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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: September, 2024
Sep 30, 2024

What if you could unlock the secret to being authentically resilient, even when navigating the toughest business challenges and an ever-changing market?

A common leadership challenge many face is to find the balance between being effective and staying true to themselves. This often results in feeling burnt out and disconnected, not just from their teams but also from not feeling authentically aligned with work. The solution lies in blending resilience with authenticity—a combination that can transform not only your leadership style but also your entire business culture.

On Amplify Your Success Podcast episode 407, I am joined by Nathan Andres to delve into this timely topic. We explore the concept of supercharging your spiritual batteries, what it means to be simultaneously authentic and powerful, revealing how these qualities can foster trust, empathy, and better business outcomes. 

Nathan, a resilience coach and author, offers his proven REAL model to help leaders face reality, harness their unique energy, live authentically, and spread love through their leadership. 



Key Takeaways:

06:48 How Nathan’s hospitalization from burnout led to a deeper understanding of his purpose.

08:54 The essence of authenticity and how to build authentic resilience.

16:05 Learn how investing your spiritual batteries with love strengthens connections, and aligns you with your mission.

19:48 How prioritizing humanity, fun and trust will drive success more sustainably than profit-focused strategies alone

24:10 Two types of energies that shape your daily experiences and moods.

25:07 How to avoid mental exhaustion and why it’s important to differentiate between emotional, physical, and spiritual energy use to be more productive. 

32:31 How vulnerability and authenticity promotes a culture of well-being and success. 

36:17 Why developing intimacy is crucial for building strong business relationships and navigating hard conversations effectively. 

41:08 What shift enabled Nathan to attract more clients and opportunities.

 

Resources Mentioned in This Episode: 

  • Grab Nathan’s Award Winning ‘Your Real Life Book’ here  

  • FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to borrow Million-Dollar visibility streams to amplify the reach of your Lighthouse Message.

 

Sep 23, 2024

Feeling like you need to be everywhere all at once, but not seeing the results you crave? 

So now you feel like you need to do more and be everywhere – but it’s starting to feel overwhelming to keep up with it all?

What if you knew that it’s not about being visible everywhere, but rather being more strategic about where and how you show up. Imagine taking all that stress from trying to manage multiple platforms and turning it into a streamlined, effective strategy that consistently brings high-value clients to your virtual doorstep. 

Today, in episode 406 of the Amplify Your Success Podcast  I’ll explore how to break free from the overwhelming pressures of staying visible, streamline your effort, and see better results. 

Inside this solo episode, I’ll share three main reasons why experts often feel overwhelmed and how to navigate each type of challenge. Whether it's trying to be everywhere at once, doing everything by yourself, or not seeing the results you're hoping for, I've got a simplified plan that can transform your visibility efforts from chaotic to highly effective. By the end of this episode, you will know how to amplify your reach with less effort and far better outcomes (and you’ll stop resenting marketing and start enjoying spreading your Lighthouse Message!)


Key Takeaways: 

03:21 Why I had to simplify my visibility strategy when I started to resent marketing and social media (and what happened when I focused on this one approach.)

09:56 The importance of knowing where your ideal clients are looking for solutions and how they buy, so you can focus on the right platforms.

11:57 How to gain clarity and alignment in your marketing to reach the right audience, eliminate wasted efforts, and achieve meaningful results.

17:01 Why I choose podcasts as my strategic platform to build an audience, nurture relationships and boost authority.

19:52 What you can do to create solid, aligned, supercharged content that people find irresistible.

22:49 How I streamline my process to maintain consistency while avoiding burnout. 

25:16 The exciting outcome of authority acceleration as a guest expert: 10x the results from your visibility efforts 

 

Resources Mentioned in This Episode:  *Melanie will choose

  • Monetize your ‘Lighthouse Message’ by borrowing Million-Dollar Visibility Streams so you attract high-value clients! 2024 applications close Sept 30th!

  • FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Sep 16, 2024

Are your video content efforts failing to bring in the clients and cash flow you expected? Despite putting in time and energy, many coaches struggle with common mistakes that derail their success and prevent them from standing out in a crowded market.

In episode 405 of Amplify Your Success Podcast, we tackle those pitfalls head-on and reveal a solution that can transform your results. Tanya Smith, founder of "Get Noticed with Video," joins me to uncover the major blunders coaches make in their video content and how to avoid them. From aligning your video strategy with business goals to staying authentic and consistent, Tanya emphasizes the power of strategic visibility and personalized engagement to drive conversions and professional growth.

