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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: September, 2022
Sep 26, 2022

What if the hustle and grind you’ve been in to grow your business is actually doing more harm than good?

As entrepreneurs, we always have a long list of to-do’s that never ends so it can be very tempting to work long hours trying to get everything done. Not to mention the internal conflict and “mean inner message” that continually drives us to be and do more to keep up with your competition.

On Amplify Your Success Podcast episode 302, Jessica Butts joins me to flip the script on hustle culture to create a more peaceful (and sustainable) way to grow.

Key Takeaways

  • [4:40] Jessica shares how island life has helped her learn the value of slowing down.
  • [6:15] How trauma becomes fuel for “hustle harder” (and the huge cost that comes with that approach.)
  • [13:27] The all too common “shoulding” that plays into decision making and our ambition.
  • [17:14] Why it’s important to check in our definition of success, not just once, but over and over again.
  • [21:55] Jessica talks about the runaway train effect of running a business with multiple offerings.
  • [25:35] What’s your #1 priority? Why it’s important to decide what’s really important.
  • [34:49] Jessica talks about why she doesn’t look at the past with regrets.

 

About the Guest

Jessica is a psychotherapist, 3x author, Myers Briggs Expert, corporate trainer, and keynote speaker.

In Jessica's work over the past 20 years with personality type and human behavior she has found a way for women to balance their ambitious ways that keep them constantly "doing" with new ways to help them also "be".

She is practicing what she preaches and recently sold everything she owns and fulfilled a lifelong dream and moved to Maui to Heal her Hustle while also running her successful business. She is now on a mission to help other women learn how to Heal their Hustle.

Sep 19, 2022

If you are building your brand on social media, video is one of the hottest trends to actually get your posts seen. Video helps you build rapport, establish your credibility and attract clients.

But with so many different video options and social media platforms to choose from, how does an entrepreneur know where to focus their time and energy for the best results?

 

On Amplify Your Success Podcast episode 301, Bob Regnerus joins me to share some of his best video marketing strategies to stand out in your crowded market and get proven results.

Key Takeaways

  • [7:26] Three common issues that get in the way of entrepreneurs benefiting from video marketing.
  • [8:32] What happened at Facebook in 2016 when the short video strategy was revealed.
  • [9:53] Bob shares the most impactful video in social media marketing (and how to quickly create it.)
  • [13:05] How to use Deep Funnel Marketing using video to build credibility and attract your ideal clients.
  • [18:27] The 2 things you must have in your video to get people to watch them.
  • [22:06] Bob and Melanie discuss using video as part of your ad strategy.
  • [27:35] Trust building and the new age of video marketing versus influencer marketing.
  • [35:54] Bob discusses one of his biggest lessons that emerged from the 2009 market crash.
  • [39:23] One of the powerful life-changing internal resources that Bob learned to tune in to as a result of the 2009 difficulties.

About the Guest

Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™️ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.

 

Resources Mentioned in This Episode:

Sep 12, 2022

What’s one of the biggest myths that holds entrepreneurs back from scaling their business? Fearing the leap to a 7 figure business model.

Whether it’s a mistaken belief that it will be more work, or that you can’t possibly serve that many clients properly, or you dread the increased management requirements, many business owners keep themselves locked into a six figure business that ultimately is a lot more work to run.

On Amplify Your Success Podcast episode 300, I’m celebrating my 300th episode by re-airing a powerful conversation from #NextLevelInfluence with my co-host Sam Riley that might forever shift your perspective and give you a much needed incentive to make that next growth leap.

Tune in to hear our exciting announcement about Next Level Influence Podcast too!

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

  • [1:57] Celebrating making it to 300 episodes (and avoiding the dreaded ‘podfade’ epidemic
  • [4:17] Sam talks about the hustle and grind she felt stuck in from her first low six-figure business
  • [5:35] A helpful perspective shift, “It's easier to sell a $1k deal than a $100 deal” and how it applies to scaling from 5 - 6 or 6 - 7 figures..
  • [6:29] The biggest growth bottleneck that kicks in at 6 figures that affects an entrepreneur’s ability to scale into 7 figures easily.
  • [9:25] Melanie reviews the 3 pillars required to optimize your business for easier growth.
  • [12:20] Sam shares wisdom she learned as a teenager working at McDonald’s that is the fuel for her repeatable systems growth strategy.
  • [16:33] Melanie and Sam discuss where delegation goes wrong and the #1 limiting belief that keeps an entrepreneur from experiencing team-supported growth.
  • [19:46] Two mindsets required to scale from 6 to 7 figures without building a JOB for yourself.
  • [27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

Sep 5, 2022

As entrepreneurs, there is a never-ending to-do list that can suck up every moment of the day. Excitement and enthusiasm to grow can quickly turn to resentment and overwhelm, as the tasks stack up and your free time disappears.

However, when we allow ourselves to get into a funk and feel stressed all the time, we activate a low vibration that can repel prosperity.

This may sound like crazy advice, but I want you to find ways to have more fun in your business, to activate a higher vibration of prosperity and abundance.

Money loves joy, and when you incorporate more fun into your day to day experiences, EVEN in your business, you’ll find prosperity follows.

On episode 299 of Amplify Your Success Podcast, I’ll share how I turned my “frustration” into fun energy in my own business – and how that brought immediately a big burst of cash flow.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [3:55] How many entrepreneurs end up building themselves a J.O.B. instead of a business that supports their lifestyle.
  • [6:02] What I discovered about money making blueprints - and the mistaken belief that we have to work harder all the time to get ahead financially.
  • [13:33] The role of dopamine and brain chemicals in our ability to have more fun.
  • [8:55] How having more fun makes you even more attractive to potential clients.
  • [11:47] An important shift from focusing on the “process” to focusing on the outcomes to have more joy in activities you don’t like doing.
  • [16:02] I cover 4 brain and habit repatterning areas that allow you to have more fun in your business.
  • [19:42] The $17 hamburger email that brought me $15,000.
  • [23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

Resources Mentioned in This Episode:

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