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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: June, 2024
Jun 24, 2024

Do you track your business data to help you make better decisions, especially around sales? Many entrepreneurs experience unpredictable cash flow and the impact of industry changes on their bottom line. When you learn how to leverage key data more effectively, it can transform your business bottom line. 

In episode 393 of Amplify Your Success Podcast, guest Amy Traugh unveils how to use data correctly to drive consistent cash flow. By embracing what Amy calls the CEO Method, she reveals how to focus on the right organic marketing strategies through analyzing your numbers. We also unpack the importance of leveraging podcast analytics for content strategy, and why a coaching business needs to know where their best clients come from to keep marketing costs down.

If tracking data has felt like a waste of time, you’ll definitely want to listen in to incorporate these data tracking tactics.

 

Key Takeaways: 

05:02  What data a business owner should be tracking to measure success.

09:40  How to assess if your offers align with your business goals.

13:49  Why leveraging content (like podcasts) can have a powerful trickle-down effect when strategically implemented. 

15:25  Move the cashflow needle by gaining ‘clarity as to who’ and ‘consistency as to what.’ 

17:29  The problem with being unaware and busy on strategies without clarity of its ROI.

21:44  Why clarity is your north star and how it impacts your marketing, sales, automations and results. 

28:01  How investing in the right mentor can transform your business. 

 

Resources Mentioned in This Episode: 

  • The CEO Method: An Entrepreneur's Guide to Business Success! Free E-Book 

  • Tap into Million-Dollar visibility streams with my proven 7 step framework
Jun 17, 2024

If you are a highly ambitious entrepreneur with lots of  ideas, you may struggle to grow your business fast enough. Whether your team can’t keep up, or your personal bandwidth lacks capacity to move all of your ideas forward, the key to accelerating business growth often lies in uncovering hidden potential and optimizing your available resources. 

What you don’t want is to accelerate sales to the point that your business implodes because your infrastructure can’t maintain the growth.

In episode 392 of Amplify Your Success, Ken Kilday reveals the six silver bullets entrepreneurs need for sustainable business growth. Using a combination of strategic guidance, expert coaching, and a clear focus on time utilization, Kilday's approach unlocks the potential for exponential business expansion.

Learn how strategic hiring, proactive planning for the future, and leveraging the right people and resources can be game-changers for entrepreneurs looking to amplify their success. Ken shares his concept of ‘unwavering awareness’ and why strategic delegation can significantly impact success



Key Takeaways: 

04:25  How Ken’s concept of ‘unwavering awareness’ can help you make effective changes in your business.

09:02  The problem with focusing on symptoms rather than the underlying causes of the growth problem.

14:17  Common expansion mistakes like resistance to delegation and its impact on your growth.

17:17  Why your growth has to start with the end in mind (even if it’s exiting the business.) 

19:36  How to use time more effectively as a competitive advantage for growth and success.

22:53  The secret to evaluating new ideas based on how it fits into your core focus. 

25:40 The importance of continuous and proactive hiring so your capacity matches your ambition.

 

Resources Mentioned in This Episode: 

  • Want to book a complimentary consultation with Ken? Book here.

  • Tap into Million-Dollar visibility streams with my proven 7 step framework
Jun 9, 2024

Have you ever considered changing your Customer Relationship Manager (CRM) technology? There is no perfect system out there, and some business owners swear by Keap, Active Campaign or Click Funnels. Others are so frustrated and overwhelmed with their email deliverability or functionality that like me, they are considering a move to the newest and shiniest tech, Go High Level.  

I'm going to take you behind the scenes of a major decision we made in my business early this  year, how we decided, and what we learned, that might actually help you decide if moving to this technology is the right decision for you. 

In episode 391 of the Amplify Your Success Podcast, I share the behind-the-scenes intricacies of making a pivotal shift in your business infrastructure, what you must consider and a few essential steps to take before you leap to have a smoother transition. 

I also answer one of the biggest questions my community has been asking me about: Why I migrated from Keap (formerly Infusionsoft) to Funnel Gorgeous (a white label brand of Go High Level).  

I’ll share the costs, decision making criteria and a few of the hot features of Funnel Gorgeous (GHL), as well as some of the ins and outs of my experience..

If you are looking to make any switch to Go High Level or Funnel Gorgeous, I hope this episode gives you the details you need to make an informed decision, so that your CRM, customer support and email deliverability can be improved to amplify your own business growth. 

 

Key Takeaways: 

00:00 The issues with Keap that led to looking for other options 

03:33 What we discovered about email list management and the unsolvable problem that pushed me out of Keap

06:39 Insights around Go High Level and their pricing tiers

08:10 Key features of Go High Level and the Funnel Gorgeous brand that won us over 

14:14 The difficulty of making the switch and unexpected challenges 

19:58 How very different Go High Level is from other CRMs (and a few things you must know before jumping in)

23:28 Tips to ensure a correct setup for powerful system functionality

26:11 How to evaluate the right software options based on your key factors

 

Resources Mentioned in This Episode: 

Jun 3, 2024

How does an entrepreneur with a million tasks on their plate create compelling, engaging content that not only gets their message to stand out, but it gets clients to raise their hand to work with you?

Social Media content is essential in today’s market, but crafting a clever post isn’t enough anymore to win new business. You also need to know how to connect, engage and build rapport with transparency about your programs.

On episode 390 of Amplify Your Success, Joy Bufalini dives deep into the art of creating compelling content that not only captures attention but also drives conversions. By sharing her journey from self-doubt to success, Joy highlights the power of authenticity, transparency, and consistency in messaging to attract four-figure clients effortlessly. 

Joy drops invaluable insights on leveraging impact statements, humanizing interactions, avoiding “likeable expert” syndrome and crafting a strong offer letter that helps you feel confident about making offers in the DMs.

 

Key Takeaways:

06:02 Capturing attention of your ideal clients is essential in a crowded online space.

08:29 Using Impact Statements to help position your expertise and create compelling content.

12:01 Joy explains how to use the inverted triangle approach to content creation.

16:59 Why it’s not enough to be the Likeable Expert in your social media, if you want to attract clients.

21:45 What kind of conversation you need to have in your Social Media DMs before booking a consultation call.

23:24 Joy’s advice to her clients if they are hesitant to sell in messenger, create their offer letter.

26:08 How to use client examples naturally, without being salesy or hypey.

29:25 Joy shares her bold decision to improve mental health and energy.

 

Resources Mentioned in This Episode:

 

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