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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: July, 2024
Jul 29, 2024

Envision a scenario where your expertise becomes a powerful magnet to ideal clients (and equally repels those that can not, or will not, invest in your solutions.) 

When an expert-based entrepreneur discovers how to create an irresistible message, they stop being “The Invisible Expert” and stand out as a recognized authority that their ideal clients rave about.

Believe it or not, your brand has an energetic signature that can either repel or attract your dream clients. And if you are attracting too many non-ideal clients, or are experiencing a ghost town in your lead generation, chances are you haven’t activated that brand energy to its full potential. 

In episode 398 of Amplify Your Success Podcast, I'm exploring the concept of brand energetics, so you can elevate your brand and learn how it can transform your visibility strategy into a compelling force in your industry. I’ll share insights on how to tap into the authentic power of your brand, leveraging tools like Human Design to reveal your unique energetic profile and enhance your message. 

I’ll unravel the subtle disconnects that might be keeping you invisible in the marketplace and provide actionable strategies to amplify your authority, while revealing the hidden factors that may be keeping you stuck in invisible expert syndrome. Take a listen and learn the key to becoming a recognized authority and making a greater impact in the world.



Key Takeaways: 

00:08: Why your most valuable superpowers might not be translating to client conversions.

00:37:Why traditional marketing methods may not be working (and are setting entrepreneurs up for frustration and overwhelm.)

03:56: How to elevate your brand, that’s compelling and attracts ideal clients while repelling those who aren't the right fit.

07:34: The dangers of having too many offerings and how it can affect your client conversion.

10:25: Why you should make your messaging relevant and centered around the needs and desires of your ideal clients.

12:13: The concept of brand energetics and how authenticity plays a crucial role in your brand's energy.

15:38: How to boldly claim your expertise and refine and elevate your brand to be recognized as an authority instead of an invisible expert.

 

Resources Mentioned in This Episode:  

  • FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

  • LAST CHANCE to get your free Human Design Report and unlock your authentic brand signature (closes August 1st). 

  • Check out my coaching options, like Authority Accelerator, here.

 

Jul 22, 2024

When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that’s not always the growth roadblock, and the real problem is probably lurking in their blindspot.

As an entrepreneur, if you don’t solve the real problem lurking in your blindspot, you’ll continue to cash solutions, throw money at problems and feel frustrated with slow sales.

The real problem behind slow sales is often a stealth business growth block hiding in your blind spot. 

In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success. 

Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship, including epic failures as well as successes, I’ve identified 10 financial success barriers that can be misdiagnosed and become dormant profit drains. 

We'll take a closer look at crucial factors such as messaging disconnects, missing selling triggers, and the impact of assuming your audience knows why they need your offer. Plus, I'll reveal how *playing not to lose* instead of *playing to win* could be holding you back (hint: you may need to rewire your mindset for success.) 

 

Key Takeaways: 

  • 01:00 Uncover what stealth growth blocks may be hiding in your blind spots that are sabotaging your success. 
  • 04:19 Understand the importance of evolving your brand and why your brand messaging should be continuously updated as the market shifts.
  • 07:19 Discover the significance of a bold brand promise that resonates with your audience and how it can set you apart in the market.
  • 09:59 Learn how to build a messaging bridge between your audience's world and your offerings (and avoid messaging disconnects).
  • 11:50 Why sales triggers are essential to increase sales from your “nurtured connections.”
  • 13:39 Recognize how lack of support and overdoing tasks alone can drain your business growth life force.
  • 21:35 What I discovered in the nuances of playing not to lose versus playing to win and how it impacts your business growth.

 

Resources Mentioned in This Episode:  

  • FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Jul 15, 2024

Ever wondered why hitting those revenue goals feels like an elusive target?  Have you ever stopped to consider that your business growth is stalled prematurely because you’ve been solving the wrong problem? 

In episode 396 of the Amplify Your Success Podcast, I unpack the stealth growth barriers that may be silently holding your business hostage in five or six figure years instead of months. I unpack my 3M Method for diagnosing what’s holding you back from achieving your revenue goals. And when you get monetization, messaging and mindset right, your business should be in momentum. 

