Episode 282: How To Automate The Repurposing of Short Videos with Hani Mourra

As a creator, being top of mind will help you stand out from the crowd and attract your best clients. But creating content for all of the different platforms can feel overwhelming, especially when time is limited. These days video is at the top of the list for increasing reach and being rewarded by the algorithms.

But who has time to create video for so many different platforms! Not me, that’s for sure.

One of the best-practices available is to leverage your time and energy through automation. Finding the right tools that will give you a short-cut to producing multiple pieces of content without sacrificing quality is a valuable find!

On Amplify Your Success Podcast episode 282, I talk with Hani Mourra, founder of Repurpose.io, who joins me to share some hot tips to repurpose your short (and long) video to save you time…while expanding the reach of your content.

 

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Key Takeaways

• [5:55] Start with the content you are comfortable creating, says Hani, then repurpose it across multiple platforms.
• [7:21] How to take a piece of content and create multiple versions that can be used on multiple channels.
• [9:50] Melanie and Hani discuss short versus long video and why short video is outperforming long video right now.
• [12:00] Hani shares how his latest repurposing offer helps people leverage TikTok video across multiple channels.
• [16:40] What a podcaster can do to gain traction with each episode by creating .wav files and other types of repurposed content.
• [19:32] How to use repurposed video on YouTube.
• [27:09] Why a creator needs to be top of mind in the market, and how repurposing content can help you achieve it.
• [31:12] How Hani’s own need to leverage his time became the catalyst to start Repurpose.io.
• [36:45] Hani shares the importance of understanding what business you are really in (and how this affected his own growth.)

 

Resources Mentioned in This Episode:

• Get a FREE Trial of Repurpose.io Here
• Check out the Guest Expert System
• Be sure to avoid these 17 Common Mistakes as you Guest on Other People’s Podcasts too.