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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: February, 2024
Feb 26, 2024

Being visible where your ideal clients are searching for solutions is essential to attract clients and stop being a best kept secret. A consistent visibility strategy is a key factor in amplifying authority and building trust online too.

So why is it that a talented expert, coach or service provider wouldn’t make time for visibility boosting activities that could grow their reach and revenue?

In episode 376 of Amplify Your Success, I delve into the world of profitable visibility and uncover the three most common barriers that are keeping talented experts from getting the opportunities and clients they deserve. In other words - stops them from being a best kept secret and into the limelight!

I shine a light on the internal conflicts that are holding many experts back from stepping into their brilliance, revealing how unresolved trauma and deep-seated fears can be the invisible barriers that thwart visibility and success. I’ll also share tips on dissolving these internal conflicts and stepping into your magnetic message to attract more meaningful opportunities.

Discover how to turn being a guest into at least $100,000 or more a year using my proven $1,000,000 visibility framework and learn how to make time for profitable visibility that pays off over and over again. If you're ready to amplify your authority and make a greater impact in your industry, this episode is a must-listen.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

01:51 Visibility, when done well, should be one of your top channels of leads and opportunities.

05:29 Why the right mindset is crucial for prioritizing visibility boosting efforts.

09:51 Why podcasts can be a “client attraction accelerator”.

12:07 Unresolved trauma and internal conflict can cause resistance and fear about being more visible. 

16:12 How to integrate habits that continue to build authority and attract visibility opportunities. 

18:07 The importance of visibility in the right audiences.

 

Resources Mentioned in This Episode:

 

Feb 19, 2024

Information overload is a chronic issue for small business owners. Discovering how to prioritize and integrate essential information is not only an essential skill, but embracing life-long learning can be the key to being future-ready. 

Imagine being able to effortlessly adapt to the evolving landscape, avoiding obsolescence, and staying ahead of the industry changes. On episode 375 of Amplify Your Success, my guest serial entrepreneur James Longley and I delve into the strategies and mindset shifts essential for staying relevant. 

We cover everything from the power of asking the right questions, self-awareness, and the importance of continuous learning in maintaining a competitive advantage in your field. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

03:14 Why empowering lifelong learning provides a valuable business transformation.

07:43 Using water as a metaphor, the importance of questioning information.

12:02 Continuous cultivation of up-to-date knowledge essential.

15:23 Information overload is a problem, the solution is clarity..

17:23 When it is important to outsource decisions.

20:27 How to filter out irrelevant tools for your business.

24:44 Mindset is essential to embracing change and staying relevant in a constantly evolving world.

 

Resources Mentioned in This Episode:

 

Feb 12, 2024

Ever wondered how some speakers have a magnetic presence that captures their audience's attention instantly? It's not just about what they say, but how they say it. 

On episode 374 of Amplify Your Success, we delve into the secrets of vocal mastery, and speaking skills with Jonathan Bender, a seasoned expert who has spent decades helping professionals craft powerful voices that move millions. Jonathan’s specialty is refining vocal dynamics, speech delivery, and facilitating the inner work that can elevate your influence and impact in every interaction.

Jonathan reveals the secrets to crafting transformational talks and speaking with authenticity, guided by deep connection while shedding nervousness and physical tension to unleash your true vocal power. 

Jonathan shares his remarkable journey from spoken word poetry to becoming a go-to authority in vocal presence and speaking skills, offering invaluable insights for speakers at every level. Plus, Jonathan captivates us with his spoken poetry slam. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:39 Why powerful leaders and experts are not showing up powerfully with their voice.

07:01 The misunderstanding around communication being 93% nonverbal.

10:30 Jonathon discusses abrasive transition statements that disrupt rapport with the speaker.

14:09 Compelling vocal presence is key for success.

17:40 Vocal work involves breath, voice, and diction.

22:19 Authenticity and connection transform public speaking experience.

26:14 Start with self-interconnection, honoring, releasing freeze response.

29:29 Launching online courses, summit, and visibility.

32:36 Experience Jonathon’s spoken word poetry.

 

Resources Mentioned in This Episode:

 

Feb 5, 2024

As a coach, consultant, healer or transformational leader, attracting clients isn’t something most people learn in their training.

Having a successful six figure (or more) business requires you to have paying clients – so how do you convince a prospect that your process is going to transform their life?

Your ability to influence others in your marketing and sales is key – but not the way most marketers do with questionable tactics.

There is an art to what’s called ethical influence and uncovering these proven tactics can transform your client acquisition game. Michael Stevenson, co-founder and CEO of the Ethical Marketing Academy and Transform Destiny, joins me on Amplify Your Success Podcast episode 373 with invaluable insights into leveraging ethical persuasion to amplify your business success, emphasizing the power of connecting with the desires and needs of your potential clients. 

Join us as we explore the mindset, language, and strategies needed to not just attract, but also retain your ideal clientele. From mastering the art of influence to understanding the subconscious factors that impact customer decisions, this episode is packed with practical wisdom to help you secure more clients ethically and effectively.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

06:09 Why starting a business doesn't guarantee success.

07:22 Michael’s story as a homeless teen, with programming skills, struggling to get hired, and the birth of his first software product.

09:20 How to amplify your authority and stand out with ethical persuasion strategies.

15:44 How Michael overcame insecurities to help others gain confidence.

17:51 NLP and how it helped heal both  Michael’s self esteem as well as Melanie’s ability to thrive.

22:38 Background on Neuro Linguistic programming (NLP) as a practical study of human thinking and behavior to stimulate listening and communication. Ethical concerns exist.

26:07 Discussion on ethical vs. questionable behavior in coaching and growth industry, advocating for trust and ethical practices to stand out in the market.

27:14 Focus on real metrics, not vanity metrics. NLP trainer had high close rate, but also high refund rate due to lack of substance and care for customers.

32:50 Asking questions is a powerful way to influence the conscious mind, which tends to default to inaction and rejection.

34:14 Sales is about coaching and serving, not just about making a profit.

38:09 The importance of language and future pacing when using ethical influence tactics.

 

Resources Mentioned in This Episode:

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