Authority positioning is a brand strategy that can confer credibility and influence. When someone is perceived as an authority in a particular field, their opinions and advice are more likely to be trusted and followed. Additionally, being an authority can open up opportunities for leadership and provide helpful decision-making cues.
If your market is crowded, an effective technique to stand out amongst a sea of “sameness” of offers is using your authority levers. When other influencers are seeking speakers or collaboration, they search for other influential experts. When a potential client is looking for someone to solve their problems, they tend to choose those with the highest authority.
Authority positioning can provide you a massive advantage.
On episode 320 of Amplify Your Success Podcast, discover five valuable reasons to leverage your authority to gain a competitive advantage in your market.
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
Resources Mentioned in This Episode:
As a business owner, coach, consultant or service provider, financial abundance is your responsibility. Often, entrepreneurs quickly discover that they have money patterns that cause them to overspend, under-invest and experience a constant struggle with achieving their financial goals.
Money is often directly correlated to your subconscious beliefs, and in order to break unhealthy financial growth habits you’ll need to level up your mindfulness.
On Amplify Your Success Podcast episode 319, Leisa Peterson, author of The Mindful Millionaire, joins me to reveal her insights around creating sustainable wealth through shifting your internal beliefs and habits.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Leisa Peterson is a business growth strategist, money specialist and author of The Mindful Millionaire.
She helps inspired business owners become game-changers in their field and achieve million dollar breakthroughs in their business. She does this by interweaving mindfulness tools into how she teaches her clients about building their “one-to-many” businesses.
Noted in Forbes as one of 10 Women Driving Growth in Wealth Management and Investing, Leisa has appeared on Gaia Media Network and in The Wall Street Journal, FastCompany, The Week, Huffington Post and has been featured on many podcasts and radio shows.s.
When you are building a business, overwhelm can ebb and flow. But many busy women (and men) are balancing parenting, being a supportive spouse and growing their business. That’s when overwhelm can become debilitating and even impact your emotional well-being.
For many of us, mindfulness practices like meditation, conscious breath and even taking time to just ‘be’ can become a lifeline in the midst of perpetual stress.
On Amplify Your Success Podcast episode 318, Katie Krimitsos joins me to share how meditation and mindfulness helped her manage overwhelm— and became a business as well as sparking a movement.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker. She's committed to brightening the light of women around the world through her work under the Women’s Meditation Network - guided meditation podcasts and resources created for those who identify as women so they can use the tool of meditation to know themselves and consciously create lives they love. She has 8 podcasts in her network: Meditation for Women, Sleep Meditation for Women, Morning Meditation for Women, Sleep Sounds, Water & Nature Sounds, Ambient Sounds, Daily Affirmations Meditation for Women and Sleep Meditation for Women 3 Hours. She’s a writer at heart, has a soft spot for animals and Mother Nature, loves a good margarita, and treasures the job of raising her two girls.
When a coach, consultant or course creator builds their own audience, they end up creating a valuable asset. Not only will this audience be full of potential clients, but it also becomes helpful to attract and prosper with collaboration partners.
With so many choices to grow your audience, what’s one of the most cost effective strategies? Hosting your own events! But not just any type of event, consider hosting a micro summit.
On Amplify Your Success Podcast episode 317, Anke Herrmann joins me to share how she accidentally discovered a very simple, and highly rewarding audience building strategy that transformed her business (and put her on the map as an influential brand in her market.)
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Anke is an online tech expert, coach and author of Taming the Tech Monster.
She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a CREATIVE PROCESS, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.
She now brings simplicity, trust and transparency to online tech to help passion-driven coaches Make Money One to Many (and charge more for 1:1 work), without tech headaches.
As we open the door to 2023, many experts are predicting a recession that could land the coaching industry in a rough patch. Many businesses will constrict, stop spending money and pull themselves back into their safety net.
But that’s not the best course of action if you have a long-term growth vision.
You must rise above the noise and turbulence to stay relevant (which keeps the clients and sales rolling in.)
On episode 316 of Amplify Your Success Podcast, I’m revealing three factors that keep a business growing, even when the industry is turbulent, from my own school of hard knocks (aka I really did this wrong in the past and learned front my mistakes!)
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways