To have a successful business, you have to have a consistently flow of ideal leads entering your sales process.
Even better is if you have a system that can predictably deliver those leads every week! There is a big difference in the quality of leads from inbound marketing versus outbound marketing (which can be expensive and unpredictable.)
On Amplify Your Success Podcast episode 186, I’m joined by Tom Poland, multiple best-selling author of the Leadsology® trilogy, who joins me to share his brilliant three-part marketing model that delivers a steady stream of prospects into your business.
Be sure to join the Amplify Your Success Community to hear more.
Key Takeaways
Resources Mentioned in This Episode:
As an entrepreneur, we have a unique capability that few others will ever be able to replicate.
We are in control of our own financial destiny.
Now for some, this is daunting and has always been a struggle factor.
But for the few business owners who really embrace this, they will be their own economy.
That means, no matter what is happening around you, what industry fails and how many clients leave, you will be able to create cash flow as you need it. Sound like a crazy idea or a relief?
After twenty years in business, the current COVID climate is actually my third industry shakeup that I’ve experienced (the first one slowed me down, the second one paralyzed and almost broke me!) But this third industry upheaval is very different now that I understand how to be my own economy.
On Amplify Your Success Podcast episode 185 I’d like to inspire you to access a new paradigm around money and finances.
Be sure to join the Amplify Your Success Community to access additional training on this topic!
Key Takeaways
Resources Mentioned in This Episode:
Profit Explosion Toolkit
Harville Hendricks Imago for Leaders
Podcast Episode 164: How to Identify Your Best Performing Offer
Podcast Episode 174: How The ROCS Method™ Can Exponentially Grow Your Sales
Have you ever needed to make a big life – or business – altering decision that you really struggled with? Sleepless nights, emergency calls to your coach, long conversations with your spouse and a lot of angst could be avoided if you have embodied the three pillars that lead to excellent decisions.
On Amplify Your Success Podcast episode 184, I’m joined by Robert MacPhee, creator of the Excellent Decisions Leadership Program and former Director of Training for the Jack Canfield Training Company.
Robert is a master at navigating change – something that everyone deals with on a regular basis but not everyone can move through gracefully. Robert reveals how he helps leaders get grounded in three core principles so that making excellent decisions feel like a breeze. Be sure to join the Amplify Your Success Community to hear more.
Key Takeaways
About The Guest
ROBERT MACPHEE is a Speaker, Author, Coach and Consultant whose superpower is helping people understand how to deal effectively with CHANGE. He’s the Author of the “Manifesting for Non-Gurus” book and partner journal. And Creator of the "Excellent Decisions” Leadership Program.
Robert is also Former Director of Training for Jack Canfield, the Co-Creator of the “Chicken Soup for the Soul” book series and the author of the book “The Success Principles”, a founding Member of the Transformational Leadership Council with Jack Canfield and co-founder of the Association of Transformational Leaders, two of the world’s leading authorities in personal and professional development.
Resources Mentioned in This Episode:
If you are over the hustle, but still have your goal to break 7 figures in business, you’ll need to make sure you have a solid business growth strategy.
Learning how to keep the connection strong with your market while scaling your sales requires six key steps, according to Scott Oldford.
On Amplify Your Success Podcast episode 183 my guest Scott Oldford join me to share what he’s learned after creating several 7 figure businesses (and the real trick to not staying stuck in 6 figures forever!)
Be sure to join the Amplify Your Success Community to discover more techniques to ramp up results!
Key Takeaways
About The Guest
Scott Oldford is the creator of The R.O.I. Method and the 6 Pillar Framework. These systems help entrepreneurs scale their businesses and create sustainable business models, allowing them to be successful in all areas of their lives, not just business.
Hundreds of thousands of entrepreneurs regularly take his advice on marketing, sales, and mindset. Scott is a sought-after investor and partners with business when they are ready to really grow.
Resources Mentioned in This Episode:
I don’t feel like it.
I’m not good at it.
I don’t have time.
If you’ve ever said these kinds of things about marketing activity in your business, then you’ll want to load up this episode and listen in today – cause you are most likely not doing THE MOST IMPORTANT thing to generate revenue in your business.
When you use a Marketing Machine it eliminates the guess-worth and overwhelm and creates an easy “autopilot” approach to staying consistent with client attraction effort.
On Amplify Your Success Podcast episode 182 I’ll talk through the four important elements of a good Marketing Machine along with what every business owner needs to be doing regularly to keep new clients flowing into your business.
