Episode 269: How to Tap Into Your Prospect’s Buying Emotions with Robbie Crabtree

What separates a speaker who has great content from a memorable speaker who takes you through a journey of emotions and has you on your feet ready to buy from them? The ability to evoke emotion in your audience members.

This is where powerful storytelling can be used to take your listener on a journey with you, moving them into awareness of their own challenges and goals. On Amplify Your Success Podcast episode 269 I’m joined by Robbie Crabtree who reveals how we can connect with a potential buyer through performative storytelling.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

• [5:00] Robbie’s journey from lawyer to finding the power in performative storytelling.
• [6:50] What performative storytelling is and how Robbie uses it as a speaking coach.
• [11:39] Why excitement isn’t enough to move your audience into action to buy from you.
• [16:00] What you should be doing at 6 figures with your accounting system.
• 16:16] What we can learn from powerful emotional movies to hone this skill.
• [20:00] Four surprising uses for performative storytelling in business.
• [25:27] The power of taking baby steps when you aren’t clear on your next steps.

 

About the Guest

Robbie Crabtree is the founder of Performative Speaking and has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability.

 

 

Resources Mentioned in This Episode:

• Check out Robbie’s blog for more resources. https://robbiecrab.substack.com/
• The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth.