Amplify Your Success

Visionary entrepreneurs, thought leaders and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success




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Now displaying: 2017
Jul 3, 2017

What if you could surround yourself with positive, powerful, highly successful influencers who help YOU become more successful? When I started my business I set an intention to align with other conscious, supportive movers and shakers in business – and I built a mastermind and community of amazing business leaders to network with and cross-promote.

In this episode I’ll take you through the process I followed (and a few do’s and don’ts to keep in mind.)


Key Takeaways

  • The most important mindset every influencer is looking for to stop being a “client” or “follower” and be a colleague.
  • Three things you should NEVER EVER do when building a relationship with a highly influential person online or in person.
  • How setting an intention is essential to attracting really amazing, supportive business leaders into your life.
  • Four ways to build relationships with influencers so they notice you and feel inspired to support you.
  • My secret tip to nurturing really valuable relationships (even if the other person hasn’t responded to you.)


Mentioned In this Episode:

Awaken Leadership Mastermind

Bob Burg, Go-Giver

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers


Jun 26, 2017

Highly successful people are always prey for internet trolls, cyber bullies and critics. It’s almost like they make it their job to take you down and keep you small. But a rising star can’t let other people hold them back so in this episode I share how to deal with online attacks and criticism so it doesn’t destroy your confidence and motivation.


Key Takeaways

  • Why cyber bullies are determined to attack highly successful people (and why you should not let it derail YOU from your goals and dreams.)
  • A valuable reason to stand your ground and not hide from your brand’s message – even if others criticize it.
  • What NOT do when getting attacked on social media or other platforms.
  • I’ll share the difference between an internet troll who just wants to deflate you versus valuable and constructive criticism that can make you better.
  • Plus I’ve packed in some valuable insights and advice to handle even the peskiest negative nelly.


Mentioned In this Episode:

Amplify Your Success Ep 27: How to Stop Reacting to Mental Triggers, On Air Coaching With Kristi Stone

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

Jun 19, 2017

If fear, shame, sadness or judgement gets triggered in certain situations or conversations, chances are those moments can take you “out of the game” and you’ll lose valuable time and energy. Everyone gets triggered from time to time so in this episode Amplify Your Success Community member Kristi Stone courageously steps into the On Air Coaching to work through a pattern trigger where she doesn’t feel heard (which can be very limiting for a creative muse like Kristi!)


Key Takeaways

  • How to know when you’ve experienced a mental trigger that is deflating your personal power.
  • A three stage trigger healing process to help you identify the trigger and heal it so it stops having power over you.
  • How Kristi can use the three stage process to resolve her pattern trigger where she feels bullied (and ultimately gain valuable insights from the people she feels bullied by.)


Connect with Kristi


Mentioned In this Episode:

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

Jun 12, 2017

Often the reason you haven’t achieved a big goal lies in whether you are merely interested in it, or you’ve committed to be all in. In this week’s episode I’ll explore 7 signs that you are not really committed to your goal – even if you think you are – along with the four ways to upgrade your ability to pull off your biggest vision and elusive goals.


Key Takeaways

  • Discover how vital commitment versus interest is in achieving your goals.
  • Understand how procrastinating or feeling stuck is a result of the wrong goal mindset.
  • 7 signs that you are not committed to your goal (even if you say you are!)
  • The 4 essential factors to upgrading your ability to achieve your most elusive goals.


Mentioned In this Episode:

FREE: Rewired for Wealth Mindset book

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

Jun 5, 2017

One of the fastest ways to increase impact and income is through boosting your social media influence. In this episode, guest expert Laura Rubinstein shares a simple technique for boosting influence online.

Laura Rubinstein is an award winning Digital Media and Marketing Strategist. She is the author of the bestselling book: Social Media Myths Busted: The Small Business Guide To Online Revenue and she is the founder of the Social Buzz Club a gamified content sharing platform and influencer network. Her mission is to help busy business owners, thought leaders, and emerging companies THRIVE using savvy social media and time saving systems. Laura has optimized marketing plans and branding for over 1,000 businesses. Her profit-generating strategies and popular blog at make her a highly sought after speaker and consultant.


Key Takeaways

  • If you are a thought leader or have expertise that you sell to others, you’ll want to learn how to amplify influence correctly so that your social media effort gets better traction.
  • There’s two very important requirements to amplifying influence and Laura shares how easy it is to use both of them.
  • An essential component of social media influence lies in the consistency and succinctness of your messaging. There’s a couple of pitfalls here, and we’ll cover them so your message doesn’t fall through the cracks.
  • You can kill your influence on social media quickly by making one of three colossal blunders (one of which can get you blocked by the very people you want to connect with them most!)


Connect with Laura


Mentioned In this Episode:

Social Buzz Club

Special Gift: CRAVE Conversation with Laura

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

May 29, 2017

As a business leader or small business owner, recognizing signs of burn out can help you avoid unnecessary frustration. In this episode, I cover the three stages of burn out and my four pronged approach to overcoming the physical and mental challenges that come with each stage.


Key Takeaways

  • I share my own challenges with burnout, adrenal fatigue and chronic autoimmune issues and how I could avoided these physical issues with better knowledge.
  • How to know which stage of burnout is triggered so that you can take practical steps to heal quickly.
  • Already suffering from a lack of motivation and severe brain fog? I outline a very simple but important self-care ritual to keep burnout at bay. 
  • In my experience, once the physical issues kicked in, getting the right support was confusing and expensive! There’s two resources that helped me get back on track physically and I’ll share what to look for.


Mentioned In this Episode:

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

May 22, 2017

Revenue alone is not enough to keep your business from experiencing frustrating cash flow crunches. In order to sustain an entrepreneurs’ growth, refocus your efforts on becoming a profitable business.


Key Takeaways

  • I’ll walk you through how I helped a struggling 7 figure business owner find fast profits in her consulting and coaching business.
  • There’s four important profit transformation strategies that any entrepreneur can use in their small business – I’ll talk you through how to find the right profit factor for your business.
  • If you are not profitable, you’ll know quickly after I ask you four questions that detect financial instability.
  • And of course, becoming profitable often requires new thinking so I’ll share a few of the important mindset shifts that lead to better decisions in spending and business development.


Mentioned In this Episode:

The Profit Explosion Toolkit

Find out about Melanie’s strategy sessions

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

May 15, 2017

Many entrepreneurs are highly creative and invest a lot of time and energy on creating multiple offerings, books and products but never produce profitable results from their efforts. In today’s episode, learn three simple steps to take to leverage the power of your one best offer.


Key Takeaways

Why the “One Thing” concept is key to exponentially growing income and impact for a thought leader or visionary entrepreneur.

An important insight – recognize when creativity addiction is driving your business development and how to tame that profit-draining beast before it beats you.

How the 80/20 Principle can be used to identify your highest producing offers.

The three simple steps to take to help focus on your highest profit producing offers.


Mentioned In this Episode:

The Profit Explosion Toolkit

Find out about Melanie’s strategy sessions

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

May 8, 2017

If you want to grow your impact and income, tap into the power of leveraged offerings. In this episode, my guest Andreea Hess of Empowered Soul, reveals the essential changes required to successfully grow without becoming a bottleneck.

Andrrea Hess is a psychic and spiritual teacher and the creator of Soul Realignment.  Soul Realignment is an intuitive healing modality that serves clients in understanding who they are, at Soul-level, and how they are creating their human experience so they can live a life of Divine self-expression.  Soul Realignment uses the Akashic Records as a tool to help clients step into their spiritual power.  Andrrea has trained almost four thousand students in forty countries worldwide in her modality.  She is also the author of the book "Unlock your Intuition."


Key Takeaways

How to use leverage automation to exponentially grow your business so that you can put your business success on auto-pilot.

The profound mindset shift required to be able to expand your impact through your group programs.

How to recognize when you are over-working and over-managing your clients by being a bottleneck to your client’s experience.

Why eliminating “helicopter mom” and trusting your clients is key to unleashing leverage in your business.

Andrrea shares the most important energy secrets, especially if you are a coach, mentor, consultant or other type of transformational teacher.


Mentioned In this Episode:

Learn more about Andrrea at

If you want to check out Andrrea’s blog on the energetics of business check out

Join us in the Amplify Your Success Community for thought leaders, visionary entrepreneurs, and change makers.

May 1, 2017

In this week’s episode I’ll share a simple formula to help you optimize your marketing and sales efforts – and stop wasting time on prospects who aren’t ready, or who will never, buy from you.


Key Takeaways

  • If you have low enrollments or spend lots of time in sales conversations that don’t lead to a paying client, chances are you don’t know your sweet spot client.
  • I’ll show you a simple formula to help you know who your real buyers are – and who they are not – and how to recognize them quickly.
  • There’s an important piece of your marketing efforts for your reluctant buyers or someone who isn’t quite ready. I’ll share what to do with people to get them ready to buy from you.
  • And, if you want to stop wasting time on non-buyers, I’ll give you a quick tip on how to optimize your messaging and positioning for better sales.


Mentioned In this Episode:

The Profit Explosion Toolkit

Find out about Melanie’s strategy sessions

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

Apr 24, 2017

Tricia Dycka is ready to go full time in her coaching business for highly sensitive people, but needs to double her sales. I’ll show her how to redesign her coaching programs so that she can quickly double her income so she can be 100% in her business.


Key Takeaways

  • I’ll show Tricia how to double her monthly revenues by redesigning her offers.
  • We uncover a sneaky mindset barrier that is holding Tricia back and I help her break free of her limiting belief that’s causing her to charge too little.
  • We’ll also walk through a simple technique in my planning process to uncover her crystal-clear path to her financial goals.
  • A big outcome for Tricia was seeing how to use Authority Positioning to help drive more leads and sales.


Mentioned In this Episode:

The Profit Explosion Toolkit

Find out about Melanie’s strategy sessions

Join the Amplify Success Community for visionary entrepreneurs, thought leader and change makers

Apr 17, 2017

When you’ve got way too many things that must get done and not enough time, you’ll appreciate having a new way to get everything done. It’s beyond time management, it’s a way to stretch time to match your needs so you can stop feeling overwhelmed in your small business.


Key Takeaways

  • I’m taking you behind the scenes of my recent launch with what was really going on (talk about overwhelming!)
  • I’ll explain a very different type of time management technique, called Liquid Time, and how it’s a revolutionary approach to getting more done.
  • A key factor in this technique is your self-talk and mindset for stretching time. I’ll teach you a simple shift in your thinking to activate Liquid Time.
  • Then I’ll guide you through the four steps to activate Liquid Time. Each step is super simple and really fast. Once you learn the system, it will become second nature.
  • If you like visualizations to keep your mind focused, you’ll like step #4 which includes a visual guide to teaching your mind how to activate your flow state.


Mentioned In this Episode:

Awaken Leadership Summit

Awaken Leadership Retreat

Apr 10, 2017

As an entrepreneur, becoming a leader can be a real pivot in your ability to take your business to new levels. In this week’s episode, I talk about what it means to awaken leadership – from how it can improve decisions and profits to how it can leave a lasting impact on the world.


Key Takeaways

2:10 Leadership changes the game for business owners. It’s not just a title but a mindset and a way of guiding your business to new levels.

3:02 The five signs it’s time to awaken leadership in your role as entrepreneur and business owner. The first sign has to do with how you impact others in your work and I share a few of the ways you may be leading – and not even know it.

5:51 The second sign could mean you’ve made it to the top of the pinnacle – but what happens when you’ve made it to the top can be a real sign you are ready to emerge as a leader.

8:13 The third sign is embedded in how big your vision really is. If your vision is easy to achieve, chances are you are playing it safe. I talk about what kind of vision will help you cultivate a powerful team.

10:36 In the fourth sign, I share my experience around being comfortable and risk-taking when it comes to stepping into a bold vision. If you’ve ever received resistance from others in your life as you continue to stretch into new levels of success, this sign will feel really familiar to you.

13:19 The fifth sign is what inspires me in my role as a leader in several communities – knowing that inspiring others through authenticity is critical in our role.


Mentioned In this Episode:

Awaken Leadership Summit

Awaken Leadership Retreat

Apr 3, 2017

A fast growing business can sometimes experience costly breakdowns and unconscious bottlenecks. It happens to every entrepreneur that tries to grow to the next level of success the same way you got to this level.

In this week’s podcast episode I’ll introduce you to the most common growth bottlenecks and how to avoid them so they don’t slow down your progress.

Key Takeaways

1:24 I talk about what growth bottlenecks are and why you can’t see the cost or impact they have on your goals.

3:00 The first bottleneck is a hard one to see for yourself, and I talk about the signs that you might be trying to grow your business to the next level with outdated methods. I also debunk a common growth myth that can lead to imploding your business.

8:02 The second bottleneck is having a struggle mindset, but how it affects your business isn’t obvious. Using your logic mind can actually keep you broke and struggling but there’s a mindset shift that can help you make excellent growth investment decisions.

12:03 I tackle the single biggest thought that kills your future success. It’s rooted in your logic mind and you’ll want to know how to flip this limited mindset quickly.

12:57 Bottleneck three is rooted in your creativity – and you’ll find that your compulsive need to create more and more stuff could be working against your profitability and ability to lead your business into greater impact.

14:14 The next bottleneck comes down to how well you delegate. Often a leader can convince themselves that it’s cheaper or easier to do it yourself. Listen in for crucial advice on how to avoid this costly growth pitfall.

16:18 Another way that bottleneck four surfaces is when you let yourself stay stuck in the weeds solving problems or figuring out how to get everything done.

