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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: December, 2023
Dec 25, 2023

Imagine having a unique authority code that you could unlock that will amplify the reach of your work in the world (and make marketing your business a million times easier!)

Today, I delve into the intriguing world of Human Design and understanding your unique authority and strategy can give you an unfair advantage in your visibility efforts. 

Human Design is one of a few powerful tools I use in my coaching to unlock personal potential and guide my clients to make aligned decisions. Inside Amplify Your Success Podcast episode 367, discover the dynamic relationship between the five human design types, messaging strategies and money patterns.

I’ll share how I’ve been using Human Design to detect opportunities to amplify impact (and where hidden patterns could be sabotaging your motivation.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:20 How understanding human design unlocks natural success codes.

07:31 A massively valuable insight by discovering Manifestors have limited energy compared to generators.

11:44 Finding an aligned path through understanding type, staying congruent, understanding energy management.

13:44 Different Human Design authority types and how aligning to it can help you trust yourself.

16:17 The cost of not trusting my decision making authority.

21:51 Understanding your unique communication style and aligned messaging through the Gates.

24:50 The valuable information that your “not self” theme reveals around money and business growth.

28:15 How to unlock your most aligned abundance code.

30:28 How to get your free human design chart.

 

Resources Mentioned in This Episode:

 

Dec 18, 2023

One of the attributes of a profitable “speak to sell” speaker is their ability to entice the audience to buy while speaking on stage. If you want to monetize the stages you speak from as a coach or entrepreneur, then you must master turning a captivating presentation into action-producing invitations. 

In Amplify Your Success Podcast episode 366, I’m joined by seasoned speaking industry veteran, Bret Ridgway, who brings over 25 years of expertise to our discussion.  We explore the 5 keys to captivating your audience in a way that not only inspires action and influence but also drives sales and leads. 

Bret shares his unique perspective from the back of the room to the front of the stage on how to effectively engage and convert your audience, make your message truly impactful and profitable. Whether you're a newbie or a seasoned pro in the speaking game, this episode is sure to equip you with powerful tips to amplify your success when speaking on stage!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:16 The three types of speakers and how they monetize the stage.

09:17 A common mistake with event promoters who overwhelmed the audience with repetitive content.

11:03 Important questions to ask about event hosts like event history, previous speakers, audience.

15:24 Why it is helpful to control environmental distractions for successful platform selling.

18:49 Helpful techniques like using humor, controlling perception.

24:59 Effective public speaking (speaking on stage) for selling includes 85% content, 15% pitch.

26:53 The importance of confidence and energy in your transition to selling.

 

Resources Mentioned in This Episode:

  • Get Bret’s Free special report "3 Key Things Entrepreneurs Must Master to Build a Profitable Speaking Business." https://BretRidgway.com

  • Download Melanie’s FREE Scorecard and discover 17 mistakes guest experts make that cost them the lead and client at https://melaniebenson.com/scorecard.
Dec 11, 2023

What is a personal brand? And do you need to brand your business, or yourself?

There is a big distinction between marketing your business, and branding your business. Many entrepreneurs spend an enormous amount of time marketing their business, but end up being invisible as their brand doesn’t stand out in the market.

The branding experts at BrandFace join me on Amplify your Success Podcast episode 365 to discuss the nuances of personal branding, address common pitfalls and shed light on the vital distinction between branding and marketing. 

A bold, unbeatable brand can amplify success and help a business owner stand out in a crowded market by leaving a lasting impression and creating opportunities for growth and success.

Branding strategist Tonya Eberhart delves into the critical components of creating a bold, unbeatable brand by unpacking their three-step "3D Formula" for crafting an impactful brand, Tonya and Melanie provide valuable insights for entrepreneurs looking to amplify their success through strategic branding.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:57 Differentiating marketing versus branding in simple terms.

09:06 Why brand consistency is essential for credibility and connection.

12:33 The importance of defining brand messaging to avoid common mistakes.

15:59 How to develop a stand out brand through the 3D Method: define, develop, and display.

17:28 Identify, craft, and display brand elements effectively.

20:17 How your brand might need to evolve as your business offerings shift.

25:19 How your brand visibility is essential to attracting and retaining customers.

 

Resources Mentioned in This Episode:

 

Dec 4, 2023

What if you could use AI to attract high-quality leads through your content? AI content creation has advanced exponentially this year, and along with these innovations brings opportunities to optimize your lead generation too.

But, how do you leverage a tool like ChatGPT so that your content continues to have your brand energy, authentic voice and doesn’t sound so generic it’s repelling?

On Amplify Your Success Podcast episode 364, digital marketing expert Lindsey Anderson joins me bringing valuable insights on leveraging AI tools like ChatGPT to craft compelling content, improve sales scripts, and optimize lead generation. 

From the 3 pillars of Chat GPT access, the 20-60-20 content rule, and the importance of infusing expertise and value into AI-generated content, this thought-provoking episode is packed with practical tips to level up your marketing efforts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:30 Backstory on how Lindsey first met Melanie when speaking at an event

06:20 ChatGPT revolutionized content creation with human-like text.

08:48 High quality leads require extra effort when using ChatGPT.

10:42 Who is the real audience for high ticket offers

15:31 How to use Chat GPT to improve email writing.

17:58 The 3 pillars of ChatGPT – and prompts that help improve output.

20:33 Why sales scripts are crucial for effective high-ticket sales.

23:32 AI tools that Lindsey prefers.

28:16 The importance of respecting intellectual property when using AI tools.

 

Resources Mentioned in This Episode:

Authentic ChatGPT Marketing Prompts Playbook: lindseya.com/chatgpt

Download Melanie’s Scorecard: 17 Mistakes Guest Experts Make That Cost Them the Lead & Client https://melaniebenson.com/scorecard/

 

 

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