When a coach, consultant or course creator builds their own audience, they end up creating a valuable asset. Not only will this audience be full of potential clients, but it also becomes helpful to attract and prosper with collaboration partners.

With so many choices to grow your audience, what’s one of the most cost effective strategies? Hosting your own events! But not just any type of event, consider hosting a micro summit.

On Amplify Your Success Podcast episode 317, Anke Herrmann joins me to share how she accidentally discovered a very simple, and highly rewarding audience building strategy that transformed her business (and put her on the map as an influential brand in her market.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

• [4:25] How Anke accidentally discovered micro summits as a higher converting alternative to huge virtual summits with lots of speakers.
• [11:07] How to differentiate a micro-summit from all the other “learn from expert” events (which ends up attracting more attendees.
• [12:14] Common pitfalls that experts make in setting up a micro summit.
• [14:22] The importance of an “event promise” to attract more attendees.
• [16:04] What steps to take before you put on your own summit so that the tech flows smoothly.
• [20:40] Anke explains why systems make a huge difference and will save you time.
• [24:47] How taking the risk to relocate out of East Germany was a life changing experience for Anke (and ended up providing so much new opportunity.)

About the Guest

Anke is an online tech expert, coach and author of Taming the Tech Monster.

She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a CREATIVE PROCESS, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.

She now brings simplicity, trust and transparency to online tech to help passion-driven coaches Make Money One to Many (and charge more for 1:1 work), without tech headaches.

Resources Mentioned in This Episode:

• Free video training: How to host successful mini-summits to grow your online audience. https://ankeherrmann.com/amplify
• Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.

As we open the door to 2023, many experts are predicting a recession that could land the coaching industry in a rough patch. Many businesses will constrict, stop spending money and pull themselves back into their safety net.

But that’s not the best course of action if you have a long-term growth vision.

You must rise above the noise and turbulence to stay relevant (which keeps the clients and sales rolling in.)

On episode 316 of Amplify Your Success Podcast, I’m revealing three factors that keep a business growing, even when the industry is turbulent, from my own school of hard knocks (aka I really did this wrong in the past and learned front my mistakes!)

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

• [3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
• [5:55] A perspective on the “industry recession” that many experts say is becoming (and how to rise above the challenges and noise and be immune.)
• [6:44] The single most important factor to keep sales coming in (and it’s something I learned from my own “school of hard knocks.”
• [8:18] How your messaging is either boosting your relevance factor – or keeping you a best-kept secret in your market.
• [11:50] Why doing all the right things doesn’t work if you are missing alignment with your values and your superpower.
• [13:53] What the 80% plan is and how it helps you get unstuck and into action (even if you don’t have 100% clarity.)
• [15:25] How I use my Human Design to help me stay aligned and in my personal power.
• [17:32] Resilience, adapting and doing the inner work to overcome obstacles and unforeseen challenges.

Resources Mentioned in This Episode:

• 2023 IGNITE Mastermind
• How to Overcome Analysis Paralysis With An 80% Plan | Amplify Your Success Podcast episode 102
• 7 Step Framework to Add 6 Figures By Leveraging Other People’s Audiences