Be sure to join the Amplify Your Success Community for our upcoming Profit Amplifier series!
Key Takeaways
Resources Mentioned in This Episode:
Profit Explosion Toolkit
Podcast Episode 174: How The ROCS Method™ Can Exponentially Grow Your Sales
Podcast Episode 95: Authority Platforms that Boost Business Influence
Stop worrying about turning people off with your message.
Actually, entrepreneurs should actually turn off MORE people if they want to increase their profits, attract MORE ideal clients and have a more fulfilling and successful business.
When you stop worrying about “losing” someone with the wrong marketing message, you’ll end up being MORE visible to perfect clients who resonate the most with your authenticity and realness.
That is what my long-time friend and guest on Amplify Your Success Podcast episode 181 Lisa Cherney teaches. Lisa joins me to share how turning people off actually lights YOU up and becomes your best client attraction tool.
Be sure to join the Amplify Your Success Community to discover more techniques to ramp up results!
Key Takeaways
About The Guest
Lisa Cherney has been mentoring millionaire entrepreneurs for over 20 years. She is the host of the ground-breaking confession-based GFR (Get F’n Real) podcast and creator of the 12 GFR Commandments. In 2014, after 15 years in business and speaking on over 750 stages, Lisa Cherney got f’n real and dismantled her successful 7-Figure business as the Juicy Marketing Expert. Lisa learned that just because something is successful and people like it, doesn’t mean you have to keep doing it.
She always knew she had a low tolerance for not being happy (after all she left a “successful” corporate career, with companies like AT&T and Lipton at age 28), but now she knows her mission is to help soulful entrepreneurs GFR so they can get out of their own way, help more people and make more money!
Resources Mentioned in This Episode:
Have you been looking for the best way to attract and enroll your ideal clients? Maybe you’ve participated in an online Facebook challenge and considered starting a challenge for your business.
Before you do, make sure you listen in to Amplify Your Success Podcast episode 180 with Alina Vincent. Alina joins me to share how she’s leveraged Facebook Challenges as one of her top enrollment techniques. There are some important factors to include or you might just invest a few hundred hours in this strategy to net a few pennies.
Be sure to join the Amplify Your Success Community to discover more techniques to ramp up results!
Key Takeaways
About The Guest
Alina Vincent is a business strategist, speaker, and author. She’s also the creator of the 5-Day Challenge Launch Formula, which helped her grow her business from zero to over a million dollars in just 4 years.
Alina is passionate about helping entrepreneurs package and monetize their knowledge and expertise to create a leveraged and scalable business.
Experts hire her for strategic advice and a simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.
Resources Mentioned in This Episode:
What is your body language saying about you…
before you say your first word?
We have a secret body language that either attracting or repelling people in business – and in life. When we learn how to harness this powerful charismatic tool we can inspire and influence our audiences, whether we are on stage, on Zoom or even just with our voice!
On Amplify Your Success Podcast episode 179, I’m joined by Holley Mignosi who joins me to share how we can use our body language to inspire, lead and even impact the lives of the people listening in to us on a day-to-day basis.
Be sure to join the Amplify Your Success Community to hear more.
Key Takeaways
About The Guest
Speaker, Speaking Mentor, Storyteller and Body Language Expert, Holley Mignosi helps speakers and experts increase their influence and impact through the art of Hypnotic Body Language and the Neuroscience of Storytelling.
With a combined 30 year’s experience as a celebrity modeling and acting coach, fitness trainer, and public speaking coach, Holley has helped over 250,000 people embody their message with presence, power, and passion.
Holley imparts experts with proven charisma skills, storytelling techniques, and uncovers hidden talents tapping into their signature star power on stage.
Holley is the CEO and Founder of The Dynamic Dream Life Group Inc. She holds multiple certifications in mindset and physicality specialties such as Neurolinguistic Programming, Hypnosis, and Hypnotic Presentation Skills and other long words that sound really cool.
Resources Mentioned in This Episode:
Scarcity Mindset is when you see limitations instead of opportunities. If you’ve done a lot of mindset work as a business owner, then you’ll often recognize when fear is taking over and you are stuck because of your thinking.
But sometimes, scarcity is so deeply rooted in your blind spot, it’s hard to see in yourself, and the entrepreneur ends up holding themselves back from making decisions that would propel them forward.
On Amplify Your Success Podcast episode 178 I’ll share four sneaky ways that scarcity thinking may be lurking around in your thoughts, beliefs and “opportunity” filter, causing you to play small or shrink away from your best opportunities.
Be sure to join the Amplify Your Success Community for our upcoming Profit Amplifier series!
Key Takeaways
Resources Mentioned in This Episode:
Have you noticed that chronic illnesses are way too common in our world? Whether its increased food allergies, autoimmune issues or the dreaded cancer, illness is taking a toll on business owners.
One common contributor is stress.
Chronic stress that is. And entrepreneurs seem to have an abundance of it. From the pressure of making big financial decisions to taking risks, stress is a common factor in business.
On Amplify Your Success Podcast episode 177, I’m joined by Dr. Elizabeth Hughes, founder of the Stress Antidote System, who sheds some light on stress and its negative impact – along with some valuable insights into how to run a successful business without this negative side effect.
You’ll want to listen in and start practicing these techniques today. Be sure to join the Amplify Your Success Community to hear more ideas on minimizing stress.
Key Takeaways
About The Guest
Dr. Elizabeth Hughes is a Stanford-trained physician with more than 25 years of clinical experience. After treating thousands of patients with stress-related illness — and having her own life nearly ruined by stress and chronic anxiety — she realized that the conventional medical approach is completely inadequate to treat stress-related conditions. She vowed to find a better solution.
Her quest led her to study non-western systems of health and healing, placebo research, and the emerging sciences of epigenetics and psychoneuroimmunology. In the process, she became a registered yoga teacher, a health coach, and practitioner of several energy medicine modalities.
Dr. Hughes has developed The Stress Antidote™ System, a unique process to turn off the body’s harmful stress response. She has helped clients all over the world overcome the root cause of their stress and reverse symptoms of stress-related illness.
Resources Mentioned in This Episode:
You’ve most likely head of the Pareto Principle (aka the 80/20 Principle) – the idea that 20% of your effort can generate 80% of your results. But does it really help you improve to get your best productivity and focus you on your most impactful growth activities.
On Amplify Your Success Podcast episode 176, I’m joined by David Finkel, who wrote a book on why you should forget the 80-20 rule and discover your one percent activities.
His theory is that it’s the one percent that truly drives your best performance and accelerates the RIGHT activities that move the revenue and results needle.
You’ll want to listen in and discover how impactful this TINY shift in your focus can make.
Be sure to join the Amplify Your Success Community to learn more.
Key Takeaways
About The Guest
Serial entrepreneur David Finkel is the CEO of Maui Mastermind®, one of the world’s premier business coaching companies, which has worked with over 100,000 business leaders, helping them grow their companies and get their lives back. David’s clients enjoy an average annual growth rate five times higher than the average privately held company in the United States, and at the same time, these business leaders have dramatically decreased their working hours. Over the past 20 years, David and the other Maui coaches and advisors have personally started and scaled companies with an aggregate value of $63 billion.
David eats his own cooking which has allowed him the time to start, scale, and sell
multiple successful ventures, be on the boards of several other companies, all while
holding his working hours to under 40 hours per week and taking 10 weeks of vacation
each year.
The Wall Street Journal bestselling author of eleven books, David’s
syndicated business articles on Inc.com, Fastcompany.com, and Forbes.com
have garnered millions of readers. His work has been featured in such prestigious media outlets as the Wall Street Journal, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.
Resources Mentioned in This Episode:
Group coaching programs are a fantastic way to expand your earning potential and help more people with your programs. Let’s face it, working one-on-one to create results has a built-in cap – when you run out of time you hit your income potential prematurely.
One important element to making your online group coaching programs a success is how you deliver the trainings – and that’s where infrastructure comes in. The right system, technology and structure can transform your program into a HOT experience your participants RAVE ABOUT!
On Amplify Your Success Podcast episode 175, I’m joined by Milana Leshinksy, the inventor of the Telesummit format, who takes us through how to create and deliver online group coaching programs that sell like hotcakes!
Be sure to join the Amplify Your Success Community to learn more.
Key Takeaways
About The Guest
Milana Lishinsky is an entrepreneur, business strategist, and a marketing mentor to coaches, authors, and speakers. She is the founder of the Simplicity Circle, creator of Recurring Revenue Revolution, inventor of telesummit, the author of “Coaching Millions” and “Simplicity Entrepreneurship: Escape Burnout, Find Flow, and Discover Your Shortest Path to Profit”. And she recently launched her brand-new software, Group Coaching Genie, which helps you deliver group programs with ease! When she’s not working on her business, Milana writes music and enjoys Latin ballroom dancing.
