann doubled down on her side-hustle and decided to make Amazon retail her new focus.
Thirteen years later Ann now teaches others how to build a retail empire on Amazon. Listen in on Amplify Your Success Podcast episode 226 as Ann reveals how to tap into the mega buyers on this popular platform and make good money.
Be sure to join the conversation in the Amplify Your Authority Group.
Ann Sieg is the author of three widely acclaimed books on how to attract customers online and generated over 4.2 million in sales from her first e-book over 13 years ago. This all as a result of Ann and her husband losing their auto glass business almost overnight due to a new state law. Ann took her little “side-hustle” business and doubled-down…taking her sales from 2K per month to 90K per month in three months’ time. It was more than enough to bring her husband home. She went on to build an online empire… network marketing, info marketing, affiliate marketing, creating and selling her own products… Ann did it all… to the tune of $20 million+ in sales.
Ann’s training has impacted hundreds of thousands of people worldwide to achieve online success all while working from home. But nothing has matched the rapid success of her e-commerce students. It’s not uncommon for them to see cash flow in the first few days or weeks of starting their businesses. And others have achieved 6, 7, and even 8 figure incomes – many through her free training alone. Ann is passionate to help 1000 people make $10,000 a month and build their own family economy working from home.
You’ve probably heard that to increase sales in an online business, you need to have a list. But just having a list isn’t where the value to your sales lies...it's what you do with that list!
Emailing your list consistently can have a huge impact on your sales and your authority. But just sending out emails isn’t going to cut it. How you write those emails and what you say in the emails makes a big difference in whether or not they are ever read.
Rob & Kennedy found that using psychology in their emails had a HUGE impact on whether those emails were opened and read (not to mention generating sales.) The duo joins me on Amplify Your Success Podcast episode 225 to share a colossal business mistake they made and how dialing in their email marketing saved their business.
Be sure to join the conversation in the Amplify Your Authority Group.
They are the hosts of the very entertaining podcast, The Email Marketing Show, founders of the survey platform that makes you sales, ResponseSuite – my guests this week are two of the most dynamic speakers in the world who are reshaping the way we think about email marketing.
Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.
Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.
Successful Entrepreneurs routinely take risks that overwhelm most people. “No risk, no reward” mindset. Sometimes decision-making has so much risk attached it’s easy to get paralyzed.
Wonder how fear can affect your ability to trust your gut?
Listen in on Amplify Your Success Podcast episode 224 as I share how to hear your intuition as you learn how risk taking is not only good for you, but also for your business.
Join in the conversation in the Amplify Your Authority Facebook Group!
Tune in to any social media platform and you will immediately be inundated with memes like, “Hustle Harder” and “You Can Sleep When You Are Dead.”
This advice is counter to everything that Angela Foster stands for. Having left her legal career due to health problems from pervasive stress, Angela set out to discover how to heal and fuel her body for long-term success. Along the way, she became an expert in sleep quality, exercise and nutrition hacks that help entrepreneurs make better decisions and increase success.
Listen in to Amplify Your Success Podcast episode 223 as Angela and I discuss how to get better sleep, and simple shifts in your daily routine that can give you the clarity and focus needed to achieve your next big goal.
Be sure to join the conversation in the Amplify Your Authority Group.
Angela Foster left the world of corporate law to become one of UK’s leading female biohackers, health and performance coach to athletes and executives. Angela uses a combination of modern science such as DNA analysis with time-honored holistic practices to transform her clients’ health, energy, and performance. Host of The High Performance Health Podcast, Angela never stops researching, experimenting, and sharing her findings at My DNA Edge.
“Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein
When John Lee Dumas started his daily podcast ten years ago, this was his one theme...be a man of value. Having served in the military for four years, John spent six years wandering and questioning, overcoming PTSD and trying to find his value.
Ten years later John has a multi-seven figure business working 5 days a month. It’s an uncommon level of success that affords him a lifestyle and a platform to make a significant impact in the lives of others.
John joins me on Amplify Your Success Podcast episode 222 to share some of the pivotal steps he took to catapult the Fire Nation brand and why it took him so long to write his new book, A Common Path to Uncommon Success.
Be sure to join the conversation in the Amplify Your Authority Group.
John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com
Live events are a powerful way to build your email list and attract clients ready to invest in your online business offerings. But for most of the world, the global pandemic immediately shut off the ability to host live events safely.
Virtual events are on the rise, but hosting 200 people on Zoom can lead to poor turnout, low-quality sales, and burnout for everyone.
On Amplify Your Success Podcast episode 221, expert event producer Dannella Burnett joins me to reveal how she’s helping her clients produce six-figure paydays with live virtual events that keep the audience engaged.