17:50 The two ways to shift out of bottlenecks to accelerate growth lies in two fundamental actions: a clear bold vision and a decision.

20:00 I share the story of how the founders of InfusionSoft have grown as leaders every time their business expanded.


Mentioned In this Episode:

Awaken Leadership Summit

Awaken Leadership Retreat

Icon Conference

Mar 27, 2017

Most humans like to push away difficult feelings, especially when those feelings lead you into emotions that derail your progress towards your goals. Dr. Joan Rosenberg shares how to recognize uncomfortable thoughts and what to do so that they become catalysts for mindset breakthroughs.


Key Takeaways

2:45 Why “feel the fear and do it anyway” or backing away from a challenging thought may not be the best advice when dealing with unpleasant feelings.

3:34 Dr. Joan explains why when someone feels an unpleasant feeling and stays present, this is when the gifts are revealed through insights, anxiety is reduced and confidence is developed.

4:51 I share my own experience around anxiety and how it’s affected my path to great success. Dr. Joan and I talk about how anxiety is a bit of an epidemic, and a huge issue for entrepreneurs.

6:28 Dr. Joan explains the difference between a thought and a feeling, and how it’s important to know the difference when receiving the insights available. She also helps us understand the value of vulnerability.

8:23 Dr. Joan discusses the eight feelings that we should all learn to recognize and uncover the gift inside each of those uncomfortable feelings. Joan also explains why fear is not one of those feelings – and why fear is actually an important feeling to embrace.

13:15 Dr. Joan explains that most people avoid feeling vulnerable, yet it’s essential if you are becoming a leader, you must choose vulnerability – because it becomes our greatest strength as a human being.

16:20 I ask Dr. Joan about the difference between shame and embarrassment, especially for entrepreneurs when taking big risks, making mistakes, or experience a failure. Dr Joan shares a quote by Marianne Williamson, “It’s important to never let the experience own you.”

21:49 Dr. Joan explains what we should do with the awareness we are in an unpleasant feeling, especially when it’s time to incorporate the learnings in order to grow.

23:15 I love what Dr. Joan said that getting “thought hijacked” as a way to avoid feeling unpleasant feelings. She shares set of self-inquiry questions to move out of harsh self-criticism so you can build confidence again.

Quote from Dr. Joan: “Harsh self-criticism is one of the most insidious, elegant ways we hurt ourselves.”

26:24 Big a-ha moment when Dr. Joan shares how human beings default to how we might get hurt instead of how things might work out.

28:01 Melanie asks Dr. Joan to explain why emotional strength is so vital to someone who wants to make a big impact or has a bold vision.


Mentioned In this Episode:

Dr. Joan’s Website

Free First Chapter of How to Ease Your Anxiety

Dr. Joan’s Book, How to Ease Your Anxiety on Amazon

Dr. Joan’s TedX Santa Barbara Talk

Dr. Joan’s Podcast Mindstream

Amplify Your Success Community

Mar 20, 2017

As business owners and entrepreneurs, discover how to make better decisions that stick – and don’t derail you from your goals – by using your Internal GPS.


Key Takeaways

1:04 The quality of our mindset is dictating the quality of our decisions. When you make decisions from fear or from needing to be safe, you make decisions that keep your business small.

2:04 Why do some people get results and others avoid taking the actions that would lead to success? I believe it’s their internal motivator – which is their mindset.

3:58 External validation is when you need other people’s approval in order to feel good about yourself. When you need it, it can compromise your Internal GPS. I share how my own decision breakdown taught me to strengthen my Internal GPS.

7:53 Part one of the Internal GPS is getting the right facts and data place in order to ground your decisions with alignment.

9:10 I’ll cover the three most important questions to ask yourself to ensure you don’t later resent your decision or get distracted and forget your goals.

12:59 If your opportunity is complex or is a significant financial investment, be sure to use the two clarifying questions to make sure that it’s an idea that you can truly pursue.

16:00 There’s one important piece of clarity you need to make a significant shift in your focus and motivation – and I share a story about a former client who went from $200 k to over 7 figures by dialing in this one important decision making criteria.

18:01 Now to use the more intuitive part of decision making, you’ll want to learn how to use expansion vs contraction in your internal guidance. I give a couple of example of my clients and how they are using it.

22:57 The best way to learn how to use your Internal GPS is to practice it – over and over again – so you build up your quick decision making muscle. Hire a coach to help you or join the Awaken Leadership retreat.


Mentioned In this Episode:

Awaken Leadership Retreat

Amplify Your Success Community

Mar 13, 2017

Ambitious entrepreneurs often have lots of great opportunities and no shortage of new offerings swirling around in their minds. In today’s On Air Coaching Session, Operation Happiness author Kristi Ling joins me to help her find the most profitable growth option amongst many competing priorities so she can grow her impact with more grace and ease.