Resources Mentioned in This Episode:
Have you ever created and AWESOME offering…but no one was opting in for it? When you pour your heart and soul into your content creation only to hear crickets, it can be very distressing!
But then you watch certain business owners create smash hit after smash hit.
What’s their secret to exponentially growing sales?
They know the ROCS Method™ and use this technique in all their marketing efforts.
On Amplify Your Success Podcast episode 174 discover the simple – but not widely used – formula that will transform your messaging to MAGNETIC so you are attracting your best clients!
Be sure to join the Amplify Your Success Community to learn more.
Key Takeaways
Resources Mentioned in This Episode:
If you dream of having a greater impact on the lives of others, and have a business as a coach, mentor, trainer, consultant or other type of educator, then you know how important influence can be.
Influence is the ability to inspire others into action.
If we want our clients and community to reach greater success, then taking aligned action is essential.
But a lack of aligned action is at the root of 100% of failed attempts.
On Amplify Your Success Podcast episode 173, I’m joined by my Twitter friend Jessica Theifels who shares her secret to transforming guest posting on other people’s sites into a hot lead generation machine for your business.
Be sure to join the Amplify Your Success Community to learn more.
Key Takeaways
About The Guest
Jessica Thiefels is founder and CEO of Jessica Thiefels Consulting, an organic content marketing agency for mid-size B2B businesses outsourcing content marketing. She’s been writing for more than 10 years and has been featured in top publications including Forbes, Entrepreneur and Fast Company. She also regularly contributes to Glassdoor, Score.org and more.
Resources Mentioned in This Episode:
Get Jessica’s Gift: Content Marketing Competitor Analysis & Checklist http://jessicathiefels.com/analysis
If you dream of having a greater impact on the lives of others, and have a business as a coach, mentor, trainer, consultant or other type of educator, then you know how important influence can be.
Influence is the ability to inspire others into action.
If we want our clients and community to reach greater success, then taking aligned action is essential.
But a lack of aligned action is at the root of 100% of failed attempts.
On Amplify Your Success Podcast episode 172, I’m joined by Sue Salvemini, a veteran of the U.S Army and now an executive coach to leaders across the U.S. Her secret lies in helping successful executive and entrepreneurs tap into their Core Values – and use them as their compass.
This is an insightful episode, especially if you find yourself making decisions that take you off course!
Be sure to join the Amplify Your Success Community to learn more.
Key Takeaways
About The Guest
Sue Salvemini is the founder and president of Focal Pointe Consulting Group, Inc., and author of In her book Leadership by Choice: 7 Keys for Maximizing Your Impact and Influence in the Workplace…Right Where You Are a company dedicated to developing exceptional leadership teams and bringing passion and energy into the workplace at every level. With over 25 years of corporate and military experience developing leaders, building teams, launching medical device products and businesses, Sue founded her company to honor her greatest values of leadership and to create a company positioned to empower others to embrace their vision and live their legacy through meaningful work.
Sue’s passion and commitment to leaders and organizations is reflected in her coaching, speaking, workshops, and writing – and she’s made it her life’s work to inspire each of us to reflect on our values, vision, and attitude, to increase fulfillment in the work we do and take ownership of our unique ability to lead from wherever we are right now.
Sue holds a Bachelor’s of Science degree in Mathematics from the University of Massachusetts and a Masters of Education in Human Resources and Organizational Change from Boston University. She is an iPEC (Institute of Professional Excellence in Coaching) Certified Professional Coach and an ICF (International Coach Federation) Associate Certified Coach (ACC). Along with several other certifications and a professional career in the US Army, Sue enjoys an occasional Tough Mudder or half marathon just for fun
Resources Mentioned in This Episode:
Get Sue’s Gift: Reflections Journal www.leadershipbychoice.com/downloads
Our subconscious mind plays an important role over every decision we make, every goal we set, and every action we take (or don’t take.) In my 20 years of business coaching, I have witnessed talented entrepreneurs sabotage their success simply by allowing their limiting beliefs to make their growth decisions.
One of the most valuable tools any entrepreneur or online business owner can add to their toolset is the ability to reprogram their subconscious mind to replace limitations and fears with empowering thoughts that allow you to achieve unprecedented success.
On Amplify Your Success Podcast episode 171, I’m joined by Carl Hunter, the creator of an amazing new MindPower Acceleration Technology™ called MindFlavors®. Inside this conversation, Carl reveals the keys to using easy daily habits to train your mind to achieve your biggest goals (you’ll love it!)
Be sure to join the Amplify Your Success Community to learn more.
Key Takeaways
>> The #1 sign that our subconscious mind is not on board with our goals and dreams.
>> Why subconscious resistance is a key factor in your motivation or procrastination.
>> How reprogramming your subconscious mind works to keep you from sabotaging your action steps and growth plans.
>> A super simple writing process to do each day to reprogram your subconscious mind (and it works, FAST!)
About The Guest
Carl Hunter is an artist, entrepreneur, transformation coach and subconscious mind programming expert. He is also the creator of the amazing new MindPower Acceleration Technology™ called MindFlavors®. He began the self-development journey as a young child by seeking ways to improve his own behavior in order to get better results in all areas of his life.
He started pursuing it seriously in 1987 when he discovered a powerful method to reprogram his own subconscious mind. This led to him achieving his dreams by the age of 31, of traveling around the world, getting into the diamond business, and moving to the Virgin Islands where he spent many years enjoying the tropical island life.
In early 2015, while continuing to pursue faster and more powerful methods for transformation, Carl discovered some ancient power secrets. Using these new-found ideas, he invented this revolutionary technology that has trumped all of his previous techniques for harnessing the power of our subconscious minds.
Resources Mentioned in This Episode:
Get Carl’s Gift: Free Copy of Mindset Magic book http://mindflavors.com/Ebook
Amplify Your Success Community
Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients
For women, when you run your own business you’ll discover a time when HOW you run your business is not sustainable.
It might show up as burnout.
There may come a time when your business literally just stops working.
Or the level of breakdown, problems and unexplainable chronic mis-haps becomes too big of a clue that you MUST find a better way.
On Amplify Your Success Podcast episode 170, I’m joined by Michelle Villalobos, the Superstar Activator, to talk about feminine leadership and its role in our success – as well as how essential it is in the world as we know it today.
Be sure to join the Amplify Your Success Community to learn more.
Key Takeaways
>> How humanity and cultural change requires a shift in leadership style.
>> Why leadership must look and feel different for a woman.
>> What the single biggest challenge is for a woman with leading from “aligned feminine leadership.”
>> What the ALMA formula is and how to use it to align with your personal leadership.
About The Guest
Michelle Villalobos — AKA: The Superstar Activator — is the Host of the Awaken Your Inner Superstar Podcast and Creator of the “Superstar” Brand and Business Model. Her mission is to activate “Superstars,” thought leaders, speakers, authors, experts, consultants, and other service-based entrepreneurs, to grow contribution-focused, lifestyle-friendly businesses — WITHOUT sacrificing themselves in the process. Many Superstars face the daunting challenge of how to scale… THEMSELVES. While their work is rewarding and creative, it can also be exhausting, high pressure, and require travel and personal appearances, such that they are constantly “singing for their supper.” No fun! Michelle’s programs and her “Superstar Model” helps Superstars “monetize their magic” in leveraged, scalable and sustainable ways.
Resources Mentioned in This Episode:
AwakenedFeminineLeadership.info
Amplify Your Success Community
As an ambitious entrepreneur, have you ever found yourself trapped on a never-ending treadmill of fire-drill tasks?
It’s a bit of a conundrum – you have so much passion for your business and the work you do that you literally could work every minute of the day. But did you really want to re-create a JOB for yourself?
Jen DuPlessis found herself watching her family’s life through the window -- she repeatedly got pulled away to take phone calls and handle “emergencies.” Deep down inside she knew that having a business that required so much of her was not the end goal and she set out to redesign her life to fit with her lifestyle goals.
On Amplify Your Success Podcast episode 169, join Jen and I as we share our personal insights and important steps to take so that you stop sabotaging your life and start enjoying more of it!
Be sure to join the Amplify Your Success Community to share YOUR lifestyle goals!
Key Takeaways
>> What is Lifestyle Business Mastery is and how it’s a gamechanger if you are burned out, chronically overwhelmed or missing out on important events in your life.
>> Why your personal values are an important compass for every business decision you make.
>> The pivotal moment that redefined everything for Jen and caused her to put her life goals first.
>> How to shift gears from over-worked from the JOB you created for yourself into a lifestyle business.
