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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: January, 2022
Jan 31, 2022

The business’ financial numbers can tell a powerful story about how well it's performing. If you don’t know the right numbers to look at, you might make decisions that negatively impact your future success.

On Amplify Your Success Podcast episode 268 I’m joined by Danielle Hayden who reveals how we can emulate the most successful CEOs by using the information our financial data reveals.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:22] Danielle talks about why we cannot be a healthy business unless we have financial health too.
  • [7:34] Three numbers that most business owners haven't heard about, but are essential to understand to get the business to financial health.
  • [11:51] The accounting system that Danielle and her team recommends to every client.
  • [12:53] The best time to hire a bookkeeper and accountant for your business.
  • [16:00] What you should be doing at 6 figures with your accounting system.
  • 17:58] What’s different about 7 figures and what to do differently.
  • [19:59] The secret to pricing using your financial data.
  • [24:00] How to think more like a CEO and use the 48 hour rule when making investments.

 

About the Guest

Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.

 

Resources Mentioned in This Episode:

Jan 24, 2022

When you invest a lot of time, money and energy getting booked to share your valuable information, but don’t get the steady stream of clients you would expect?

Getting on podcasts and stages (even if they are virtual) is a valuable way to build your authority and attract leads, but only if you know how to deliver your message in a compelling way.

When you use what I call an Authority Framework, like a formula, method or teaching your system with an acronym, your talk is easier to remember.

On episode 267 of Amplify Your Success Podcast I’ll show you how to add this one key element in your talks that will massively impact your credibility, help you stand out as an industry leader AND act like a magnet to your most ideal leads.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [4:02] What an Authority Framework is and how it helps you stand out as a credible, go-to resource.
  • [5:06] The TAME Formula for creating and delivering compelling content that acts like a magnet.
  • [5:26] An important point for speakers and content creators who tend to ramble when delivering a talk or interview.
  • [7:32] I share an example of how catchphrases make you memorable to your ideal clients (and can be so “sticky” that these clients will remember you and choose you years later!)
  • [8:40] Two of my Amplify Your Success Podcast guests used Authority Frameworks.
  • [11:27] I share an example of how teaching my ROCS Method™ really helped me stand out on stages with multiple speakers.
  • [14:20] How to use the 4th Step in my TAME formula (it's the step many experts miss that transform these leads into sales.)
  • [15:00] Two more examples of clients who are using Authority Frameworks with their new Authority Platform to help their brands skyrocket.

 

Resources Mentioned in This Episode:

Jan 17, 2022

Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!

But where do you get started? How do you find the right influencer to boost up your name brand recognition?

On Amplify Your Success Podcast episode 266, fashion designer Sarah Shaw joins me to talk about how to land celebrities and influencers who can get more eyes on your products.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:06] Credibility is more important than ever, and celebrities can provide that “borrowed” trust in the market.
  • [6:46] How to find the right celebrities and influencers to promote your products.
  • [11:10] Why it pays to be good with your follow up.
  • [13:54] The difference between celebrity endorsement and influencer marketing (and what to vett an influencer for to make sure it's a good fit.)
  • [20:10] How to leverage an Amazon store with your promotional campaign.
  • [22:24] The best way to leverage celebrity endorsements if you have a service.
  • [27:54] Sarah’s surprising “bold move” that propelled her business into 6 figures quickly.

 

About the Guest

Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.

Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.

She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.

Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.

 

Resources Mentioned in This Episode:

Jan 10, 2022

Can the Law of Attraction help you to manifest more clients and money this year? Most of us understand that our thoughts create our reality, but soon realize that affirmations alone aren’t enough to manifest everything we desire.

To master the art of manifesting more money and clients, you’ll need to fine tune your emotions and allow! I’m joined by author Edward Langan on Amplify Your Success Podcast episode 265 for a masterclass on manifesting more success in our business.

Join the Amplify Your Authority Facebook Group and start manifesting more speaking, clients and business growth.

Key Takeaways

  • [5:41] What the 7 hermetic principles are (and how it will help you master the Law of Attraction)
  • [10:51] The difference between being your thoughts and noticing your thoughts
  • [13:25] Why you don’t want to control your thoughts but rather choose your thoughts
  • [14:34] The importance of emotions in manifesting more clients, more money and more of anything you desire
  • [16:14] What you should do if you don’t have what you want to manifest.
  • [21:40] Why contrast is so important to know what you want, and access the energy to manifest it.

 

About the Guest

Ed Langan, Master Mindset Coach, Law of Attraction Expert, and Psychic Channel, helps you get out of your own way and get results by uncovering and releasing limiting and blocking beliefs that are stopping you.

He teaches you how to use the power of your thoughts and emotions to harness universal laws, creating a powerful success attraction.

Ed teaches you how to make and use a Vibrational Vision that leverages your time and energy creating big momentum to achieving your goals.

Author of: Creating With The Law of Attraction: 10 Principles That Will Change Your Life, he has helped thousands of clients with tools, techniques, and programs to help them transform their lives.

Ed was a featured writer for Star Nations Magazine, and the host of LIFE Wisdom With Ed Langan, a spiritual talk show on Star Nations Live Stream Shows.

Ed has been coaching and teaching workshops for over 20 years. The combination of his gift and his coaching skills makes working with him unique and powerful.

 

Resources Mentioned in This Episode:

Jan 3, 2022

What if you could wow your audience  – before you ever take the stage? Your bio has the power to inspire podcast listeners into working with you and sway hosts to book you. A boring bio can land your pitch in the round file, but when you transform it from wallpaper to wow you’ll stand out from the crowd.

Nancy Juetten, author of Bye Bye Boring Bio, joins me on Amplify Your Success Podcast episode 264 to share how to craft a compelling bio that will get you booked, win over clients and land you media interviews to help you soar in your business.

Join the Amplify Your Authority Facebook Group and gain access to more authority boosting tips.

Key Takeaways

  • [5:29] What a boring bio is like (and how it makes you disappear.)
  • [8:04] How to get your bio to land you a guest expert spot on popular podcasts.
  • [9:30] Nancy gives an example of how to say a common phrase in a compelling way.
  • [11:25] The ABCDIY bio mistakes people make when crafting a speaker bio (and these mistakes will land you in the round file.”
  • [14:24] Why not all types of bios have the same impact (and how to know which kind of bio you need.)
  • [18:58] Nancy does a live “bio makeover” on Melanie’s one-sheet bio.
  • [24:39] Why specific examples can be more magnetic than general results.

 

About the Guest

Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for leaders, speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online.

With her workbook, Broadcast Your Brilliance Boot Camp and other programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her “all of the help and none of the hype” advice. She says a brilliant bio opens the door to something more … instead of a snore. Make yours memorable now.

 

Resources Mentioned in This Episode:

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