Be sure to join the conversation in the Amplify Your Authority Group.
Dannella Burnett has been in the hospitality and special events industries since the age of 16.
In addition to providing full event production and services through Encore Elite Events, she founded Speakers Need to Speak to provide education, talent management and guaranteed gigs for speakers and sponsors.
Dannella is also a speaker on event and speaker strategies, women’s empowerment, overcoming and networking. She’s a coach for Speakers, Event Hosts, Vendors and Sponsors. She is a creative force that believes in multiple streams of income, collaboration, and always finding the win-win-win combination!
If you are attracting the wrong types of clients instead of high end clients, you might feel overwhelmed or disconnected. Instead of springing out of bed in the morning, eager to start your day, you might find yourself procrastinating, burned out, and drained before you’ve had your first cup of coffee!
As you grow and evolve in your business, you’ll want to level up the kinds of clients you work with. High end clients are exciting, inspiring, and challenge you to bring your “A Game” too.
Listen in on Amplify Your Success Podcast episode 220 as I share 6 areas you’ll need to level up to make sure you are attracting higher caliber clients who are willing (and able) to pay for premium services and are a complete joy to work with.
Join in the conversation in the Amplify Your Authority Facebook Group!
As an entrepreneur, wouldn’t it be nice to know that your business is protected both online -- and offline -- from complicated, costly legal snafus? From chargeback requests, knowing what to do with refund requests and how we navigate live events safely, the online business world needs proper legal guidance.
2020 brought a surge of online businesses and virtual offerings, not to mention a new virus that has radically changed how we can do business in person.
On Amplify Your Success Podcast episode 218, Heather Pearce Campbell joins me to reveal a simple five step legal framework that can keep a small business owner out of hot water so they can continue to build profits.
Be sure to join the conversation in the Amplify Your Authority Group.
Key Takeaways
Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs and host of Guts, Grit & Great Business Podcast. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice, and The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world.
She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt.
Public speaking is one of the leading strategies to share your message and attract ideal clients, but landing a TedX, Goalcast or BLu talk can skyrocket your authority.
A branded talk typically only allows speakers with a unique topic and demonstrated experience -- which immediately elevates the influence of the person on stage.
Most experts and speakers have “speak on a Ted stage” on their goals list. But getting booked as one of a select few each year can be daunting.
On Amplify Your Success Podcast episode 217, Corey Poirer, founder of BLu Talks, shares how he gets his clients booked on branded talk stages -- and why he created his own series, BLu Talks, as a more accessible platform.
Be sure to join the conversation in the Amplify Your Authority Group.
Corey Poirier is a multiple-time TEDx, MoMondays and PMx, Speaker. He is also the host of the top rated ‘Let's Do Influencing’ Radio Show, founder of The Speaking Program, founder of bLU Talks, and he has been featured in multiple television specials.
A columnist with Entrepreneur and Forbes magazine, he has featured in/on CBS, CTV, NBC, ABC, is a Forbes Coaches Council member, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show.
He has also interviewed over 6,000 of the world’s top leaders.
As an expert-preneur, the quality of our success often depends on how bold we are willing to be (despite limiting beliefs), what actions we take, and what we do to educate our audience on how we solve their most costly problems. Ultimately, making money from our superpowers often boils down to how consistently visible we are.
But if the business owner is plagued with doubts, fears and conflict about being more visible and growing the reach of their work in the world, then self-sabotage and procrastination take over. The root of blocks like this lies in limiting beliefs.
Listen in on Amplify Your Success Podcast episode 216 as I cover the five common disempowering beliefs that are commonly plaguing the daily thoughts of emerging experts (and even some influential business owners) that keep them playing small.
Join in the conversation in the Amplify Your Authority Facebook Group!
Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors?
Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your list or reach out for a consultation.
On Amplify Your Success Podcast episode 215, Peter Sandeen reveals how to transform your website into a lead generator for your business (and the most important element to include to keep those leads from leaving and heading to your competitor’s website!)
Be sure to join the conversation in the Amplify Your Authority Group.
Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.
If you run a business with an online presence, or have added a digital experience for your audience, then technology can help you reach audiences across the globe.
But using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presencing, a business owner can leverage technology to grow without losing authentic connection with their community.
On Amplify Your Success Podcast episode 214, Brandi joins me to share how to create meaningful connections in what she calls the “5th Dimension” relationships online.
Be sure to join the conversation in the Amplify Your Authority Group.
Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves -- what she calls their fifth dimensionality, or the extension of themselves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.
Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world.
Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference and leading real change in the world?
On Amplify Your Success Podcast episode 213, author Michael F Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients and your industry needs most right now.
Be sure to join the Amplify Your Authority Group to tap into more resources.
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.
His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.
His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.