About The Guest
International Speaker, Top Selling Author, Coach, Podcast Host, Jen DuPlessis is the Founder of Kinetic Spark Consulting, Black Fox Investments, and Valor Home Solutions. She the Author of “LAUNCH! How to Take your Business to New Heights.” She is also the host of first mortgage specific and top-rated Podcast Mortgage Lending Mastery.
She spent over 35 years in residential mortgage lending and was ranked in the top 1% of Loan Originators in the U.S. for many years; as well as being in the Top 200 for 4 years. She is a self-proclaimed serial entrepreneur, sharing stages with Tony Robbins, Les Brown, Barbara Corcoran, Darren Hardy, Magic Johnson, and many more -- and specializes in creating Lifestyle Businesses to multiply their results in record time, while maintaining a commanding and prosperous personal lifestyle.
She has appeared on Good Morning America, Sirus/XM Radio, and Voice America Radio. Jen has been featured in such publications as The Wall Street Journal and The Washington Post; And is a regular contributor for Mortgage Executive Magazine and Mortgage Women Magazine.
Resources Mentioned in This Episode:
Have you ever delivered a FANTASTIC interview only to feel massively disappointed with the results?
It happens all the time! Podcasting and online shows have become a powerful platform for showcasing experts. It’s no secret how much I adore podcast guesting as a lead generation strategy – and there are few other visibility techniques that deliver as much value for your time. Not to mention, 99% of these interviews are FREE.
But a passionate conversation is not enough to inspire the audience to want to work with you or at a minimum, get on your free gift.
Inside episode 168 of Amplify Your Success Podcast I’ll reveal three of the most common mistakes you could be making during those interviews that act like a prospect repellent – and more importantly what to do differently to transform your talks into client magnets.
Be sure to join the Amplify Your Success Community to take advantage of the mastery trainings and resources!
Key Takeaways
>> Why the passion you have for your topic could actually work against you.
>> The single most important thing you should do for an interview (or live talk) to make sure you are positioned to attract ideal clients.
>> A trick that gets the listener to stop and take note of who you are and what you do (this one thing often leads my guest experts to sales!)
>> How to quickly lose your audience’s interest and cause them to “click away”
Resources Mentioned in This Episode:
Do you wish you had a magic wand to magically have more clients enrolling in your programs or services?
You wouldn’t be alone. Increasing sales is probably the most challenging part of growing a service-based business.
What if you knew that just by being more authentic and having more fun you’d turn on a flood of interested buyers?
My friend Jeanna Gabellini is the queen of client attraction and she believes that the reason most people are stuck is they are marketing their offerings without having any fun. You don’t want to miss this power-packed conversation on Amplify Your Success Podcast episode 167.
Be sure to join the Amplify Your Success Community – as we continue to explore the differences – and tips – to propel your expertise to new levels of visibility.
Key Takeaways
>> Jeanna demystifies why more marketing doesn't equal more clients.
>> What a 5-star client is and why you want to design your offerings and marketing to attract more of them.
>> Why fun is Jeanna’s #1 secret “client attraction” ingredient.
>> What to do first if a business owner is struggling to get clients.
>> A simple but highly effective technique to uncover your genius marketing activity.
About The Guest
Jeanna Gabellini is a Master Business Coach. For over twenty years she's help entrepreneurs make more money and attract their very best clients with stress-free strategies. Jeanna's genius zone is liberating business owners from the curse of "not enough" and the myth of "hard work pays off."
She is the co-author of Life Lessons for Mastering the Law of Attraction, along with Eva Gregory, Mark Victor Hansen, & Jack Canfield. Her newest books are 10-Minute Money Makers and Rock Your Profits.
Resources Mentioned in This Episode:
Building your business brand and positioning your authority takes a significant amount of time, energy (and money!)
In a crowded market, there’s a significant difference between being an expert, being an influencer and being an ICON.
An expert offers massive value but can be hard for a prospect to understand their unique value proposition.
An influencer is highly visible but also is one of many “influential” business leaders in a market. This type requires a lot of marketing effort to stand out and be seen – aka its highly competitive.
But an ICON tends to rise above the noise and become the hub of the whell. ICONs set trends for the industry and inspires the crowd to get on board.
My friend Steve Olsher is a visionary who has a knack for taking big risks that propels his brand to ICON level. He joins me to share how he continues to reinvent himself and catapult his brand to the peak of the industry. You don’t want to miss this power-packed conversation on Amplify Your Success Podcast episode 166.
Be sure to join the Amplify Your Success Community – as we continue to explore the differences – and tips – to propel your expertise to new levels of visibility.
Key Takeaways
>> How Steve reinvented his business after his Liquor.com days.
>> The secret to building influence in a crowded industry and move out of being one of many to being the HUB of the wheel.
>> Why Steve chose the podcasting industry to build his empire in.
>> How to leverage collaboration and partnership to launch BIG, BOLD ideas.
>> What Steve’s new venture is doing for his brand (think: skyrocket!!!)>> What the most important characteristic required to become an industry icon, especially in a crowded market.
About The Guest
Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.
A 30+ year entrepreneur, Steve is the Founder & Editor-In-Chief of Podcast Magazine, original Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, real estate developer, creator of The New Media Summit, host of the #1 rated podcasts Reinvention Radio and Beyond 8 Figures, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine and countless other media outlets.
Resources Mentioned in This Episode:
Get a lifetime subscription to Podcast Magazine FREE LINK
Amplify Your Success Community
Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients
Did you know that creative entrepreneurs often leave their best, most profitable brand assets completely vulnerable?
You work really hard to create an amazing program or come up with the perfect name, only to discover that someone else has started using your best messaging statements. Not cool, right?
It’s happened to me several times over the last 20 years and unless you take the right steps to protect your brand assets, you’ll sink countless dollars into trying to recover your assets (and might not win.)
Not to mention what you MUST do if you have a global presence for your business offerings, podcast, programs or online courses!
I thought I’d turn to a global intellectual property expert and long-time entrepreneur to get clear on what to do to keep your intellectual property protected. Listen in to my discussion with French lawyer Audrey Dauvet, host of the INTA Brand & New Podcast on Amplify Your Success Podcast episode 165.
Be sure to join the Amplify Your Success Community – we’ll share some more tips about getting trademarked and protecting your brand assets.
Key Takeaways
>> What Audrey discovered being a global trademark counsel and entrepreneur about protecting company assets?
>> Not sure when the perfect time to file trademarks is? Audrey shares the most critical stage of development to file (and her answer might just surprise you.)
>> Talk about lessons learned! Audrey’s seen some HUGE financial debacles around protecting intellectual property. You’ll learn what to do better from these situations.
>> If your business serves a global audience like mine, Audrey talks about the unique Brand Asset Protection necessary.
About The Guest
Audrey Dauvet is the host of Brand & New, a podcast of the International Trademark Association. Ms. Dauvet is a French-born lawyer, intellectual property and technology consultant, and entrepreneur based in the United States and France. Her career has included serving as Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, where she implemented its anticounterfeiting programs in key markets.
Ms. Dauvet holds a LL.M (DESS) in Industrial Property Law, Sorbonne Law School, Paris, and a Master’s degree in Economy and Finance from The Paris Institute of Political Studies (Sciences Po). She has also been part of a leadership executive program at INSEAD.
Resources Mentioned in This Episode:
Free Legal Resource: www.inta.org
Amplify Your Success Community
Your Revenue Rush (IMAGE & AD)
Wouldn’t it be helpful to know exactly what to focus on to quickly grow results?
Of course! So why is it that so many entrepreneurs spend too much time on offers that:
Inside episode 164 of Amplify Your Success Podcast I’ll show you how to use the Unique Profit Amplifier method to uncover your Best Performing Offer (then you double-down on it and quickly increase profitable cash flow!)
Be sure to join the Amplify Your Success Community to get the downloadable worksheet and share your wins and learnings from the year!
Key Takeaways
>> What the three pillars of a Unique Profit Amplifier (UPA) are -- and why you can’t have a best performing offer without all three!
>> How tracking becomes your BEST FRIEND for uncovering your best performing offer
>> The magic inside of your UPA as the first step towards easy recurring revenue sales!
>> A big mistake people make that destroys the magic of your UPA (hint: think over-delivering!)
Resources Mentioned in This Episode:
When you set a goal, are you so focused on achieving it that you miss the growth opportunities along the way?
Sometimes, it’s not about the end game but who you become as you pursue that goal. That’s one of the premises behind Growth Mindset and when you tap into curiosity instead of judgement, blame and frustration, you can experience massive personal transformation. That transformation leads to taking more aligned and exciting daily steps that lead you to your desired outcome.
On Amplify Your Success Podcast episode 163 I’m talking with author and keynote speaker Debra Kasowski, who reveals why shifting out of judger and into learner can help you take more inspired actions towards your goals and dreams.