Kristi Ling is the author of Operation Happiness, as well as a business and life coach who helps people create more happiness in their life.


Key Takeaways

2:02 Kristi Ling explains how her book tour became a bit of a distraction from her core business, and outlines all the different opportunities in front of her (including a new book deal!)

3:48 Kristi shares her three big goals that she’d like to grow impact and her desire to increase her reach through each of her core offerings.

6:30 Kristi and I talk about how the program, Spring Clean Your Spirit, works

8:19 I find a cool continuity income opportunity as a part 2 to the Spring Clean Your Spirit program. We talk through how it could work, how to price it, and what to include so that the growth comes with ease and grace.

10:56 We discuss how to fill her program for maximum impact and the psychology behind launching a new program, including how to leverage strategic partners for new participants.

13:12 Catch my subtle “expansive thinking” coaching as I quadruple Kristi’s goal for a successful program – and how she could achieve that big goal.

16:06 Kristi reinforces one of her key values for making decisions – keeping things simple so she keeps mental bandwidth for writing her next book. Kristi shares how doing too much last year led to burn out.

18:00 I’m not giving up on the continuity income idea – so I create a different way to create a “phase 2” that could provide ongoing income by leveraging partners teaching content instead of Kristi having to create a new content series.

23:19 I cover the timeline of an ideal launch and the timing of when to bring partners on board and when to start promoting. I also cover some simple ways to increase sales with fast action bonuses.

27:02 Our brainstorming gets Kristi’s wheels turning as she starts thinking outside of the box on how to partner with her publisher on her launch.

30:44 A common mental roadblock for a successful launch, I help Kristi find a way to increase how often she emails her own community during a new product offer. We dig down into her sales data to uncover where her best sales come from so she knows where to focus her resources for lead generation.

38:00 I talk about using Facebook Live and video to boost enrollments in Spring Clean Your Spirit. We explore a few of the toxic issues that her clients are dealing with, which leads to a new Preview Call title that really hits home for her ideal clients.


Mentioned In this Episode:

Kristi Ling Website

The Book, Operation Happiness

Spring Clean Your Spirit

Melanie’s Profit Explosion Toolkit

Your Year of Miracles


Want a strategy session like this for your business? Check out how I can help you expand your impact and income by identifying your Highest Payoff Opportunity and Personal Productivity Formula with a 90 minute Strategy Session. Book your now here.

Mar 6, 2017

As an entrepreneur, eliminate costly mistakes and accelerate growth by using systems. When you create and use a procedure, checklist or documented process, you and your team can accomplish ten times more in a fraction of the time – because you know exactly what to do. In this week’s episode, Melanie shares how a few key systems helps you have more creative freedom and ensure that tasks are done on-time.


Key Takeaways

2:30 How something as simple as following the recipe for making spaghetti sauce explains why business systems are so valuable.

5:34 Listen to today’s episode thinking – where could a system free me up?

6:06 A sign you need a system: there’s a breakdown, you aren’t getting the results you want, your team continues to disappoint you with their performance. Make a list of what costs you time or money because it’s not done right?

9:49 A quick overview of some of the systems that can free you up in your business are covered, including how creating a prospect evaluation system helped a client in Australia transform his lead generation system.

13:07 How to use procedures to document what your desired process or outcome is. This is critical when you delegate to others and you need the task to be done a specific way.  A great time to create a document is if you are a show or event producer – create a document with all the details to send out to all of your guest speakers to save time and eliminate breakdowns.

17:43 Use step-by-step instructions or checklists when someone must follow a specific set of steps to complete a task. This is also invaluable when you need anyone on your team to step in and complete tasks seamlessly. For instance, if you create a lot of new products, use a checklist with each element that must be created.

19:29 Templates can save time and money by creating a script, visual or specific layout for documents. For instance, customer service emails could have a template or Facebook ads might need to have a specific layout.

20:09 A form can be used to channel requests where you might have a lot of questions – like asking new prospects a series of questions or using a form with specific details that we need to evaluate in a request for speaking.

21:45 Think of the value of systems as “I do something once, and it pays off over and over again.” Don’t try to create all of your systems at once as it can feel overwhelming. Prioritize 3 at a time and slowly build up.


Mentioned In this Episode:

Women Speakers Association

Amplify Your Success Community

Melanie’s Blog

Feb 27, 2017

Most entrepreneurs try to grow their income and achieve bigger goals with the same mindset that they started their small business with in the first place. But that mindset will just keeps them stuck at the level of success they have right now. With a CEO Mindset, an entrepreneur can level up their decision making and focus so that they spend more time leading their team to achieve great success.

