Info

Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
RSS Feed Subscribe in Apple Podcasts
Amplify Your Success
2025
February
January


2024
December
November
October
September
August
July
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December


Categories

All Episodes
Archives
Categories
Now displaying: 2025
Feb 10, 2025

There is a unique conundrum that many highly ambitious and driven people experience in their pursuit of bigger goals: there is always a “next level” of success to pursue. But if you find yourself constantly moving the goalposts in life, never truly reaching a sense of satisfaction despite your achievements, then you might be trapped in a “should life.”

When our actions are dictated by societal norms, cultural expectations, and inherited rules, leaving us overwhelmed, anxious, burned out, and unfulfilled, it’s worth pausing to reflect if this is the life you want, or you feel you must accept to avoid blowing up what’s important to you. 

In episode 426 of Amplify Your Success, I’m joined by Marni Battista to explore practical ways to break free from the suffocating "should life" and start embracing a more meaningful and authentic existence. Marni tackles this pressing issue by urging us to dismantle these invisible barriers and instead live a life that truly energizes us by blowing our hair back. She explains how identifying small, actionable changes, like recognizing one's self-worth and challenging ingrained beliefs, can lead to profound life transformations without completely overhauling your current situation.

Tune in to discover her seven-question framework from her new book, "Your Radical Living Challenge," guiding listeners on how to experiment with life design. By redefining success and focusing on creating and testing new opportunities, listeners can reclaim their power and transform their present into the dream life they desire.

 

Key Takeaways:

04:43  Explanation of what the "should life" means - the unwritten societal and personal rules and expectations we live by that limit our choices 

06:46 How to identify signs that you are living a "should life".

09:02 How a simple shift in belief—"I matter”-- can unlock profound changes in multiple areas of life, from career to relationships.

13:47 How the Design Thinking model can be applied to redesigning your life through experimentation.

17:40 Practical steps to transform from "hot mess to hotness" by examining what gives vs drains our energy.

25:23 Overview of the 7 spiritual questions from the Talmud that form the basis of Marni's new book

27:24 Personal story of Marni's bold decision to sell her house and travel by RV to redesign her life

 

Resources Mentioned in This Episode:  

  • Learn how to Decode Your Destiny with Marni’s 2 minute quiz. 

  • Get Marni’s new book, The Radical Living Challenge, today here on Amazon!

  • Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

  • Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

 

Feb 3, 2025

Over the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host.

If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach. 

In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes I’ve seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you’ll discover what hosts look for that can practically guarantee a spotlight on their show.

Hint: the transactional approach is dying. Being a “Niche Celebrity” won’t be enough anymore to land spots on top shows. Recording then ghosting your host won’t be acceptable now. It's time to consider a partnering approach with podcast hosts. 

Inside the episode I’ll unpack how to stop being a “taker” (even if that’s not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact. 

 

Key Takeaways: 

04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes. 

6:43  Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book. 

7:23  The 4 primary ways you can monetize your podcast show.

07:56 Why sponsorships aren’t always the answer to a host’s monetization strategy. 

13:24  The primary reason podcast guesting is shifting (and how guest interviews have contributed.) 

14:52  Why hosts are increasingly selective about guests and seeking meaningful collaborations. 

 

Resources Mentioned in This Episode:  

  • Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

  • Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Jan 27, 2025

One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results.

Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy.

They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I’ve discovered four common monetization mistakes that guest experts make that cost them leads and clients.

In episode 424 of the Amplify Your Success Podcast, I’m re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting. 

Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. 



Key Takeaways: 

04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business

06:44 How fixing common monetization mistakes leads to big, fast payoffs.

11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters..

13:20 What happens when you over-deliver in communication (hint: you don’t want to  overwhelm listeners.)

18:07 Being mindful of choosing aligned audiences for better results.

20:01 The secret behind magnetic interviews that deliver consistent leads to your business.




Resources Mentioned in This Episode:  

  • Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

  • Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

 

Jan 20, 2025

Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose?

On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how to unlock a successful author's mindset. Michelle shares actionable insights on overcoming imposter syndrome and building unshakable confidence. She discusses the importance of small wins and understanding the right timing for your writing journey.

