Episode 301: How to Use Video to Create Rapport, Build Trust and Attract Customers with Bob Regnerus

If you are building your brand on social media, video is one of the hottest trends to actually get your posts seen. Video helps you build rapport, establish your credibility and attract clients.

But with so many different video options and social media platforms to choose from, how does an entrepreneur know where to focus their time and energy for the best results?

 

On Amplify Your Success Podcast episode 301, Bob Regnerus joins me to share some of his best video marketing strategies to stand out in your crowded market and get proven results.

Key Takeaways

• [7:26] Three common issues that get in the way of entrepreneurs benefiting from video marketing.
• [8:32] What happened at Facebook in 2016 when the short video strategy was revealed.
• [9:53] Bob shares the most impactful video in social media marketing (and how to quickly create it.)
• [13:05] How to use Deep Funnel Marketing using video to build credibility and attract your ideal clients.
• [18:27] The 2 things you must have in your video to get people to watch them.
• [22:06] Bob and Melanie discuss using video as part of your ad strategy.
• [27:35] Trust building and the new age of video marketing versus influencer marketing.
• [35:54] Bob discusses one of his biggest lessons that emerged from the 2009 market crash.
• [39:23] One of the powerful life-changing internal resources that Bob learned to tune in to as a result of the 2009 difficulties.

About the Guest

Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™️ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.

 

Resources Mentioned in This Episode:

• Content Creation Matrix: The Simple Guide To Creating Unlimited Compelling Video Content. https://feedstories.com/ccm
• ai transcription tool
• ourevie.com
• Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.