Would booking more speaking gigs in the next 90 days be helpful to attracting new clients?
Sharing your message as a speaker, whether on stages in front of a crowd of 50, or virtually to thousands, is one of the best strategies to land new clients. Not only is speaking a proven approach to attracting ideal clients, if done strategically, every opportunity to speak could literally become 3 - 5 new invitations to share your message in new audiences.
When approached strategically, sharing your message from the stage can accelerate building trust and rapport, but it also quickly demonstrates where your expertise can solve a costly problem. The key lies in aligning yourself with the right audience, message, and offer, while also forming meaningful relationships within the speaking community to unlock a plethora of opportunities that go beyond traditional methods.
But, many expert entrepreneurs have discovered - getting invitations to speak isn’t as easy as it once was, and those coveted few spots to showcase their expertise are in high demand with their competitors too.
On Amplify Your Success Podcast episode 411, Leisa Reid, founder of Get Speaking Gigs Now and CEO of the International Speaker Network, shares her expertise in transforming public speaking into a successful business building technique.
Leisa unpacks her "speaker soulmate" concept, emphasizing the power of community and networking in expanding speaking opportunities. She also highlights the importance of curating presentations to fit one's target audience and building trusting relationships to ensure an ongoing and sustainable speaking career. Join Melanie Benson and Leisa Reid as they dive into practical tips and personal insights to help you secure those ideal speaking engagements and amplify your success.
05:36 Why speaking is a great way to grow your business as an expert or a coach or thought leader.
07:25 How speaking on stages (live or virtual) increases trust and shortens the sales cycle so that people say yes to your offers.
11:29 Why paying for gigs is not always going to guarantee ROI, and how to vet opportunities to align expectations with actual outcomes.
14:04 How to land speaking gigs without cold calls or emails.
19:02 When saying NO is more beneficial and how to vet opportunities that align with your core objectives.
24:46 What speaker bookers are looking for and how to stand out from the competition.
31:44 How to significantly open doors for event invitations and collaboration offers.
37:17 Why embracing bold decisions, such as leaving behind a familiar and comfortable safety net, can be a transformative and empowering experience.
Resources Mentioned in This Episode:
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Does the idea of creating a plan for your business growth make you feel overwhelmed? Do you think about planning, but never seem to have the time to get your ideas out of your head and into a project plan?
Planning can feel like a big project, but if you have simple planning techniques in place, you can lay the groundwork to keep your cash flowing, clients enrolling and actually achieving bold growth goals.
But if you choose to skip the planning phase, you may find yourself chasing the next sale to make your monthly goals. Not to mention that horrible feeling of being stuck and confused about what steps to take next.
Growth chaos often stems from a lack of planning, which ultimately stems from a lack of clarity.
I've seen it happen to myself and my clients: when there's a lack of planning, there is more stress and a constant scramble to figure out what to do next. But when you blend intention with strategy, you create a roadmap to success, allowing you and your team to direct focus and energy effectively.
In episode 410 of Amplify Your Success Podcast, I'm sharing five transformative business planning strategies that can lay the groundwork for expansive growth in 2025. I'll guide you through developing a visibility strategy, identifying authority positioners, and fine-tuning your offers.
I'll also explain the concept of sales triggers and how these pivotal conversion events can move your audience from mere interest to enthusiastic engagement. Finally, I'll dive into the power of intentional collaborations and how a strategic approach to partnerships can elevate your business to new heights. Whether you're planning out the next quarter or the entire year, applying these five business planning strategies will set the stage for your next level of success.
01:18 What to do when you resist planning and just want freedom
03:55 The 80/20 rule of planning that lessens the overwhelm and increases results
05:13 The importance of planning a visibility strategy to improve audience reach and engagement
07:18 Creating authority positions to become the go-to expert when someone needs that speaker or solution.
09:02 The step you can’t miss if you want to hit your revenue goals
12:01 How to utilize sales triggers to fill your pipeline and meet sales goals
13:50 How to create a collaboration strategy to avoid stressful launches and lead generation overwhelm (you don’t have to go it alone)
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Private VIP Day Coaching With Melanie https://melaniebenson.com/strategyday
Imagine unlocking the hidden potential within your business by addressing the unseen forces currently draining your resources. It’s not uncommon for expert-entrepreneurs to experience invisible barriers that limit their growth potential.
These hidden energy leaks affect their finances, productivity, and sense of self-worth, often without realizing it. This internal misalignment can derail your focus, cause confusion in your decision making and perpetuate cycles stuck.
If this is resonating, there is a way to identify and remedy these leaks before they wreak havoc on your impact and growth goals.
On Amplify Your Success Podcast episode 409, Jennifer Urezzio joins me to share how her 'Soul Language' method, a unique blend of spiritual insight and strategic business practices, can provide alignment and a clear direction.
Jennifer reveals an innovative approach to getting unstuck and into momentum, introducing the concept of “business consciousness IQ” to help pinpoint and address these sneaky drains on your energy. By recognizing energy leaks in money, talents, energy, and productivity, Jennifer offers a framework for reestablishing harmony and alignment, creating a foundation for sustained success.
05:22 Jennifer and Melanie share a bit of their early initiation into spirituality and consciousness in business.
13:12 The importance of addressing energy leaks in your business to improve performance and alignment.
19:43 Practical steps to identify and address common energy leaks around money, talents, energy, and "making war" with everything.
23:48 How daily energy activation exercises can profoundly shift your clarity, energy, and connection to your purpose.
25:58 Signs that the solution to a problem is hiding in your blind spots, and how to uncover those hidden insights.
28:25 Understanding the power and potential of "warrior energy" when channeled consciously versus unconsciously.
36:38 The importance of being willing to receive love and support, even for the most independent and "warrior-like" entrepreneurs.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams to amplify the reach of your Lighthouse Message
You might think you know who your “dream client” is, but do they recognize themselves in your marketing efforts?
Knowing how to reach them through your visibility strategy and craft messages that draw them to you is essential to keep leads flowing into your business. Deepening your awareness of who your ideal client is - and who they are not – can be accelerated through the use of AI technology. The secret to leveraging AI to meet your ideal client is more than just quick tasks; it demands insightful, authentic intelligence that can save you months of market research and bring clarity to your client communication.
On Amplify Your Success Podcast episode 408, Amy Yamada joins me to discuss how AI can revolutionize the way you connect with your ideal clients. Amy shares her innovative Ideal Client Handbook, a tool that provides quicker, deeper insights into your audience's needs, pain points, and desires. She also unveils her step-by-step approach to training AI for meaningful outputs, highlighting the significance of high-quality inputs and authentic client language.
By the end of this episode, you'll understand the importance of infusing human touch into AI content and how to get up to speed with AI without losing your brand's voice.
6:11 How Amy came to develop AI tools that help you meet your ideal clients.
10:21 How to leverage AI in a more human-centric way, rather than just using it as a "task rabbit".
14:11 How to use AI to quickly understand who your ideal client is in today’s market.
17:08 The two essential prompts to get valuable insights about your purpose and desired client transformation.
19:16 Amy shares how her custom-built GPT tool works that can analyze your unique writing style and use your authentic voice.
22:38 How to discover and use your clients' language to improve your messaging and marketing
28:04 How to get AI to match your writing style, tone, and patterns
34:07 Amy’s story on how she supported her daughter’s vision and helped raise $90,000 for a worthy cause.
Resources Mentioned in This Episode:
Join Amy’s AI On Demand Training to save time and be more human!
Access these AI Tools created by Amy Yamada & Ken Droz, IdealClient.AI: