Join Melanie Benson and guest Kellsie Moore for Personal Brand Building With Video (Even If You Are Camera Shy). Learn about the importance of creating a strong personal brand through video content to attract clients and become a go-to expert. Melanie outlines seven essential steps to follow and encourages listeners to start creating video content without waiting until they feel ready.
On Amplify Your Success Podcast episode #340, Kellsie Moore, a video presence coach, empowering brands to be captivating and authentic on camera, shares her actor and personal development coach expertise and offers tips for those who feel resistant or unsure about video. Melanie and Kellsie discuss the importance of authenticity in content creation as well as cultivating a captivating presence. Tips are shared on creating a routine and support system to overcome filming anxiety along with acknowledging mistakes and improving skills for the next time.
Kellsie shares a free resource (on kelseymoore.com/gift), encouraging listeners to DM her on Instagram with any questions. Melanie and Kellsie share personal stories about their bold career paths and encourage listeners to subscribe, rate, and review the podcast. Apply the tips shared and join the Amplify Your Authority community at authorityamplifiers.com to be a highly paid expert. Don't wait - unlock your magic on camera and connect with your audience today!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[00:00:00] Building a Personal Brand through Video
[00:03:48] Guest Expertise on Video Presence Coaching
[00:07:28] Overcoming Video Shyness for Personal Branding
[00:10:57] Overcoming Inaction in Building Credibility and Income
[00:14:33] The Importance of Authenticity in Content Creation
[00:17:47] Creating Authentic and Magnetic Video Presence
[00:21:11] The "Dial Method" for Captivating Camera Presence
[00:24:20] Repurposing Video Content for Multiple Platforms
[00:27:57] Creating Content Routine
[00:31:20] Unlocking On-Camera Magic with Kelsey Moore
[00:35:22] Hosting a Private Retreat for Entrepreneurs
Unlock Your Magic On-Camera (free guide): https://www.kellsiemoore.com/gift
Melanie’s resource
What if you could make more sales just by demonstrating your ROI (aka your Return on Investment) to a potential client? By being able to articulate the kind of challenges you help your clients solve and the results you achieve, you’ll find that you’ll attract more ideal clients ready to invest quickly. The key to pulling this off is having a clear value proposition that demonstrates your ROI.
Lisa Ann Edwards, a business expert with a proven track record of helping coaches, consultants, and leadership experts achieve their goals, joins me on Amplify Your Success Podcast episode 339 to show us how to bring our ROI into the sales process to win more business.
Throughout the episode, we discuss how to demonstrate one's value while coaching, covering topics such as the importance of clarity in the coaching process, building authority by measuring expertise and client success data, the expected financial impact of coaching engagements in sales conversations, and setting expectations and accountability for success.
In addition to providing practical frameworks for leveraging ROI, Lisa and I explore where the coaching industry is heading, providing insight into how technology is shifting the landscape and where to focus moving forward.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
[04:10] Measuring ROI: A Key to Business and Career Development
[7:50] Measuring ROI for Coaching Services
[11:50] 3 ways to show value to clients
[16:02] Leveraging Client Results for Business Growth
[19:49] Maximizing Coaching Revenue through Measurement
[23:40] The Future of Coaching Industry
[27:44] Financial Coaching, the future of coaching and Lisa’s Bold Business Strategies
Get Lisa Ann’s 5 Step Framework, The Money Talk at www.The-Money-Talk.com
Take my FREE Quiz to Discover Your #1 Barrier to Being a Highly Paid Authority
If you are an expert-entrepreneur, being visible in your industry leads to a plethora of good opportunities (not to mention it is essential to attract ideal clients.)
However, from time to time, I hear from talented people who really want more opportunity that being more visible is absolutely terrifying. The idea of putting themselves out there and being seen triggers fear, self-doubt and a story that they just are not ready for more.
On episode 338 of Amplify Your Success Podcast, let’s explore why visibility can cause a business owner to feel trapped in a cloak of invisibility – even when they truly want more opportunity and clients.
I’ll discuss common invisibility traps including unhealed trauma, fears and limiting beliefs that hold them back from embracing visibility strategies like being a guest on other people’s podcasts or doing live streams on social media – as well as a simple energy practice to shift out of these mindset blocks and into visibility that feels aligned.
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
[4:07] How a social media “dig” became the inspiration for this week’s episode on visibility being scary for some people.
[7:19] I share an example of a Guest Expert System client who was paralyzed due to her limiting belief that she wasn’t ready or capable.
[9:40] How our subconscious mind goes to work to protect us from visibility when we have unhealed trauma, fear or limiting beliefs. Plus the importance of your “why.”
[12:38] My journey from stiff and boring as a speaker to feeling more bold and confident on stage and behind the microphone.
[18:10] How my Human Design has helped me (and my IGNITE Mastermind clients) unlock aligned visibility strategies that feel natural and powerful.
[21:22] Two energy practices to help you break free of anxiety and start feeling more clear-headed, confident and in your personal power again.
A common challenge for life coaches and transformational mentors looking to grow the reach of their work is being able to scale their services while maintaining a high level of personal connection and impact with their clients.
As their client base expands, it becomes increasingly difficult to provide individualized attention and support to each person. Additionally, there is a need to develop systems, processes, and teams to handle the growing demands of the business while ensuring the quality and integrity of their services remain intact. Striking a balance between scalability and maintaining a personalized experience can be a significant challenge for coaches and mentors.
Jennifer Longmore not only built a 7 figure business as she transformed her Akashic record spiritual training company, but broke into an impressive 8-figure enterprise. On Amplify Your Success Podcast episode 337, Jennifer joins me to share her inspiring journey along with her secrets to success and the strategies she employed to achieve remarkable financial milestones.
From her humble beginnings to becoming a prominent figure in the spiritual industry, Jennifer's unique growth path is a testament to the power of determination, authenticity, and unwavering commitment to serving others. Prepare to be inspired as we explore the transformative steps Jennifer took to scale her business and create a thriving empire in the realm of spiritual training.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
[4:19] How Jennifer started her now 8 figure spiritual training company.
[9:04] Competence and how it can be a growth bottleneck for many entrepreneurs.
[14:11] The importance of client pricing and time boundaries as you grow your business.
[22:22] An essential shift Jennifer made in growing from 7 figures to 8 figures.
[27:24] What your prosperity code is and how you can unlock that code in your own business and life.
New Earth Prosperity Codes Assessment: https://soul-journeys.involve.me/prosperity-codes-assessment
Take my FREE Quiz to Discover Your #1 Barrier to Being a Highly Paid Authority
Having an online media empire can solve one of the biggest problems for business coaches, consultants and service providers who have limited reach and visibility. By establishing a consistent online presence through various media channels, such as a blog, podcast, and social media platforms, a business coach can significantly expand their reach and attract a wider audience.
This increased visibility allows them to connect with potential clients who may not have been aware of their services otherwise. Additionally, an online media empire provides a platform for the business coach to showcase their expertise, share valuable insights and resources, and build credibility and trust with their audience. This, in turn, leads to increased opportunities for client acquisition, partnerships, speaking engagements, and ultimately, the growth and success of their coaching business.
But, far too often, there is a lack of consistency and brand presence across different online platforms, which can create confusion about what the service provider truly offers.
On Amplify Your Success Podcast episode 336, Rich Bontrager joins me to share his 30+ years of experience in broadcast, and now as an Unofficial NSA Podcaster, to help you amplify your reach online.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
[6:06] Rich discusses the concept of media as a currency.
[7:57] The importance of strategically and intentionally building out your online presence.
[10:26] Why consistently used headshots and brand assets is key to being a recognized brand.
[17:41] An important mindset shift to stand out online as an online empire.
[20:13] Rich discusses how he uses Restream for his online show to reach all of his online platforms simultaneously.
[25:08] The importance of your brand persona to boost engagement.
[32:56] What it feels like when all the puzzle pieces start to work together.
Take advantage of Rich’s Free Guide, Build A Media Empire Guide. NEED LINK FROM RICH
Rock The Stage episode with Melanie and Rich discussing collaboration currency strategies that attract ideal clients.
Communicating with our community, our teams and our clients is an essential part of business. When you know how to communicate effectively, it can build trust, develop a connection with our audiences and inspire others to help you achieve your goals.
But sometimes the way one person communicates naturally leaves you feeling disconnected. Or worse, misunderstood and frustrated. By learning how to communicate for impact, you can include simple shifts like body language, tone, and storytelling to convey your message with clarity and conviction - which leads to strengthening your impact too.
On Amplify Your Success Podcast episode 335, author Richard Newman joins me to share his fascinating journey from living with Tibetan monks to the corporate world showing some of the world’s most recognized brands how to improve communication.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
[6:19] Richard shares the root of how he discovered his communication practices as a young boy who struggled to understand others.
[10:13] What shifted when Richard found a study that illuminated his autism.
[12:11] The 2000 person study that revealed one small shift in communication that creates more impact.
[13:21] How to discover your 3 word rebellion (hint: it starts with freeflow brainstorming!)
[15:22] The importance of your gestures in communication.
[20:00] Richard shares how the pandemic drove a record number of new businesses to be opened (and how people yearn for connection and to be heard.0
[24:27] How mindset impacts communication.
[33:58] The one thing Richard learned about the person you fail to fire (and how it’s impacted his business.)
Get Richard’s Free Gift: The first 25 pages of his book, Lift Your Impact (plus some other cool downloads)
In two minutes, discover what’s really blocking your ability to impact others with your expertise LINK TO QUIZ
As an expert-entrepreneur, speaking on stages and doing interviews on podcasts can provide much needed visibility to new audiences.
But when your topics get popular, you might find you are constantly bombarded with requests to speak at events, conferences, and online shows. While these opportunities can be a great way to build our brand and showcase our expertise, they can also be a drain on our time and resources. In this episode, I will explore how to evaluate speaking opportunities to ensure that they are a good fit for your business goals.
As an expert-preneur, you know that your time is valuable and that every minute counts. With so many speaking opportunities out there, it can be tempting to say yes to every opportunity that comes your way. However, not all speaking opportunities are created equal, and it's important to evaluate them carefully to ensure that you're using your time effectively and reaching the right audience.
On episode 334 of Amplify Your Success Podcast, discover the key factors that expert-preneurs should consider when evaluating speaking – or any visibility opportunity. By the end of this episode, you'll have a better understanding of how to evaluate speaking opportunities wisely and make the most of your time as a busy expert-preneur. So, let's dive in!
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7-Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
[1:27] The facts to consider and the energy alignment of choosing good visibility opportunities.
[4:19] Why starting with the end goal helps you make better decisions.
[7:20] I cover the second question that is a go/no go factor to pursue an opportunity.
[12:38] Why I ask event hosts how they will curate their audience (and how this affects your participation.)
[16:50] Future pacing into the actual event to uncover other valuable priorities (before they crop up later and surprise you.)
[19:40] How my Human Design factors into my decision making process (and what happened when I tuned into my unique energy alignment factors!)
Imagine if your brand message made you memorable, and worked 24/7 to attract the right clients and opportunities to you.
A 3 word rebellion is a messaging statement that acts like a powerful magnet in your industry. By distilling your message down to just three words, you can communicate your unique value proposition in a way that is concise, memorable, and impactful. This messaging statement can serve as a rallying cry for your brand, uniting your team and your audience around a common mission and purpose.
By consistently using this statement in your marketing and branding efforts, you can establish a strong and recognizable brand identity that sets you apart from your competitors and resonates with your target audience. Whether you're just starting out or looking to rebrand, a 3 word rebellion messaging statement can help you create a powerful and effective brand that stands the test of time.
On Amplify Your Success Podcast episode 333, Michelle Mazur joins me to reveal how you can uncover your unique 3 word rebellion and deploy it in your marketing efforts.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
● [5:07] What it means to create a rebellion with your words and messaging.
● [7:59] How the right message goes to work for you, attracting more clients and opportunity.
● [10:11] Your message is bigger than just you – and can be a big part of your business growth.
● [13:21] How to discover your 3 word rebellion (hint: it starts with freeflow brainstorming!)
● [16:29] What to do if you catch yourself overthinking it, and getting paralyzed with this process.
● [20:00] The truth about a 3 word rebellion for your messaging and how it impacts your competition.
● [27:27] Michelle discusses why embracing sales is her “one thing” she wished she’d done sooner.
Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.
Connection With The Guest
Website: http://www.drmichellemazur.com/
Linkedin: https://www.linkedin.com/in/drmichellemazur/
Instagram: https://instagram.com/drmichellemazur
● Get Michelle’s Free Resource: 3 Word Rebellion, a mini messaging workshop you can listen to on the go: www.3wordrebellion.com
● Unreasonable Hospitality book.
● Amplify Your Success Podcast episode 316, Rising Above Industry Turbulence
Networking is a valuable strategy to meet potential clients and build connections in business. But it can become laborious, requiring an immense amount of time and energy to develop relationships.
Have you noticed how the uber wealthy and super connectors network? With access to exclusive events and communities where they can meet like-minded individuals who share their values and aspirations, their relationships produce connections quickly.
Additionally, the rich and famous have the influence to open doors for others and provide access to valuable opportunities. These factors allow them to make more meaningful and long-lasting connections than business owners who network at public luncheons and events.
On Amplify Your Success Podcast episode 332, Michael Whitehouse joins me to share how we can replicate some of the high networth networking strategies to speed up making valuable connections.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
● [4:57] Why networking is the best way to build up your sales system.
● [7:46] Networking is where people pass valuable resources through word of mouth.
● [13:27] The big mindset shift required to network like the affluent do.
● [18:18] Why networking like this is actually easier for introverts.
● [22:13] Melanie and Michael discuss the wing-man strategy and the benefits to having a networking sidekick.
● [37:27] Michael discusses his bold move and how his pivot to produce virtual summits is paying off.
Michael Whitehouse is The Guy Who Knows a Guy. In 2014, he came to Groton, Connecticut knowing no one at all. A year later, after diving into networking with both feet, he was a major connector in the local community. In 2020, he went global and began connecting entrepreneurs, investors, speakers and others around the world to people they need to know. He offers his services as a networking concierge, making connections and building strategic alliances around the world. He is the host of the daily Morning Motivation Podcast and the Guy Who Knows a Guy interview podcast.
Website: https://www.guywhoknowsaguy.com/
SM Links:
Linkedin: https://www.guywhoknowsaguy.com/linkedin
Facebook: https://www.guywhoknowsaguy.com/facebook
YouTube: https://www.guywhoknowsaguy.com/youtube
TikTok: https://www.guywhoknowsaguy.com/tiktok
● Free copy of book at: https://www.guywhoknowsaguy.com
● GuestExpertSystem.com
Having a co-founder can bring many benefits to a business, including shared responsibilities, complementary skills, and emotional support. However, it can also come with challenges, such as disagreements over direction, decision-making power struggles, and the potential for conflicts of interest. Knowing who will make a great business partner for you is important to avoid significant issues later (like lawsuits and a complete dissolution of a business you worked hard to build.)
On Amplify Your Success Podcast episode 331, serial entrepreneur and long-time cofounder Tanis Jorge joins me to discuss how to ensure your business partnerships continue to be a growth asset.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
● [5:53] How Tanis met and cultivated her long-term cofounder relationship.
● [9:01] The best way to lay the groundwork for a successful, long-term business partnership.
● [11:16] Navigating challenges and putting out fires that naturally emerge when accelerating business growth.
● [13:17] Trojan horses to watch for in your cofounder relationship.
● [15:30] Why values are a critical component for successful communication and growth between business partners.
● [19:18] A few signs that your colleague or family member is not going to make a good business partner.
● [25:13] Tanis shares a technique to transform a contentious, challenged cofounder relationship back into harmony.
● [28:43] We discuss how agreements and contracts fit into a successful business partnership.
Tanis is a serial tech entrepreneur and a leading advisor on entrepreneurship and building successful cofounder partnerships. Over the course of her career in startups, spanning the last 20 years, Tanis has cofounded, scaled, and successfully exited multiple, data-driven businesses with the same partner.
Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today. In 2021, Trulioo reached "unicorn" status, solidifying both its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.
Today, Tanis is one of the go-to voices and experts on the cofounder relationship. Author of The Cofounder's Handbook and Founder of The Cofounder's Hub, her work focuses on how co-founders can function in an open, productive, and symbiotic way to ensure continued and long-term business success.
Website: https://www.thecofoundershub.com/
SM Links:
Instagram: https://www.instagram.com/thecofoundershub/
Linkedin: https://www.linkedin.com/in/tanisjorge/
With over 900,000 active podcasts (and over 2 million shows launched in the last 2 years), there is no shortage of interest in podcasting.
However, over 1 million shows launched and later paused their production, creating a phenomenon known as Podfade. The primary reason that a podcaster halts production is a lack of desired results.
The solution? Learn how to grow a successful podcast.
A successful podcast is a powerful tool for entrepreneurs to build their personal brand, establish thought leadership, and connect with their audience on a deeper level. It can also help to generate leads, drive traffic to their website, and increase revenue for their business.
On episode 330 of Amplify Your Success Podcast, I’m sharing how this show landed in the top 1.5% of all podcasts worldwide (and more importantly, what steps YOU can take to improve listenership of your show too.)
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
● [1:57] Why I set my goal to be a top podcast in my market
● [4:19] Covering some key podcast growth statistics since 2019 (and why this matters right now.)
● [9:20] Key strategy of audience building and why this is the #1 factor that drives downloads and a successful show.
● [10:38] The first pillar of growing an audience and the importance of your episode topics.
● [13:17] Why I pivoted from a solo show to integrating guest experts to tap into pillar two.
● [16:16] Leveraging other people’s podcasts to master the third pillar of audience growth.
● [19:40] Pillar four and the importance of your own promotional plan.
When you own a business, there are no shortage of risks, big decisions, and disappointing results that can occur. Setbacks and failed attempts will happen more often than most of us would like.
However, an entrepreneur who has developed resilience, will move through challenges faster, which allows you to experience more wins. Life will always throw us curveballs, so it is essential to develop tools to persevere and develop a growth mindset to adapt during unexpected situations.
On Amplify Your Success Podcast episode 329, Robin Hills joins me and discusses the small changes that help you navigate challenges with less stress.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
About the Guest
Robin is the director of Ei4Change, a company specializing in educational training, coaching and personal development focused around emotional intelligence, positive psychology and neuroscience.
He has taught over 300,000 people in 195+ countries how to build resilience, increased self-awareness and understanding of others. His educational programs on resilience and emotional intelligence cover the most comprehensive and detailed education of any emotional intelligence organization and are today used in educational establishments in South Africa and India.
Robin is also the author of 2 books and has through his work developed the experiential coaching methodology Images of Resilience to support cathartic conversations around resilience.
He has delivered key-note speeches at conferences across the world including at Harvard University and sits on the North West Committee of the Association of Business Psychology.
Website & SM Links: https://ei4change.com/
Resources Mentioned in This Episode:
Have you ever struggled to make a decision? Wondering how to stand out, even if your offerings are similar to multiple competitors in your market.
When you fully become aware of your unique energy and purpose using tools like Human Design, you can truly unlock an aligned – but distinct – positioning in the market.
Human Design and Gene Keys are powerful tools that can help you understand your unique talents, abilities, and purpose. By harnessing the insights provided by these systems, you can gain a deeper understanding of your most aligned offers, messaging and brand so you can stand out.
On Amplify Your Success Podcast episode 328, Bree Kuryk joins me to discuss how Human Design and Gene Keys can help you create a marketing strategy that is fully aligned with your unique attributes. Whether you're a solopreneur or a multi-million dollar business,, this episode will provide you with valuable insights and practical advice for leveraging the power of Human Design and Gene Keys to make more aligned decisions, build a stronger team and design offerings that the market can’t wait to say yes to!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
About the Guest
Bree Kuryk is a human design & gene keys business coach and consultant, Certified Online Business Manager®️, podcaster. and beach lover. With over 15 years of marketing experience distilling all the online business best practices and trends into clearly-articulated strategies for clients of all sizes & industries, Bree has realized her passion of examining the deeper purpose behind different tactics to help you find the most aligned way to build your business by tapping into your own intuition.
Resources Mentioned in This Episode:
With the rise of social media and the increasing importance of online presence, video marketing has become a valuable strategy for expert-based business owners.
Video has the ability to increase brand awareness, create more engagement, generate leads, and drive sales. But one important aspect of video that is often overlooked is the potential to build know, like and trust with potential customers.
But more often than not, entrepreneurs don’t make time to create video, even with a plethora of easy video creation tools.
On Amplify Your Success Podcast episode 327, Lou Bortone joins me to share his expertise on everything from creating engaging video content to getting started, even if you are camera shy.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
● [4:05] Lou talks a bit about the post-pandemic zoom.
● [3:33] How video helps you get to know someone’s energy.
● [8:00]The different ways to create video for your marketing strategy.
● [10:58] Melanie and Lou discuss how he has been able to become an authority in video marketing, even though he is more introverted.
● [13:33] How to get started and access the right state of mind, even if you are camera shy.
● [17:01] Lou and Melanie talk about the importance of experimenting with different types of video to find out what works best for you and your audience.
● [22:58] A discussion on professional vs “raw” behind the scenes type videos for conversion.
● [26:38] Lou shares how valuable collaboration and building his network has been to grow his business.
Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.
Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is also the host of the podcast, "Take the Cannoli: The Godfather Podcast."
● Get Lou’s Free Resource: Free Video Planner - http://www.loubortone.com/planner
● Download your 17 Mistakes Guest Experts Make Scorecard https://melaniebenson.com/magnetize
If you're experiencing lower than usual sales, it's essential to identify the real reason why people aren't buying your offers. While it can be easy to assume that your prices are too high or your offer isn’t aligned, the actual reason may be something completely different.
Before you deep-dive into rebuilding all your offers or creating yet another new lead magnet, or worse, making up a story in your mind that you aren’t good at marketing your business, be sure you know how to assess the problem so you focus on the right solution.
On episode 326 of Amplify Your Success Podcast, I’ll guide you through the same steps I use to assess a sales problem for a client so you can pinpoint what’s really not working.
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
● [3:57] Client case study of a one-time $250k launch that couldn’t be repeated (and what was really the problem.)
● [5:49] The most common problem behind poor sales – how you build your audience.
● [7:44] I talk about a super challenging time when my email technology automatically lost 40% of my subscribers.
● [10:38] Positioning issues and why it is the root of many sales and conversion issues.
● [13:17] Using Action Catalysts to move passive leads into active participants and buyers.
● [17:25] Pricing problems and how they surface to destroy your sales.
● Get the 7 Step Framework
● Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients
● How to book a Fast Track Call with me.
In a world where attention spans are short and distractions are endless, how does an expert-entrepreneur stand out from the crowd?
It’s easy to get lost in all the noise, especially if you are vying to land a guest expert spot on a top podcast or attract new clients.
Being relevant with your message is critical to capturing your audience's attention. When your message resonates with your audience, you establish a connection that builds trust and loyalty, increasing the likelihood that they will choose your products or services over your competition. By speaking directly to the needs and interests of your target market, you create a compelling reason for them to engage with your brand and invest in what you have to offer.
On episode 325 of Amplify Your Success Podcast, I’ll share a simple formula to create a relevant message that acts like a magnet to get ideal clients booking sales calls with you…today!
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
● 17 Mistakes
● Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients
Being a guest on someone else’s podcast or online show is a valuable visibility strategy. First, you are in front of a new audience and second, you are borrowing credibility and influence from that host.
But most importantly, in my 22 years of marketing expert-based businesses, sharing your message in front of a new audience is the best way to attract ideal clients.
As hot as this strategy is, less than 30% of the experts being featured on podcasts are experiencing a good ROI from their effort. Since I’ve successfully monetized being a guest expert over and over for the last 10 years, I’ve discovered that many coaches, consultants and service providers actually miss some key factors during the interview!
On episode 324 of Amplify Your Success Podcast, I’ll share what it takes to deliver a podcast interview that can attract a steady stream of ideal clients and new opportunities.
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
Resources Mentioned in This Episode:
Have you considered offering a mastermind group to your ideal clients? A mastermind group can bring massive value to your clients, not to mention that most well-run masterminds can be a valuable profit center too.
Before you get started, you’ll want to learn more on what makes a mastermind beneficial and will get your best clients to stay year after year.
On Amplify Your Success Podcast episode 323, Chris Williams joins me to talk about how to create and deliver a high ticket mastermind for your business.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
● [4:49] What a mastermind is and what it is not.
● [7:22] The importance of having the right people in your mastermind group to drive value.
● [10:27] Why referrals from members is the best way to grow your mastermind group.
● [15:12] Melanie and Chris discuss email marketing and cold DMs as part of your lead strategy.
● [18:12] The secret sauce that keeps members coming back year after year to your mastermind.
● [20:01] How to know when someone is a perfect fit for your mastermind group.
● [23:53] Why Chris wished he had learned how to prospect much earlier in the growth of his business.
Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)
In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.
As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.
Entrepreneurs often need to generate fast cash to grow and sustain their business. And often, a new prospect needs to build trust in a service provider before they feel confident making bigger investments.
Easy yes offers are designed to be low-risk, low-commitment opportunities for customers to try a product or service. By making it easy for customers to say yes, entrepreneurs can quickly generate revenue and build a solid customer base.
Plus, easy yes offers can help to reduce customer objections and overcome any hesitations about trying a new product or service.
On Amplify Your Success Podcast episode 322, Katrina Sawa joins me to show how to create and position these offers so that they lead to additional revenue (and happy clients!)
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
About the Guest
Katrina Sawa is the CEO and Founder of JumpstartYourBizNow.com. She is lovingly known as The JumpStart Your Biz Coach because she kicks her clients into high gear making more money doing what they love and fast.
She is the creator of the JumpStart Your Marketing & Sales System, 10x International Best-Selling author with 18 books including, Love Yourself Successful, Jumpstart Your New Business Now and the Jumpstart Your _____(blank) Series. Katrina is also the CEO of Jumpstart Publishing where she helps entrepreneurs publish books that generate more clients and revenue, and she’s the Founder of the International Speaker Network, a free, educational, networking group with thousands of members. She’s been featured on the Oprah and Friends XMRadioNetwork, ABC, and TheCW.
Katrina speaks to groups of all sizes, holds live training events annually and lives in Northern California with her husband Jason and step-daughter Riley.
Resources Mentioned in This Episode:
Publishing your own book is essential if one of your goals is to share your message and offerings to the masses. Being able to hand your book to a potential prospect or add “author” to your list of accomplishments can also give you a boost of credibility.
So why don’t more expert-entrepreneurs write their own book?
Often, the process of writing the book and shaping your message into the written word feels a bit daunting.
On Amplify Your Success Podcast episode 321, Michael DeLon, shows people just like you and me how to get your book out to your market without ever writing one word.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.
Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.
Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.
Authority positioning is a brand strategy that can confer credibility and influence. When someone is perceived as an authority in a particular field, their opinions and advice are more likely to be trusted and followed. Additionally, being an authority can open up opportunities for leadership and provide helpful decision-making cues.
