Episode 062: 3 Keys to Protect Your Business Brand with Guest Deborah Sweeney

As a creative entrepreneur or new small business owner, there is a lot to learn about trademarking and copyrighting your brand, which makes it easy to skip over! But a business without the proper legal protection leaves itself open to getting their ideas swiped.

There is not a day that goes by I don’t see a Facebook post from a fellow influential business leader who found someone copying their signature program or has stolen their trademark sales copy. A hard-learned lesson for many business owners: just because you created it doesn’t mean it’s protected!

My friend Deborah Sweeney, CEO of MyCorporation.com, one of the top two online legal resources, joins me on episode 62 of Amplify Your Success Podcast to share what every entrepreneur should do now to protect their intellectual property and brand – before it gets costly!

Key Takeaways

• Deborah shares how she leapt from in-house legal counsel to owner of one of the top two, most prestigious online legal resources, MyCorporation.
• Not sure what the difference is between a trademark and a copyright –and when you should do either? Listen in to learn what a business owner needs to do to protect their brand.
• When your business is caught in a competitive market, Deborah shares unique insight on how to continue to grow and thrive (and even get the competition to come to YOU for leads!)

About The Guest

Deborah Sweeney is the CEO and owner of MyCorporation.com. She acquired the company out of Intuit in 2009 after she ran the division under Intuit. The company continues to thrive and grow. Deborah is a former law firm partner who practiced corporate and intellectual property law after graduating with a JD/MBA from Pepperdine University. She has 2 teen boys and an entrepreneurial husband, all 3 of whom love to play soccer and listen to great podcasts!

Connect with Deborah Sweeney

www.mycorporation.com
@mycorporation
@deborahsweeney
https://blog.mycorporation.com/