Tanya Smith shares her ABC framework and actionable insights to help coaches create effective and compelling video content. By leveraging awareness, bonding, conversion, and delight through various video formats, Tanya explains how to foster genuine connections with your audience and turn viewers into paying clients. Tune in as we break down Tanya's practical tips, personal experiences, and advice on embracing your unique video style to enhance visibility and success.



Key Takeaways:

03:16 Why your videos perform better if you optimize your message for ideal clients.

08:37 How targeted engagement drives revenue, not vanity virality methods that only get likes.

12:35 Learn the foundational aspects of creating a brand beyond visuals.

19:16 The different types of video content you can create to build a diverse and engaging online presence.

20:41 The ABC Framework to drive revenue from your video content.

28:50 What systems and workflows you can use to ensure accountability in your content creation process.

34:39  How to define and embrace your own individual style in video content that resonates with the audience. 

 

Resources Mentioned in This Episode:

 

Sep 9, 2024

In a world that glorifies empire building and hustling faster, it’s not uncommon for an entrepreneur to push hard to achieve higher levels of success. But often there is a significant cost, emotionally, relationally and energetically, from constantly investing more time and energy into growing a business. 

If you’ve been on the brink of burnout while trying to scale your business to the next level, or found yourself in the chronic struggle of managing too many plates spinning without sacrificing their lifestyle or well-being, you are in need of a success reset. 

The answer to this common conundrum doesn't involve grinding your way to success. In fact, it’s quite the opposite.

In episode 404 of Amplify Your Success, Dana Earhart, The Multiple 7 Figure CEO Maker, has the answer to this common growth issue, which she calls “reverse engineering your success.” Dana reveals her optimization framework to help you achieve rapid business growth without burning out. Her passion for creating businesses that support the life their owners want shines through as we delve into the importance of work-life rhythm, mindset work, and reframing limited beliefs.

Listen in to discover the indicators that you may be your own bottleneck and gain valuable advice on hiring for future growth, delegating tasks, and evaluating key performance indicators. Dana's actionable advice and mindset shifts will transform the way you approach growth and expansion in your business.



Key Takeaways:

13:14 Understand why work-life "balance" is an outdated concept and how to create a sustainable life-work rhythm instead.

13:58 The real reason burnout happens and Dana’s holistic 5-goal approach to feel productive and fulfilled.  

15:05 How boosting your happiness and fulfillment can lead to 12% more productivity and improved leadership.

19:54  Discover the power of focusing on "being" versus just "doing" as a CEO, and how this mindset shift can unlock more growth.

20:30 Identify the key signs that you've become the bottleneck in your own business and practical steps to overcome this.

25:45 Learn the best strategy to get your time back for higher-level revenue generation.

 

Resources Mentioned in This Episode:  

 

Sep 2, 2024

Being positive all of the time isn’t always helpful to the people that we lead. Called Toxic Positivity, this kind of hyped up happiness can actually harm productivity and become a negative influence on a leader’s relationship with their team.

In episode 403 of the Amplify Your Success podcast, host Melanie Benson and leadership communications expert (and graduate of $100k Authority Accelerator) Pamela Jett delve into the meaning of toxic positivity and its detrimental impact on leadership and team dynamics. 

They explore an alternative approach for more effective and trustworthy leadership, being relentlessly positive, to maintain a future-focused, optimistic outlook while acknowledging real challenges and seeking appropriate resources within the team for improvement.

Pamela shares valuable insights on the power of language and communication in driving positive decisions, engagement, and results. She emphasizes the significance of creating psychological safety through feedback and disciplinary conversations, so that even challenging conversations become instrumentally constructive. 

After listening in, you’ll be able to differentiate toxic positivity from being relentlessly positive and use practical strategies for fostering an authentically positive and supportive workplace environment.



Key Takeaways:

3:20  What toxic positivity means and how it can negatively impact team dynamics and turnover.

8:15  The one thing that will drive engagement and commitment in leadership.

12:00  How to differentiate between toxic positivity and relentless positivity in leadership.

14:35  Why acknowledging challenges and struggles builds trust and psychological safety with teams.

16:30  The impact of language and communication in driving decisions and results.

21:10  The one thing that will help individuals identify their communication style.

23:45 How acknowledging the role of feelings in decision-making can prioritize trust, and safety to foster a healthy and productive work environment.

24:40  Signs that you may be leading with toxic positivity in the workplace 

25:45 Why embracing the power of quitting can lead to a fulfilling career path.

 

Resources Mentioned in This Episode:  

 

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