Michelle, drawing from her vast experience as a co-founder of GracePoint Publishing, outlines key strategies to transition from fear to fearless action. She emphasizes the significance of aligning your book with your purpose and how that alignment can lead to impactful, transformative work. Tune in to learn more about finding your voice and amplifying your message.

 

Key Takeaways:

01:30 Discover the mindset shift essential for impactful authors and entrepreneurs

05:56 One thing that can hinder you from achieving impactful work by blocking progress, and how to overcome it. 

09:24 How to build your confidence back up plus practical ways to gain experience and small wins.

13:25 How to be aligned with your purpose to create impactful work.

15:25 Discover if you are in the percolation or procrastination stage and when the right time to write a book is for you. 

16:48 Signs you're not ready to write your book and what to do instead.

18:40 Why having a guide or mentor can help you overcome writing obstacles.

21:56 The ripple effect of publishing a book and spreading an inspirational message.

 

Resources Mentioned in This Episode:

  • Access Michelle’s Free Training to Get Out of Overwhelm and Get Your First Draft Written: 

  • Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

  • Discover your Ripple Making Readiness Stage! Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out! 

Jan 13, 2025

Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills.

There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success. In Amplify Your Success Podcast episode 422, Barbara Hemphill joins me to share a structured path to clear the chaos, through addressing not only the tangible mess but also the emotional and energetic clutter that clouds judgment.  

Her approach encourages intentional decision-making, helping people overcome the obstacles that clutter places in their productivity space. She emphasizes the power of systems over sheer effort, highlighting methods to combat both the physical and digital clutter pervasive in today's world. Barbara asserts that with the right frameworks, anyone can conquer clutter and unlock their true potential. 

 

Key Takeaways:

06:41  Barbara’s fascinating story on how she started her organizing business by listening to playground conversations which identified a need for helping mom’s manage clutter.

12:09 Why clutter is a symptom of emotional and spiritual postponed decisions that create internal barriers to productivity.

15:57 How your ability to accomplish goals directly relates to finding what you need when you need it.

16:47 The 5-step organizing process that focuses on purpose-driven organization.

22:14 Why you can’t clear clutter randomly and how systems save you space, time, energy, and money. 

24:54 Flexible frameworks enhance productivity through personalization.

27:13 How a LEGO tower challenge and subtraction will help solve clutter faster. 

32:13 What defines a productive environment: an intentional setting where you can accomplish work and enjoy life.

34:48 Why most companies haven't measured the cost of clutter on their productivity and profitability, creating hidden organizational inefficiencies.

 

Resources Mentioned in This Episode: 

  • Get your productivity score and Office Transformation Blueprint:
    www.productiveenvironmentscore.com
  • Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

  • Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out! 

 

Jan 6, 2025

Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with.

I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities.

On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready can give you a jump on “organically” attracting the right partners - and putting your name at the top of their dream collaborators list. I discuss how making a decision to optimize for collaboration can break through growth plateaus and expand your reach beyond your own efforts. By cultivating powerful alliances and building trust through consistent messaging, you can unlock new opportunities and expand your audiences.

Plus, I'll walk you through the pitfalls to avoid and share my insights on establishing a compelling lighthouse message, building valuable relationships, and offering value beyond expectations. Get ready to unleash a ripple-making impact in your industry with the help of partnerships and collaborations. 

 

Key Takeaways:

04:00 When you know it’s time to get collaboration ready.

05:58 How collaborations can skyrocket results while lowering your marketing spend.

09:49  Why your Lighthouse Message is a key factor to attracting the right partners. 

12:03 What you need to do to show up as an irresistible strategic partner.

13:38  What to avoid so that you become a coveted partner who attracts opportunities. 

15:04  Why it’s important to have clarity around your unique value proposition so you eliminate competitive feelings.  

16:42 How to kick-start being an in demand, coveted, really valuable partner that people organically reach out to.

17:49 How to intentionally cultivate relationships that spark collaboration opportunities and invitations to speak. 

22:35 When you build community, collaborate, and refine your message partners follow.

 

Resources Mentioned in This Episode: 

  • Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now!

  • Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
1