Listen in as I share how a few simple thoughts can be sabotaging your growth -- and how you can elevate your mindset to achieve bigger success.

Key Takeaways

1:00 Think about what your biggest goal is? Is it to grow your income into six, seven or even eight figures? Get clear on your goal so you know what mindset you really need.

3:21 A sign you are using the wrong thinking to grow your business is you never seem to have time to work on your “bigger goal” projects.

4:23 Multiple Train Syndrome: When you have multiple projects you are trying to move forward, but since it’s just you, you have to get off one train to drive another. Projects move forward REALLY slow!

5:50 Write down the answer: What would the leader of a six [or seven or eight] figure business do differently? Train your mind to think through this question.

7:37 Employee thinking keeps you playing a small game in your business. When you think more like a CEO, you play a bigger game.

10:17 The first of five CEO Mindset Shifts is to Have a Clear Vision of where you want to be in your business. Whether its 6 months or 6 years, have a clear vision.

13:20 The second CEO Mindset Shift is Time Mastery. As a CEO & leader, time is often what you have the least of but having a mental mastery to prioritize is critical to sustain higher levels of success.

15:30 Knowing your Personal Productivity Formula will help you make better decisions for what you say yes to.

19:30 The third CEO Mindset Shift is Delegating Profitably. Whether you are afraid to let go or you don’t know how to pay for the team you need, if you aren’t delegating enough, this can become a huge bottleneck. Melanie covers 3 ways you hold back from delegating properly that end up costing you time and lost opportunity.

24:24 The fourth CEO Mindset Shift is Making Better Decisions. Your decisions are your success fuel since every decision drives your actions, strategies and growth efforts.

26:18 Decisions and your comfort zone go “hand in hand.” When you stretch into CEO Thinking, you’ll make better decisions that are in alignment with your definition of success.

27:34 The fifth CEO Mindset Shift is recognizing you need to Invest to Grow. A mistake many entrepreneurs make is using the “top line revenue” to make investment decisions instead of knowing the real numbers. Don’t get stuck on what things cost. Look at how the investments in your future success can pay off.


Mentioned In this Episode:

Awaken Leadership Program

Free Delegation Tips

Build Your Dream Team

FREE: Unleash Your Millions Mindset Masterclass

Feb 20, 2017

This week’s episode of Amplify Your Success Podcast is a coaching session with Lori Leyden, founder of The Grace Process and a key transformational healer working with Rwanda Genocide survivors. Lori has been immersed in healing work in Rwanda and with the Sandy Hook families and is now ready to elevate her impact with other leaders. Melanie guides Lori through identifying a fast path to cash as well as a longer term lead-generation technique where Lori can leverage her many strategic partners and fans


Key Takeaways

6:28 Lori shares how influencing the influencers is how she helps leaders to do the inner work to be able to sustain the energy for big transformation work.

8:46 Lori reveals how she discovered an online business is much harder than she imagined, and she wants a new direction to expand her income and impact.

12:22 Melanie helps Lori design a $2k package that will help her generate fast cash in her coaching business. An important shift in thinking is surfaced – the clients that can’t pay your new prices may not be your best clients.

16:14 Melanie discusses how a sale on an entry level offer can help drive new leads – as well as help prospects take advantage of current prices before the price goes up.

20:45 Melanie digs into how to leverage the right podcast interviews to gain exposure and clients.

23:45 Lori asks, “What should someone do if they don’t have a big enough list to partner with other big players?” It’s a common obstacle for many heart-based business owners and Melanie shares a couple of solutions

28:41 Melanie shares a simple technique to create win-win strategic partnerships that help open doors to new prospects and clients. 

32:24 An important step in finding your best strategic partners is to create a list of traits, characteristics and values of your ideal partner. Melanie shows Lori how to prepare an “ideal partner profile” to identify and approach strategic partners.


Mentioned In this Episode:  

Lori Leyden’s The Grace Process

Feb 13, 2017

Inside this week’s episode, Melanie delves into five of her favorite time-saving, automation tools that boost her productivity and helps her team be more efficient. Plus, she shares a few bonus tools and compares a few popular technologies and why she isn’t using the cool kid’s choice for task management software.


Key Takeaways

2:25 Melanie starts with her most favorite time-saving, productivity boosting tool that helps her manage her team and stay focused on time sensitive project deadlines.

4:39 A good task management system helps an entrepreneur eliminate foggy thinking or feeling lost with what to do next. Melanie gives some examples of how this kind of online software works with routine tasks as well as tracking project deliverables.

7:29 A sanity-saver for Melanie – having a task management system that emails reminders to the team and business owner so that you know if something is falling behind.

9:23 Melanie’s 2nd favorite tool is a Customer Relationship Manager (CRM) system that allows us to integrate automatic follow up with email management and online sales.

13:21 This tool offers a lot of integrated online forms, surveys and segmenting options for advanced marketing analytics and documentation.

15:36 One of the simplest tools to increase productivity (and its FREE) is Google Calendar. We use it with an online scheduler to allow our clients, partners and other parties to schedule easily.

18:00 This tool can actually save you money by freeing up your assistant’s time from chasing down appointments and having automated appointment reminders.

19:38 There’s now a cool plugin that links our CRM with our online scheduler Acuity to automate our follow up steps after an appointment is confirmed.

21:24 Another productivity tool, especially if you collaborate, is Google Drive (and its free!)

25:30 A newer tool that Melanie and her team are transitioning to is Zoom for live video teleconferencing (and she uses it to record for guest podcast sessions too!)

30:58 This tool is not normally a productivity too, but this one is a time (and cost) saver for anyone who creates a lot of online websites and landing pages.

33:06 A favorite app that saves a ton of time – and has helped boosted Melanie’s creativity is Canva for Work. Most people know the online tool but the iPhone app is amazing!


Mentioned In this Episode:

TeamWork Task Manager Software

InfusionSoft Demo

Google Calendar

Acuity Online Appointment Scheduler (Free 30 Day Trial Available)

Google Drive


Zoom Video

Facebook Live

Optimize Press


Canva Graphics (Free 30 Day Trial Available)

Feb 6, 2017

As a leader or visionary entrepreneur, chances are you’ll go through a dark knight of the soul. Today’s guest expert, Rhonda Britten, author of Fearless Living, shares how a dark night is like a rite of passage and how to harness the gems inside of a challenging time.

Founder of the Fearless Living Institute, Rhonda Britten is an Emmy-Award winner and repeat Oprah guest. Rhonda was the first Life Coach on reality television in the world on the first-show of its kind, Life Doctor (Second Season the series name was changed to Help Me Rhonda). Next, Rhonda changed lives on the hit NBC reality show Starting Over and named its “most valuable player” by The New York Times and heralded as “America’s Favorite Life Coach” by TV Guide.


Key Takeaways

4:52 Rhonda gives a definition of what a dark night of the soul is, including what triggered her dark night that lasted several years.


7:00 Melanie talks about how important it is to have these kind of authentic conversations and how her dark night shattered everything that her defined her version of success.

8:50 How not taking care of yourself can propel you into a dark night, as well as trigger chronic illnesses.

11:22 Rhonda offers insight into how to handle really dark thoughts, such as surrounding yourself with friends, to help you emotionally recover.

13:55 Melanie shares how your mind is not going to solve the dark night and what to do when you are stressed out about how to keep your business going during this phase.

16:56 It’s important to remember that a dark night purpose is to go to a deeper, truer part of yourself and to learn to use skills that you haven’t yet developed.

20:49 Fear can control us by needing to know how to move through a dark night (or any challenge.) The way to experience true freedom is to let go of the addiction of needing to know.

26:24 One way to move through a dark night is to be willing to honor your truth, even if it’s not matching what the popular advice is.

30:01 A paradigm shift is that experiencing a dark night is a compliment, and a sign that you are ready to go much deeper in order to serve on a greater level.

35:45 During a dark night you may have to make your goals smaller and easier. Don’t let competition drive you in this phase. Your number one job during a dark night is to take care of yourself and heal

39:00 Melanie talks about how eating habits and certain foods can trigger worse symptoms. It’s important to know if you have food sensitivities that are trigger emotional swings or chronic illnesses.

43:00 If you are willing to let go of what you have now, you can make space for something more fulfilling, more aligned and a greater expression of your true talent.


Mentioned In this Episode:

Rhonda Britten’s Resource

Jan 30, 2017

Discover how to identify your unconscious financial ceiling and raise it so you can stop sabotaging your success and start experiencing more prosperity in life and in your small business.


Key Takeaways

2:00  Your financial ceiling is a lot like a limiter in a car, it’s the level of success you believe you can’t get past.

3:04 Melanie reflects on a common sign among her clients of a financial limiter kicking in is that the person sabotage sales opportunities by not following up on leads. She then covers other signs you have a saboteurs kicking in.

4:08 Gay Hendricks calls this an Upper Limit Setting in the book, The Big Leap, which is like your comfort zone around money and success.

