Strategic partnerships can be a valuable strategy to open doors to new lead sources. When a peer refers an ideal client to you, it often speeds up the time from lead to purchase. So imagine how powerful it would be to have those referrals come in bulk with hundreds if not thousands of leads arriving in your inbox on a regular basis?
Even though you recognize how valuable it can be, chances are this goldmine is untapped in your business. Maybe you don’t have clarity on how to initiate these relationships. Sometimes you’ve been burned and don’t know who you can trust. You’re definitely not the only one! When it comes to actually finding the right partners, setting healthy boundaries, and figuring out what really works (and what doesn’t) in things like joint ventures… that’s where having expert advice can be helpful.
On episode 437 of Amplify Your Success, Melanie Benson and business strategist and partnership expert, Marie Mack go deep on this very struggle. Marie discusses how important it is to be intentional—not just jumping into deals hoping for magic, but actually getting clear on what you want, who your ideal partners are, and trusting your gut when something feels off.
They both agree: not every peer is supposed to be a great partner, and—let’s be honest—a lot of folks make the mistake of chasing “shiny” big names or big email lists, when what really matters is having values that match up and creating authentic, win-win relationships that last.
Marie shares super relatable stories (awkward Zoom calls, weird vibes, and all), and real strategies for “dating” potential partners before committing. Think having open, real conversations; protecting your audience; and being okay walking away if it’s not a fit.
So if you’ve been spinning your wheels, feeling behind or confused about where to even begin, this episode is the perfect, real-world guide to not just finding partnerships, but finding the right ones—and making them work for everyone involved. Tune in to learn how to craft powerful, profitable partnerships that amplify your reach, deepen your impact, and create a ripple effect of growth for years to come.
05:15 Why some partnerships feel transactional and fail instead of flourish.
07:05 How to build a ‘partner profile’ to avoid disappointment and frustration in partnerships that aren’t lucrative.
07:34 The secret art of vetting potential business collaboration partners that will create a win-win.
11:23 An important red flag: ‘a big name’ doesn’t always mean aligned partner.
14:59 What to do when the ‘numbers’ aren’t coming in from a partner.
16:21 The two parts of a partnership that matter and how a transactional vs strategic approach impacts your results.
19:07 Using your business ‘why’ and purpose to help drive partnership choices
21:40 How you can benefit each other even when a ‘deal’ isn’t doable.
24:43 How to overcome partnership barriers like ‘I don’t have a big audience or list’.
27:25 How to prepare for a successful partnership and what to do before you hop on that first call.
30:19 How friendships can blossom because of fruitful collaborations and partnerships.
Unlock The Power Of Joint Ventures & Grab Marie’s outreach templates here
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
You’ve heard you need to be visible to attract a steady stream of clients, right?
Spending time being visible when it doesn’t produce quality results is sooo frustrating.
And if you are seeing prospects coming in, are they recognizing your value and quickly saying YES to working together?
One of the most common mistakes experts make when it comes to visibility is jumping straight into getting booked on podcasts without having critical components like a compelling topic, Lighthouse Message™ strategy, and a client conversion system.
And for many talented entrepreneurs who invest in coaching programs or booking services to speed up results, they’ve found the experience “under-whelming” and doesn’t really help them shift into success.
Today, I'll take you behind the scenes of my popular program, Authority Accelerator, and share why I’ve designed my program completely opposite what many celebrity coaches offer, sidestepping the typical scaling trends, to ensure transformation occurs for my clients.
In episode 436 of Amplify Your Success Podcast, I'm pulling back the curtain to demystify the process of accelerating authority in today’s marketplace. I'll also address the current revolution happening in the coaching industry and why I'm not just another coach removing myself from my program to offer on-demand videos. Instead, I focus on transformation, not just information, guiding my clients through personalized strategies that generate real results.
I’ll discuss why many invest in coaching but don’t see results – and how The Authority Accelerator program is more than just a course—it's a comprehensive system designed to equip you with a strategic messaging plan, helping you maximize your visibility and convert listeners into leads. I'll discuss the unique approach of integrating insights from the trenches of today's market, teaching you how to pitch effectively, refine your message, and leverage your social platforms for more impactful engagement.
If you're tired of information overload and are seeking transformative results for your business, this episode will guide you on the path to becoming an unignorable authority in your field. Join me as we explore how to amplify your visibility and achieve authentic business growth.
00:01 One of the most common mistakes in visibility efforts—diving into bookings without having a compelling strategy or client conversion system.
02:52 Why many people feel disappointed with coaching results why ‘information’ is not the answer.
04:50 Why clarity on your Lighthouse Message™ can make all the difference in attracting leads and clients.
06:47 What happens when you don’t have a strategic marketing plan in place.
08:20 The role of personal interactions and real-time guidance in transforming your coaching journey.
09:39 One of the key reasons why you can take other coaching programs but not get results.
10:14 How I activate the visibility multiplier effect that is constantly producing interviews, speaking opportunities and client leads.
11:35 The evolution of effective client attraction—why outdated strategies might be holding you back.
14:44 Avoiding mistakes with VA delegations and understanding the nuances of pitching and visibility management.
