Episode 067: Testimonial Marketing: How to Use 3rd Party Endorsements to Attract More Clients

Testimonials are a powerful form of third party endorsement – but many small business owners aren’t using them to increase the credibility of their marketing efforts! A testimonial given by a happy customer can help a prospect feel more confident in their purchase – and it can be 100 times more effective than any other marketing piece.

In episode 67 of Amplify Your Success Podcast, discover how to use testimonials from previous customers to provide social proof and peace of mind. Plus, I’ll share a unique benefit for your clients when they provide you a testimonial!

Key Takeaways

• How to craft an effective testimonial that provides a win-win-win endorsement
• What to do to inspire your clients to provide social proof – while they are still happy and actively using your products
• Five important places to post the testimonials you receive
• Using contests and incentives like the Silent Sales Force to inspire your clients to share testimonials

Mentioned In this Episode:

Check out Melanie Recommends for must-have business growth resources.

• Awaken Leadership Lab
• Women Speakers Association
• Amplify Your Success Community