5:45 Melanie reveals how her own upper limit problem kicked in and how what she learned about resistance helped her break through it.

10:02 Often times the unconscious financial limiter kicks in after a big win; and is preceded by breakdowns, such as a big fight with a business partner or losing clients.

12:18 Melanie discusses the neuroscience behind financial self-sabotage and hitting an upper limit around money.

14:30 Melanie shares a few resources that help you learn how to recode your money mindset and remove your financial limiters.

15:30 Melanie shares a simple exercise to identify where your financial ceiling is set at.

20:35 The steps to shifting your mindset starts with awareness. If you aren’t, you’ll solve all the wrong problems.

23:50 Melanie provides a simple exercise to start recoding your neural pathways to achieve your big money goals.


Mentioned In this Episode:

Rewired for Wealth Free Ebook

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks

Amplify Your Success Podcast Episode 5

Jan 23, 2017

Collaboration is a powerful way to accelerate results – as well as access innovative trends and solutions in the marketplace. In this episode, Melanie explores how collaboration can be used in a small business as well as some of the common pitfalls of this type of team effort that you can avoid by being aware.


Key Takeaways

1:04 Melanie shares what collaboration is and how it works inside a small business, non-profit or association to accelerate results.

3:40 Melanie explores how collaboration can elevate community and speed up results for non-profits and associations.

4:50 Melanie believes that Collaboration is better than competition. For instance, “two heads are better than one – and seven minds can propel you even faster." More effective problem solving happens as well as higher level innovation through collaborative mind sharing.

6:00 A collaborative team often uses the power of friction, but if you don’t understand how this messy energy pays off, you may implode the team efforts.

9:02 One of the challenges that can surface with a collaborative workforce is the “stray cat syndrome” when a leader is frustrated trying to herd independent professionals.

15:05 A collaborative skill sharing environment can elevate your ability to serve your client.  Example is shared, Contemporary VA.

16:52 If you are a non-profit, association or are community-centric in your business, watch what Women Speakers Association is doing to grow quickly via a collaborative team.

20:53 A pivot point for an entrepreneur can be entering into a collaborative partnership as it can open doors to new markets as well as overcome weak areas. An example of a powerful collaborative partnership, Leaders to Luminaries, is explored.

23:00 In order to harness the power of collaboration, Melanie covers a few do’s and don’ts so you can avoid common pitfalls. Be sure to catch the tip on how to re-ignite the passion for a collaborative team member who is not following through on their role assignments.


Mentioned In this Episode:

Contemporary Virtual Assistant 

Women Speaker’s Association 

Leaders to Luminaries

Jan 16, 2017

Melanie breaks through an insidious habit that causes many people who make big money struggle to make ends meet: spending it all at once! In this episode, you will hear a coaching session between Melanie and Joanna Vargas, with techniques to save but still allot money to spend, as well as changing your mindset about what it means to save, and take ownership of the financial aspect.


Key Takeaways:

[1:15] Melanie gives some background on Joanna’s business, situation, and celebration, before she dives into the coaching session.

[4:20] Joanna is struggling with ravenous spending when she gets a surge of income. How do we allow ourselves to spend, without being self-conscious about it?

[5:56] Melanie talks through some reasons for overspending: is it trying to create an experience to fit in or be seen in a certain way, or a starvation, where we feel relief when we get some money, and feel like we need to “catch up?” In some instances, it may be a matter of buying your way into importance, or spending your money to get back to a sense of normalcy.

[7:50] Commit to creating your own personal financial reserves. This can create a mindset of comfort, because you always have money.

[8:33] “The Bucket Philosophy”: When people feel starved for money, and put themselves in a state of restriction, when they do get money, it leaves so quickly, because of their being frugal for so long. The Bucket Philosophy is a saving strategy that allots the money for different funds.

[9:21] Five buckets: life needs, discretionary spending, short-term savings, long-term savings, and “the play fund.”

[11:23] This allows you to ensure that you are saving the money you need, but also allowing yourself to set aside some money that you can feel good about spending.

[15:00] Is there a stigma around people who save money? Joanna opens up about her struggle with what saving money means.

[18:21] There may be a feeling of losing the ability to feel valued and important, and feel in control. One of the ways to be in control is to take ownership of the financial.

[19:11] Melanie talks Joanna through an exercise to help reconcile two ideas that seem like they can’t coexist. In this case, it is creating sustainable wealth, and living a fun life.

[22:38] Take a moment to sit down and think about some of these techniques and exercises, to see if you can have the same breakthrough!


Mentioned in This Episode:

Profit First

Melanie’s book: Rewired for Wealth

Amplify Your Success Community

Melanie’s Blog

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