Plus, I'll shed light on how to dissolve your hidden mindset barriers and guide you in channeling your six and seven figure monthly revenue goals into reality. 

This is part one of a series where I’ll be unpacking really tricky areas of business growth, things that are often in our blind spot, and share a few proven strategies that I've stumbled into over the last 20 plus years in business.

 

Key Takeaways: 

00:53 What the 3M Method is and how it helps me quickly diagnose where an expert-business owner is stuck or hitting a revenue plateau prematurely.

03:31 Unpacking the nuances of Monetization, and the missing link for consistent five and six-figure months.

06:20 Where many coaches, consultants and course creators go wrong with designing a strong, relevant, and irresistible signature offer and revenue roadmap.

09:21 How role that a continuity program plays in growing profits.

13:00 Why your message has to evolve as the market shifts.

17:44 Unpacking the most common messaging mistakes that impact-driven entrepreneurs often make.

20:40 How mindset silently influences your decision making and business success, especially if you’ve got unresolved micro traumas.

24:03 Why I believe mindset is the spark plug of success (and the barriers it can pose if not addressed fully.)

 

Resources Mentioned in This Episode: 

 

Jul 8, 2024

Even the most talented service providers and business owners often experience resistance around selling.

But if you are an introvert, embracing sales may be the biggest hurdle to increasing revenues. Many entrepreneurs run into this issue because they've struggled to find a way to authentically connect with potential buyers. But, what if there was a way to shift your mindset and fall in love with the sales process?

On episode 395 of the Amplify Your Success Podcast, I talk with sales expert Tish Times, who offers a game-changing solution to help entrepreneurs transform their sales game. Tish zeroes in on the power of follow-up, mindset shifts, and personalized connection-building techniques that will have you rethinking how you approach selling.

Tish empowers listeners to overcome their selling hurdles and start seeing sales as a natural part of doing business. After hearing this episode, you’ll have actionable strategies for improving your follow-up game and overcoming your sales fears to create a thriving sales pipeline.

 

Key Takeaways: 

05:11 Discover the power of Tish’s personal selling approach and why people really buy from you.

11:02 Tish shares her follow up formula and how to avoid being ghosted by your prospects.

13:49 How to create systems and automation that takes the guesswork out of your follow up process.

15:36 Sales mindset and identifying any limiting money stories that may be standing between you and more sales.

22:07 A “sales cue” tip for reluctant team members who could be closing more sales. 

26:37 Tish shares a personal story of stepping into her superpower and how it helped her have the confidence to grow her business.

 

Resources Mentioned in This Episode:  

Jul 1, 2024

LinkedIn is a powerful platform to connect with other business owners, especially if your market is corporations, CEOs and professionals.

But capturing the attention of connections requires a different approach than other social media platforms. There are effective ways to stand out in a sea of competitors and inspire connections to explore your services.

Part of the solution lies in creating a brand identity that captivates and engages your audience, but even more importantly is the experience you create with your posts. 

On episode 394 of the Amplify Your Success Podcast, you’ll discover the secrets to crafting authentic, attention-grabbing content that establishes trust and authority with your LinkedIn connections from my guest Danielle Cobo. I love her journey from accidental entrepreneur to becoming a sought-after career coach and business consultant, all thanks to the power of vulnerability and strategic content creation on LinkedIn. 

Listen in to hear a few of her “tricks of the trade” to narrow down your niche, effectively connect with your desired audience, and build an irresistible brand presence that opens doors to new opportunities and collaborations. 

 

Key Takeaways: 

06:56 How Danielle got intentional and grew her community on LinkedIn from 2500 to 28,000.

12:30 The secret to getting help from AI platforms to boost content value.

13:39 Why clarifying your ideal client's needs and connecting emotionally will help your content stand out.

15:07 Tips on how to optimize your LinkedIn profile to get noticed (and get clicks!)

19:38 How to use LinkedIn for boosting SEO results.

22:18 A dive into how LinkedIn’s algorithm works and measures your brand presence. 

23:41 Why LinkedIn is pivotal for building a successful coaching business.

28:17 What happened when Danielle started getting vulnerable on LinkedIn.

 

Resources Mentioned in This Episode:  

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