If your market is crowded, an effective technique to stand out amongst a sea of “sameness” of offers is using your authority levers. When other influencers are seeking speakers or collaboration, they search for other influential experts. When a potential client is looking for someone to solve their problems, they tend to choose those with the highest authority.
Authority positioning can provide you a massive advantage.
On episode 320 of Amplify Your Success Podcast, discover five valuable reasons to leverage your authority to gain a competitive advantage in your market.
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways
Resources Mentioned in This Episode:
As a business owner, coach, consultant or service provider, financial abundance is your responsibility. Often, entrepreneurs quickly discover that they have money patterns that cause them to overspend, under-invest and experience a constant struggle with achieving their financial goals.
Money is often directly correlated to your subconscious beliefs, and in order to break unhealthy financial growth habits you’ll need to level up your mindfulness.
On Amplify Your Success Podcast episode 319, Leisa Peterson, author of The Mindful Millionaire, joins me to reveal her insights around creating sustainable wealth through shifting your internal beliefs and habits.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Leisa Peterson is a business growth strategist, money specialist and author of The Mindful Millionaire.
She helps inspired business owners become game-changers in their field and achieve million dollar breakthroughs in their business. She does this by interweaving mindfulness tools into how she teaches her clients about building their “one-to-many” businesses.
Noted in Forbes as one of 10 Women Driving Growth in Wealth Management and Investing, Leisa has appeared on Gaia Media Network and in The Wall Street Journal, FastCompany, The Week, Huffington Post and has been featured on many podcasts and radio shows.s.
When you are building a business, overwhelm can ebb and flow. But many busy women (and men) are balancing parenting, being a supportive spouse and growing their business. That’s when overwhelm can become debilitating and even impact your emotional well-being.
For many of us, mindfulness practices like meditation, conscious breath and even taking time to just ‘be’ can become a lifeline in the midst of perpetual stress.
On Amplify Your Success Podcast episode 318, Katie Krimitsos joins me to share how meditation and mindfulness helped her manage overwhelm— and became a business as well as sparking a movement.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker. She's committed to brightening the light of women around the world through her work under the Women’s Meditation Network - guided meditation podcasts and resources created for those who identify as women so they can use the tool of meditation to know themselves and consciously create lives they love. She has 8 podcasts in her network: Meditation for Women, Sleep Meditation for Women, Morning Meditation for Women, Sleep Sounds, Water & Nature Sounds, Ambient Sounds, Daily Affirmations Meditation for Women and Sleep Meditation for Women 3 Hours. She’s a writer at heart, has a soft spot for animals and Mother Nature, loves a good margarita, and treasures the job of raising her two girls.
When a coach, consultant or course creator builds their own audience, they end up creating a valuable asset. Not only will this audience be full of potential clients, but it also becomes helpful to attract and prosper with collaboration partners.
With so many choices to grow your audience, what’s one of the most cost effective strategies? Hosting your own events! But not just any type of event, consider hosting a micro summit.
On Amplify Your Success Podcast episode 317, Anke Herrmann joins me to share how she accidentally discovered a very simple, and highly rewarding audience building strategy that transformed her business (and put her on the map as an influential brand in her market.)
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Anke is an online tech expert, coach and author of Taming the Tech Monster.
She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a CREATIVE PROCESS, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.
She now brings simplicity, trust and transparency to online tech to help passion-driven coaches Make Money One to Many (and charge more for 1:1 work), without tech headaches.
As we open the door to 2023, many experts are predicting a recession that could land the coaching industry in a rough patch. Many businesses will constrict, stop spending money and pull themselves back into their safety net.
But that’s not the best course of action if you have a long-term growth vision.
You must rise above the noise and turbulence to stay relevant (which keeps the clients and sales rolling in.)
On episode 316 of Amplify Your Success Podcast, I’m revealing three factors that keep a business growing, even when the industry is turbulent, from my own school of hard knocks (aka I really did this wrong in the past and learned front my mistakes!)
Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.
Takeaways