16:04 What a visibility sprint is and how it connects you with your ideal audience and achieve real business growth.
16:59 How to harness the power of a compelling topic and strategic storytelling to captivate audiences.
18:59 Leveraging established relationships and introductions to amplify your voice in the podcasting world.
22:19 Exploring the potential of a well-defined authority positioning and visibility strategy for exponential growth.
Just because you host your own podcast, doesn’t mean it’s going to attract clients right away. A podcast is a powerful platform to share a valuable message, but there are many key factors to transforming your show into a powerful client magnet. If you are facing the challenge of making your podcast the top of your sales funnel but not seeing results, this episode is for you.
Eavesdrop on episode 435 of Amplify Your Success Podcast as Melanie Benson does an On Air Coaching Monetization session for Hope Pedraza. Hope is determined to make her podcast shine as the cornerstone of her client attraction strategy, but she hasn’t seen the results. Melanie works with Hope to pinpoint gaps in her messaging and visibility strategy, focusing on crafting a compelling Lighthouse Message™ that seamlessly aligns with her valuable offerings.
Throughout this session, Melanie helps Hope navigate the process of refining her podcast's message, crafting it to resonate deeply with her target audience and communicate her expertise effectively. They touch upon the importance of specificity and how it can significantly enhance client attraction.
If you're looking to really give your podcast a boost, tune in to pick up some game-changing strategies. It's all about getting your content to click with the right audience and guiding them on the journey you want them to take. If you’re ready to tweak how you present yourself and really nail down a message that hooks the right clients, trust me, you’ll want to catch this episode.
06:53 Discover the secret to making your podcast consistently draw in ideal clients.
09:40 Uncover the exact messaging tweaks that could be the difference-maker for your podcast's success.
10:20 Find out why aligning your podcast's name and message with your expertise can transform it into a powerful top-of-funnel tool for attracting ideal clients.
13:20 Uncover the power of specificity in your messaging and how it can turn unaware prospects into eager clients!
16:33 Discover how a powerful Lighthouse Message™ can act as a beacon, attracting your ideal clients and aligning your communication for greater impact.
17:47 Learn how understanding your human design can align your efforts and enhance your connection with your audience for greater business success
20:15 Discover why starting with a clear offer and aligning your podcast content around it can sharpen your focus and enhance client attraction
21:50 Discover how ‘specificity sells’ to attract your ideal client faster.
27:33 Hear Melanie's advice on creating lead magnets that naturally lead potential clients toward your offerings.
Would you like to be considered for an On Air Coaching session for Monetization & Visibility? We’ve opened up 3 more sessions! Apply here.
When you're facing a major life change, it’s pretty common to feel overwhelmed. Change can surface massive fear and uncertainty that can become paralyzing, and make taking bold, transformative steps feel out of reach, leaving you to wonder if you're really ready for what’s next.
But what if fear isn’t the enemy? What if it’s actually a misunderstood ally just waiting for a new perspective?
In episode 434 of the Amplify Your Success Podcast, Tracy Litt, a teacher of science and spirituality and the founder of The School of Becoming, joins host Melanie Benson to explore how to change your relationship with fear through both scientific insights and spiritual wisdom. You’ll learn how fear, often seen as a barrier, is actually a natural part of your journey toward personal growth and professional success. Tracy shares her thoughts on embodying the version of yourself that has already reached your dreams and reveals the tools to help you expand your ability to feel even when everything seems uncertain.
Tracy, an internationally best-selling author known for her TED Talk "Dear Fear, It's Not You, It's Me," takes listeners on a transformative journey to grasp fear's true purpose. She helps entrepreneurs redefine fear as a protective force and discusses how connecting with the version of yourself that’s already thriving can lead to success beyond your wildest dreams. Tune in to discover how you can shift your mindset, redefine fear, and step into the leadership role you were always meant to fill.
01:50 Melanie shares her personal growth journey and mindset tools crucial for taking bold leaps, even when fear stands in the way.
02:40 How to expand your capacity to feel and redefine fear even when life feels incredibly challenging.
03:20 Hear Tracy’s journey from a single mother on food stamps to a seven-figure success story.
04:25 How to shift your relationship with fear to reclaim your power and amplify your potential. It’s not the enemy but a protective force.
06:44 Why you shouldn’t push fear away but understand why it exists and how to use it.
09:24 Discover practical ways to connect with the version of you that has already achieved your dreams, and how to let that future self guide your current actions.
15:18 How to get the literal blueprint of your behaviors, actions, and words—and how to let that version of you lead.
13:24 A quick visualization to help you access your future self and unlock the clarity you need to create the life you desire now.
14:27 How to strip away excuses and focus on the behaviors, actions, and mindset needed to lead in your next evolution.
18:18 The importance of emotional safety and how to shift from scarcity and fear to expansive, high-level alignment.
19:04 How unresolved trauma and suppressed emotions keep you stuck, and the process of releasing them so you can access the intuitive clarity that will guide your greatness.
22:58 The difference between intuition and fear, and how learning to trust your intuition allows you to take expansive action, rather than shrinking back.
Take Tracy’s Free Ascension Assessment here
Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here