If you ever feel stuck, overwhelmed, frustrated or are starting to lose hope about your goals, then this is an important episode of Amplify Your Success to listen to today.
Be sure to join the Amplify Your Success Community – we’ll explore more about how your daily success habits shape your destiny!
Key Takeaways
>> What the growth mindset by Carol Dweck is (and how to know if you are stuck in a fixed mindset that is holding you back from success opportunities.)
>> Why your mindset is influencing every single result you achieve (or don’t!)
>> Debra and I share some of the key signs your mindset is not in the right place.
>> Why you must tackle mindset BEFORE you focus on strategies!
>> The single most success habit that most entrepreneurs DO NOT use enough!
About The Guest
Debra Kasowski, the charismatic host of the thought-provoking
podcast, The Millionaire Woman Show, is committed to
enriching the leadership potential of her countless clients,
essentially guiding them to go within to capitalize on their true
personal power, so they can achieve the measurable success
they desire in business, and in life.
After graduating with distinction, having earned a Bachelor of
Science in Nursing, this award winning, three-time international
bestselling author, speaker and Certified Executive Coach spent
many years as a clinical manager exceling in leadership
development, before founding Debra Kasowski International, a
world-class training and consulting venture focused on helping
aspiring business owners and solopreneurs develop the winning
“success habits” that transform human potential into sustainable
profits.
Clearly, if you’re motivated to move beyond the mediocre,
inspired to forge on to the forefront with a proven plan of action,
there’s no doubt that the indomitable Debra Kasowski is your solution.
Resources Mentioned in This Episode:
Free Resource: 3 part video mini course - Making Habits Stick www.DebraKasowski.com
A Proven Formula to Setting Goals You Actually Achieve…and Exceed | Podcast Episode 160
Have you ever wondered why some people are like energizer bunnies, with limitless energy that you don’t have?
Or perhaps you don’t understand why your team can’t implement as fast as you get ideas?
I discovered Human Design ten years ago at a time where frustration was high and my motivation was at an all-time low. What I came to quickly realize is I had been trying to build a business with someone else’s design…and I was missing out on all of the great synergy of using MY design.
On Amplify Your Success Podcast episode 162 meet Chetan Parkyn who for 25 years has been helping business owners around the world learn how to activate their most aligned self, using this profound tool called Human Design. I can’t WAIT to share this episode with you!
Be sure to join the Amplify Your Success Community – we’ll have a conversation about which Human Design you are and how you best make decisions!
Key Takeaways
>> What Human Design is and how discovering this teaching put Chetan on his path.
>> What the 5 Human Design types are (Chetan and I both share our types and how its helped us be more fulfilled by living from that design!)
>> Chetan reveals what often impacts someone the most when they don’t understand their Human Design (like when a Projector hangs out with Generators and thinks that’s how business success is supposed to be for them!)
>> What the profile numbers mean and how they can give meaning (and clarity on why your life has taken some twists and turns!)
>> What you can learn about the BEST WAY to make decisions for YOU (so you eliminate procrastination, doubts, and fears and feel more confident.)
>> Chetan’s recommendation on how to use Human Design to up-level success in life, finances and business.
About The Guest
Chetan Parkyn was schooled in England, and traveled the world as a troubleshooting mechanical engineer and ocean-diving engineer. In India, in 1979, while with the enlightened mystic Osho, his abilities to read for people surfaced when his gifts were recognized by two savants, who told him to “get ready” for a system that would come into his life and that he would introduce to the whole world.
Chetan was encouraged to use his gifts to “Read” for people, and he commenced reading hands, cards, the IChing, astrology and other esoteric systems to prepare himself for the “new system.”
In 1993, he was introduced to Human Design, recognized right away this is what the savants had foretold, and has studied, read and taught it worldwide ever since.
His first book : Human Design, Discover the Person You Were Born To Be was first published in 2009 by Harper Collins UK, and is now available in 12 language versions, reaching best-seller status in Chinese, Russian and Bulgarian. Two more books on Human Design, The Book of Lines, and 21st Century View of the IChing, and The Book of Destinies, Discover the Life You Were Born To Live are already being translated and released in other language versions.
25 years after being introduced to Human Design, Chetan continues teaching Human Design online and in person, often with his wife and partner, Carola Eastwood, and resides in San Diego, California.
Resources Mentioned in This Episode: