One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results.
Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy.
They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I’ve discovered four common monetization mistakes that guest experts make that cost them leads and clients.
In episode 424 of the Amplify Your Success Podcast, I’m re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting.
Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results.
04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business
06:44 How fixing common monetization mistakes leads to big, fast payoffs.
11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters..
13:20 What happens when you over-deliver in communication (hint: you don’t want to overwhelm listeners.)
18:07 Being mindful of choosing aligned audiences for better results.
20:01 The secret behind magnetic interviews that deliver consistent leads to your business.
Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose?
On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how to unlock a successful author's mindset. Michelle shares actionable insights on overcoming imposter syndrome and building unshakable confidence. She discusses the importance of small wins and understanding the right timing for your writing journey.
Michelle, drawing from her vast experience as a co-founder of GracePoint Publishing, outlines key strategies to transition from fear to fearless action. She emphasizes the significance of aligning your book with your purpose and how that alignment can lead to impactful, transformative work. Tune in to learn more about finding your voice and amplifying your message.
01:30 Discover the mindset shift essential for impactful authors and entrepreneurs
05:56 One thing that can hinder you from achieving impactful work by blocking progress, and how to overcome it.
09:24 How to build your confidence back up plus practical ways to gain experience and small wins.
13:25 How to be aligned with your purpose to create impactful work.
15:25 Discover if you are in the percolation or procrastination stage and when the right time to write a book is for you.
16:48 Signs you're not ready to write your book and what to do instead.
18:40 Why having a guide or mentor can help you overcome writing obstacles.
21:56 The ripple effect of publishing a book and spreading an inspirational message.
Resources Mentioned in This Episode:
Access Michelle’s Free Training to Get Out of Overwhelm and Get Your First Draft Written:
Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Discover your Ripple Making Readiness Stage! Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!
Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills.
There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success. In Amplify Your Success Podcast episode 422, Barbara Hemphill joins me to share a structured path to clear the chaos, through addressing not only the tangible mess but also the emotional and energetic clutter that clouds judgment.
Her approach encourages intentional decision-making, helping people overcome the obstacles that clutter places in their productivity space. She emphasizes the power of systems over sheer effort, highlighting methods to combat both the physical and digital clutter pervasive in today's world. Barbara asserts that with the right frameworks, anyone can conquer clutter and unlock their true potential.
06:41 Barbara’s fascinating story on how she started her organizing business by listening to playground conversations which identified a need for helping mom’s manage clutter.
12:09 Why clutter is a symptom of emotional and spiritual postponed decisions that create internal barriers to productivity.
15:57 How your ability to accomplish goals directly relates to finding what you need when you need it.
16:47 The 5-step organizing process that focuses on purpose-driven organization.
22:14 Why you can’t clear clutter randomly and how systems save you space, time, energy, and money.
24:54 Flexible frameworks enhance productivity through personalization.
27:13 How a LEGO tower challenge and subtraction will help solve clutter faster.
32:13 What defines a productive environment: an intentional setting where you can accomplish work and enjoy life.
34:48 Why most companies haven't measured the cost of clutter on their productivity and profitability, creating hidden organizational inefficiencies.
Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!
Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with.
I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities.
On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready can give you a jump on “organically” attracting the right partners - and putting your name at the top of their dream collaborators list. I discuss how making a decision to optimize for collaboration can break through growth plateaus and expand your reach beyond your own efforts. By cultivating powerful alliances and building trust through consistent messaging, you can unlock new opportunities and expand your audiences.
Plus, I'll walk you through the pitfalls to avoid and share my insights on establishing a compelling lighthouse message, building valuable relationships, and offering value beyond expectations. Get ready to unleash a ripple-making impact in your industry with the help of partnerships and collaborations.
04:00 When you know it’s time to get collaboration ready.
05:58 How collaborations can skyrocket results while lowering your marketing spend.
09:49 Why your Lighthouse Message is a key factor to attracting the right partners.
12:03 What you need to do to show up as an irresistible strategic partner.
13:38 What to avoid so that you become a coveted partner who attracts opportunities.
15:04 Why it’s important to have clarity around your unique value proposition so you eliminate competitive feelings.
16:42 How to kick-start being an in demand, coveted, really valuable partner that people organically reach out to.
17:49 How to intentionally cultivate relationships that spark collaboration opportunities and invitations to speak.
22:35 When you build community, collaborate, and refine your message partners follow.
Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now!