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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Now displaying: April, 2020
Apr 27, 2020

You’ve most likely head of the Pareto Principle (aka the 80/20 Principle) – the idea that 20% of your effort can generate 80% of your results. But does it really help you improve to get your best productivity and focus you on your most impactful growth activities.

On Amplify Your Success Podcast episode 176, I’m joined by David Finkel, who wrote a book on why you should forget the 80-20 rule and discover your one percent activities.

His theory is that it’s the one percent that truly drives your best performance and accelerates the RIGHT activities that move the revenue and results needle.

You’ll want to listen in and discover how impactful this TINY shift in your focus can make.

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

  1. What the single most dangerous productivity trap that locks small business owners into zero results while constantly being busy.
  2. Why the 80/20 principle doesn’t go far enough to help an entrepreneur improve their focus and actions.
  3. How to analyze your efforts to understand your sweet spot (the effort that leads to your BEST results.)
  4. Why every business owner should be taking strategically timed vacations to improve motivation, increase your focus and grow your business with more ease.

 

About The Guest

Serial entrepreneur David Finkel is the CEO of Maui Mastermind®, one of the world’s premier business coaching companies, which has worked with over 100,000 business leaders, helping them grow their companies and get their lives back. David’s clients enjoy an average annual growth rate five times higher than the average privately held company in the United States, and at the same time, these business leaders have dramatically decreased their working hours. Over the past 20 years, David and the other Maui coaches and advisors have personally started and scaled companies with an aggregate value of $63 billion.

 

David eats his own cooking which has allowed him the time to start, scale, and sell

multiple successful ventures, be on the boards of several other companies, all while

holding his working hours to under 40 hours per week and taking 10 weeks of vacation

each year.

 

The Wall Street Journal bestselling author of eleven books, David’s

syndicated business articles on Inc.com, Fastcompany.com, and Forbes.com

have garnered millions of readers. His work has been featured in such prestigious media outlets as the Wall Street Journal, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.

 

Resources Mentioned in This Episode:

Apr 20, 2020

Group coaching programs are a fantastic way to expand your earning potential and help more people with your programs. Let’s face it, working one-on-one to create results has a built-in cap – when you run out of time you hit your income potential prematurely.

One important element to making your online group coaching programs a success is how you deliver the trainings – and that’s where infrastructure comes in. The right system, technology and structure can transform your program into a HOT experience your participants RAVE ABOUT!

On Amplify Your Success Podcast episode 175, I’m joined by Milana Leshinksy, the inventor of the Telesummit format, who takes us through how to create and deliver online group coaching programs that sell like hotcakes!

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

  • The secret to creating a must-buy coaching program that leverages your expertise.
  • Why affinity is essential to attracting your perfect clients
  • How to use technology to keep your group coaching participants accountable and in action.
  • What’s missing in so many group coaching programs that causes “interest fade”

 

About The Guest

Milana Lishinsky is an entrepreneur, business strategist, and a marketing mentor to coaches, authors, and speakers. She is the founder of the Simplicity Circle, creator of Recurring Revenue Revolution, inventor of telesummit, the author of “Coaching Millions” and “Simplicity Entrepreneurship: Escape Burnout, Find Flow, and Discover Your Shortest Path to Profit”. And she recently launched her brand-new software, Group Coaching Genie, which helps you deliver group programs with ease! When she’s not working on her business, Milana writes music and enjoys Latin ballroom dancing.

 

Resources Mentioned in This Episode:

Apr 13, 2020

Have you ever created and AWESOME offering…but no one was opting in for it? When you pour your heart and soul into your content creation only to hear crickets, it can be very distressing!

But then you watch certain business owners create smash hit after smash hit.

What’s their secret to exponentially growing sales?

They know the ROCS Method™ and use this technique in all their marketing efforts.

On Amplify Your Success Podcast episode 174 discover the simple – but not widely used – formula that will transform your messaging to MAGNETIC so you are attracting your best clients!

Be sure to join the Amplify Your Success Community to learn more.

 

Key Takeaways

  • What the ROCS Method™ is and why it’s so valuable for naming practically ANY content or offering.
  • How the R – Relevance – is a commonly missed ingredient, especially for passion-driven content creators who have fallen in love with their offering.
  • Why the C – Celebrity Credibility – can be crafted to help build rapport and trust, no matter how long you’ve been in business.
  • How I “stumbled” onto this formula as I taught this principle over and over again to my Get Magnetic Messaging students.

 

Resources Mentioned in This Episode:

Get Magnetic Messaging Program

Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients

Apr 6, 2020

If you dream of having a greater impact on the lives of others, and have a business as a coach, mentor, trainer, consultant or other type of educator, then you know how important influence can be.

Influence is the ability to inspire others into action.

If we want our clients and community to reach greater success, then taking aligned action is essential.

But a lack of aligned action is at the root of 100% of failed attempts. 

On Amplify Your Success Podcast episode 173, I’m joined by my Twitter friend Jessica Theifels who shares her secret to transforming guest posting on other people’s sites into a hot lead generation machine for your business.

Be sure to join the Amplify Your Success Community to learn more.

 

Key Takeaways

  • Why every entrepreneur and service professional should be guest posting as a means of online lead generation.
  • Jessica’s secret to evaluating a good guest posting site (her consulting clients pay her TOP DOLLAR to get this process!)
  • How guest posting on your industry’s blog sites helps your website SEO ranking with link juice
  • How to manage the guest posting process to avoid overwhelm and increase effectiveness.
  • What Jessica does for her clients (and herself) to ensure her pitches are accepted and ensure placement of the article.
  • How to avoid making the most common guest posting mistakes.

 

About The Guest

Jessica Thiefels is founder and CEO of Jessica Thiefels Consulting, an organic content marketing agency for mid-size B2B businesses outsourcing content marketing. She’s been writing for more than 10 years and has been featured in top publications including Forbes, Entrepreneur and Fast Company. She also regularly contributes to Glassdoor, Score.org and more.

 

 

Resources Mentioned in This Episode:

Get Jessica’s Gift: Content Marketing Competitor Analysis & Checklist http://jessicathiefels.com/analysis

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