Info

Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
RSS Feed Subscribe in Apple Podcasts
Amplify Your Success
2024
October
September
August
July
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December


Categories

All Episodes
Archives
Categories
Now displaying: January, 2023
Jan 30, 2023

Authority positioning is a brand strategy that can confer credibility and influence. When someone is perceived as an authority in a particular field, their opinions and advice are more likely to be trusted and followed. Additionally, being an authority can open up opportunities for leadership and provide helpful decision-making cues.

If your market is crowded, an effective technique to stand out amongst a sea of “sameness” of offers is using your authority levers. When other influencers are seeking speakers or collaboration, they search for other influential experts. When a potential client is looking for someone to solve their problems, they tend to choose those with the highest authority.

Authority positioning can provide you a massive advantage.

On episode 320 of Amplify Your Success Podcast, discover five valuable reasons to leverage your authority to gain a competitive advantage in your market.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:57] Authority gives you a competitive advantage, similar to how being an author gives you instant credibility in the mind of your audience.
  • [5:55] Credibility as a buying lever, especially in a crowded market, that leads to an increase in sales.
  • [7:44] The importance of specification and distinguishing yourself for a buyer.
  • [10:18] Leveraging your authority helps you build an influential network.
  • [12:38] How raising your influence leads to more organically generated visibility opportunities.
  • [15:25] Announcement about my upcoming Authority Accelerator event.

 

Resources Mentioned in This Episode:

Jan 23, 2023

As a business owner, coach, consultant or service provider, financial abundance is your responsibility. Often, entrepreneurs quickly discover that they have money patterns that cause them to overspend, under-invest and experience a constant struggle with achieving their financial goals.

Money is often directly correlated to your subconscious beliefs, and in order to break unhealthy financial growth habits you’ll need to level up your mindfulness.

On Amplify Your Success Podcast episode 319, Leisa Peterson, author of The Mindful Millionaire, joins me to reveal her insights around creating sustainable wealth through shifting your internal beliefs and habits.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:14] What the connection is between mindfulness and our ability to create financial abundance.
  • [7:44] Why how you feel about money has a significant impact over how much you can attract and have in your life or business.
  • [11:58] The connection between Maslow’s Hierarchy of Needs, our chakra system, beliefs and our patterns around money.
  • [17:00] Two very common money fears entrepreneurs and business leaders face.
  • [20:47] Leisa’s take on “feel the fear and do it anyway” – her answer might surprise you.
  • [24:33] Practical strategies to feel more confident around money and creating financial abundance.
  • [30:42] Leisa reveals a very challenging moment “on-air” and how she handled her host getting triggered during a live interview.

About the Guest

Leisa Peterson is a business growth strategist, money specialist and author of The Mindful Millionaire.

She helps inspired business owners become game-changers in their field and achieve million dollar breakthroughs in their business. She does this by interweaving mindfulness tools into how she teaches her clients about building their “one-to-many” businesses.

Noted in Forbes as one of 10 Women Driving Growth in Wealth Management and Investing, Leisa has appeared on Gaia Media Network and in The Wall Street Journal, FastCompany, The Week, Huffington Post and has been featured on many podcasts and radio shows.s.

Resources Mentioned in This Episode:

  • Abundance Activation Gifts: http://www.abundancegift.com/
  • Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.
Jan 16, 2023

When you are building a business, overwhelm can ebb and flow. But many busy women (and men) are balancing parenting, being a supportive spouse and growing their business. That’s when overwhelm can become debilitating and even impact your emotional well-being.

For many of us, mindfulness practices like meditation, conscious breath and even taking time to just ‘be’ can become a lifeline in the midst of perpetual stress.

On Amplify Your Success Podcast episode 318, Katie Krimitsos joins me to share how meditation and mindfulness helped her manage overwhelm— and became a business as well as sparking a movement.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:52] Katie shares the story of her big business pivot to teach meditation and mindfulness.
  • [12:24] The key strategy behind a podcast being your business’ power marketing strategy.
  • [16:22] Katie shares a unique strategy of transforming her meditation podcast episodes into a product in itself.
  • [18:04] How being a caregiver, and driving for success can set you up for overwhelm and stress.
  • [26:40] What happened when Katie began mindfulness practices (and why it’s become such a powerful part of her life.)
  • [41:30] Katie talks about how a bold move to invest in her new business growth paid off.

 

About the Guest

Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker. She's committed to brightening the light of women around the world through her work under the Women’s Meditation Network - guided meditation podcasts and resources created for those who identify as women so they can use the tool of meditation to know themselves and consciously create lives they love. She has 8 podcasts in her network: Meditation for Women, Sleep Meditation for Women, Morning Meditation for Women, Sleep Sounds, Water & Nature Sounds, Ambient Sounds, Daily Affirmations Meditation for Women and Sleep Meditation for Women 3 Hours. She’s a writer at heart, has a soft spot for animals and Mother Nature, loves a good margarita, and treasures the job of raising her two girls.

 

Resources Mentioned in This Episode:

Jan 7, 2023

When a coach, consultant or course creator builds their own audience, they end up creating a valuable asset. Not only will this audience be full of potential clients, but it also becomes helpful to attract and prosper with collaboration partners.

With so many choices to grow your audience, what’s one of the most cost effective strategies? Hosting your own events! But not just any type of event, consider hosting a micro summit.

On Amplify Your Success Podcast episode 317, Anke Herrmann joins me to share how she accidentally discovered a very simple, and highly rewarding audience building strategy that transformed her business (and put her on the map as an influential brand in her market.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:25] How Anke accidentally discovered micro summits as a higher converting alternative to huge virtual summits with lots of speakers.
  • [11:07] How to differentiate a micro-summit from all the other “learn from expert” events (which ends up attracting more attendees.
  • [12:14] Common pitfalls that experts make in setting up a micro summit.
  • [14:22] The importance of an “event promise” to attract more attendees.
  • [16:04] What steps to take before you put on your own summit so that the tech flows smoothly.
  • [20:40] Anke explains why systems make a huge difference and will save you time.
  • [24:47] How taking the risk to relocate out of East Germany was a life changing experience for Anke (and ended up providing so much new opportunity.)

 

About the Guest

Anke is an online tech expert, coach and author of Taming the Tech Monster.

She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a CREATIVE PROCESS, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.

She now brings simplicity, trust and transparency to online tech to help passion-driven coaches Make Money One to Many (and charge more for 1:1 work), without tech headaches.

 

Resources Mentioned in This Episode:

Jan 2, 2023

As we open the door to 2023, many experts are predicting a recession that could land the coaching industry in a rough patch. Many businesses will constrict, stop spending money and pull themselves back into their safety net.

But that’s not the best course of action if you have a long-term growth vision.

You must rise above the noise and turbulence to stay relevant (which keeps the clients and sales rolling in.)

On episode 316 of Amplify Your Success Podcast, I’m revealing three factors that keep a business growing, even when the industry is turbulent, from my own school of hard knocks (aka I really did this wrong in the past and learned front my mistakes!)

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
  • [5:55] A perspective on the “industry recession” that many experts say is becoming (and how to rise above the challenges and noise and be immune.)
  • [6:44] The single most important factor to keep sales coming in (and it’s something I learned from my own “school of hard knocks.”
  • [8:18] How your messaging is either boosting your relevance factor – or keeping you a best-kept secret in your market.
  • [11:50] Why doing all the right things doesn’t work if you are missing alignment with your values and your superpower.
  • [13:53] What the 80% plan is and how it helps you get unstuck and into action (even if you don’t have 100% clarity.)
  • [15:25] How I use my Human Design to help me stay aligned and in my personal power.
  • [17:32] Resilience, adapting and doing the inner work to overcome obstacles and unforeseen challenges.

 

Resources Mentioned in This Episode:

1